Dongyu Beverage's blockbuster opening prize event instantly detonated the national beverage market.
Make iced black tea fight its way out of the crowd of reduced-priced beverages.
The main thing is that apart from another bottle, the prize this time is too tempting.
Not to mention the grand prize Santana car, but the Y2 mobile phone, air conditioning, and game consoles are not available in many families.
Even if there is, it doesn't matter if there is one more.
Even if you don't win any of the prizes mentioned above, there will be cash prizes.
These cash rewards are even half a month's salary for an ordinary person.
If you're lucky, hit twice, and you'll get a month's salary.
So even if the price of iced tea is 5 cents more expensive than other drinks, what
if it still can't resist the consumer's desire
to buy!"This Dongyu drink is worthy of our domestic brand, it
is conscience!" "Who said no, this bonus is afraid that it will be lost to grandma's house, no, I have to buy some iced tea, if Dongyu Beverage goes out of business, where can we find such a conscientious company."
What consumers don't know is that Bai Yu is really losing, and he can't keep his mouth shut!
Time flies and another month passes.
It's early August.
Compared with July, the temperature in August has increased instead of falling.
The demand for iced beverages is also rising!
The price war for beverages has also reached its most intense.
Several beverage brands, in this short period of two months, do not know how much money they burned.
At this time, it is a matter of who has more money.
Whoever has more money will survive!
Persistence means victory! Therefore,
all beverage brands are struggling to maintain a price war.
At this time, the domestic brand Arctic Ocean is in the office.
Lin Ping sat in the main seat of the conference room and was having a meeting with the company's senior management.
"How much market share does our company occupy at present?" Since
the beginning of June, the Arctic Ocean has begun to reduce prices and burn money.
So far, almost 30 million funds have been burned.
Even if it's a waste, after spending so much money, it should have some results.
At this meeting, Lin Ping just wanted to see if the money was worth it during this time.
But after hearing Lin Ping's question, all the high-level officials lowered their heads and said nothing.
The face is as ugly as it looks.
Seeing this, Lin Ping's heart sank, and he suddenly felt bad, and slapped the table and shouted: "What are you doing with your head down and not talking?"
Then Lin Ping pointed to the person who was in charge of statistics on the side and shouted: "You, you come!" The
person who was named stammered and said: "Lin, Mr. Lin, our sales in July have decreased by 20% compared with June."
"What?!"
Lin Ping couldn't sit still on the spot when he heard this number, staring at the man in disbelief.
In June.
The Arctic Ocean took advantage of the price advantage and quickly occupied the northern market, which rose a wave of sales.
It stands to reason that July is the peak period for beverage sales.
Plus more money has been invested this month than last month.
It is reasonable to say that sales should have been on the rise, but why did it decline.
Lin Ping slammed the table and shouted, "Who can tell me, what the hell is going on?" "
The company didn't pay you to come and eat dry rice.
"The company invested almost 30 million before and after, but you told me that the sales volume did not go up but went down?"
Lin Ping is usually a gentle and elegant intellectual, and rarely gets angry.
But today, there was a sudden frenzy, which immediately scared all the executives present.
In particular, several female executives were even more frightened and trembling, and they didn't dare to breathe.
They understood that Lin Ping was really angry this time, and the consequences were serious.
"Mr. Lin, according to our investigation, it was Dongyu Beverage that increased the price, and then attracted consumers back!" someone couldn't help but explain.
"Price increase?!"
Lin Ping looked confused.
He felt insulted by his intelligence.
Are consumers stupid?
If they don't buy cheap things, they have to buy expensive ones, and they really think that the money is blowing in the wind
?" "Are you fools to me?" "
It's just a fantasy!
I've only heard that price reductions can attract consumers, but I've never heard that price increases can also attract consumers.
"Mr. Lin, what we said is true, if you don't believe it, you can go to the commissary to see, the retail price is a piece of five.
Looking at everyone's categorical appearance, Lin Ping was a little skeptical.
One person said he might not believe it, but two people, three people, or even a group of people said so.
Then he has to carefully ponder whether this is credible or not.
But Lin Ping still couldn't figure out what this Dongyu drink was thinking.
Everyone has lowered their prices, but he has increased their prices instead, is he taking
the high-end route? But the beverage is originally a low-profit and high-turnover road, how can he take the high-end route?
Lin Ping couldn't figure it out for a while, so he didn't want to.
At present, the most important thing is to increase the sales of your products.
Judging from the company's current situation, if it can't grab the market to increase sales, according to the current rate of burning money, it will face the fate of bankruptcy or acquisition in less than half a year.
The other side.
Magic City Pepsi Cola Huaxia Headquarters.
Fu Anbang was sweating profusely and answering the phone.
A foreigner's voice came from the phone.
"Fu, didn't you pat your chest and promise me that as long as you give you 500 million, you will be able to win the Huaxia market
?" "Then tell me, what's going on now, why is this month's sales even less than last month?"
Nils roared on the other end of the phone.
Faced with the roar of his boss, Fu Anbang could only endure it silently.
It wasn't until Nils was tired of scolding that Fu Anbang dared to explain.
"Mr. Nils, don't worry, I will definitely win the Huaxia market, please give me a little more time, I promise!"
"Give you more time to continue burning money?"
Nils said with a cold snort.
Compared to the Arctic Ocean, Pepsi is even crazier.
In the past two months, Pepsi has burned 300 million yuan.
With such a huge amount of money, not only did it not get the market in Huaxia, but it lost even its pants.
"No, no, no, the remaining 200 million is enough, if I can't take the Chinese market, I am willing to take the blame and resign.
Fu Anbang said hurriedly.
"Resign?!"
Nils on the other end of the phone sneered again and said, "Okay, you said it yourself, I hope you do what you say."
"You have to remember that Pepsi doesn't raise idlers, no matter who he is, if he can't contribute to Pepsi, then he will be worthless to Pepsi!"
After hanging up the phone, Fu Anbang found that his entire back was already wet.
He knew that he had no way out, if he couldn't use the remaining 200 million to occupy the Huaxia market.
Then he will face a lawyer's letter from Pepsi here.
When the time comes, he will be taken to court, and even if he is bankrupt, he will compensate Pepsi for the loss of 500 million.
Because this is the style of doing things in the United States.
When you are useful, he will be 100% good to you.
When you're out of action, he'll kick you away and take back what he gave you from you.
After Fu Anbang secretly scolded the old bastard, he silently looked at the ceiling and was distracted!
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