Entertainment, I just like making movies

Chapter 313 Blackmail and praise from above

Wang Zhonglei hung up the phone and looked at Wang Zhongjun and Feng Pants in surprise.

what's the situation?

Hengyu Media, what do you want to do?

Do you want to start a war with Hua Yi?

No one could answer the trio.

Wang Zhongjun was stunned for a long time before he thought of contacting Fang Ziheng quickly to discuss how to promote the two movies.

Fang Ziheng returned to the office at this time and was explaining some details to Liu Minghui, director of Hengyu's strategic investment department.

After Hengyu laid out its sixth strategic investment, the investment department has been frequently deployed these days and has achieved initial results.

Douyu Live, Nuomi.com, Maoyan Movies, and Zhihu, four platforms have received investment from Hengyu Media.

Douyu and Zhihu belong to the angel round. Hengyu invested US$5 million each to take 20% of the shares of each of the two platforms.

Among them, Douyu Live’s financing is a little more difficult. This platform was born from Station A. It is still in the ACFUN release and provides live broadcasts, and it relies entirely on Station A to deliver traffic.

After Hengyu Media came in, founder Chen Shaojie immediately persuaded Station A owner Cai Dongqing to let Douyu operate independently.

At the same time, Hengyu Live, a game live streaming platform created by Sohu for Hengyu Games, was launched soon after.

After the two platforms go online for a period of time, they will immediately operate live broadcasts of "PlayerUnknown's Battlegrounds" and "League of Legends" and jointly host the national invitational tournaments for the two games.

Nuomi.com and Maoyan Movies are two software projects that Fang Ziheng has taken a fancy to. He fully acquired them at a high premium and integrated them into the Hengyu Maoyan APP.

The newly integrated APP is an assisted living platform, with services covering more than ten fields such as food, movies, hotels, travel, train tickets, air tickets, recharge, and takeout.

Among the dozen fields, the focus is on expanding into the two major industries of film and food.

Movies, in particular, need to be linked to terminals in theaters across the country to control the accurate box office of released movies in real time.

By achieving this, Hengyu will have a major publicity weapon, which can not only help with accurate analysis and prediction of domestically released movies, but also promote movie projects controlled by Hengyu Media.

With this gadget, audiences can keep up to date with the latest movie developments at any time without leaving their homes.

The movie's reputation, real-time box office, film schedule, and attendance are all at a glance.

After reading the report submitted by the Strategic Investment Department, Fang Ziheng put down the document, glanced at the silent mobile phone on the table, and said with a smile: "Minghui, what did ByteDance say?"

"Having entered the second round of financing negotiations, Zhang Yimin upgraded his studio to a company this time, mainly to speed up the launch time of Toutiao and to develop a 'personalized recommendation engine' for Internet data application."

"Of the 10 million that the company invested previously, Zhang Yimin invested 5 million himself and has been burned. Zhang Yimin is preparing to officially launch the second round of financing in March next year!"

Liu Minghui's eyes sparkled as he told the details of his meeting with Zhang Yimin.

"oh"

"How much is he prepared to raise?"

Fang Ziheng sat up straight and asked urgently.

At the end of 2011, Hengyu was the first to win the angel round investment from Zhang Yimin Studio with 10 million soft sister coins, thereby catching the Bytedance Express.

In the previous life, ByteDance officially received a 5 million angel round investment from Source Code Capital in March this year.

In September this year, it received US$1 million in Series A financing from SIG Haina Asia Venture Capital Fund.

ByteDance will not launch its third round of financing until September next year.

In this life, due to Fang Ziheng's intervention, ByteDance's development showed a small jump, and the timeline was faster than in the previous life.

It can be predicted that the next few years will be the peak development period of ByteDance. After Series B, Series C, Series D, Series E and two consecutive rounds of strategic investments, the total valuation reached US$100 billion in March 2020.

Become a veritable unicorn company in China’s Internet field!

In those few years, ByteDance was like a rocket, extremely fierce and no less powerful than Teng Xun and Alibaba.

