fish out a entertainer

Chapter 353 Another Blue Ocean 【Two in One】

"You're just too nervous. After all, the Spring Festival Gala is just a means of attracting traffic. The most important thing is how to retain the users who come from the Spring Festival Gala. That's the key." Lu Ren said to the anxious Mao Sui .

Hearing this, Mao Sui nodded with a wry smile on his face.

How could he not know the principles in Lu Ren's words?But for Xuanyin's short video, this is a chance for a carp to leap over the dragon's gate. Of course, he hopes to jump as high as possible. It is best to rush through the dragon's gate and become a golden dragon.

15 billion yuan is not a small amount for Muyi Company.

In fact, according to the volume of Xuanyin short video, it has a volume of [-] million user units. If the restrictions on advertising space can be relaxed and the big data algorithm is used to accurately place, Xuanyin short video can increase its revenue to ten in a short period of time. Billion, or even tens of billions is not impossible.

But Li Yi has repeatedly told him that making money is only secondary, and users are the key.So so far, although Xuanyin's short video has achieved profitability through advertising revenue, compared with Xuanyin's [-] million-level users, this advertisement is still too far behind.

If it is placed in another company and has a product with hundreds of millions of users in its hands, it must be offered as a son.

But within Muyi Company, there is no obvious distinction between various departments.

Lianshan games, spiritual animations, and even ground-breaking special effects, although the number of users is not as good as Xuanyin short videos, but in terms of strength, they are not far behind. All departments and products communicate through the central cloud platform of the entire company , are actually complementary.Therefore, in Muyi Company, although the application of Xuanyin Short Video is very important and is a strategic product, it is impossible to monopolize all the company's resources in the face of other products in the company.

The R & D cost of all Lianshan Games' games did not exceed 1 million yuan, but now the monthly turnover exceeds [-] billion.

Soul Animation used 30 million R&D funds to earn a profit of nearly [-] billion, and also broke the box office record in Chinese film history.

There is a brother department, Zhuyu, in the front, Xuanyin short video has tens of millions of expenses every day, and Li Yi's preference, he specially allocated 15 billion yuan from Lingxin Animation to buy the exclusive naming rights of the Spring Festival Gala.

Therefore, Mao Sui, who was in charge of Xuanyin's short video, was under enormous pressure at this time.

In his view, not enough income this time is a failure.However, the short video of Xuanyin, which has [-] million monthly active users as its basic disk, is growing very slowly.No matter how strong the Spring Festival Gala is, it is impossible for Xuanyin to become a product with a monthly activity of one billion like Fetion.

So Mao Sui is not very satisfied no matter which planning scheme he sees.

"Why don't you ask Mr. Li?" Lu Ren said.

Mao Sui looked up at Lu Ren, then shook his head and said, "I don't want to bother Mr. Li this time."

Mao Sui really didn't want to disturb Li Yi's rare time to reunite with his family during the Spring Festival.And it's not what Mao Sui wanted if he went to find Li Yi whenever he had difficulties.

"But you will crush yourself sooner or later." Lu Ren said worriedly.

Mao Sui waved his hand towards Lu Ren, then lowered his head, reached out and pinched his temples.

"Why don't you go and ask little Zhuge? He is also the head of a department now, so maybe he can find a way." Lu Ren said.

"Little Zhuge?"

Hearing this, Mao Sui's eyes lit up.

Although Zhuge Buliang has just taken over the game department for a few months, he is now able to manage the huge game department in an orderly manner, which is enough to show his ability.Besides, Zhuge Buliang was his deputy in the game department before, so it can be regarded as brought out by himself.

"Good idea." Mao Sui's eyes suddenly brightened.Then he quickly manipulated the mouse to pull out Zhuge Buliang's contacts.

Although Mao Sui didn't feel that Zhuge Buliang could give him any advice.

But now Mao Sui is like a drowning person, it is secondary to go to Zhuge Buliang to ask for some opinions, and more to find someone to communicate with, so as to relax his tense nerves.

Mao Sui's message had just been sent, and Zhuge Buliang's message over there was replied in seconds.

Lu Ren watched the two talk on the phone without interrupting, and left the office straight away.

"Brother Mao, what do you want from me?" Zhuge Buliang asked.

"Are you free? Let's make a video call."

