The counterattack of the outdated star started from the divorce variety show

Chapter 159 Today is the day to reshape the glory of Hong Kong movies!

"You will have to worry about the next road show."

After the dinner, Chen Xi said one more thing to Li Che, this dinner is actually the kick-off banquet for the "Wu Shuang" road show.

In the afternoon, Li Che had already communicated with her about the publicity plan in Hanbo, and the chat atmosphere between the two parties was generally very harmonious.

Propaganda is becoming more and more important to a theatrical movie. Chen Xi's internal status in Hanbo, which started out as a distributor, is actually quite high, and Li Che is also willing to make good friends with her.

The resource channels in the hands of publicity and distribution are the foundation of their livelihood, and the methods and means are second.

"Of course, the road show is also for me to make more money."

Li Che laughed.

Generally speaking, the roadshows of movies are mostly before their release, and some movies even start roadshows a month in advance.

For example, "Battle in a Hundred Cities" ran to a hundred cities before it was released, attracting the first wave of movie fans who will definitely go to the theater to see it. After the movie is released, it can get more beautiful box office data, so that the theaters can increase the number of films.

For movies that start roadshows after release, their word-of-mouth reputation usually exceeds expectations, and the film producers want to speed up the spread of word-of-mouth through road shows.

In the past, when Li Che was making a movie, there weren't many roadshows to promote it. Now, as long as the film studio is not completely flat, or can't afford roadshows... there will basically be arrangements for roadshows.

The road show of "Wu Shuang" started two days before the release and lasted for half a month. The main consideration was that the type of the film was crime suspense, with reversal and brain-burning elements. During the road show, there was an interactive discussion meeting with fans on the plot There are more, allowing movie fans to go to the theater to watch it several times.

For artists, the road show is the most tiring time to participate in a movie. One city, or even two cities a day, six or seven movie theaters in one city, and sometimes a movie theater has to enter multiple screening halls.

Or there are more production crews who choose to go to university campuses for roadshows, and it’s summer vacation, otherwise "Wu Shuang" will definitely go to campuses.

College students are more willing to participate and interact online, and it is easier to spread word of mouth online during campus roadshows.

Basically all the time is spent in the car on the road. When I arrive at the studio, I cheer up and interact with the fans. After the end, I immediately rush to the next show. I eat and sleep on the road.

I really can't bear the bad health.

The main force of this roadshow is Li Che, and Lin Wenjing can also be counted. Li Che and Lin Wenjing are arranged in almost all the film studios of the entire roadshow. There are only four games of cheating and cheating.

Originally, the director should be present in every scene.

The rest of the other people are not good enough, and there are only three or four more games a day. First, it is unnecessary for them to participate so much, and second, their schedule does not matter. Unlike Li Che who is the boss, Lin Wenjing is Hanbo people can participate in high-intensity training for half a month.

Therefore, Li Che's emotions must be appeased, and he immediately pointed to Li Che's life and death.

Of course, Li Che can also ask Hanbo to arrange a few less shows for him, but Li Che's hard work, besides his own investment, is also because his studio will soon make a movie by himself, and there will definitely be a road show at that time , build a good relationship with the bottom film city, and attend for a face, and it will be easier to talk in the future.

The road show starts in Daechi Province.

From the analysis of the data, the geographical distribution of the audience of Hong Kong films is relatively obvious. The more people go to the south, the more they like Hong Kong films, and the big food province is the most popular place for Hong Kong films.

Li Che brought his assistant and stylist with him. Apart from interacting with fans and rushing, he really didn't have the energy to worry about other things.

Originally, Qi Qi wanted to take care of Li Che together, but summer vacation is the time when artists have the most activities, and there are many things in the studio.

After flying to Yangcheng, the studio staff picked me up from the airport, and I got in the car and headed to the studio. The make-up was also done in the car.

After getting off the car, enter the cinema screening hall to interact with the movie fans who have been waiting here for a long time.

The first stop of the road show had the largest number of main creative staff present. Everyone was in good spirits and the fans were particularly enthusiastic.

Since the film has not yet been released nationwide, and this is not a road show to coincide with screening venues, fans have not seen the film yet. Therefore, the main format is similar to a film press conference. The quality assurance of the movie responds to the blessings of movie fans.

Li Che also showed off his Cantonese skills.

Soon the half-hour road show ended, and everyone finally took a photo together to shoot a video, and then rushed to the next studio.

After three or four races, it was time for the evening rush hour after get off work. There was a traffic jam on the road, and I happened to be eating and resting in the car.

In the evening, a movie theater I entered had arranged a screening, but the meeting was before the screening, and the main topic was the movie itself, except that there were no spoilers—although there were a lot of online movie reviews, they just tried to attract fans. curiosity.

After running seven games a day, it was already early in the morning. Everyone went straight to the airport to fly to the next city, caught up on sleep on the plane, and went back to the hotel to sleep for a while after getting off the plane.

The road show is basically this rhythm.

After arriving in the next city, there will be a road show after the screening at the screening room, and there will be many topics to talk about at this time.

Fans cheered for the quality of "Wushuang", saying how many times they would watch it, how many friends would watch it, and ask about the plot and questions about the film.

For example, is Li Wen really dead, is the painter really Li Wen, is there any plan to shoot a second film, etc.

However, apart from Huo Wen'an's response to whether there is a second movie to be seen at the box office, these questions will not be answered positively. This kind of movie requires fans to diverge their thinking, and it is interesting to do various interpretations by themselves. It would be too boring to die.

After two days of roadshows, people were already mentally exhausted. However, on July 7, the film officially began to be screened. When I woke up in the morning, I already knew that the box office of the zero-point show broke 3 million in one fell swoop!
This statistic made it into the top ten of domestic films, and broke the box office record for a movie released by Hanbo!

Everyone was beaten to death!

How many gangster films have less than 6000 million box office on the first day, and this is just a zero point!

Usually there are a lot of blockbusters during the Spring Festival, and it is too difficult to make a high-value zero-point box office on the first day of the new year. Those who can break through the tight encirclement are all famous in the front row of the total box office record.

"Wushuang" caught up with this year's summer bonus, and with its explosive reputation, even Li Che felt that this figure was a bit low.

However, after so many years, the regular audience of police and gangster movies is not as large as that of Hong Kong movies at its peak, and it has even been smashed by some "big productions". orbital.

According to this opening, as long as the reputation does not collapse in the future, 30 billion is already within range.

The first day of screenings was over, and everyone who had just finished running for the day didn't go to rest, they were all waiting for the specific data of the first day's box office to be released.

From the fans' feedback during the road show, coupled with the real-time box office data update, "Wu Shuang" leads the market all the way. Everyone knows that the box office of this film is definitely going to explode!

Hanbo obtained the data from the ticketing website beforehand. The box office of "Wu Shuang" on the first day was 18379 million, and 35% of the filmings got 1.8 million at the box office!

For a police and criminal film, in a genre film, records are all paper!

The data of "Wu Shuang" can be called crushing level existence!
Thinking of the further fermentation of word-of-mouth in the future, Huo Wen'an was filled with pride!
Today is the day to reshape the glory of Hong Kong films!
(End of this chapter)