Entertainment, I just like making movies

China’s film market.

It has become increasingly mature since 2010, with important movies being released in each of the summer, National Day, Lunar New Year and Spring Festival periods.

Nowadays, the capacity of the market is even greater, and the four popular periods have exploded with unparalleled box office potential.

The summer season is the longest, and it is also the holiday time. It is a unique blessing to have a large number of student friends spending money!

More and more domestic films are being released in the summer, hoping to get a piece of the pie in the pockets of students.

May 24th.

In the first battle of the summer season, Zhao Yanzi, one of the four great actresses, takes the lead!

Alibaba Pictures fully supported "To Our Mortal Youth" and used the relationship behind Zhao Yanzi and the money-spending model to make the film premiere in Paris, the French art capital.

[Youth is for remembering! 】

On the afternoon of the 24th.

The Gaumont Marien Cinema on the Champs Elysées in Paris was packed with thousands of people.

The highlight of the third edition of the French Chinese Film Festival - the premiere of the movie "To Our Dying Youth" is being held here.

The special guest from the Chinese side of this film festival, film director Zhao Yanzi, took the stage to speak.

Zhao Yanzi was high-spirited and high-spirited. In front of a group of French friends, she declared that she hoped that more and more French audiences would love Chinese films, and at the same time, she also hoped that Chinese audiences would become more and more proud of her films.

Another special guest of the film festival, French movie star Vincent Perez, gave a platform for the film.

Vincent Perez's speech was very humorous. He said: "I know that the audience in the audience today are here for Zhao Yanzi. I just met her yesterday. She is indeed an outstanding woman.

Many French film premieres have been screened in the theater Gaumont Marien.

Today, for the first time, a film by a Chinese female director will be premiered here. I am honored to be a special guest. At the same time, this is also an honor for French filmmakers!

Like everyone else, I can't wait to see this movie and see her interpretation of youth. "

The imperial capital, leaving the palace.

After completing the filming of "The Founding of an Army", Fang Ziheng returned home and held Xiao Yueyue in his study. The father and daughter watched the premiere live broadcast of the movie on Youku Video together.

He had expected Zhao Yanzi's speech.

After all, she is in a foreign country. With guidance from experts, she will definitely pick up the plane and express her position.

But that’s it!

Words of speech are useless, actions cannot keep up with the pill sooner or later!

Watched for a while.

Fang Ziheng closed the laptop and pushed it aside, put Xiao Yueyue on the desk, scratched the bridge of her nose and said with a smile: "Yueyue, tell me, can Dad defeat that old aunt just now?"

"Yeah, yeah, yeah"

Little Yueyue pouted and made a sound.

The next second.

She stumbled over, her limp little body lying on the desk, which shocked Fang Ziheng.

Fang Ziheng quickly picked her up and used his arms as railings.

Little Yueyue didn't realize it. She lay on her back and moved her legs. She stared at her father with a pair of dark and innocent eyes, grinning happily.

Little Yueyue is wearing the clothes Liu Qianqian bought today, a set of pink thin cotton-padded jackets, which can be worn by children from April to May or September.

On her head is a small white hat, which Lin Feifei bought. She bought three of them, saying they were worn in turns.

As a few months passed, little Yueyue's skin gradually swollen, became small and delicate, white and rosy, and became more and more cute.

Fang Ziheng teased his daughter for a while, then took out his mobile phone and dialed the number of Li Xiaoshu, director of the publicity department of Hengyu Media.

"Hey, Director Li, tell me about the announcement of "To Our Mortal Youth"?"

"Okay, Chairman!"

"Based on the feedback from Hengyu Cinemas, Xingmei Cinemas, Baoliwanhe Cinemas, Wanda Cinemas, Hengdian Cinemas, and Jinyi Zhujiang Cinemas.

Alibaba Pictures released 10,000 digital master tapes for "To Youth", which can cover two-thirds of the country's screens at the same time.

Fan Luyuan, chairman of Alibaba Pictures Group, was interviewed by reporters a few days ago and stated that he will fully promote the movie "Youth" and there is no upper limit on the publicity and distribution expenses! "

Li Xiaoshu's serious voice came from the other end of the phone.

Fang Ziheng smiled slightly, shook little Yueyue gently with his hand, and sneered: "Don't listen to Fan Luyuan's bragging, this movie only has a box office of 600 to 700 million yuan.

