fish out a entertainer

Chapter 352 An Unsatisfactory Advertising Plan【Two in One】

"No action?"

In the Ascendas game department, Liu Yi, the general manager of Ascendas Games, frowned and asked the person in front of him.

"Yes, Mr. Liu, Lianshan Game has not taken any action so far." His secretary nodded seriously.

"I see." Liu Yi nodded, frowned, and then stretched out his hand to pinch his own brow.

He really didn't expect that there would be an Internet company that would remain indifferent to the blockade of the Tengfei Group.

Or is this company still dormant?
Thoughts were racing through Liu Yi's mind, but there was still no answer.

Just at this moment, Chu Yuntian walked over with the document in his hand, and as soon as he entered the door, he saw Liu Yi with a worried face.

When Liu Yi saw Chu Yuntian enter the door, the frown on his face disappeared immediately, and he looked at Chu Yuntian with a Hexi expression.

"Mr. Liu, this is the data report of the cloud game platform for the past few months. Please take a look." Chu Yuntian said, handing the document in his hand to Liu Yi, and then continued talking, with a bright expression on his face. Very proud, "Since the publication of the industry guidance book, the monthly revenue of our cloud game platform has achieved a 230% increase, and most of the steam platform users who have returned to China have come to our platform. At present, we are in the game platform market. The share has already accounted for more than 50%, and now even if foreign platforms such as the steam platform enter the market, they are not familiar with the domestic market, and they will not be able to shake our position.”

Chu Yuntian said with a smile.

And Liu Yi stretched out his hand to take Chu Yuntian's document, and after reading it, a smile appeared on his face.

"Good job." Liu Yi said with a smile.

Faced with Liu Yi's praise, Chu Yuntian also nodded slightly, with a smile on his face, and then he continued: "So far, our opponents on the game platform are still Wangyu and Donghai. market share of more than 40%.

"Then what do you think should be done?" Liu Yi said with a smile.

"I don't think these two companies are justified. Although they are large enough, most of the foreign game works have already been signed by us. They can't make much money by relying on some niche games and self-developed games. Wind and waves." Chu Yuntian said with a smile.

Hearing this, Liu Yi nodded, as if he agreed with it, then Liu Yi raised his head and said to Chu Yuntian, "Then what do you think of the Lianshan game?"

When Liu Yi asked this question, Chu Yuntian was also slightly taken aback.

Because the size of Lianshan Games is too small compared to the first two, Lianshan Games and Lianshan Game Platform are not even qualified to appear on the report, and can only be classified in the 'other' category. go.

However, in the face of Liu Yi's question, Chu Yuntian frowned slightly, and then said: "To be honest, I think Lianshan game is a hidden danger. His ability in self-developed games is very scary. But from the current situation , He is also limited to this, the company's innovative vigor for gameplay is amazing, especially in independent games and unpopular games. But all their works so far have not involved in large-scale games, or popular game categories.

I don't think their small workshop company can replicate the success in the independent stand-alone game industry or unpopular categories in the field of commercial games.To some extent, independent games and commercial games are completely two game worlds. "

After Chu Yuntian finished speaking, Liu Yi smiled and nodded.Chu Yuntian's words were exactly what he wanted.

As Chu Yuntian said, the operating routines of commercial games are completely different from the operating models of independent boutique games.Just as independent boutique games are not suitable for Ascendas games, why?Because Tengfei Group is a listed company, he is more concerned about the data in the financial report, rather than the soupy water of independent games.

Lianshan Games may be able to make a few independent games or unpopular mobile games with good gameplay, but for the operation of a commercial game, almost no one in China can do better than Ascendas.

In this regard, they are professional!
So although Liu Yi was still a little uneasy, he no longer cared so much about the Lianshan game.After all, the value of the Tengfei game department is also in the hundreds of billions. As the helm of this game empire, he doesn't have so much time to devote his energy to a small company with a valuation of more than one billion.

"What do you think about moba mobile games?" Liu Yi suddenly asked Chu Yuntian.

Facing Liu Yi's question, Chu Yuntian was slightly taken aback, and then said, "I'm not in charge of the mobile game department."

"I know." Liu Yi said gently, and then continued: "But I want to hear your opinion."

Chu Yuntian glanced at the smiling Liu Yi, pondered for a while, and said, "This is a game category worth hundreds of billions, we must eat it."

Seeing Chu Yuntian's determined answer, Liu Yi smiled. Chu Yuntian's answer hit the nail on the head, without any other explanations, it was very concise, but the cake was too big.

