Age of Dreams

Van der Said was not only because Qatar Airways sought Xiao Qi, but also because several other large-scale brand sponsors had proposed changes to the contract.

"According to my calculations, basically the money-making effect brought about by the brand's capabilities in the past few years is not much different from their current contract." Van der Ser said, "We don't just want to make a fortune. It’s about running the club for a long time, so it’s very important to have some loyal partners. So I suggest that in order to maintain a good relationship, we should change the contract with them in advance."

Looking at the new contract brought by Van der Sai, in the next three years, these sponsors alone will bring 500 million yuan in sponsorship funds to the Shuchuan Fairy Team, which is really a lot.

Xiao Qi nodded when he saw it, "You belong to the club, you can talk about the specific contract. But one thing, in the next season, I will need fairy farms to deepen the brand impression of the people, so Qatar Airways, We cannot sign with them for the time being. But you can tell them that you can sign the contract for the next few years first, and the price will do what they say."

Van dersee's face turned from cloudy to sunny, "Speaking of which, after signing for five years from the beginning of the 2011 season, they still have an advantage."

"Hehe, if you want these local tyrants to spend money on sponsorship, you can't just rely on gimmicks." Xiao Qi said, "You have to worry about the brand building of the team, as well as the construction of the base and the new stadium."

"It's okay, now my job is much easier than when I was at Pepsi before, and I wish I could be a bit busier!" Van dersee laughed, "I now go to Fairy Sports City once a week and watch With so many workers building up the entire sports city project little by little, I have a feeling of surging in my heart. I really want to see that day earlier and lead the Fairy Sports Group forward until it becomes a world-class sports. group!"

Xiao Qi had promised Van Desai before. In the future, his position will not only belong to the Shuchuan Fairy Football Club, but the entire Fairy Sports Group is where he can flex his muscles. Therefore, the former general manager of Pepsi-Cola Greater China will be willing to come to work.

Xiao Qi's jaw. "Believe me, you will be more popular than Real Madrid's seat in the future, and more prestigious than the general manager of the New York Yankees. It's just that our basic set is in Asia, and Europe and the United States may be a bit worse."

"It's also good in Asia." Van der Said smiled. "My wife has long been accustomed to living in China. My two sons and daughters are also studying in the East. Compared with my hometown, there are more enthusiastic people and a larger stage here. We like China very much. country!"

Regardless of whether Van der Ser said politely or not, foreigners, especially people in Europe and the United States, are still very welcome and respected in China. This feeling makes them feel better than in their own country, especially the super cities like Beijing, Shanghai, Guangzhou and Shenzhen, which are not much worse than New York, Tokyo and London, so they are more favored by foreigners.

"According to our investigation, now that the Shuchuan Fairy Team goes to an away game, it can trigger large-scale onlookers, so that there is congestion." Van dersee continued, "The vast majority of this is to see Kahn. With Figo, this also proves that the Chinese have a crazy admiration for world superstars. Therefore, if we can introduce more superstars in the next season. Even if we do not participate in the AFC Champions League, our entire influence will break through China and radiate to All of Asia."

Van der Ser knows Xiao Qi's entire list of signings, but which one will come next year. Which one has to wait, he doesn't know.

After all, Lippi’s son, Lippi, is responsible for the entire signings. So far, he has been operating alone. Van dersee doesn’t know exactly where he is.

But Van dersee didn't feel dissatisfied, because he knew it. At this stage, Lippi is the core player of the entire team. Only this world-class champion coach has come and polished the Shuchuan Fairy Football Team into a whole, so that the Shuchuan Fairy Team can play. On the basis of a good foundation, develop into a giant.

The accumulation of many stars alone cannot be exchanged for results and championships. Papa Mo's Inter Milan team is a good example of this.

Only a good coach can polish for a long time, so as to condense the soul of a team, such as Ferguson, such as Lippi, such as Mourinho.

Lippi is not short of money, nor is he short of job opportunities.

As long as he is willing, most local tyrants are willing to spend a lot of money to ask him to coach.

In order to let Lippi come to coach in the desert of football in China, Xiao Qi not only spent a lot of money, but also relied on the role of Lippi, so now Lippi has such great power, Van der Sai did not have much anger.

If you are going to be tit-for-tat against Lippi now, it will not be a good thing for the entire club.

After a few years, the team gradually stabilized, then it was when Van dersee took over. At that time, he believed that even Xiao Qi would agree to his approach.

