Superstars start as villains

Chapter 198 Changes in audience aesthetics.

As a Kung Fu movie, the quality of [Ip Man 2] is definitely above the pass line, coupled with Zhou Xing’s personal box office appeal, and the popularity of [Ip Man 1], from the premiere, it has detonated a round of movie-watching boom .

It coincided with the May Day holiday, from April 4th to May 29rd, in five days, [Ip Man 5] broke 2 million at the box office, which also broke the box office record for a domestic movie during May Day.

As soon as the box office data was announced, it attracted a lot of media coverage. This is also due to the fact that [Ip Man 2] has no competitors at all in the same period. I have to admit that Huang Baiming's vision is still very accurate.

Not only is the box office in the mainland a bumper harvest, but Xiangjiang [Ip Man 2] also got off to a good start. The box office reached 1800 million in the first week. Although this box office is nothing compared to the popular box office in the mainland, you must know The box office champion of the year is only 09 million box office, which shows how popular [Ip Man 2400] is.

This also reflects Zhou Xing's box office appeal in the Xiangjiang area. Although the Xiangjiang media highlights the director Ye Weixin in this kind of report, the audience's eyes are discerning. Aren't kung fu movies just fun to watch? ?As for the plot, as long as it is not too overwhelmed, it will be fine.

The popularity of [Ip Man 2] also made Zhou Xing more and more busy, and began to conduct road shows all over the country. He traveled all over the first- and second-tier cities, and the other third- and fourth-tier cities were handed over to Zhou Zhaolong and Fan Shaohuang. In this play, Fan Shaohuang didn't have many roles, but with Jinshan finding this role, Fan Shaohuang has gradually gained a certain reputation in the mainland.

"Ah Xing, thank you for your hard work." Huang Baiming patted Zhou Xing's shoulder with a happy face.

Zhou Xing said with a faint smile: "It's not hard work, but I have a share of the money I earn."

"It's good if you can think like this." Huang Baiming laughed when he heard the words. In fact, the reason why he came to find Zhou Xing in a hurry was also obvious. With the box office hit of [Ip Man 2], he naturally wanted to strike while the iron was hot and release [ Ip Man 3].

"Ah Xing, that's actually the case. [Ip Man 2] is quite successful. I have already had people prepare the script for [Ip Man 3]. The filming can start anytime."

Zhou Xing frowned after hearing this: "Huang Sheng, actually, I don't think it's necessary to be in such a hurry."

The smile on Huang Baiming's face froze instantly. He didn't quite understand the meaning of Zhou Xing's words. You must know that they signed the contract. Is Zhou Xing planning to go back on his word?

"Huang Sheng, have you ever thought about how many films can be made in this series of [Ip Man]?" Zhou Xing saw that Huang Baiming seemed to have misunderstood, so he asked a question.

Huang Baiming was stunned for a moment, then looked at Zhou Xing: "What do you mean?"

"Actually, after the third part of the series is filmed, it is difficult to have any new ideas. Many Hollywood blockbusters cannot escape this curse, and the rhythm of one film a year is really too fast. At the beginning, the audience may think it is nothing. After a long time, you will definitely get tired of aesthetics." Zhou Xing is not alarmist, in fact, even for a work like "Saw", which has already filmed its sixth part, its reputation has been declining since the fourth part.

As the saying goes, if you cook cold rice three times, the dog won't eat it, and it's the same in film and television works. If the routine is old, the audience will naturally not buy it.

Huang Baiming retorted: "I understand what you mean, but, Ah Xing, I'm a businessman, and there are other shareholders behind Dongfang Film and Television, and it's hard for me to explain to them not to make films that are clearly profitable."

"Huang Sheng, you misunderstood me. I didn't mean not to shoot, but not in a hurry. Didn't you realize that the mainland film market is now in a stage of rapid growth?"

Zhou Xing’s words are definitely based on evidence. Since the box office of “Hero” broke 02 million in the mainland in 2, the mainland film market has started a period of explosion. You must know that domestic films before the tens of millions of box office were all high-flying. Fragrant.

and after?
04年内地票房冠军【功夫】1.7亿，05年【无极】1.8亿，到了06年的【满城尽带黄金甲】已经达到了2.9亿。

08年【非诚勿扰】拿到了3.2亿票房，09年【2012】4.6亿，到了今年【阿凡达】直接拿下13亿票房。

Explain what?The mainland film market has replaced Japan as the second largest film market outside of the North American market, and this speed is increasing along with the increase in the income of urban residents.

