After my daughter is reborn, she will make me the richest man in the world

With the fire of Haidilao in the city of Tokai.

Bai Yu asked Wang Siying to open several branches in several large cities such as Kyoto, Modu, and Pengcheng.

After Haidilao opened in these cities, it instantly attracted a large number of local young people.

In the blink of an eye, it's the hottest summer of the year.

The scorching July sun baked the earth and swelled with gusts of heat.

It's only early July, and the temperature in Tokai City is already as high as 36 degrees.

As a result, sales of popsicles and iced drinks are also growing dramatically.

On this day, Bai Yu was eating lunch in the group's canteen, and Jiang Qian hurriedly found him with a report.

"Mr. Bai, last month, our iced tea sales fell by 30% year-on-year.

Jiang Qian said eagerly.

Bai Yu frowned.

A year-on-year decrease of 30 percent, which is an impressive figure.

It's the summer when iced drinks are selling well, and sales should have been on the rise, but they're declining.

"Have you investigated why sales are declining? Bai Yu put down the chopsticks in his hand and asked.

Hearing Bai Yu's question, Jiang Qian handed over another document and said: "I have found it clear, together with several beverage brands such as Pepsi, Coca-Cola, Arctic Ocean, etc., there have been varying degrees of price reductions since last month. "

The highest is Pepsi, which has been 5 cents cheaper than the original price!!"

"Many terminal sales channels have begun to reduce our purchase volume and turn to other brands. "

Nowadays, major brands have begun to cut prices in order to compete for the market, making the beverage market a mess, and everyone has to reduce prices.

Without Bai Yu's order, Dongyu Drink didn't dare to reduce the price.

Therefore, it is reasonable to reduce sales.

Bai Yu looked at the contents of the document and was slightly surprised, but soon the corners of his mouth were slightly hooked

! Price reduction?!

Isn't this self-defeating?! Originally, the profit of the drink was not high, and a price reduction was equivalent to no profit, what is the difference between this and self-defeating

and self-destruction.

You can go up, but you can't go down.

Once you reduce the price, it will be difficult to increase it back, because the consumer has already recognized your price, and if you raise the price again, it will only feel that you are cheating the consumer.

At this time, Jiang Qian asked tentatively: "Mr. Bai, why don't we also reduce the price, otherwise they will rob the market share."

Bai Yu immediately said in a deep voice: "No matter when, don't think about occupying the market by lowering prices!!"

Since it is a real industry, it is easy to have substitutes, and if you use the method of lowering the price to occupy the market, others can also use the same method to grab it back.

You can't always lower the price every time, right? In

this case, it is better not to make money, and it is not good to give it away for free? However,

the Internet of later generations is different, they burn money to seize users and seize the market, in order to cultivate the habits of users, thus forming an industry monopoly.

Take social software as an example, if your friends around you are all using prestige, does it seem that you are very unsociable if you don't use it alone?

And because of the particularity of social software, even if there are substitutes later, it is difficult to replace the first company that successfully seizes the market!!!"

"Then what should we do?" Jiang Qian asked a little dazed.

"Let's hold on for now, and as for how to increase sales, you don't have to worry about it for the time being, I'll figure it out. Since

Bai Yu, the boss, said so, she naturally has no opinion.

At the beginning of July, the students began to take a break from the summer vacation.

The daughter and Bai Yu also started a rare summer life, usually staying at home to watch TV, playing games and living a comfortable life.

When Bai Yu returned home in the evening, he saw his daughter playing games alone in the room, so he told him about the price war in the beverage market.

"Obviously, they want to take advantage of the price advantage and occupy the market!"

"This method of lowering prices, if it only lasts for a while, will at most make us a little less."

"But if it goes on for a year or two, then we may not be able to withstand it."

Bai Yiyi analyzed.

However, if this method continues to be almost unprofitable for a year or two, it is estimated that no one can withstand it.

Bai Yu nodded and said, "I think so too, so I don't approve of following the trend to reduce prices." Obviously

, my daughter's thoughts coincide with my own.

Lowering prices and then raising them is a complete attempt to damage their own brand reputation, and in addition to saving the market for a while, it is extremely unwise to make a decision in the long run.

But if you don't lower the price and stabilize your own market, what should you do? You can't do

nothing and watch others seize your own market, right?

At this time, Bai Yu thought of the opening of the lid at the beginning of the iced black tea.

"What do you think we will do with another wave of lids?" Bai

Yiyi was stunned for a moment, and then said: "Yes, yes, but it is difficult to stabilize the market according to the previous rewards." "

After all, it is difficult to arouse the interest of consumers if you have already been to an event once, and it is difficult to arouse the interest of consumers if you come to the same event again.

Bai Yu immediately asked: "You mean to increase the strength of the prize?" The

daughter smiled: "That's right, let's get a first, second and third prize, and then get a special prize." The

grand prize is a car, the first prize is changed to a Y2 mobile phone, the second prize is changed to an air conditioner, and the third prize can be a game console or something else.

"In addition, another consolation prize is 10 yuan, 8 yuan in cash!!"

Hearing this, Bai Yu's eyes lit up, this method seems to be really good.

It's just that the cost will not be too high, you must know that a car is hundreds of thousands better now.

Bai Yu asked with some surprise: "With such a high cost, on the premise of not raising the price, aren't we at a loss

?" Bai Yiyi's mouth rose and said, "We can't lose money, we can

raise the price!" "Increase the price?" Bai Yu was stunned for a moment, even if he didn't follow the price reduction, how could he still raise the price

.

"Not only do we not bargain, but on the contrary, we have to raise the price to offset the cost of the reward, in addition, we have to control the number of special prizes to the third prize. "

First of all, the grand prize, I suggest a limited edition of 5 units!" "

The rest will be in the number

of 500, 1000, and 5000!!" This is easy to control the cost, and even make a lot of money by taking advantage of the trend!

For his daughter's idea, Bai Yu instantly understood the essence of it.

"If somebody wins the grand prize, we can pay for an interview and hype it up. The

daughter gave Bai Yu a thumbs up and said: "What we use is the hearts of consumers who love to be greedy and cheap, so that they would rather choose to buy more expensive iced tea, maybe they will win the lottery."

After Bai Yu clarified the key points.

Return to your room and start writing your marketing plan.