Superstars start as villains

Chapter 199 Copyright dispute.

Zhou Xing said with a smile: "Of course, the main source of viewers for TV stations are housewives, but don't forget that the oldest post-80s generation is already 28 years old, and they will be the main audience for future TV dramas."

In fact, in the film and television industry, it is not new to adapt novels to film and television dramas. For historical situations such as "Kangxi Dynasty" and "Yongzheng Dynasty", they are adapted from Er Yuehe's novels.

Lao Mouzi's famous novel "Red Sorghum" is also adapted from Mo Yan's novel of the same name.

It's just that the adaptations of film and television dramas in the past were all serious literature, but now most of the popular ones are light-hearted literature and online literature.

Especially since the country issued 08G licenses in 3, the era of mobile Internet is coming quietly. Especially in June this year, Apple released the latest generation of iPhone 6. Even Zhou Xing asked someone to buy a few. Compared with the previous endorsement The "Gionee", iPhone 4 is not like a product of an era at all.

"Okay, I'll let the editorial department pay attention." Gao Qunshu also knows that some things are irreversible, especially when making film and television dramas, you must keep pace with the times. Don't look at the TVB dramas in the 90s that many viewers say are good. , but now I really shoot according to the set and special effects, and I will be scolded bloody by the audience.

In fact, the dramas that the audience can really accept were all shot with big productions in that era, and some shoddy dramas are also rubbish, but some audiences just generalize and take it for granted that they look good.

Zhou Xing nodded: "Perhaps we can take advantage of this time to buy more copyrights of novels."

"You mean that the right to adapt novels may rise as high as the rights to film and television dramas?" Gao Qunshu's eyes lit up.

"That's right, remember a few years ago? The online copyright of a 40-episode TV series is only 10,000 to [-] yuan, but now it costs [-]+ casually, and the high ratings even rise to several million."

How could Gao Qunshu not know what Zhou Xing said? He is a witness to all this. Last year, he did not want to sell several dramas as an investor. As a result, the producers were afraid that they would not get the money if they were too late. Looking at the market this year, I almost didn't regret it.

In fact, the reason why the online broadcasting rights of film and television dramas are becoming more and more valuable is not that the country’s control over copyright has become stricter, but that head video platforms such as Youku, Tudou, and LeTV are trying to eliminate some competitors. commercial conduct.

"Besides, with the current price of adapting novels, even if it's in your hands, it's not much money. As long as one or two works are successful, they will be profitable, right?" Zhou Xing said with a smile.

"Well, you'll pay for the money anyway." Gao Qunshu half-jokingly said.

The film and television copyright prices of 10-year novels are not too high. In order to gain fame, many authors and websites encounter film and television companies who inquire about prices or even half sell and half give away. All of them are at the price of cabbage, and the most expensive one does not exceed 20, and there are many popular works among them.

Of course, the behavior of "Zhixing Film and Television" did not cause much disturbance in the circle, and was even ridiculed by peers. After all, film and television companies will not buy any copyright at all. If you really think that certain plots can be incorporated into the script , Just copy it directly.

Zhou Xing didn’t pay attention to this. Back then, LeEco bought a lot of film and television copyrights at the price of cabbage when all video platforms adopted pirated versions. In the beginning, other platforms called LeEco an idiot, but what happened now?LeTV holds a large number of film and television copyrights, and is already the third largest video platform after Youku and Tudou.

In November, "Du Lala's Promotion" officially completed the post-production, and due to the contract with Shanghai Satellite TV, it will be broadcast at the end of the year, and the time is already very tight.

Shanghai Satellite TV also attaches great importance to this drama, and invited "Zhixing Film and Television" to Shanghai for a meeting to discuss the promotion plan.

Originally, Gao Qunshu was supposed to go to this meeting, but Zhou Xing "coincidentally" had nothing to do, so he asked to go. Gao Qunshu could only glance at this guy who valued sex and despised friends, and reluctantly agreed.

Of course, the main creators of the crew, including the director, producer, and Tong Liya, also participated in the meeting.

As a result, as soon as they arrived at the airport in Shanghai, Zhou Xing and Tong Lia were surrounded by reporters.

"Excuse me, Zhou Xing. There are rumors on the Internet that you and Ms. Tong have been dating. Is it true?" Of course, it is impossible for the reporter to report [Du Lala's Promotion].

