Chapter 130

The two of them returned home under the dense darkness of night. Ding Rui had just entered the house. He didn't even bother to change his shoes, so he asked anxiously: "Husband, I'm home. Tell me quickly. What is the problem?" Song Song was not in a hurry. Slowly take off your shoes, put on slippers, go to the bathroom and take out the footbath, and adjust the water temperature with the hot water in the thermos and tap water.

Ding Rui's little temper came up, and she stood at the door angrily and looked at Song Song: "What are you doing? You want me to press your feet, so you said that?"

Song Song put the foot-washing water with adjusted water temperature next to a chair, moved a low plastic stool and sat down: "I made it for you, it's hard for you to get off work so late, isn't it? Come, relieve your fatigue."

Ding Rui's heart was warm, and the corners of her pouting mouth slightly raised, revealing a contented smile.She put her satchel on the shoe cabinet, took off her shoes and socks, stepped on her slippers and walked over, sat on a chair, rolled up her trouser legs, and tentatively put her feet into warm water.

The water temperature is slightly hot, put both feet in it, and the warmth spreads from the soles of the feet to the limbs, driving away the cold air all over Ding Rui's body, which is very comfortable.

"Husband, don't be a fool, I'm really anxious." Ding Rui watched Song Song roll up his sleeves and help her gently pinch her feet, feeling satisfied and anxious in her heart.

Song Song smiled slightly, like a hermit sweeping monk, pinched Ding Rui's feet seriously and gently, and said slowly, seemingly casually: "Actually, on the surface, your performance today is indeed fine."

"Didn't you say I have a problem?"

"Let me finish my sentence first." Song Song paused for a moment: "I just said that there is nothing wrong with it on the surface, but from a sales point of view, you have made many very serious mistakes."

Finally getting to the point, Ding Rui moved her lips, as if she wanted to ask more questions, but she endured it and waited patiently for Song Song's next words.

Song Song continued: "I took a closer look and found that what you are selling today are all relatively common snacks. These snacks can be bought in supermarkets and online, the prices are not high, and almost everyone has eaten them. And you have been What I try my best to describe is the taste of these snacks. In fact, you don’t need to tell me, everyone knows what those snacks taste like. Right?"

Ding Rui nodded blankly, her face full of confusion: "Then how should I introduce?"

Song Song smiled slightly and did not answer the question, but gave an example: "Look, it only refers to this time. If I want to sell you candy, let me tell you, this candy is very sweet and has various It tastes like fruit, it is crunchy when chewed, and it feels like drinking fruit juice when you eat it with your mouth, would you buy it?"

Ding Rui shook her head and said, "It's so late now, I don't want to eat candy, why should I buy it?"

Song Songdao: "Then let me put it another way. This fruit candy is not like those common fruit candies on the market. It is not made with syrup, coloring and flavoring, but is made of 100% fruit juice without any chemical additives. Eat it A piece of candy is equivalent to eating a piece of fruit. Children especially like to eat this candy, and parents are also very assured that their children will eat it. Here is a solemn reminder, if you eat candy, remember to brush your teeth. Even if it is such a good fruit Sugar, if you don’t pay attention to oral hygiene, it is also easy to cause tooth decay. This candy is usually bought in the supermarket, and it may cost 100 yuan a pack. Today in my live broadcast room, the factory sells directly, which saves the cost of transportation and over-the-counter, and the price is discounted Each pack is only 19 yuan, buy a pack and get a free pack, a total of [-] copies are limited, so don’t miss it.”

Ding Rui looked at Song Song seriously with a complicated expression.

Song Song talked dryly, took his hands out of the footbath, went to the kitchen to wash his hands, then poured a glass of warm water, drank a small half of it himself, and handed the rest to Ding Rui.

Ding Rui stared at Song Song, drank half a glass of warm water "gudong gudong", but was still pondering what Song Song said just now in his mind.

Song Song did not pile up rhetoric, nor did he deliberately describe the texture and taste. He simply introduced the ingredients of fruit candies and introduced the prices. The effect presented was very good, and it really made her not want to buy candies at all. , with a little impulse to consume on the spot.

"I seem to understand." Ding Rui nodded thoughtfully.

Song Song went to the bathroom to get a foot towel and handed it to Ding Rui: "What do you understand?"

Ding Rui took the towel and bent down to dry her feet: "I shouldn't just introduce how delicious the food is, but should introduce the ingredients and highlight the price advantage."

Song Song sighed softly, shook his head and said, "No, you don't understand at all."

"Huh?" Ding Rui was more confused than before: "Am I not right?"

Song Song picked up the footbath, went to the bathroom to pour out the water, took Ding Rui back to the bedroom, found the remote control to turn on the air conditioner, took off his coat and trousers, and sat on the bed with Ding Rui facing each other.

"Quickly tell me, what's wrong with what I said?" Ding Rui said angrily, "Why do you like to play tricks so much today?"

Song Song explained: "I'm not trying to be a joke, I'm thinking about how to tell you so that you can understand better. Don't talk, let me think about it."

The two sat in silence for a few minutes before Song Song said: "The reason why I said what you said is wrong is because the focus you just focused on was a little off. At the beginning, what I mainly introduced was not just the ingredients of the product. It’s about the advantages it has compared with similar products that are common on the market. Later, when I suggest you brush your teeth after eating sweets, you are trying to close the distance between you and your customers and increase their trust. Finally, what I said The price discount is just an appearance, making customers feel that they are not losing money after buying it. The real focus is to use hunger marketing to promote impulsive consumption of the product in a limited edition of [-] copies."

The more Ding Rui listened, the more surprised she became, her eyes widened and she stared at Song Song in a daze: "So that's how it is!"

After listening to Song Song's analysis and explanation, Ding Rui recalled her performance during the live broadcast at night, and it can really be described as horrible.

For three hours, Ding Rui kept introducing how delicious those snacks were and how favorable the prices were.

And that time period is when most people are bored watching live broadcasts to pass the time after eating. They basically have no appetite and are not very interested in what to eat.If you can't make people feel eager to buy, it's really hard to sell!
But Ding Rui carefully thought about the snacks she sold today, secretly thinking about how to use Song Song's method to trap them, but she still didn't know what to do.

"Husband, maybe I'm really not suitable for this. Oops! What should I do?" Ding Rui sighed melancholy, feeling increasingly depressed.

When she couldn't find the problem, she was anxious; now that she had found the problem, she didn't know how to solve it. This made her feel lost and confused, and she had no idea what to do.

Song Song sighed for a long time, held Ding Ruirou's boneless little hand in his palm, and said lovingly and tenderly: "You are too tired today, go wash up and get a good sleep. Maybe if you can't figure it out today, wake up tomorrow morning. You can figure it out."

There is a saying that Song Song did not say: Your husband has prepared attribute points for you, and I will add them to you tonight, and you will definitely be different tomorrow!

(End of this chapter)

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