To be honest, it is good luck for Hengyu to obtain angel investment from ByteDance.

This is due to Fang Ziheng's forward-looking vision and taking action in advance, and also to Zhang Yimin's early start-up and the urgent need to obtain capital recognition.

It’s different now. ByteDance has skipped its initial development, and Zhang Yimin is not so easy to fool.

really

Liu Minghui's words made Fang Ziheng pause, and he stopped smiling instantly.

"Director Fang, Zhang Yimin only wants 10 million US dollars, and he hopes that the Series A financing will be led by an Internet company!"

"We Hengyu, as a follow-up investor, can keep the corresponding shares!"

such a pity!

Fang Ziheng sighed.

Then, he was a little unwilling to give up, stared at Liu Minghui and said: "Well, you make an appointment with Zhang Yimin, I want to have a good talk with him!"

"Okay, Director Fang!"

Liu Minghui's eyes were focused, he nodded and agreed softly.

Although he didn’t know why his boss was optimistic about this small platform, as a subordinate, he never doubted his boss’s forward-looking vision.

buzzing

"The sea of ​​suffering is turned over by love. In this world, it is difficult to escape fate."

A theme song from Westward Journey played from the smartphone on the table.

Fang Ziheng's eyes lit up, he picked up his phone and said to Liu Minghui: "I'll be here today. Minghui, please make an appointment with Zhang Yimin and tell me in advance."

"Okay, Director Fang, I'll take my leave now."

Liu Minghui's heart moved, he got up and went out with a smile.

He guessed that the call should be from Hua Yi.

Just now in Conference Room 1, when he was leaving the meeting after the meeting, he followed Fang Ziheng and heard him swearing to Director Lin that Wang Zhongjun would definitely call.

"Hello."

"Oh, that gust of wind brought Mr. Wang here!"

As he closed the door, Liu Minghui heard Fang Ziheng's cheerful laughter coming from inside, which confirmed his guess.

Hua Yi came here, naturally, to discuss the release time of the two movies.

Wang Zhongjun first complained on the phone, and then changed the topic and complained: "Brother Fang, you are unreasonable. You know that "1942" is in trouble, and you still take action to cut off the evening news as a propaganda platform."

"Dr. Wang, what you said is hurtful. The box office of "1942" was 29 million on the first day. Judging from the viewing performance of the premiere, it has a good reputation and the subsequent box office trend will be stable.

Besides, you have the first-mover advantage. If "Famous 2" wants to catch up, it can only increase investment in publicity, spend a lot of money to appear on the satellite TV evening news, and maintain its poor publicity market share! "

Fang Ziheng narrowed his eyes slightly and talked nonsense seriously.

It is impossible to admit it!

In any case, Huayi and Hengyu are now business friends, and there are some things that can only be done but not said.

In addition, it is just a strategy to have "The Four Famous 2" appear on the satellite TV evening news in advance.

A strategy to make Hua Yi owe Hengyu a favor!

Next, Fang Ziheng and Wang Zhongjun took turns arguing on the phone. Finally, Hengyu took a step back and gave up a one-minute promotion on the evening news.

Wang Zhongjun shared with Hengyu Media the "Detective Dee: Dragon King of Gods" project that Hua Yi will control next year.

Fang Ziheng grabbed 30% of the share and also served as the producer of Gang's movie!

Feng shui is turning, and it is coming to my house this year.

It was Wang Zhongjun who ripped off Hengyu before, but now it's his turn to let go.

In the previous life, "Detective Dee: The God of Dragon King" was released on December 12 next year, making a box office of 600 million yuan.

If Xu Ke had overly enjoyed himself and paid too much attention to the film's post-production special effects, the total box office would have been even higher.

As long as the script is refined and Xu Ke's restless special effects mind is controlled, "Dragon King of Gods" will definitely be a rare commercial hit.

Fang Ziheng, there is no reason not to take part!

actually

Fang Ziheng had never thought about taking this opportunity to completely fall out with Hua Yi and embark on the road of encircling and suppressing the big and small king brothers.