"Don't worry, you probably already have eyebrows." Xiao Qi smiled and said, "It's just that the contract has not been completed yet, so it's not good to praise Haikou first."

"I'm looking forward to it. Which ones can you bring?" Van der Sai also smiled, "King Shao, if we really can do what we want, fans all over the world will pay attention to us!"

Xiao Qi smiled without saying a word.

He is not keeping a secret with Van der Sai, but the signing of these football superstars, which involves many aspects. If there is a little carelessness, then it is easy to get rid of the basket.

For example, the fact that Ronaldinho came to China to play football, which had been well talked about in the previous life, was originally very promising, but in the end it was nothing but embarrassing the club that released the news.

As Van der Sai said, the influence of a football club actually has a lot to do with the superstars it owns.

Barcelona has been good enough these years, right?

Their youth training alone is actually very good, but why are they still bringing in superstars year after year?

It's very simple. If a team has old faces every year and no new superstars join, how can there be topicality and attention?

Bayern Munich is also doing the same. Although they are very sensible in buying stars in Germany, they will continue to introduce superstars, such as Peter Pan, Scars, etc., so that they can be in the card. After En, Barak and others left in old age, they still maintained a great influence all over the world.

If you are a Chinese football club, if you want to achieve a world-famous status, of course the best shortcut is to find a superstar to join.

Real Madrid, which was dull for many years, did not have the superstar policy of Galeries Lafayette. Who knows their previous brilliant record? Who would treat football clubs and Real Madrid separately?

With a good example like Real Madrid, Xiao Qi naturally has to study hard.

Kahn and Figo are just the first step, and in the second step there are more influential superstars to be introduced.

The third step is the joining of Lippi, the influence of this old man is even stronger than that of the superstar.

The fourth step is to let the superstars who are in their 30s to join, which is better than the superstars over 35 years old.

With so many superstars and champion coaches, it only takes three to five years for the Shuchuan Fairy Team to become a giant among football fans all over the world!

At this time, the brand effect of the Shuchuan Fairy Team will be stronger than ever.

Then Shuchuan Fairy Team will give feedback to its parent company-Fairy Company, so that more people who have not used Fairy Company's products will understand Fairy Company and gain more fans.

Don't be suspicious. There are many people in China who knew Real Madrid but didn't know Apple mobile phones in the past. Although they are ordinary people in the third and fourth tiers, it also proves that Apple has greater potential to tap.

Fairy Company is already very strong now, but it is not as strong as Xiao Qi imagined.

Therefore, the reputation of the Shuchuan Fairy Team is still very important to the Fairy Company.

"The big sponsors have taken action, and the response of the small and medium-sized sponsors will be weaker. They are still observing the effect of the advertisement before deciding whether to increase investment." Xiao Qi thought, Fan Desai said with some emotion, "Perhaps this is the difference between a world-class large company and these small and medium-sized companies! The vision proves everything."

"It doesn't matter, these small sponsors just follow the market. Maintaining a good relationship with local companies is also an important part of the club." Xiao Qi said with a smile.

There can be as many as dozens of sponsorship projects for a football club.

The Shuchuan Fairy Team now has more than 20 sponsors, distributed in almost every link.

Of course, not all of them can pay a big price.

For example, the clock sponsors, travel partners, hotel sponsors, equipment sponsors, logistics sponsors of the Fairy Football Team, etc. These are relatively small projects, which can only be seen when advertising, so they The annual sponsorship fee is only a few million.

As for the smaller stadium advertisements, etc. ~www.wuxiaspot.com~, most of them are local companies.

Although these small and medium-sized sponsors know that the Shuchuan Fairy Team will continue to rise, they still follow the principle of getting what you pay for and are ready to talk about price increases after seeing the results.

Some sponsors who are weak, if the price is too high, they can only withdraw and give up the opportunity to others.

Van der Sai is also the same as Xiao Qi thought. It is the responsibility of grasping the big and letting go of the small. It is enough for the largest sponsor to firmly grasp it. The small and medium-sized sponsors come and go, it is very common.

However, the foundation of all this is to be built on the huge reputation and excellent results of the team. If there is no actual resources to support it, then it is easy to be beaten back to its original shape if there is a gimmick.

For the future of the Shuchuan Fairy Team, Van Desai is full of confidence.

The world’s richest man fully supports the football club he built. If he can no longer operate successfully, Van der Ser will be sorry for his decades of professional career! (To be continued.)

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