Besides, Alibaba’s publicity resources are mostly concentrated online. Even if they invest 100 million in publicity and distribution expenses, the publicity effect of Pupaitian will only be 70%. "

hehe!

There is no upper limit yet, what a fool!

After listening to his words, Li Xiaoshu also smiled and said with great confidence: "I understand, Chairman, I will immediately re-formulate the "Manslaughter 2" announcement plan with the team."

"Very good, remember, "Manslaughter 2" is the first movie produced and released by Hengyu Interactive Entertainment this year, so don't be afraid to spend money.

Which of our allies is not a rich person! "

Fang Ziheng nodded with satisfaction, said a few words and hung up the phone.

Now that we have decided to block Alibaba Pictures' movies, we cannot just launch blank cannons, we have to put our plans into actual actions.

The first film in the "Manslaughter" series has a box office of over 500 million, and the second film has even more shocking effects.

Building on the foundation of the first film, "Manslaughter 2" is not afraid of "To Our Dying Youth" at all.

He called Li Xiaoshu just to reassure his subordinate.

Hengyu Interactive Entertainment has so many shareholders, and any one company can support hundreds or even tens of millions, which is enough to create "Manslaughter 2".

The reason why "Manslaughter 2" is used to challenge Alibaba Pictures is precisely because it has many allies.

In ancient times, in wars, the side with more people had the highest winning rate!

That afternoon!

Just as Youku was broadcasting the premiere of "To Our Youth That Will Eventually Be Lost", Hengyu Media once again released additional promotions for "Manslaughter 2".

Following Li Xiaoshu's order, the publicity department quickly invested resources and rolled it out to movie theaters across the country.

At the same time, Li Xiaoshu personally contacted four allies including Guangxian Media, Wanda Film and Television, Star Cinema, and Polywand Cinema.

Let them take action to build momentum for "Manslaughter 2" and ask several theaters to withhold the film schedule of "To Our Dying Youth".

Of the currently disclosed film schedules, "To Our Fading Youth" holds a total of 39%.

Li Xiaoshu hopes that several theater chains will withhold at least 5% to 10% of the movie's schedule. With the addition of Hengyu Cinema, the national average movie schedule can at least be reduced to 35%!

4 points may not seem like much, but it can hit the movie’s first-day box office hard, making Alibaba’s intensive early promotion ineffective.

Of course!

This kind of thing can only be understood and cannot be explained in words.

Li Xiaoshu did not say anything clearly on the phone, but only mentioned a few words that "Manslaughter 2" will be released on the 29th, hoping that allies will reserve enough film schedules.

Then he said that Alibaba Pictures is coming fiercely, and "To Our Dying Youth" is the number one enemy of "Manslaughter 2".

The heads of several theater chains understood immediately and patted their chests to show that they knew what to do.

At this time, all fools know what to do!

As Hengyu Interactive Entertainment's first movie after its listing, everyone knows that it must show off its style, win beauty, and become a beautiful scenery in the summer season!

at the same time!

Alibaba Pictures is also having a meeting, and is busy arranging the release of the movie "To Our Fading Youth".

The headquarters of Alibaba Pictures has been upgraded to the headquarters of Alibaba Entertainment Group.

Senior meeting room No. 2 of the Group.

Fan Luyuan was dressed in a crisp suit and sat in the main seat with a restrained manner.

To his left and right were CEO Zhang Qiang and Vice President and Chief Financial Officer Zhang Wei.

Underneath the two of them, there are Yang Weidong, the new president of Youku, Deng Kangming, who has had most of his power taken away, and Li Jie, president of Alibaba Digital Entertainment.

As for Youku’s former president Gu Yong, he has long been hiding in no corner to lick his wounds.

The premiere live broadcast of "To Our Dying Youth" is being played on the multimedia screen in the conference room.

More than half an hour later, the premiere ceremony ended.

Fan Luyuan coughed lightly, turned around and looked at everyone with sharp eyes, and said loudly: "Everyone, starting from today, our war is coming!"

"'To Our Perishable Youth' is the first film controlled by Alibaba Pictures Group in terms of production and distribution. I can't say much about its importance.

What I want to emphasize is that this movie will be our flag-raising battle in the film and television industry. Our opponents are watching us somewhere and may give us a fatal blow!

Our opponents are very strong and famous in the entire film and television industry, but so what, will we, Alibaba, be afraid?