"You mean, let's take a break next year, maybe [Ip Man 3] will have a higher box office when it is released in 12?" Huang Baiming thought for a long time.

Zhou Xing nodded solemnly, at least he is very optimistic about the future film market.

"However, there are still certain risks in doing so. You have to know that not all film markets are rising all the way, like Xiangjiang." Huang Baiming has experienced Xiangjiang movies from the golden age to the complete sinking. He admits that the current mainland The film market is very good, but he does not believe that the mainland market can last as long as the North American film market.

Zhou Xing shook his head and said: "The mainland is different from Xiangjiang. Xiangjiang is too small. Huang Sheng should have other businesses besides movies. You should know the economic situation in the mainland. Moreover, the risk you mentioned does not exist, but Just one year later, the Xiangjiang film market did not collapse overnight."

"Okay, I will seriously consider it, thank you for your reminder." Huang Baiming felt that what Zhou Xing said was indeed reasonable. It took a long time for the Xiangjiang film market to completely collapse. In one year, the mainland film market Such a devastating blow is unlikely.

Zhou Xing smiled: "Actually, I'm only doing it for my own benefit. We're all in the same boat, so don't share anything with each other."

Huang Baiming laughed, patted Zhou Xing on the shoulder, and suddenly felt that the 15% share might not be a loss.

[Ip Man 2] The box office dropped in the second week, but this is an acceptable drop after the long holiday. The total box office in the two weeks has exceeded 3.1 million.

However, in the third week, [Iron Man 2] landed in the mainland, which also caused a certain impact on [Ip Man 2], but it was within the normal range.

In the end, [Ip Man 2] won a box office of 4.9 million, but unfortunately it stopped at the 5 million mark.

However, as a Kung Fu movie, [Ip Man 2] has such an outstanding box office performance, which has shocked many insiders. In today's movie market, it seems that it is difficult for a Kung Fu movie to exceed [-] million yuan.

Zhen Zizi has worked so hard over the years, and the best result is "Jin Yiwei", which was released in February this year, and won a box office of 2 million. However, you must know that the investment of this film is as high as 1.3 million, which can be said to be a hit on the street. of a batch.

Not only is the box office hit the street, but even the word of mouth is also criticized. In fact, the audience of Zhen Bullet's martial arts dramas is still relatively small.

As for Wu Jing, Zhao Wenzhuo and the others, the situation was even worse. After Wu Jing returned to the mainland, he basically had no films to shoot. Zhao Wenzhuo’s "Su Qier" invested 1.3 million yuan, and the box office was only 3000 million yuan. Not to mention the word-of-mouth, Douban 4.5 points.

It can be said that Zhou Xing should be the only Kung Fu superstar in Chinese Kung Fu movies who is in his prime and has enough box office appeal.

[Ip Man 2] After the painting was finished, Zhou Xing received more invitations, most of which were Kung Fu movies, and the remuneration given was also sky-high.

Of course, it’s not that Zhou Xing’s social value has skyrocketed alone. This also involves the issue of hot money entering the market. The remuneration of many top stars has increased greatly compared to before, especially mainland stars, who used to be two to three million. If you can invite them, the salary is tens of millions now.

On July 7, the World Cup in South Africa ended. In the end, Spain beat the Netherlands with Iniesta's goal in overtime and won the Hercules Cup. Spain also became the eighth champion in the history of the World Cup. Team.

With the end of the World Cup boom, the domestic film market has also begun to enter the second half of the summer season, and Xiaogangpao's "Tangshan Earthquake" will be released on July 7.

And became the summer box office champion with an absolute advantage, and finally won 6.73 million box office, surpassing [Ip Man 2] in one fell swoop, but it is a pity that this year belongs to [Avatar], Xiaogangpao is destined to miss the annual box office champion.

The World Cup disrupted the release time of many films, so that in September, when the competition was not too fierce, many domestic films competed fiercely.

The first is Lao Mouzi's "The Love of the Hawthorn Tree" after a year, just when everyone thought that Lao Mouzi would try his best to make a blockbuster movie again, but Lao Mouzi brought a low-cost love movie .

On September 9th, "Love in the Hawthorn Tree" was officially released, and this movie also made a girl named Zhou Dongyu famous overnight.

