Entertainment, I just like making movies

outside world.

The entertainment media and new media owned by Alibaba, which have been waiting for a long time, are all in the dark.

The first-day box office of 36.6 million yuan was like a fish bone stuck in everyone's neck, like a stuck in the throat, and extremely depressed.

Especially the new media owned by Alibaba, they are about to trumpet and cheer for "To Our Dying Youth".

A series of colorful soft articles have been prepared. They just need to wait for the first day's box office data to be released. Fill in the data and send it out.

However, now that it has been ten minutes since the first day's box office came out, none of the new media dared to publish the soft article.

the reason is simple!

The content of the article is too exaggerated and does not match the movie's first-day box office of 36.6 million. It would be about the same if it were replaced with 50 million or 60 million.

This year is 2013, not before 2011. The box office on the first day was more than 30 million, which is too average in the Chinese film market.

"Quick, quick, hurry up, revise the article and send it out. Delete the sentence 'The first Chinese female director, the most successful actress in the transformation of Chinese film history'."

"Fuck, 36.6 million, our joy is in vain!"

"It's not possible to transform as an actor, you still have to look to an orthodox director!"

"Damn it, is Hengyu Media blocking us? I went to see a movie during the day. It was quite good!"

"36.6 million is not low. After all, it is Zhao Yanzi's first time directing. Let's see the subsequent box office trends!"

Doubts, questions, and incomprehensible discussions are taking turns in Alibaba’s new media.

Countless media staff stayed up late, revising soft articles and complaining at the same time.

They even took off their pants, and this is what happened!

Compared with Alibaba's own return and less bragging, other entertainment media are not so polite.

Especially the new media owned by Hengyu, which is behind the scenes, is so candid and explicit.

"The editor has personally read Zhao Yanzi's new work, and I can only say that it is just average. It does not meet my expectations."

["To Our Dying Youth", a terrible movie! 】

"Except for a few exaggerated laughs throughout the film, there is also the loser who silently loves the goddess, which has nothing to do with youth!

A coy man who is greedy for profit, a narrow-minded man who is pretentious, a woman in white who is stupid enough to die for love, and a neurotic woman with a supporting role face who insists on playing the leading role, wasting the hard-earned savings of my sister. Tears and tissues! bad movie! 0 marks! "

[The first half was smooth by 6 points, but the second half was 3 points worse! 】

“The overall production level is barely passable, the story relies on Li Qiang, and the lines, surrealism and character are the highlights.

In summary, Zhao Yanzi should come back to acting and stop messing around! "

[Jerky, passionate, and a bit hard-hitting movie! 】

""To Our Fading Youth" directed by Zhao Yanzi is nothing more than playing the "National Memory" card, which is quite self-preserving.

This kind of intentional remembrance has also become a cliché of bad youth movies. Movies are as always inseparable from scenes such as dormitories, classrooms, and stage parties.

The methods used to pick up girls are all the same, they are just listed and pieced together with simple events from the entrance day to the graduation ceremony! "

[Taking stock of the biggest poisonous points of "To Our Perishable Youth"! 】

First: I want to ask classmate Zhao Yanzi, even if you want to advertise for Yili, you have to pay attention to the era!

If I remember correctly, the Yili Bitter Coffee that Zheng Wei ate on the ship was the latest package after the price increase in the past few years.

Classmate Zhao Yanzi, do you think there was Yili Bitter Coffee in the era when we were playing Famicom and watching The Legend of White Snake?

Second: Except for Zhang Zhang, no one in the movie is a normal person. The plot tells a long and smelly story where everyone seems to be mentally ill.

Third: The heroine, supporting actress, and the fleeting female n-girlfriend are all rip-offs and have no sense of independent women at all.

[This is not my youth, absolutely not! 】

In less than an hour, all kinds of low reviews and negative comments flooded every corner of the Internet.

Moreover, the intensity of bad-mouthing and evaluation and discussion are not brainless comments.

In order to enjoy "Youth", Hengyu's new media specially sent people to watch the movie and record the shortcomings of the movie one by one.

This method of creating smoke while being immoral can still be learned from Guangguang Media and Wang Changtian.

Wang Changtian used this method to defeat the rival "The Legend of White Snake" in "Painted Wall".

Hengyu Media learns and sells now, and uses it with great proficiency, teaching Alibaba Pictures how to be a good person.

"To Youth" was mailed before word-of-mouth started. The momentum that Alibaba Pictures Group spent money to build up before the movie was released also collapsed under the attack of Hengyu Media.

………

Noon on the 27th.

Zhao Yanzi ate something casually and hurried to the Alibaba Pictures headquarters with a gloomy face.

Someone is smearing the movie!

As soon as she entered the door of the executive conference room, Zhao Yanzi informed Zhang Wei of her guess.

Zhang Wei also didn't sleep all night, his expression was slightly haggard, and he said in a hoarse voice: "Mr. Zhao, you are right, there is indeed a troll army trying to smear the movie."

"This navy force is very powerful, organized and disciplined, and is not weaker than the media power controlled by Alibaba."

"Then what should we do? Are we just going to watch our opponents smear "Youth"!"

Zhao Yanzi panicked and widened his eyes.

Even the media power controlled by Alibaba cannot defeat the opponent. Isn't my "Youth" finished?

She looked at Zhang Wei, Zhang Qiang, and then at Deng Kangming and Lin Weidong.