Therefore, Tengfei Games must take a share, or even take it all.

"Very good." Liu Yi said with a smile.

"Mr. Liu, I'm going back first." Chu Yuntian said.

Liu Yi nodded, Chu Yuntian left the office, and gently closed the door of the office before leaving.

At this time, the Lianshan game had completely disappeared in Liu Yi's mind.A small company with a monthly turnover of several hundred million yuan and a game category consumer market with a level of hundreds of billions are more important. Liu Yi, as the nominal helm of the Tengfei game empire, still understands such a simple arithmetic problem.

Moba-type games may be the biggest piece of cake among mobile game types in the current Chinese market, so Tengfei Games must be won.

"Help me call the heads of several studios in the mobile game department." Liu Yi said to the secretary beside him.

The secretary responded and walked out of the office.

And Liu Yi rested his chin with both hands, and cast his eyes on a western abstract painting hanging in the office, wondering what he was thinking about.

The plane landed slowly.

Linjiang City Airport, Qingzhou Province.

Li Yi got off the plane, and the airports in these third-tier cities were exactly the same as they were in his impression at the beginning of the year, and they were still so dilapidated.But because of this, Li Yi felt a bit of intimacy.

After getting off the plane, Li Yi got two huge suitcases.

Then walk out of the airport.

When he came to the lobby of the airport, Li Yi saw Li Muqiong and Li Bailing sitting on a seat at the airport.

The heating supply at the airport in Linjiang City is not good, so I saw the two sisters shrunk into a group at this time.

Li Yi greeted him with a smile.

Li Bailing blinked his big eyes and spotted Li Yi first, and came straight towards him.

"Brother." Li Bailing was dressed in a red padded jacket and looked very bloated. He was happily running towards Li Yi at this time.

Li Yi let go of the suitcase in his hand, then hugged Li Bailing, and after teasing her, he put Li Bailing on top of the suitcase, then dragged the suitcase and walked towards Li Muqiong.

At this time Li Muqiong had also seen Li Yi a long time ago, and stood up.

"How did you get here?" Li Yi asked curiously.

When he went home today, Li Yi had already greeted Li Muqiong, but he didn't expect that Li Muqiong would come to pick him up.

"My dad's van." Li Muqiong said casually, then shook a bunch of car keys in Li Yi's hand, and said with a smile, "Let's go."

After a few minutes.

Li Yi and his party came to a van that looked dusty and weather-beaten.

Li Yi glanced at this car, and suddenly felt a heavy sense of history. In his impression, this van was bought by Li's father when he was in elementary school, and he had picked it up in the rain countless times Li Yi went to and from school.

"Quick, get in the car." Li Muqiong opened the trunk of the van and said to Li Yi.

Li Yi put the two suitcases in the back of the car, and then got into the car with Little Bailing in his arms.

As soon as he sat down, Li Yi took a deep breath.

The faint smell of tobacco and the unique smell of old cars are very familiar.

He stretched out his hand and touched the original color of the car beam, which had the words Li Yi carved with a knife when he was a child.

Well, it still smells like this.

Li Yi smiled.

"Sit still." Li Muqiong shouted.

Then there was an indescribable humming sound from the hood of the car, and then a puff of blue smoke was emitted from the exhaust pipe at the back of the van, and then it started to run slowly.

"It's time to change this car." Li Yi complained.

"The day before yesterday I went to buy goods with my dad, and I was warned by the traffic police, saying that next time I drive into the urban area, I will be fined." Li Muqiong said with a roll of his eyes.

Hearing this, Li Yi looked up at the China IV emission standard sticker on the front glass of the car, and nodded immediately.

If this car had been left in the imperial capital, it would have been taken away by the traffic police and thrown to the scrap station for recycling.

Along the way, Li Muqiong chatted with Li Yi, and then they arrived home.

Li Yi walked to the door of the house with two huge luggage.

And Li Muqiong took out the key to open the door, and then Li Bailing rushed in first, and then Li Muqiong and Li Yi followed.

As soon as Li Yi entered, he saw Li's mother cooking in the kitchen while Li's father was sitting on the sofa watching the news.

"Dad." Li Yi called out.

Seeing Li Yi coming home, Father Li raised his eyes and glanced at Li Yi, then turned his gaze back to the TV in front of him.

"I'm back." Father Li responded casually, without even raising his head, his expression calm.

