fish out a entertainer

Chapter 257 The Magic of Big Data
Walking out of the dubbing room, He Chang and Sun Hao walked side by side.

Sun Hao told He Chang about the conversation he had with Li Tianxing just now, including what he wanted to advertise for Assassin Wu Liuqi.

"You want to promote "Assassin Five Six Seven"?" As expected, He Chang turned his head and looked at Sun Hao with strange eyes.

"Don't look at me with such eyes. I also know that this matter is unreliable, so I just mentioned it casually." Sun Hao was also a little annoyed.

"I didn't laugh at you." He Chang spread his hands and continued: "Actually, who doesn't want to promote Assassin Wu Liuqi, but the cost is too much, and the money earned is not even a fraction of the cost. If you invest in marketing expenses Brother Yi may approve it, but no one is too embarrassed to ask for it."

"Isn't that what you're talking about." Sun Hao shook his head, his eyes were quite helpless, "Hey, I don't want to, the more I think about it, the more annoying I get."

After all, Sun Hao raised his hand and scratched his curly black hair, and he didn't give up until he scratched it like a chicken coop.

He Chang looked at Sun Hao thoughtfully.

“Actually, there are ways to spend money on publicity, and there are ways to do it without spending money.”

"What trace?" Sun Hao asked curiously as he turned his head and looked at the smiling He Chang.

After seeing He Chang's inexplicable smile, Sun Hao suddenly realized.

"You mean to find some promotional resources from the game department next door? I can't bear this face, I want to go to you." Sun Hao said like a rattle, and quickly refused.

If I didn't make money, I felt inferior, but now I can't be ashamed to ask the game department for promotional resources.Although the departments of Muyi Company are quite harmonious, this is related to the dignity of the department.

"I didn't say it was Lianshan." He Chang said with a smile.

"?" Sun Hao looked at He Chang's expression, obviously a little puzzled.

"Brother Mao?!" Sun Hao's eyes lit up suddenly.

He Chang immediately showed such an expression.

The fact that Mao Sui was sent to develop short videos is well known throughout the company, but now the short video department has just started, so the sense of existence is a bit low, and it is said that the money spent there is much more expensive than the animation department.Profits are even more out of the question.

Now if the two brothers in trouble can cooperate with each other, although it may not have much effect, it will still give me a little peace of mind, and I will not be scratching my face and cheeks all day long.

"I'm going to find Lao Li right now." He Chang ran out immediately.

He Chang looked at Sun Hao who ran away with a smile on his face. Although he was not as excited as Sun Hao, if this happened, He Chang could feel a little more at ease.

But Brother Mao has just approved the project, is the product developed now?

He Chang frowned.

If the Mao Sui short video product is still in the initial research and development stage, then this idea is really just an idea.

When He Chang found Li Tianxing and Sun Hao, Li Tianxing was on the phone, and Sun Hao looked at Li Tianxing excitedly.

"Brother Mao, your product has entered the final test?" Li Tianxing was very surprised.

"Well, the animation on my side is ready to go online now, can you see if you want to put it on your Xuanyin? It can also bring you a little playback volume, isn't it? You can make long or short videos as you like, just put them on. Alright, thank you Brother Mao, I'll have someone send the product to you, please."

When Li Tianxing hung up the phone, he saw the excited eyes of Sun Hao and He Chang.

"Brother Mao's short video has entered the later stage of testing, and it will be launched in early July at the earliest." Li Tianxing said with a smile.

"So fast?" He Chang was slightly surprised. How long has it been since the establishment of the short video department?Now the product is about to go offline, as expected of Brother Mao, he is the best in the company in terms of ability, He Chang sighed inwardly.

Sun Hao on the side seemed very excited, and the slump just now was swept away. Although he knew that Mao Sui's short video was just a product that had just been launched, but the two departments helped each other, which always made people feel more at ease.

"Haozi, take the time to pass the document to Brother Mao." Li Tianxing said in a deep voice.

"Alright, I'll go right away." Sun Hao left with a smile.

Only Li Tianxing and He Chang were left in the room. They looked at each other and found a common look in each other's eyes.

"I didn't expect Brother Mao's research and development to be so fast." He Chang sighed.