Won't!

Alibaba, the perfect combination of courage and adventure!

As Alibaba people, we must unite and move forward courageously until we defeat all our opponents! "

Fan Luyuan's words carried a strong momentum and a determination to never give up.

When he was in charge of Alipay, he was known for his toughness and boldness. In order to win the fast payment battle with banks, he took many risky and even illegal actions.

In the end, Alibaba won, and he also gained the attention of Hangcheng Ma, who made him the chairman of Alibaba Pictures Group.

It looks like he is being demoted, but in fact he is preparing to succeed Yu Yongfu.

For at least a year and a half, the position of chairman of the board of directors of Alibaba Entertainment Group has been in his possession, Fan Luyuan.

By then, he will control Alibaba Entertainment, which is valued at tens of billions, and become a leader in China's entertainment industry.

This is Hangcheng Ma's respect for him, and it is also a reward for his great contributions!

This year, Fan Luyuan is only 40 years old. He is young and powerful and is in his prime.

He has confidence and great confidence to lead Alibaba Entertainment to carve out a territory in the film and television industry and plant the banner of Alibaba!

"To Our Perishable Youth" is just the first battle!

"The King of Seven Stars" released on National Day is the second episode, and there will be a third and fourth episode to follow.

He wants to impact the film and television industry and the entertainment industry again and again, and overthrow the traditional giants in the entertainment industry in the same way as banks.

After turning the chicken soup.

Fan Luyuan changed the topic and began to delegate power to everyone. He looked at Zhang Qiang on his left and said with a smile: "Mr. Zhang, everyone, Alibaba Pictures may lack experience. The talents, channels, connections, and resources in film and television are not as good as those of traditional film and television companies.

But these are not the most important. We at Alibaba have advantages that other companies do not have, the biggest advantage! "

rich!

We Ali have plenty of money!

"High publicity expenses have never been a problem. Other companies need to worry about everything and calculate carefully. We don't want it. We can give full play to Alibaba's advantages!

Later, I will issue an order to increase the distribution of "To Our Mortal Youth"! "

Having said this, Fan Luyuan raised his head slightly, raised his finger and said loudly to several people: "One hundred million, the film promotion fee will be increased to one hundred million soft sister coins!"

"You guys please inform me that all departments should not save money for me. During the movie's release, all 100 million will be spent on me!"

"Understood, Chairman, I will ask the finance department to make a detailed plan immediately!"

Zhang stood up slightly, quickly glanced at the excited Deng Kangming, and said inexplicably.

One hundred million!

A last resort.

As early as a few days ago, Zhang Wei approached Fan Luyuan and dragged out the previous conflicts between Alibaba Pictures and Hengyu Media.

I am worried that "To Our Mortal Youth" will be blocked by Hengyu Media after it is released.

Fan Luyuan thought about it at that time and was sure to let her go. He would fully support the release of the movie.

Zhang Wei believes that with 100 million Xuanfa in hand, even if Hengyu Media will intervene, Alibaba will not be afraid.

Even with piles of money, you can protect "To Our Mortal Youth".

In the conference room, Deng Kangming, Yang Weidong, and Li Jie were also excited and wanted to applaud Fan Luyuan's decision.

One hundred million!

Except for Alibaba, no film and television company has such courage!

Zhang Qiang could only twitch the corner of his mouth slightly, but he had to hold back what he wanted to say, and finally turned into a sigh in his heart.

What a big dog, you don’t treat your money as money!

"To Our Perishable Youth" doesn't need so much publicity funds. Thirty million is enough, with a cap of fifty million.

If Hengyu Media Group really wants to stop us, there are many ways and channels. Do you think Fang Ziheng will roll up his sleeves and spend money like that idiot Gu Yong?

well..

Zhang Qiang smiled bitterly in his heart.

He is so tired working with a group of unprofessional colleagues!

I thought Fan Luyuan was a master, but I didn't expect that he was also a stick. Why spend that unjust money!

This time, it was Zhang Qiang's turn to miscalculate!

Alibaba Pictures really only has to spend money to maintain the popularity of "To Our Fading Youth" and maintain the film's box office high.

In the early morning of May 25th.

Thanks to Alibaba Pictures' massive online promotion, "To Our Fading Youth" has been launched in theaters across the country amid much attention.