At this time, Mother Li came out of the house with a plate of vegetables, looked at Li Yi and Li Muqiong and said, "Hurry up and wash your hands, it's time to eat."

Although the expressions of his parents were not as enthusiastic as he had imagined, which made Li Yi a little disappointed, such a touch of warmth still warmed Li Yi's heart.

Li Yi washed his hands, and the family of five sat at the dining table to eat.

During the period, Li Yi observed Li's father and Li's mother's attitude towards Xiao Bailing. After watching for a while, Li Yi felt that the old man and old lady did not seem to be raising a daughter, but had a sense of sight of raising a granddaughter.

But Li Yi didn't care.

After dinner and tea, Li Yi took out all the gifts he bought in the imperial capital.Father Li was holding two bottles of good wine, smiling from ear to ear.Mother Li was a little angry, complaining that Li Yi bought wine for Father Li again.

When there was a disagreement, the two elders started bickering again, while Li Muqiong and Xiao Bailing made peace on the sidelines.Li Yi has never been able to insert his mouth on such occasions, so he obediently returned to his room.

In the next few days, the flavor of the new year will get stronger.

Li Yi also ushered in his own leisure time, sleeping at home until [-]:[-] every day before getting up, fully relaxing his exhausted nerves for several months.

On this day, Li Yi was browsing animations in his room.

Suddenly a short animated film came into view, and Li Yi was a little interested in looking at the exquisite picture, and watched it with great interest.

Soon, ten minutes passed, and the first episode was played.

Li Yi watched the short film and nodded. Although the quality of this short film can only be regarded as medium, the plot and other aspects are set up very cleverly, and the dubbing is also very interesting. It can be regarded as a rare high-quality animation among domestic animations.

And Li Yi glanced at the list of credits at the end of the animation, and Li Yi saw a familiar name as soon as he glanced at it.

I saw that the art director of this simple little animation turned out to be Fan Chaoran.

However, Li Yi was not sure if this was the same name and surname, so he took a look in the sideshow of the film, and found Fan Chaoran in it.

Looking at the nervous look of Fan Chaoran who was being interviewed in the tidbits, Li Yi smiled.

Li Yi is leisurely at home, but the employees of Muyi Company who are still working overtime dare not relax.

Although their workload is not large, they just simply maintain the operation of the product.

But in one department, almost all the staff stayed in the imperial capital to work overtime.

This is the Xuanyin short video department.

This Spring Festival Gala will be a battle to determine how high this short video of Xuanyin can hit. Therefore, although the department does not force overtime, most of the employees still stay to prepare for this big battle.

As the end of the year approaches, they are also continuing to plan various publicity programs.

Among them, Mao Sui is the most anxious person, because the advertising plan for Xuanyin's short video Chinese New Year is still undecided. There are many plans, but Mao Sui feels that each plan is not very ideal.

Therefore, now that the end of the year is approaching, the final plan is still being finalized.

Although Xuanyin short video has won the exclusive naming rights, but on this kind of national stage, the appearance of Xuanyin short video is actually not long. Within a few hours, Xuanyin short video can appear will not exceed 5 minutes in length.

So correspondingly, 15 billion yuan is just buying 5 minutes of Spring Festival Gala time, which corresponds to 3 million yuan for 1 minute, which can be said to be gold every second.

It is precisely because time is so precious that Mao Sui is so entangled at this moment.

Li Yi gave Mao Sui full authority over the advertisement for the Spring Festival Gala, but it was precisely this that made Mao Sui even more stressed.His small decision will determine the effect of the 15 billion yuan in advertising.

So Mao Sui looked at the current planning plan and was a little dissatisfied, because he felt that all the current plans could not maximize the use of the 5 minutes.

"Lao Mao has made a decision quickly. Someone from the Spring Festival Gala director team has come to urge him." Lu Ren opened the door and walked in and said to Mao Sui.

"Wait a little longer, I'll think about it later." Mao Sui looked at the several plans in front of him in confusion, with a very troubled face.

"You've modified these plans dozens of times, and you can't see the waste." Lu Ren said helplessly.

"But I always feel that these advertising plans lack some meaning and fail to meet my psychological expectations." Mao Sui shook his head and said.

Lu Ren glanced at Mao Sui who had fallen into obsessive-compulsive disorder, and sighed helplessly.

　Thanks to 'tsundere little crocodile' for rewarding 100 starting coins, thank you very much.

　　
　
(End of this chapter)