Yesterday, several people swore to her that it would be fine even if the box office on the first day was lower.

The film is of good quality, and Alibaba Pictures can use publicity to drive word-of-mouth and boost box office during subsequent releases.

It's a good thing this time, everyone is mute!

Zhao Yanzi sighed inwardly, biting her lips, pretending to be pitiful on the surface.

boom!

There was a sound of slamming the table in the conference room.

Deng Kangming stood up and said bitterly: "Hengyu Media must be up to something. They are the only ones in the industry who can't deal with us, Alibaba!"

Men hate to see women being wronged the most!

What's more, Zhao Yanzi, one of the four major stars, is a top star who is a shareholder of Alibaba Pictures.

Deng Kangming may be impulsive, but he is definitely a real man, and he fell into Zhao Yanzi's trap immediately.

Besides, he was already dissatisfied with Hengyu Media, so he naturally pointed the shit at the other party's head first.

Zhang Qiang glanced at the excited Deng Kangming, smiling bitterly in his heart.

Not to mention, despite Deng Kangming's reckless character, he really got it right this time.

According to various signs, the signs of "Youth" being hacked this time all point to Hengyu Media.

However, what is even more frightening is that in addition to basic concealment methods, the black materials released by Hengyu Media are very direct and have not been transferred to Alibaba Pictures.

The other party is not afraid of Alibaba Pictures' revenge and blatantly declares war on them!

Thinking of this, Zhang Qiang tapped the table, focused everyone's attention, and said in a deep voice: "Mr. Zhang, if the group increases publicity, how sure is it to maintain the reputation and popularity of the movie?"

Zhang Wei's expression was shocked, and he quickly calculated in his mind and came up with a despairing probability.

"At most 50%!"

After reporting the probability bitterly, Zhang Wei leaned back on the sofa, like a deflated rubber ball.

She knew what Zhang Qiang meant. If she could defeat Hengyu Media by increasing publicity, then she would continue to spend money.

And if spending money can't increase the box office of "Youth", then we have to find another way.

For example, give in to Hengyu Media!

The conversation between the two made Zhao Yanzi confused for a moment, thinking that the probability of 50% was very good, and it was very high.

She breathed a sigh of relief.

Now that we are 50% sure, we will continue to increase publicity.

Let Alibaba Pictures use all its strength to rectify the name of "Youth" and rectify her name!

Zhao Yanzi thinks too much!

Deng Kangming's next words completely made her lose control of her emotions.

"No, we must not give in to Hengyu Media or give in to Fang Ziheng!"

"The gross of "Youth" is at least 600 million. Even if Hengyu slanders and hinders the movie behind its back, at most it will miss another 100 million at the box office.

One hundred million less is one hundred million less, and five hundred million at the box office is not bad, which can fully prove the publicity and distribution capabilities of our Alibaba Pictures! "

"That's what you mean, we have lost tens or hundreds of millions of promotional expenses in vain, just to fight for a breath, to keep the 500 million box office of "Youth"!"

Zhang Qiang smiled disdainfully and pointed out the key points of this incident.

According to Alibaba's big data calculations, if money is spent to control reviews, most of the negative reviews of "To Youth" can be erased and the movie can maintain a box office of 500 million.

This data is not derived from thin air, it is based on real movie reviews of the movie’s first-day sales of 36.6 million and zero box office.

But the current situation is that the movie is being targeted by Hengyu Media.

Spending money to control reviews depends on whether Hengyu Media will follow up. If the other party continues to smear the company, the publicity funds Alibaba will invest will be a bottomless pit.

The more you suck, the greater the cost will be for the movie!

Alibaba Pictures will also go public next year. Just like "Manslaughter 2" was released by Hengyu Interactive Entertainment, "To Youth" will also be Alibaba Pictures' first movie after its listing.

Hengyu Media has a finger on the pulse of Alibaba Pictures!

If the publicity cost is too high, even if "To Youth" makes a profit in the end, it will be difficult to deliver a beautiful answer.

Although Fan Luyuan informed everyone the day before yesterday that the Great Entertainment Group has prepared 100 million in promotional funds for the movie.

100 million, let them create it!

But as the CEO of Alibaba Pictures, Zhang Qiang doesn't think so. He doesn't want to use hard steel.

From his perspective, he is more inclined to make "Youth" a smooth transition, use other methods to make the movie profitable, and deliver a relatively good performance to the board of directors, shareholders, and the outside world.

The solution is to give in to Hengyu Media.

Please let Fang Ziheng go and stop his smear campaign against "Youth".

then.

Zhang Qiang took out a big data sheet and handed it to Zhao Yanzi. In her eyes with shock and disbelief, Mansheng said: "Mr. Zhao, I can only wrong you. The box office of 500 million and the box office of 600 million seem to be only There is a difference of 100 million, but after taking into account the tens of millions of additional publicity expenses, the profits will be completely different over time."

"'To Youth' is an excellent movie. We cannot let the movie get dusty and hand over a high-publicity, low-profit performance statement to shareholders and the outside world.

After all, "Youth" is Alibaba Pictures' first main-controlled film after its launch, so it must not be too miserable! "

Zhang Qiang's sincere words seemed to be for the good of the movie, but in fact they were a slap in Zhao Yanzi's face.

You can tell with your toes that she, