fish out a entertainer

Chapter 298 If you want popularity, go find a celebrity
The news that Muyi Company donated 5000 million and that Li Muqiong was appointed as the general manager of the Yuanxing Public Welfare Relief Foundation spread on the Internet.

On the other hand, a scandal broke out at the Imperial City branch of the Huaxia Public Welfare Rescue Foundation, which surprised people for a while.

And the scandal is not counted, someone with a heart dug deep into the information of the head of the imperial capital branch, and found out that a lot of news about the imperial capital branch was not true, and then followed the vine to find out more doubts, which caused the whole people to pay attention to the Huaxia public welfare. A crisis of confidence in the rescue foundation.

And as the news gradually leaked out.

The crowd discovered that Li Muqiong, who was on the cusp a few days ago, was the one who should be lifted up

So public opinion reversed.

Not only Li Muqiong, but also the number of users of the Yuanxing Public Welfare Rescue Foundation and the Yuanxing network platform ushered in a round of skyrocketing. Many people donated their love with the intention of trying it out.

Then these people were pleasantly surprised to find that in their backstage, they could clearly see the direction of the donated materials.

The most fearful thing in everything is comparison. There are examples of private equity foundations and the Imperial City Branch of Huaxia Charity Foundation a few days ago.

As a result, there have been rave reviews on the Internet for the Yuanxing Charity Foundation.

Li Yi looked at the news and just smiled indifferently and stopped paying attention.

He has no big purpose in establishing this foundation, and he has no interest in binding the foundation with Muyi Company to gain the popularity earned by doing charity work, which makes this original intention tainted with a commercial atmosphere, making this good intention The taste has changed.Therefore, the foundation was handed over to Li Muqiong, and Li Yi no longer planned to interfere in these matters, and went back to producing "Nezha: The Devil Boy Comes into the World" with peace of mind.

And there are more discussions about Muyi Company on the Internet. Interested people found that Lianshan Games, Lingxin Animation, and Xuanyin Video belong to Muyi Company. For example, their registered companies are all Muyi Company. For example, Xuanyin Short Video Connected to the account system of Lianshan Game Platform.
People on the Internet were talking about it, and some even went to Li Yi's Weibo to ask for confirmation.

But Li Yi just looked at it and smiled, noncommittal.

In the following time, Li Yi stayed at Lingxin Animation and was busy making "Nezha: The Devil Boy Comes into the World", and Lianshan Games was under the full command of Zhuge Buliang.

The turnover of "Clash of Clans" has not only not decreased over time, but with the progress of the game entering the later stage and the rapid growth of the number of players, the turnover has stabilized at the threshold of [-] million per month, and continues to move towards the threshold of two The level of [-] million is making great strides.

Coupled with the continuous sales of several other stand-alone games, although it is far less than "Clash of Clans", it is still an extremely considerable income.

Even so, Lianshan Game's monthly turnover is almost not much left.

Currently, among the Muyi companies, there are two gold-selling giants, Xuanyin and Lingxin Animation. Xuanyin spends more than eight figures every month on advertising alone.After all, Xuanyin’s opponent is Kuaishou short video, which has become famous for an unknown number of years and has hundreds of millions of monthly active users.

Without big-budget advertisements, Xuanyin will not be able to catch up with Kuaishou in another 100 years.

However, the advertising investment in the past two months has indeed been effective. The current monthly active users of Xuanyin have exceeded 3000 million, and Xuanyin with 3000 million monthly active users has gradually entered the eyes of many companies. People come to the door to discuss advertising.

So now Xuanyin has also started to make a profit. Although Li Yi ordered it first, don't accept too many advertisements, so as not to affect the word-of-mouth among the user group.However, Xuanyin, which has a big data algorithm to accurately place advertisements, is quite popular with advertisers, and now its monthly advertising expenses have exceeded seven figures.