He thought about it and decided to put it aside before talking about it.

On the one hand, he had deliberately made friends with Huayi before, exchanging projects for Huayi's original shares in exchange for development capital.

On the other hand, Alibaba and Teng Xun entered the industry early due to two globally popular movies, which caused some changes in the entertainment industry.

Now is not the time to have a stalemate with Hua Yi.

Before he could go forward and have a quarrel with Hua Yi, Wang Zhongjun was attracted by Ali and Teng Xun.

If this is the case, the project share previously allocated to Huayi by Hengyu Media will be in vain.

He, Fang Ziheng, also turned into a fool and transformed into a deliverer of high-quality content for the enemy.

"Okay, okay, Director Wang, this is what we have agreed upon. I will inform Director Xu to come to Hengyu and have a good chat about the script of "The Dragon King of the City of Gods"."

"Oh, Mr. Wang, look at what you said. We are brothers and businessmen. How can I, Fang Ziheng, stand by and watch when my brother is in trouble?

Unmentioned, Hengyu quit satellite TV news to make way for director Feng's "1942."

Director Feng is probably here too. Please ask Director Wang to give me a message to Director Feng. "1942" is definitely a conscientious masterpiece, and Director Feng has shot it to the level it deserves! "

Snapped!

On the other end of the phone, Wang Zhongjun's mouth twitched, he hung up the phone abruptly, and stared at Feng's pants on the sofa with a sullen face.

Feng Pong felt his vest feel cold, as if he was being targeted by an evil tiger.

He was worried about the movie and had no time to think about it. He stood up and walked over and asked, "Zhongjun, what did Fang Ziheng say?"

"He agreed to make way for 1942!"

"That's great!"

Feng Pengtong's eyebrows were filled with joy, and his haggard face suddenly turned red. It was an expression of extreme joy.

Wang Zhonglei also applauded, clenched his fist and said excitedly: "Haha, I knew Fang Ziheng didn't dare to compete with us Hua Yi, Gangzi, with the help of satellite TV news, the movie box office will definitely rise again and return to the normal rhythm. Come!"

"That's right. The reputation of "1942" is so good. The audience is just worried that it will be too tragic and dare not watch it. With more publicity resources, the more people who watch the movie, the better the reputation will be. We can definitely achieve a reversal!"

The two of them breathed a long sigh of relief, singing a double act with each other, as if they had seen the scene where "1942" reversed the decline in box office.

Wang Zhongjun looked at the two people speechlessly, hesitating to speak, but he still did not curse on the spot.

They are all fools!

He took a deep breath and waved to the two of them: "Zhonglei, you should contact Xingxing TV now. The more the better."

"Xiaogang, don't stay in the company anymore. Get back to your publicity post and run more road shows."

"clear!"

Wang Zhongjun and Feng Pong's expressions perked up. They felt full of energy and strode out of the office.

After the door was closed, Wang Zhongjun changed his expression and cursed in a low voice.

"Fuck, Fang Ziheng, I really belong to you!"

December 5th.

The Radio, Film and Television and Film Bureau held their annual press conference in the imperial capital.

The conference lasted all morning. In addition to the leaders of the Radio and Television, Film Bureau, and Imperial TV Station, the four major film giants and four first-class film companies attended the meeting.

At the same time, more than 200 people from the film industry and more than 50 news media attended the event.

Fang Ziheng was invited to attend, sitting on the rostrum in a black suit with a writing style.

Director of the Film Bureau, Tong Gang gave a detailed briefing on the domestic film industry in 2012 to all participants and news media.

"2012 is the tenth year of China's film industrialization reform and development. Over the past 10 years, China's film box office has increased by 22.5 times, with an average annual growth of 43%, maintaining its leading position in the world."

"This year, the total national movie box office reached 25.073 billion, a year-on-year increase of 45.18%.

Among them, the box office of domestic films was 13.073 billion, accounting for 52.29% of the total box office. "

"It is worth mentioning that there are still several domestic films with box office potential that have not yet been released. This year's total national film box office is expected to reach 28 billion, continuing to increase the share of domestic films in the box office!"

