Entertainment, I just like making movies

The next day.

The last day of November 2012.

Starting at eight o'clock in the morning, all kinds of news related to "1942" flooded all entertainment news platforms across the country.

As soon as people open Weibo and entertainment news apps, they can see the media's coverage of the premiere of "1942".

UC News Push: "The epic film "1942", which took the great commercial director Feng Xiaogang a year and a half to create, held a grand premiere ceremony at the National Stadium in the Imperial Capital last night.

More than 300 celebrities and 6,000 spectators gathered together to experience the difficult journey and hard years of 1942. "

Tengxun News: "The King of the New Year is back, and "1942" created by Feng Xiaogang with a cost of 200 million and painstakingly released on the Lunar New Year release.

According to feedback from reporters who visited the National Stadium, the number of tickets sold for "1942" last night broke all previous premiere records for Chinese-language films, making it the most luxurious premiere ceremony in the history of Chinese-language films. "

Sohu Entertainment: "A soul-cleansing premiere, thousands of people at the scene shed tears of emotion!"

"Feng Xiaogang, worthy of being one of the few great directors of Chinese-language films, presented a tear-jerking film to the audience. The editor was fortunate to be present at the scene and witness the birth of a great work with more than 6,000 viewers!"

Southern Urban Entertainment: ""1942", a disaster masterpiece with a great sense of reality!"

"At the end of the premiere, applause from the stadium resounded from the sky, and director Feng Xiaogang was even moved to tears three times!"

""1942" premiered successfully. Director Feng Xiaogang is targeting a box office of 1.2 billion and promises to win the Lunar New Year championship!"

"Feng Xiaogang, the second Chinese 'film master'!"

"The Lunar New Year season has entered its most tragic moment, and "1942" has set off an annual war in the film market!"

One soft article after another, thanks to Huayi's generous publicity and distribution, spread to the Internet at a speed visible to the naked eye.

A whole day.

Almost all of the major domestic entertainment news platforms, entertainment media in various provinces and cities, and countless new media studios hidden on the Internet have joined the "1942" propaganda camp.

At the announcement meeting a few days ago, Wang Zhongjun personally issued a publicity quota of over 60 million, vowing to promote "1942" to all parts of the country.

Such a arrogant gesture frightened many film producers that were released at the same time, and they secretly regretted choosing an unlucky schedule.

Even the upcoming "Famous 2" has to temporarily avoid the spotlight and give way to "1942" for a day or two.

On Weibo, viewers who stopped watching the movie at midnight yesterday also came out to join in the fun.

Coupled with film critics and self-media who are paid to do things, the movie's reputation is almost always positive.

On the Douban website, Hua Yi even scored 8.5 points for "1942".

have to say.

With "Tangshan Earthquake" as the background, "1942" was released and naturally attracted the attention of the majority of movie fans.

They are all historical adaptations, and they are both disaster movies!

Movie fans are all looking forward to Feng Pants being able to present an ultimate visual feast to everyone just like last time.

This time, movie fans will be disappointed!

The visual feast is the ultimate, but it is also extremely depressing.

The movie is so miserable that it makes people feel panicked after watching it. If the tear point is slightly lower, the tears will flow uncontrollably.

In the words of Feng Pants, it is to make everyone cry and make the public deeply remember the suffering of 1942.

From great joy to great tragedy, Feng Tongtong has pondered his directorial experience in the past two years.

He can use extreme comedy to make the audience laugh, or he can use extreme tragedy to make the audience sad and shed tears.

Feng Pants did it!

On this day, wailing sounds could be heard in countless movie theaters across the country.

But it’s of no use!

The audience cried and cried and were moved, but it did not boost the box office of "1942" on the first day.

The ultimate tragedy frightened many viewers.

Many viewers who walked into the movie ready to buy tickets subconsciously chose to stop after asking people who had seen the movie.

What a tragedy!

Forget it!

The audience gave up the idea of ​​watching "1942" with some tangles in their hearts.

December 1st.

The first-day box office of "1942" is out.

There were no surprises. The box office on the first day was even worse than expected.

29 million!

That's it!

All the media that waved the flag were stunned after seeing the first day's data.

It cost 200 million to produce and took a year and a half to create an epic masterpiece!

That's it! ! !

This was not before 2010!

Even a fan film like "Tiny Times" can hit a box office of 70 million on the first day.

A youth movie with a cost of 30 to 40 million can have a first-day box office of over 30 million.

And Feng Pants, the top commercial director in the country, is promoted by the film and television leader Huayi.

Why don’t you hand over such a first-day answer sheet to the public!

Everyone is stupid!

Not to mention Feng Pants himself, who was slumped on the hotel sofa, and the entertainment media who were yelling at him, even the audience who had watched the movie couldn't accept it.

When Fang Ziheng received the news, others were having a meeting in the company to arrange announcements for "Four Famous 2" and "Chinese Partners".

He had already expected the box office of "1942" on its first day.

"It's not bad. It's 2 million more than the previous one. The first-day box office was only 27 million!"