"Indeed, the completely unexpected research and development progress is really too fast." Li Tianxing sighed slightly, then looked at He Chang and said seriously: "In the future, our research and development speed must be on par with Brother Mao, not only fast, but also to ensure quality!"

He Chang heard the words and nodded in agreement.

The short video department is a one-story office building at the height of the 26th floor. Looking down from this height, it makes people feel relaxed and happy, with a wide view.

In the office area, Lu Ren and Mao Sui's workstations are next to each other. The layout of the overall short video department is copied from the headquarters of Muyi, and the two have not set up their own dedicated office area. There is a general manager's office, but the two still work with a group of employees.

"The phone number from Lingxin?" Lu Ren turned his head and asked with a smile.

"You guessed it right, their animation is finished now, and they want to get our short video up. There is no reason not to agree to this mutual promotion." Mao Sui put the phone on the side table and said with a smile.

"Why don't they ask Little Zhuge?" Lu Ren was also a little curious.

"Are you ashamed to go to Xiao Zhuge for publicity resources?" Mao Sui asked with a smile, Lu Ren was embarrassed when he heard the words, and immediately understood that this was two troubled brothers getting together.

"This is a small matter. Now we have to consider the development route of short videos. As long as the animation is of high quality, it will not be popular, but no matter how high the quality of short video software is, if the route is wrong, the cost cannot be recovered. It's all over." Mao Sui said seriously.

Lu Ren nodded when he heard the words, tapped his fingers on the table in front of him and said slowly: "We have held several meetings, and everyone's opinions are roughly the same. Second-tier cities."

"The direction is determined, but where should the entry point be? This is the key. The resources in first- and second-tier cities are not given up by Kuaishou voluntarily, but as more and more users, he clearly understands that his basic disk has been compatible with The cities on the [-]rd, [-]th, [-]th and [-]th tiers are bound, so we have to give up." Mao Sui said in a deep voice.

Lu Ren nodded upon hearing this.

Since the establishment of the short video department, they have held meetings every three to five times, or the two of them are discussing in real time in private.

Compared with Soul Animation and Lianshan Games, they are the department with the most pressure.If you want to challenge Kuaishou, the leader in China's short video field, you not only need first-class product quality, but also make sure you don't go in the wrong direction on the route.

The former benefited from the big data intelligent artificial algorithm given by Li Yi. When they were developing products, they found that this big data intelligent artificial algorithm was born for short videos, so they could focus on it in a very short period of time. This set of algorithms developed the finished product of the video.And now arrange employee tests every day, increase the database of big data, and continuously optimize the algorithm.

As for the latter.
They are still discussing.

"I think young people should be the main force. Looking at small TV networks, young people may not be the most capable, but they have the highest creative desire and energy. I think we should take the route of attracting young people. Young people are attracted here, and they first accumulate a batch of big data to optimize and improve the algorithm, but the current data is still too small." Lu Ren said slowly.

Mao Sui nodded, "It makes sense, but it's not enough. Faced with a behemoth like Kuaishou, this method of acquiring users is too slow. When we grow to 5 million monthly users, maybe the first half of [-]G will be over. here we go."

"Then what do you mean?" Lu Ren asked.

"Splash money! Propaganda! Do viral marketing." Mao Sui said with firm eyes.

"Viral marketing? I'm afraid the game department next door doesn't have enough turnover for us." Lu Ren smiled wryly.

"Then narrow the scope and carry out viral marketing targeting young people aged 14 to 25 as the core point. As long as the number of users increases, with Mr. Li's big data algorithm, advertisements can be accurately placed among specific groups of people. Fees can be sold at a much higher price than Kuaishou.”

"Big data is everything!" Mao Sui's eyes sparkled.

Lu Ren smiled when he saw Mao Sui's appearance, he didn't think Mao Sui was a little exaggerated.Only after Lu Ren came into contact with big data did he understand why this keyword has become a hot topic in the Internet industry in recent years, and it has lasted for a long time.

At the same time, they also understood why Li Yi believed that short videos would hopefully become the user portal of the mobile Internet.

This is all because of the hidden magic of big data.

"Notify everyone, a meeting!"

Mao Sui said with bright eyes.

(End of this chapter)