Soon the two made a video connection, and Mao Sui saw Zhuge Buliang on the monitor. Behind Zhuge Buliang was a bookshelf, and Mao Sui was surrounded by many electronic devices. So at this time, he was wearing a head of oily and messy hair, looking as if he had stayed up all night playing games.

"Are you being abused?" Mao Sui looked at Zhuge Buliang in surprise.

"No, I stayed up all night last night." Zhuge Buliang grinned at Mao Sui, and then asked: "Brother Mao, what do you want from me?"

Mao Sui looked at Zhuge Buliang, and told Zhuge Buliang about his current situation.

"Little Zhuge, which of these plans do you think is better?" Mao Sui asked.

Zhuge Buliang rolled his mouse wheel, and then said with a serious face, "Actually, these plans are all good, but according to Brother Mao, your goal is a bit high, and I don't think any of them will work."

Hearing this, Mao Sui let out a long sigh.

How could he not know that his goal was just an extravagant hope, but if he could not achieve this goal, he would really have no face to face Li Yi's trust.

"In fact, I think this plan is okay. Taking advantage of the traffic of the Spring Festival Gala to launch news software can not only bring a lot of traffic to Xuanyin, but also allow news products to share this wave of traffic. It can be regarded as making the best use of everything. In addition, I feel that we The two departments can link up for a wave, and let the younger brother follow behind and eat a wave of soup." Zhuge Buliang pointed to one of the plans and said hehe.

"I have thought about this for a long time, and I plan to discuss it with you and Tianxing after the final publicity plan is finalized."

Mao Sui smiled and said that he had considered Xiao Zhuge's idea a long time ago, but because the final plan had not been finalized, he had not notified Zhuge Buliang and Li Tianxing to discuss the idea of ​​department and product linkage.After all, the traffic of the Spring Festival Gala is so large, and the Xuanyin short video product is destined to be unable to eat it alone, so Mao Sui deliberately let the brother departments also share a share.

Zhuge Buliang smiled, then took a closer look at the propaganda plan in front of him, and then said in an uncertain tone: "Brother Mao, in fact, I think the propaganda plans are similar, just because the specific strategies are not very good. The same, but I feel that no matter how you change it, it is impossible to meet your expectations. So, I think you can change the direction and find a way."

"Changing direction?" Hearing Zhuge Buliang's words, Mao Sui also had some doubts.

"Yes, in fact, no matter how good the advertising strategy is, the ceiling of the domestic short video market is so large, and now it is almost divided between us and Kuaishou. So even if we can get up with the Spring Festival Gala, it is not enough. It is too likely to meet your expectations." Zhuge Buliang said.

Mao Sui quietly listened to Zhuge Buliang's words, and nodded silently.In fact, Zhuge Buliang’s words are exactly what he has been anxious about, that is, the domestic short video market is limited. At present, a maximum of [-] million monthly users is a peak. After all, Xuanyin short video is just an entertainment product. It is almost impossible to reach the level of Fetion, after all, the genes in the bones are different.

"So, since the domestic ceiling is so high, why don't we expand overseas? Clash of Clans has opened up a market from abroad. And we are destined not to stay in the country all the time, so it is better to lay out overseas markets in advance and get familiar with overseas markets. And as far as I know, Kuaishou basically has no market share in overseas markets, and short videos in overseas markets are almost a blue ocean.” Zhuge Buliang said with a smile.

When Mao Sui mentioned the word "overseas" in Zhuge Buliang, his mind suddenly brightened.He felt like he was in a narrow box before, but now he jumped out of it.

So much so that Mao Sui didn't even listen to what Zhuge Buliang said behind him.

When his mind was opened, there were countless plans in his mind instantly.

What program is the Spring Festival Gala?
It is currently the largest gala show in the world, covering nearly 100 countries.Not to mention that overseas Chinese and overseas Chinese alone have contributed a huge amount of traffic, not to mention that with the improvement of China's overall national strength, it now has a huge influence in the world.

This is why the Spring Festival Gala has become more and more formalized in recent years, and it is also the reason why many people have complained about the Spring Festival Gala, because the Spring Festival Gala has long since become the most important tool for China to export culture to the outside world.So the Spring Festival Gala has long since changed from a program for the Chinese people to a program for the people of the world.