Fang Ziheng muttered to himself and stopped paying attention.

In the conference room, the chief and deputy executives of the group's fifteen business divisions were lined up on both sides, and they were all beaming with joy.

"Haha, Hua Yi created such a big battle, but the first shot went mute!"

"Tsk, tsk, Director Feng suffered a serious blow, our chance has come!"

"Do you think the theater chain will renege on the bill-sharing agreement signed at the premiere?"

"Isn't this serious? The agreement clearly states that the proportion of accounts will be divided based on the box office!"

"Yes, "1942" has such a big gap, the total box office should be over 400 million!"

"It's hard to tell. A friend of mine who works at Huayi just sent me a message saying that Feng Pants didn't go out for publicity today and Wang Zhongjun called him back to the company urgently to discuss a solution!"

"There's another trick. I took my wife to see "1942" last night. It was a typical movie that was well-received but not a big hit!"

Taking advantage of the break in the meeting, the executives turned into kings of gossip and commented on "1942".

Concubine Lin leaned on the boss's chair, with her hands folded to protect her chest, the corners of her mouth raised, her eyes filled with joy, as if she was watching a good show.

She glanced at Fang Ziheng, who was looking down at the document, and then at Andy who was sitting facing him. She coughed lightly and said, "Everyone, a colleague just said it was right. The failure of "1942" was due to us. Great opportunity for Hengyu!”

"I suggest that we immediately start the second round of publicity for "The Big Four" and "The Chinese Partner". If necessary, we can increase the amount of publicity for "The Big Four" and regain the share of the film promotion market!"

Lin Feifei's tone was serious, her attitude was firm, and she did not hide her inner intentions.

Just follow "1942"!

After entering December, the Lunar New Year holiday has also reached its most intense stage.

The release dates of several blockbusters have already been pushed to the eyes of interested people through various publicity methods.

"1942", which was released on November 29, originally had a first-mover advantage. The director, production costs, cast, and huge publicity resources all declared its strength to other films in the same period.

pity

All this deterrence was gone with the 29 million box office on the first day.

Anyone with a discerning eye can see that "1942" is no longer qualified to compete for the Lunar New Year championship.

The next battle belongs to the two movies "Famous Catchers 2" and "Twelve Zodiac Signs".

In the conference room, everyone was shocked and looked at Fang Ziheng in the center seat.

Boss!

Fight or not?

beat!

Fight resolutely and thoroughly!

Fang Ziheng closed the document in his hand, raised his head and smiled confidently: "It is said that if you don't take what God gives you, you will be punished by God. Since the opportunity is placed in front of Hengyu, of course he can't let it go!"

"I have decided to issue additional publicity resources for "Four Famous Catchers 2" starting today, combine the second and third rounds of publicity, and spread it across the country as soon as possible!"

"Six days, there are still six days left!"

Having said this, Fang Ziheng suddenly stood up and waved his arms in the face of everyone's joyful eyes: "You must complete the frontal encirclement and suppression of "1942" in six days and capture at least 60% of the film promotion market!"

"Everyone, can you do it?"

"able!"

"It must be done!"

The conference room echoed with excited responses from executives.

Ning You, the director of the Hengyu Propaganda Department, stood up, puffed out his chest, and said with a cold expression: "Don't worry, Director Fang, our Propaganda Department has already prepared for a tough battle!"

"And our distribution department will definitely cooperate with the publicity department to fight this battle!"

"Director Fang, Hengyu Advertising has prepared promotional materials in various provincial capitals across the country in advance. It only takes two days to deploy the materials to first-tier theaters."

"Director Fang, all invitations to the premiere were sent out three days ago. Our external relations department has requested to join the fight and is willing to take on the important task of arranging the premiere ceremony!"

"As well as the artists under the company, I suggest that Hengyu's manager inform all the artists to support "Four Famous Catchers 2" together!"

One idea after another came out of the mouths of the executives to provide suggestions for "Famous Catchers 2".

Not long after, a new plan was hatched to seize the publicity market.

The publicity war starts at 12 noon today and the deadline is the early morning of December 8.

Subsequent announcements will depend on the first-day box office performance of "The Big Four 2."

The box office on the first day was strong, and Hengyu Media will continue to increase publicity and distribution resources for the film.

If that doesn't work, we will adjust our focus and shift our resources to "Chinese Partners" directed by Lao Mouzi.

Hengyu was sharpening his knife.

Huayi Headquarters.

In a lounge.

Feng Tongtong slumped on the sofa, exhausted physically and mentally, with an anxious look on his face. He no longer looked like a premiere.

He hadn't had a good rest since the night before yesterday.

After the zero o'clock box office came out, he squinted for a while with a little peace of mind, and went on a road show with the film's creators early yesterday morning.

In the whole day, he ran five road shows, which was more important than any of his movie releases.

Since 11:30 last night, he has been in front of the computer, waiting for the first day results of "1942".

The waiting time was anxious, not to mention the fact that reality gave him a shining slap in the face.

"1942", pounce!

