After my daughter is reborn, she will make me the richest man in the world

It's also in the Coca-Cola headquarters in the magic capital.

Liu Yanmei hung up the phone angrily, and scolded angrily: "Fake, Shet!" "

This group of white-haired pigs who can only point fingers behind their backs, you have the ability to come by yourself, what are you looking for me to do in charge of the Huaxia market!"

In fact, before this, Liu Yanmei was not an employee of Coca-Cola.

It is a professional manager hired by Coca-Cola in order to enter the Chinese market.

Now, because of this matter, all the blame has to be put on her.

"These white-haired pigs, I have long said that I can't fight a price war, I can't sit still when I see Pepsi Cola, and now I have to lose money and throw the pot on the head of the old lady, hehe......

" Liu Yanmei said with a sneer.

However, she looked at the data in her hand and couldn't figure out why Dongyu Beverage could still grab back market share even though the price had risen.

After calming down a little, she began to think about what to do.

After all, now she is still the person in charge of Coca-Cola's Huaxia District, and as long as she is still in this position for a day, she will have to do her part.

Suddenly, a thought crossed her mind.

If you don't learn Dongwoo Drink, raise the price of Coca-Cola.

But as soon as the idea appeared, she rejected it.

Once the price war starts, it means that Coca-Cola has no way out.

Not giving consumers a buffer time and rashly raising prices will have the opposite effect.

This will only lose more consumers.

At the same time, the heads of many beverage brands had the same idea as Liu Yanmei, but they soon discovered a problem.

The disadvantages of the price increase are even greater.

Consumers' disgust only exacerbates the rate of corporate bankruptcy.

If the price continues to be reduced, it will continue to be in a state of loss.

At this time, everyone suddenly found that they had fallen into an embarrassing situation, that is, the price increase was not a price reduction.

Especially international brands like Pepsi.

Fu Anbang is about to cry, he has already smashed hundreds of millions of dollars, if he doesn't fight a price war and stop the loss in time, the money he smashed in front will be equivalent to a waste.

If the price rises, it won't be sold.

Such a dilemma simply made him want to cry without tears.

Unlike other beverage brands.

At this moment, the atmosphere of Dongyu Drink is more relaxed and lively.

From the management to the ordinary employees, there is no longer the heavy heart before, but there are talking and laughing.

Bai Yu found a time, called all the backbone of the company, and held a summary meeting.

"Jiang Qian, how was our sales

in July?" Jiang Qian got up, looked at the information in his hand and said: "Report Mr. Bai, the sales volume that decreased in June has come back in July."

"Very good!"

Bai Yu nodded, still satisfied with this result, and then asked: "What is the total sales volume per day now?" "

According to the data feedback, we can currently sell 230 million bottles of iced tea every day. Hearing

this number, everyone sitting there had an uncontrollable smile on their faces.

The entire conference room was full of laughter, but Bai Yu didn't laugh.

I saw him knock lightly on the table, attracting everyone's attention and saying.

"Although we adjusted our strategy in time to pull back sales this time, which can be regarded as surviving the crisis, through this incident, we have to sound the alarm bell.

"You must know that it is easy to fight the country, but it is difficult to defend the country, especially in the future, with the take-off of China's economy, there will be more and more international brands and local brands rising.

"Under such internal and external troubles, we must firmly grasp our own battlefield. "

Consumers are the most ruthless.

They may like you because of a certain point, and they may give up a brand because of a certain point.

After Bai Yu's reminder, Jiang Qian and other high-level executives also realized the ruthlessness of consumers.

"So we must not do things that harm the interests of enterprises such as price wars!" Bai

Yu said sternly.

Everyone nodded solemnly.

After seeing everyone and realizing the problem, Bai Yu spoke again.

"This incident also made me discover our own problems!" Hearing

this, everyone was shocked.

Question: What

is the problem? Soon, Bai Yu said: "The reason why our sales have plummeted due to the price war is because we are not strong enough!" "

The monthly income exceeds 100 million!

With such a terrifying profit, it is already a leading enterprise in China, but it is not even strong

? So how can it be considered powerful?

After a while, Bai Yu gave the answer.

"The reason we're not strong enough is because we have so few products.

"If we have more products that can be subdivided, even if a certain product is hit by a price war.

"We can also stay profitable with other products.

"In this way, we only need to wait until they can't hold on to themselves, and they will naturally collapse!" the

company's executives suddenly snapped.

In fact, in the final analysis, there are not enough types of beverages on the market, and consumers do not have enough room to choose.

Nowadays, consumers can choose from just a few kinds of beverages.

If there are more than a dozen or even dozens of beverages on the market to choose from, will consumers still buy the same beverage in one go?

There will always be goods that make money, and when the time comes, you can use the goods that make money to drive the goods that don't make money.

"Mr. Bai, do you mean that you want to develop new products?" Jiang

Qian asked tentatively.

"Of course

!" Bai Yu nodded and said, "Next, the company will carry out a bottled milk tea plan!" Dongyu

Beverage's new product research and development has never stopped, but because of the best-selling of iced black tea and the dismal sales of iced green tea.

As a result, they have significantly reduced the need to develop new products.

In addition, the milk tea shop wants new products from time to time, so now the R&D department of Dongyu Beverage is actually serving Chayan Lese.

However, since Bai Yu has spoken, Jiang Qian naturally wants to reorganize the R&D department.

As for the new bottled milk tea, it is actually very easy to achieve.

Because they are too familiar with milk tea.

"Is there a market for bottled milk tea?" Jiang

Qian was puzzled.

If you like milk tea, wouldn't it be nice to go directly to the milk tea shop to buy milk tea?"

Bai Yu said firmly: "Although Chayan Lese has opened a nationwide franchise, there are still many places where there are no bubble tea shops.

"In addition, the prices of bubble tea shops are increasing significantly every year, and our profits are not going to increase significantly. "

It's actually quite simple.

In later generations, a cup of ordinary bubble tea will cost more than ten yuan.

And a bottle of milk tea is only four or five yuan expensive, which is much cheaper than buying a cup of milk tea.

Therefore, Bai Yu is still very confident in the market of bottled milk tea.