This movie, which is said to be one of the most popular movies in the first half of the year, had a total of 1,785 screenings, with 120,000 moviegoers, and a box office of over 4 million.

Judging from the average number of moviegoers at the midnight screenings alone, nearly 67 people watched each screening of "To Youth."

This is higher than the 22 players per game of "BJ Meets Seattle", the 54.1 players per game of "Special Forces", and the 16.58 players per game of "The Croods".

It set a new record for the average number of viewers for all movies since March this year.

On the Hengyu Maoyan Movie APP, the pre-sale of "To Our Fading Youth" successfully exceeded 40 million.

The movie is about to be a big hit!

Both the media and industry peers are very optimistic about the film's potential.

On the Internet, Zhao Yanzi’s classmates from Nortel, counting three years up and five years down, immediately stood up to help their senior sister to promote it.

All the executives of Alibaba Pictures were delighted after seeing the zero-point box office.

Deng Kangming and Li Jie were personally in charge of the company, working overtime to direct the publicity and distribution departments to provide the final touch of tenderness for the film's release.

The film's director, Zhao Yanzi, and the film's main creators had already boarded a plane to the imperial capital.

They will come back in the early morning of the 26th to witness the film’s first-day box office with senior executives from Alibaba Pictures.

………

time flies.

Early morning on the 26th.

After getting off the plane, Zhao Yanzi was picked up by Alibaba Pictures and went directly to a hotel near Alibaba Pictures without taking a rest.

She looked very tired at this time, her eyes were red, but she couldn't hide the joy between her eyebrows.

Take big strides and carry the wind with you when you walk!

30am.

In the luxurious lounge on the top floor of the hotel.

Except for Fan Luyuan, Zhang Qiang, Zhang Wei, Deng Kangming, Yang Weidong, and Li Jie all came to help Zhao Yanzi.

"Congratulations to Mr. Zhao on his successful victory and opening a bright road for Alibaba Pictures!"

"Mr. Zhao, thank you for your hard work. We are tired from flying and traveling all the way. Let's eat first and wait for the first day's box office while we eat."

"Yes, yes, Mr. Zhao, come and try the ginseng soup specially stewed by the hotel chef for you!"

"Everyone, stop standing and sit down. I have notified the publicity department and they will forward the first day's box office as soon as possible."

In the lounge and living room, several people smiled happily and gave Zhao Yanzi the warmest welcome.

As a woman, Zhang Wei stepped forward and pulled Zhao Yanzi, invited her to the dining table specially prepared in the room, and pushed her to sit on the main seat.

"Tonight, Mr. Zhao is the biggest, and we are all foils!"

"Come on, everyone, let us applaud Mr. Zhao and congratulate "To Our Fading Youth" on its first-day sales!"

"Congratulations to Mr. Zhao!"

Zhao Yanzi raised the corners of her mouth and said a few words modestly, feeling as if she had been wiped with honey.

She finally saw it.

There is indeed a gap between actors and directors. Now that she has become a director, her status in front of several Alibaba executives is even higher than before.

A group of people sat around the dining table, chatting happily about the movie while adding food, waiting for the movie's first-day box office to be released.

At this moment, even Zhang Qiang has given up his worries and believes that the overall situation of "To Our Fading Youth" has been decided, and Hengyu Media may not block the movie.

One o'clock!

Didi

Didi

The seven people's mobile phones rang one after another, with text messages ringing.

coming!

The seven people each smiled, and at the same time took out their mobile phones in their pockets, opened the screen and clicked on the text message, looking at it with confidence.

36.6 million!

A set of data that was neither painful nor itchy, neither high nor low, instantly made the seven people frown and feel a thump in their hearts.

How could it be so low!

Everyone looked at each other, including Zhao Yanzi himself, thinking that the box office was low.

how so?

According to Alibaba Pictures Group's internal big data analysis, the box office on the first day exceeded at least 50 million, or even 60 million.

Even if calculated based on last night's zero box office ratio, if it is enlarged ten times according to the ratio of other popular movies, it should have a box office of 40 million.

Is the calculation wrong?

The seven people looked at each other with doubts on their faces.

Zhang Wei immediately called the head of the publicity department of Alibaba Pictures and asked them to recalculate the first-day box office.

Ten minutes later, the message came again.

It’s still 36.6 million, not a penny more.

boom…

The expressions of the seven people suddenly changed, and they could no longer remain calm.