The box office of RMB 29 million on the first day, compared to the production cost of RMB 200 million and the high promotional expenses, was a complete success!

"how so?"

"The reactions from premiere audiences and roadshow audiences were all positive. Why is the box office so low?"

Feng Pants raised his head and muttered to himself, staring blankly at the ceiling above his head.

Until now, he still found it difficult to accept the box office of 2,900 on the first day.

You know, the box office of "If You Are the One 2", which he filmed with ease, reached 34 million on the first day.

However, "1942", which took him a year and a half and devoted all his efforts, ended up with such a "dismal" end.

Yes, it is bleak!

29 million, which is really bleak compared to the movie.

As he thought about it, a look of pain appeared on Feng Pong's face. That expression was worse than eating a dead child.

Damn it, what’s going on?

No one can answer Feng Pants, failure is a foregone conclusion, and the only thing that can be done is to try to recover the losses.

This point is being dealt with by Wang Zhongjun, the chairman of Huayi.

In the chairman's office upstairs, Wang Zhongjun's eyes were red, and he was sitting at his desk making more than a dozen important calls in a row.

The general manager of the group, Wang Zhonglei, sat on the sofa opposite, smoking a cigarette with his head down without saying a word.

Except for a few arrogant people, all the more than 600 employees in the four-story Huayi office building looked gloomy and anxious.

There was a gloomy atmosphere of impending rain, which made everyone in Huayi breathless.

After a while, Wang Zhongjun hung up the phone, leaned on the chair and rubbed his swollen eyebrows.

He didn't sleep all night last night and smoked a pack of cigarettes in the study while wearing pajamas.

Early this morning, he came to the company and personally visited the propaganda department to stabilize the broken situation of "1942".

"Brother, what did the cinema say?"

"What else can I say? Just watch the box office!"

Wang Zhongjun didn't say anything in anger, with a serious expression on his face. He took out a cigarette and lit it while thinking about ways to break the situation.

200 million cost!

This is the largest investment project that Huayi has solely controlled.

Even 2010's "Detective Dee: The Empire of Heaven" and 2007's "The King of Kung Fu" had other partners.

This time, except for a small portion invested by Yudu Film Company, Huayi’s investment accounted for as high as 90%.

He absolutely believed in Feng Pants, so he dared to take charge of such a large project.

The result came like this.

The key point is Huayi's stock price.

In at most two days, the news that "1942" is not doing well at the box office will be fed back to the secondary market.

By then, Huayi's share price will definitely fluctuate.

It would be okay if the subsequent box office trend stabilizes, but if it does not, it will be over.

At least a billion will evaporate!

Wang Zhongjun's head hurt when he thought of this, and he wanted to pick up Feng's pants and beat him up.

I'm so angry!

call.

Wang Zhongjun blew out a puff of smoke, looked at Wang Zhonglei and said solemnly: "Is Xiaogang here?"

"Here he is, downstairs."

"Tell him to come up quickly!"

After a while, Feng Pants opened the door eagerly and walked in.

As soon as he entered the door, Feng's pants were on and he looked like he was facing a formidable enemy.

"Zhongjun, Zhonglei, hurry up and think of a way. I just received the news that Hengyu Media has decided to increase the promotion of "Four Famous Catchers 2"!"

"Xiaogang, are you stupid? Others' increased promotion has no direct relationship with the box office of "1942"!"

"What you should be thinking about now is how to increase the box office of "1942" instead of just promoting the market. As long as the movie's box office rebounds, Hua Yi can win back the publicity market in a minute!"

box office!

In the era of commercial movies, box office is the foundation of a movie!

Wang Zhongjun glared at Feng Trousers with hatred, his eyebrows were burning, and he still cared about the limelight!

I think so, but Wang Zhongjun knows very well that there is only one way to make the box office rebound.

That is to increase the publicity of "1942".

Publicity, box office.

After the film was released, this was a twin knot.

"Zhonglei, please contact Star TV immediately to confirm that "1942" will be included in the evening news at 6 o'clock tonight!"

"Okay, bro!"

Wang Zhonglei stood up quickly, took out his mobile phone and looked for the contact number of Shangxing TV.

He took the lead in dialing the number of the director of the program production center of Imperial TV, and took advantage of the opportunity to ask: "Brother, how many satellite TVs are suitable to contact?"

"How many?"

"Call them all for me, as many as there are!" Wang Zhongjun shouted and punched the desk.

Bang!

Wang Zhonglei and Feng Pengtong were startled, and walked to the sofa area with their necks shrunk.

"Hello, Director Chen, I am Huayi Wang Zhonglei!"

"I have something to ask Director Chen for help. Hua Yi wants a minute of the evening news at six o'clock tonight!"

"Yes, to promote "1942", the price will be calculated based on the previous cooperation ratio, two million soft girl coins per minute!"

"What?"

Wang Zhonglei was shocked, his eyes widened, and he shouted in disbelief: "Director Chen, what did you say? Hengyu Media has booked the evening news three days in advance!"