"The Love of the Hawthorn Tree" has a good box office reputation after its release, which also made Lao Mouzi heave a sigh of relief. Last year's "Three Shots Surprise" made him scolded badly, although Lao Mouzi admitted after the film was released, [Three Shots Surprise] is a work that compromises with the market, but the audience doesn't seem to buy it, after all, the reason why they pay for the tickets is for the great reputation of Lao Mouzi.

However, before Zhang Wei could breathe a sigh of relief, on September 9st, Zhen Zibao's new movie "Jing Wu Fengyun·Chen Zhen" was released. For this movie, Zhen Zibao also worked hard to promote it.

It's a pity that this film obviously doesn't fit the audience's impression of "Chen Zhen". After all, whether it's Liang Xiaolong, Bruce Lee, or Li Lianjie, their versions are too classic, and subversion may succeed or overturn.

Obviously, Zhen Bullet turned over, which further exposed the problem of his acting skills, especially when he played with Huang Bo and Shu Qi, the best actor and actress.

In the end, [Jing Wu Fengyun·Chen Zhen] won a box office of 1.4 million. However, compared to the cost of 1.2 million, it can only be a blood loss, and the word of mouth is not good, and the Douban score has never exceeded 6.

Lao Mouzi's "Love in the Hawthorn Tree" ended up with a box office of 1.6 million. Although this movie is considered the lowest box office among Lao Mouzi's films in recent years, its cost is low. Of course, for Zhang Weiping's claim No one in the industry would believe the 7000 million yuan cost.

As far as this film is concerned, there are no big scenes, and the two leading actors are both newcomers, so 7000 million yuan can't be spent.

You know, in [Sword Rain], which will be released on September 9th in the same period, the female lead is Michelle Yeoh, and the production cost is only 28 million.

Speaking of which, Zhou Xing also specially participated in the premiere of "Sword Rain", and it was Michelle Yeoh who invited him. When filming "Fearless", they got along pretty well, so I still have to give him some face.

But let alone, after watching it, Zhou Xing feels that this should be regarded as the benchmark of martial arts films in recent years, whether it is martial arts, special effects, or plot, it can be regarded as wonderful.

It's a pity that [Sword Rain]'s final box office was only 4800 million. Although the producer also made some money, it is obvious that such a box office does not match the quality of this film.

Of course, there is also a factor of poor publicity. After all, the 1200 million investment can achieve such a good effect. The money is basically spent on filming, and there must be very little that can be used for publicity in the end.

This year, Zhou Xing did not accept other films except for [Ip Man 2], and spent most of his time on company projects. [Gongsuo Xinyu] has been completed, and finally Mango Satellite TV won the premiere rights, and the price of a single episode is 60. Ten thousand, this price is definitely not able to recover the cost.

But it doesn't matter, there are still replays and three rounds of rebroadcasts that have not been sold, and the rights to broadcast online have not yet been sold.

It's not that no TV station was interested, but the price they offered didn't satisfy Zhou Xing. The TV station was not stupid, so naturally they refused to increase the price casually. Both parties were waiting for the broadcast effect of Mango TV.

The online platform is more active, but the price given is very speechless, basically the price of cabbage.

"Isn't it rumored that Youku will be listed this year? Why are you so picky?" Zhou Xing said dissatisfiedly holding the quotation.

Gao Qunshu smiled wryly: "It's because it's going to be listed, so I have to make a beautiful financial report."

"Then don't sell it for now, let's watch the premiere first."

Gao Qunshu shrugged: "I hope you are right."

In fact, from Gao Qunshu's point of view, he should sell the copyright all at once, and get back the cost quickly, so that he can fund the next film, but who made Zhou Xing the boss?

"By the way, have you received any outstanding scripts recently?" Zhou Xing asked.

Gao Qunshu laughed and scolded: "Do you think that there are scripts like [The Wind]? And now the audience's tastes have changed. Many well-edited scripts in the past may not meet market demand."

Zhou Xing suddenly had a flash of inspiration: "In this case, can we try to adapt some popular novels?"

"what do you mean?"

The more Zhou Xing thought about it, the more reliable he felt: "Look, in fact, many of our current scripts are also adapted from novels, [The Wind], [Du Lala's Promotion], and I heard that Tang Ren is also filming a movie with [Gong Lock Heart Jade] is the same as the palace drama of the Qing Dynasty, which is also adapted from a popular novel."

"What does this mean? The audience's aesthetics are changing!"

Gao Qunshu thought for a while: "Is this too risky? After all, the main contributors to the ratings are housewives."

(End of this chapter)