"Core competitiveness?consumer group?"
Bai Yu muttered.
Seeing this, Bai Yiyi knew that his father didn't understand the business model of the hot pot restaurant in later generations, so he explained.
In the later hot pot restaurant, you only need to prepare the bottom of the pot and provide the ingredients, as for the sauces and dishes, they are not all chosen by the customer, of course, it can also be the type of buffet.
In this case, you don't have to worry about the chef.
Moreover, the pot base is produced according to industrial standards, and the difference in taste is not too big, so you only need to hire waiters, rent a storefront and prepare ingredients to open a store.
Such a business model is extremely easy to replicate.
To sum up, as long as there is money, this project can be done.
But this is not the core competitiveness that Bai Yiyi said.
Why was Haidilao able to stand out among many hot pot brands and go public?
Their differentiated core competitiveness is the key to their success.
Daughter Bai Yiyi said: "This model is very easy to copy, and once we do it, there will be people vying to imitate it soon."
"It's very difficult to get rid of plagiarism, we have to do things that others can't do elsewhere. "
What's that?" Bai Yu asked.
"Service!!"
Bai Yu was a little puzzled.
"With the development of the economy, the service industry will definitely become the most important point of the country's economy.
"In the future, all walks of life will fight for service, and if the service is not good, no customers will be willing to pay." Daughter
Bai Yiyi explained.
In the future, after the development of the Internet, every small problem will be exploded on the Internet and be judged by netizens.
On the contrary, if it is a good thing, it will also be posted on the Internet for dissemination.
Therefore, in the future, the quality of a store's service will determine whether the store can be opened for a long time.
After all, when people have money, they no longer pay attention to the goods themselves, but the pursuit of high-quality services and God-like feelings.
"If we open Haidilao, we have to train the waiters in the early stage, and the quality of the staff is very important, so that any customer requests must be met as much as possible!"
"In addition, we can put some snacks and Nintendo games in the store."
"These can be used to pass the time when guests are waiting in line.
"At the same time, we can also provide other personalized services, such as nail nails for beauty-loving girls, helping customers to soothe children, taking care of pets, etc. "
In a word, if the guests have any requirements, we must try our best to meet them and give full play to the high-quality service!" As
soon as her daughter said this, Bai Yu instantly understood.
This is equivalent to the interpretation of the saying that the customer is God.
At this time, the daughter said again: "In addition, we can also provide cakes and blessings for holidays, holidays, and customers' birthdays."
"Imagine what it's like for your birthday when the employees gather around to sing you a birthday song to celebrate your birthday?"
said Bai Yiyi and laughed herself.
In fact, she thought of a popular phrase on the Internet in later generations.
That is to celebrate his birthday in Haidilao, it is like a large-scale social death scene!!Bai
Yu didn't know this, but he was stunned by the extreme service that his daughter said.
It turns out that a service can still play like this.
"But if that's the case, then the labor cost will be very high, so we can't go through the franchise model?"
Bai Yu said with a frown.
Hearing this, Bai Yiyi smiled with relief, patted Bai Yu's shoulder and said, "Dad, you're still quite smart."
"That's right, in order to ensure the quality of the service, Haidilao can only go through the direct sales model!"
"But it doesn't matter, the wool is out of the sheep, and the price of our service will naturally go up, and the money we talk about will all let consumers pay, and we still make money." "
The profit of a hot pot restaurant is very considerable, and the profit of an ordinary hot pot restaurant can reach 40% to 60%.
Think big brands like Haidilao also have about 50% of the net profit.
If Haibela did not have such a considerable profit, it would not have been possible to open more than 1,400 stores around the world at the peak of the later generations.
Hearing this, Bai Yu suddenly realized in his heart.
Although the direct sales model will consume a lot of money.
However, if you have a factory and logistics, the cost of this aspect will be reduced, even if the labor cost accounts for the majority, but the strength of Dongyu Group is not unaffordable.
Moreover, the cash flow capacity of the catering industry is very terrifying.
If you think about it this way, there is still a lot to be done.
And Bai Yu suddenly thought of the product linkage that his daughter said last time.
If the brand of Haibela is popular, it can also be linked with Dongyu Food.
Introduce a natural hot pot or self-heating rice, I believe it will be a good sound.
After having a clear plan, Bai Yu did not rush to find Wang Siying, but returned to the room and began to prepare a business plan.
Early the next morning, Bai Yu called Bai Hao and Wang Siying to his office.
"Big brother, what are you looking for us?" Bai Hao asked puzzled.
Normally, Bai Yu will call himself if he has something, but why did he call Wang Siying today?
If it is a family matter, then it is okay to go home and say it, and it is obviously not a family matter to come to the office to talk.
Just when the two were puzzled.
Bai Yu took out the business plan he had just written last night from the drawer, handed it to the two of them and said, "Take a look!" Bai
Hao took the plan and read it suspiciously.
"Haidilao?
hot pot restaurant?" "Big brother, are we going to open a hot pot restaurant?" Bai
Hao said excitedly, and then reacted and asked: "No, this should be Wu Lei's Dongyu Catering in charge, why do you show us?"
Bai Yu looked at the two and said lightly: "Originally, it was handed over to Wu Lei to do, but now that the tea is suddenly popular, he can't pull away, so I want my younger brother and sister to be in charge of this project." "
Give it to me?" Wang
Siying said as she looked at Bai Yu with wide eyes.
Bai Yu nodded and said, "That's right, I'm sure you can."
After a while, after Wang Siying finished reading it, she was simply stunned by the wild ideas in the plan.
Like Bai Yu last night, she didn't expect so many things to be derived from one service.
"Big brother, why don't you change to someone else, I'm afraid I'll mess it up. Wang Siying said worriedly.
Bai Yu frowned slightly, and said: "What are you afraid of, with me and Bai Hao giving you a back, you can do it boldly and boldly, and don't be afraid to do it wrong, our Dongyu Group has a big business, can you still go bankrupt
?" At this time, Bai Hao also encouraged his wife on the side: "Big brother is right, you can do it boldly, isn't there still me
?" "Can I really do it?" Wang Siying looked at Bai Hao and asked.
"Believe in yourself, you
can!" Bai Yu looked at Wang Siying and said: "To sum up, Haidilao's operating philosophy is to treat customers as God, and all the requirements of customers can be satisfied, and those that cannot be met must be satisfied
!" "Remember one sentence, the customer is God, and what God says is always right!"
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