What follows is that the Spring Festival Gala also has a huge influence overseas.

So Zhuge Buliang opened the door to Mao Sui's new world in an instant with a word.

Yes, since the domestic market is about to hit the ceiling and it is difficult to break through, then go to the blue ocean area abroad. The foreign market is not much smaller than the domestic market.

So in Zhuge's eyes, Mao Sui hung up the video call anxiously.

Zhuge Buliang smiled, and then continued to bury his head in his own affairs. After he sent the previous moba file to Li Yi, he still couldn't sit still. After returning home, he buried himself in the game type of moba .And try to conceive the details of a moba game with your own understanding.

But when it was actually implemented, Zhuge Buliang discovered that the moba type was not simple.

Because the operations of mobile phones and computers are completely different, this has also led to the inability of Tengfei Games to directly copy League of Legends to mobile phones.

And this also allows other manufacturers to take advantage of the opportunity.

But now major manufacturers have entered the market one after another, among which there are various types of moba games mixed in, but Zhuge Buliang took a look and didn't care, because he found that these products are some small workshop products, or small studios His works are not exquisite, but more like a pioneer in testing the waters.

At present, the ace studios of the major game companies have not made a move.

In particular, Tengfei and Wangyu are two game manufacturers that can be regarded as the two game manufacturers in China that can wrestle with each other.

Of course, this is not because Zhuge Buliang discriminates against small studios, saying that small studios will definitely not be able to produce high-quality games.It’s just that in moba, a battleground where major manufacturers are all focused on, the products of small studios cannot be polished as perfect as Ace Studios, and the corresponding resources obtained are not enough.

So in recent days, Zhuge Buliang has been paying attention to the products of several other game companies when he was imagining moba games. Among them, several well-known ace studios under Tengfei and Wangyu have promoted moba on the Internet. type of game.

Zhuge Buliang just took a look and didn't pay attention.

These two companies have implemented their own very skilled tactics of raising Gu.

Let each of its major game studios develop independently at the same time, and then provide similar resources to launch it into the market. Subsequently, based on the specific performance and the performance of which game is good, more resources will be allocated.

So Zhuge Buliang withdrew his gaze after paying attention for a while, and focused on the MOBA mobile game he conceived. There were several key points that had been bothering Zhuge Buliang.

Questions such as how to design replenishment, how to purchase equipment, how to balance the balance point between data and player operations, etc. make Zhuge Buliang completely overwhelmed.

Zhuge Buliang discovered that making a MOBA-type game on a mobile phone was no less than making a mobile game from scratch.

And just when Zhuge Buliang was frowning at home.

Mao Sui hung up the phone with Zhuge Buliang, and quickly called Lu Ren over from the laboratory.

Nowadays, although Xuanyin Short Video does not have strong financial resources, it has already achieved profitability.Therefore, Mao Sui received Li Yi's instruction and must continue to delve into big data and artificial intelligence engines.Therefore, Short Video specially set up a laboratory and recruited a large group of scientific researchers to study big data and artificial intelligence topics, and Lu Ren is the person in charge of this big data and artificial intelligence laboratory.

So far, almost all the monthly profits of Xuanyin Short Video have been invested in this laboratory, but after all, it has just started, so there have been almost no results so far.But neither Mao Sui nor Lu Ren had any doubt about the importance of this laboratory.

Not long after, Lu Ren came.

Before Lu Ren could sit down, Mao Sui asked: "Brother Lu, will we develop an English version of Xuanyin from now on? Can it be made before the Spring Festival?"

Facing Mao Sui's question, Lu Ren was stunned at first, then looked at Mao Sui blankly for a few seconds, and then he immediately woke up, with a look of excitement on his face, as if he understood Mao Sui's The deep meaning in the mouth.

"It can be done!" Lu Ren said firmly.

"Okay, then I'm going to contact Ji Ran and ask him to communicate with foreign hair styling channels. We will try to put the overseas version of Xuanyin into foreign markets before the Spring Festival Gala." Mao Sui said with a smile.

Looking at Mao Sui's appearance, Lu Ren also nodded and smiled.

"This is a good way." Lu Ren said with a smile.

Mao Sui also seemed to have relieved all the pressure from his body.

(End of this chapter)