If it weren't for Li Yi's restrictions, I'm afraid Xuanyin would be able to make a profit in a few months.But at present, the income of advertising expenses is still huge, especially the double blessing of big data and artificial intelligence, and the monthly growth rate is above double digits. According to this trend, by the end of the year at the latest, Xuanyin will be able to gained profit.

At present, the short video department has the potential to become the next gold-absorbing beast of Muyi Company comparable to Lianshan games.

However, there are still many problems facing Xuanyin. The first is that the cost of acquiring the number of users is getting higher and higher. In the past, it was only a few cents to acquire a user, but now the cost of acquiring users has reached a few dollars.However, the current user growth rate is still very fast, so there is no need to worry about this problem at least in the short term.

At least Li Yi is not in a hurry, the current progress of Xuanyin has far exceeded his prediction.

Li Yi was not in a hurry, but Mao Sui and Lu Ren were very anxious.

At the World Internet International Conference in June that just passed, the commercial standard of 5G has been officially announced, and Huaxia occupies all the 5G frequency bands used.

Two days ago, China issued an official written document.

It is expected that by 2023, all prefecture-level cities will be covered by 5G networks.

Sounds like bragging.

But no one will question China's infrastructure capabilities.

So Mao Sui became a little anxious.

At present, the two trillion-dollar giants Tengfei and Arabian Nights have gradually expanded the industrial chain to the entire Internet foundation, in order to lay out the future and seize the opportunity in the 5G era.

The small tail in this 4G era is their last chance to catch up with their opponents.Otherwise, when entering the 5G era, no one knows where the outlet is, and you may die if you don't pay attention.

So Mao Sui called Li Yi from time to time in the past two days.

"If you want to be popular, go find a celebrity endorsement."

In the end, Li Yi was so annoyed that he lost the sentence and hung up the phone.

"Why, is Mr. Li angry?" Seeing Mao Sui's appearance, Lu Ren said worriedly, "Let me just say, Mr. Li is also very busy now, you have nothing to do to make trouble for yourself. "

"Crack!" Before Lu Ren finished speaking, Mao clapped his hands suddenly, and suddenly realized: "That's right! Find a celebrity to endorse!"

"Ah?" Lu Ren was a little puzzled.

"Mr. Li said, let's find celebrities to endorse us." Mao Sui stared at Lu Ren with bright eyes.

"Star? Is this useful?" Lu Ren said with a frown.

On the Internet, there are more games that use celebrity endorsements, but not many software.

"It's useful! It's definitely useful!" Mao Sui said with bright eyes: "If one doesn't work, then find two, and if two don't work, then look for them in turn!"

"Ah? How much would that cost!" Lu Ren was also stunned by Mao Sui's words.

Hearing this, Mao Sui was embarrassed, this question really stumped him.

Although Xuanyin currently has advertising revenue, it still has a net loss of tens of millions every month before it realizes profitability.If he finds a few more celebrity endorsements, then the profit-making period may have to be delayed again.

"The money that should be spent cannot be saved!" Mao Sui stretched out his hand and squeezed the wrinkled hair, then turned his head and said fiercely to Lu Ren: "Now that half of one foot has stepped into the 5G era, now, time and users are more important than money. important!"

"But can Mr. Li agree?" Lu Ren frowned.

"If Mr. Li disagrees, I'll go to Mr. Li's door every day to lay a bedding." Mao Sui looked as if he had committed suicide, and Lu Ren felt ashamed for a while.

"Then who shall we invite first? You have to try it first and see the effect."

Facing Lu Ren's inquiry, Mao Sui just lowered his head and thought for a moment, then looked up at Lu Ren, with a smile on his face. Lu Ren looked at the inexplicable smile on Mao Sui's face, and suddenly felt something in his heart. A candidate came to mind.

"You mean Cai Wenran?" Lu Ren spat out a name in astonishment.

Mao Sui looked at Lu Ren with a teachable expression.

(End of this chapter)