Zhou Xing said unhappily: "You have said that it is a rumor on the Internet. As a journalist, I believe that you should have the most basic judgment."

Tong Lia laughed when she saw the reporter's face turned pale.

But she soon became unhappy. The reporters had nothing to do with Zhou Xing, so they naturally pointed their finger at her. In their opinion, Tong Lia, a little white rabbit, was easier to deal with than Zhou Xing, that old fox.

"Excuse me, Miss Tong Lia, how is your personal relationship with Mr. Zhou Xing?"

"The relationship is very good." Tong Liya blurted out before she could react, and she realized something was wrong afterwards, and hurriedly made amends: "Zhou Xing is a very good boss, and I am also very grateful to Zhixing Film and Television for giving me the opportunity to play the leading role this time."

However, why do the reporters care about her explanation in the second half of the sentence? They have already got what they want. As long as there is the first half of Tong Liya's sentence, it is enough. I have to say that the reporters in the mainland are no better than the Hong Kong paparazzi in the past. deal with.

Tong Lia still wanted to explain something, but Zhou Xing had already escorted her into the commercial vehicle.

"Oh, my aunt, can you think before you speak." Wang Li poked Tong Lia angrily.

The people in the company all looked at Zhou Xing with extremely ambiguous eyes. During the filming stage of "Du Lala's Promotion", Zhou Xing made up all kinds of excuses to visit the set. The identity of the boss, he dare not spread it out.

Tong Lia rubbed her forehead and was very depressed. She didn't know what was wrong with her. Maybe it was Wang Li's persuasion that helped, or she often heard that some female stars in the circle were playing Zhou Xing's idea, which gave her sense of crisis.

"Sister Yaya, who said that I have a normal relationship with my brother before?" Zhou Lan, as Wang Xiao's apprentice, also joined the crew of "Du Lala's Promotion". , and got acquainted with Tong Lia after coming and going.

Tong Liya didn't know at first that Zhou Lan was actually Zhou Xing's biological sister, but she just thought that Zhou Lan graduated from Jingying, and she was about the same age as her, so they could chat well.

Tong Lia blushed with embarrassment: "You talk nonsense."

"Ahem." Zhou Xing saw that the second daughter was about to make a fuss, and quickly showed the majesty of the boss, but obviously, it seemed useless to the second daughter, and what he got in exchange was only two pairs of big white eyes.

After the quarrel, Tong Lia couldn't help feeling a little worried: "Sister Li, they won't make a big fuss about it, will they?"

Wang Li gave her an angry look: "It's sure to make a big fuss, but don't worry too much, isn't [Du Lala's Promotion] going to be broadcast soon, it's just for publicity, It’s time to clarify.”

Magic TV.

"I didn't expect Mr. Zhou to come in person. I think that many female colleagues in the office will use various excuses to ask for autographs later." The person in charge of receiving Zhou Xing and his party is the production director of Shanghai Satellite TV, which can be regarded as real power Sent.

Zhou Xing smiled: "Then I have no choice but to satisfy their request, after all we are guests."

Everyone laughed, not to mention, along the way, there were quite a few girls who dared not take care of the leader and came to Zhou Xing to ask for an autograph, which shows his popularity. You must know that Shanghai Satellite TV is a first-line satellite TV, and they work here The employees have never seen any kind of celebrity, and it is rare for them to be so excited.

Seeing this scene, Tong Lia felt inexplicably sour.

When they came to the conference room, after the two parties exchanged pleasantries, a producer of Shanghai Satellite TV began to introduce their promotional plan.

Zhou Xing nodded while watching, but he was not optimistic about this plan in his heart. It was just some conventional means of publicity.

Producer Jiang said with a smile: "How does Mr. Zhou feel? If there is anything that needs to be adjusted, let's communicate in advance?"

"The plan is quite good, but I think it is possible to diversify the means of publicity?" Zhou Xing did not deny the plan of Shanghai Satellite TV. After all, it is a platform, and you have approved their plan from the very beginning. It's not worth it, isn't it a slap in the face?

"Oh?" Producer Jiang looked eager to hear more about it.

Zhou Xing looked at Wang Xiao. In fact, before coming, an internal meeting had been held to discuss the promotion plan. After all, Wang Xiao is the producer of this film, and he will be the one who will connect with the TV station in the future. Naturally, it will be better for him to speak.