As Tong Gang spoke up, the participants in the audience couldn't help but look at Fang Ziheng.

What Tong Gang refers to is that there are still several potential blockbuster movies yet to be released by the end of this year, and he is talking about projects controlled by Hengyu Media.

"The Four Famous Catchers 2"

"National Security 1"

"Chinese Partner"

The three movies are expected to gross a total box office of 2 billion according to the Film Bureau's predictions.

Unknowingly, Hengyu Media became a giant carrying domestic films.

At a young age, Fang Ziheng has also grown into a banner figure in Chinese-language films.

When everyone sighed at how awesome Fang Ziheng was, they subconsciously looked around, looking for Wang Zhongjun.

Where are people?

Wang Zhongjun didn't come, so this guy would be jumping around now.

After all, "1942" failed to make a comeback. Even if Hua Yi used the evening news to put out the fire, it would only earn an extra 60 million at the box office in three days.

On average, that’s an extra 20 million a day!

Huayi spent a total of 30 million soft sister coins on advertising expenses.

Fifteen satellite TV stations, one-minute push of the six o'clock evening news, two million per family, no credit!

In the past few days, Huayi's stock price has fallen slightly.

As far as Fang Ziheng knows, Wang Zhongjun has been running around outside like Erha these days, frequently saying good things for the "1942" platform.

It's a pity that it didn't work, the audience didn't buy it.

Although the movie's reputation has not declined significantly, the box office has been unable to grow.

No matter how hard Huayi works in publicity, the single-day box office has always remained at a high of more than 20 million.

On the Internet, many forecasting agencies have given the total box office forecast of "1942", with a lower limit of 300 million and an upper limit of 500 million.

The latest Hengyu Maoyan APP launched by Hengyu Media also provides analysis and predictions for movies.

450 million to 480 million box office!

Any more and it would be impossible!

In the venue, the voice of Tong Gang from the Film Bureau continued.

“According to statistical information, China produced 745 feature films this year (including 92 digital films produced by movie channels).

33 animated films.

15 documentary films.

74 scientific and educational films.

26 special films.

The total number of films of all types produced throughout the year reached 893. "

"Although the quality of domestic films is severely polarized, they still occupy the largest share of the market and are well able to withstand the impact of Hollywood."

It is determined that on the basis of the annual quota of 20 imported split films, an additional 14 imported high-tech format American films will be added, and the box office split ratio will also be increased from the previous 17.5% to 25%.

The market position of domestic films has been greatly challenged, and the pressure is unprecedented! "

“In the first half of the year, the box office of imported films reached 5.267 billion, 12 films had a box office of over 100 million, and domestic films generated a box office of 4.325 billion. There were 9 domestic films with a box office of over 100 million, and the market share once occupied 82.11%.

Among them, the movies "Xiu Chun Dao" and "The Master of Hypnosis" have exceeded 500 million in succession, becoming the two peaks against Hollywood movies! "

"Starting from July in the second half of the year, the release of high-grossing films such as "The Ex-Raiders", "Blithe Heart", "Dragon", "PlayerUnknown's Battlegrounds", "Chills", "The Left Ear", and "1942" will continue. Contributing to the box office of domestic movies is a strong guarantee!”

Having said this, Tong Gang tilted his head slightly, looked at Fang Ziheng, who was sitting next to him, and said happily: "I firmly believe that with the release of the three movies "Four Famous Catchers 2", "National Security 1" and "China's Friends" , domestic films will become even more popular, and their share of the total box office for the year will be even higher!"

“Here, the Film Bureau would like to highlight Hengyu Media and Director Fang Ziheng.

It is precisely because of the efforts of Hengyu Media and the hard work of Director Fang Ziheng that Chinese films are becoming more and more prosperous! "

Bang bang bang...

As soon as Tong Gang finished speaking, the venue burst into endless applause.

Fang Ziheng stood up slowly, with a modest smile on his face, applauding and accepting the praise from everyone in the venue.

He will continue to fight for domestic films!

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