Wang Xiao was not stage fright, and directly took out the USB flash drive and inserted it into the computer.

"Compared with ordinary urban idol dramas, [Du Lala's Promotion] is the biggest difference in that it contains a lot of office culture and workplace skills. Why don't we use this to make some articles?"

The producer who showed the publicity plan before asked: "But... workplace culture, how to make an article?"

Wang Xiao was not disturbed by him at all, and continued to talk freely: "Let's put it this way, think about it differently, if everyone here is a fresh graduate, what do you want to know the most?"

"How do you find a good job?" Producer Jiang's eyes lit up.

Wang Xiao nodded: "That's right, it involves some job application skills. Can we find some local white-collar workers in Shanghai to record a short video as a promotional video?"

Before the end, Wang Xiao continued: "For another example, all of you here are white-collar workers who have worked in the workplace for two or three years and have accumulated a certain amount of work experience. What do you most want to know?"

"How to raise your salary?" The producer of Modu Satellite TV subconsciously raised his hand.

"That's right, then let's find some human resources or middle and low-level managers of some companies to share some workplace skills, or find a way to find a job."

Zhou Xing added: "More than that, we can also cooperate with Weibo to discuss topics, and the posters with the most popular posts can set some rewards."

Producer Jiang laughed: "Okay, Mr. Zhou's publicity plan is much better than ours."

"Where, it's better to do both." Zhou Xing also saved enough face for the other party.

"How about this? Our side is responsible for recording videos of various workplace skills, and weibo promotion is left to Mr. Zhou. You also know that not many people in our TV station know about this aspect." Jiang Zhi film channel.

Zhou Xing nodded: "Producer Jiang is too polite, but this is also good, division of labor and cooperation will be more efficient."

"That would be great, happy cooperation!"

"Pleasant to work with."

After seeing off Zhou Xing and his party, in the meeting room, the smile on Producer Jiang's face immediately collapsed.

"You guys are really capable. I gave you a month to prepare the plan, and you made me such a crap? Look at the plan they prepared. I'm ashamed of you!" Producer Jiang cursed angrily.

All the subordinates secretly slandered: Working in a unit like the TV station, isn't it always like this, you don't want merit, but you don't want to fail, and this plan, isn't it also approved by you?

Producer Jiang is actually quite upset. Shanghai Metro Satellite TV is considered an established satellite TV in China, but since the reform of the TV station, Mango TV has skyrocketed. In recent years, Zhejiang Blue Satellite TV has also gradually caught up. Guang, his life as a production director is naturally difficult.

The reason why [Du Lala's Promotion] was broadcast a year ago was because he had received news that Mango TV would have a time-travel drama [Gongsuo Xinyu] on Mango TV in January next year.

[Du Lala's Promotion Notes] But he spent huge sums of money to win the first broadcast rights, so he is naturally unwilling to go head-to-head with [Gongsuo Xinyu]. It's good to win, but what if he gets blown up?
But fortunately, "Zhixing Film and Television" seems to be quite reliable, and the prepared promotion plan is very unique. As long as it is implemented according to this plan, coupled with the good quality of the show itself, the ratings should still be guaranteed. Of course, It would be great if it could overwhelm Mango TV in terms of ratings.

"What are you still doing in a daze? Hurry up and make arrangements. Remember, try to find some well-known companies. This is also an opportunity for them to increase their brand influence. I don't need to teach you how to talk about this matter, right?" Producer Jiang thought. Wang Xiao, who was talking eloquently at the meeting, looked at these goods under his hands again, which made him feel tired.

In the hotel suite, Wang Xiao was discussing the Weibo promotion plan with Zhou Xing. In fact, the previous plan did not include Weibo.

"Mr. Zhou, if there is no problem, I will implement it according to this plan." Wang Xiao still admires the plan proposed by Zhou Xing.

Zhou Xing nodded: "You go."

Outside the suite, Zhou Lan and Tong Lia were whispering. Seeing Wang Xiao and Zhou Xing coming out together, Zhou Lan also winked at Tong Lia.

Tong Lia gave her an angry look, but she didn't appear too shy.

"You, don't, Sister Li is still in my room."

"."

(End of this chapter)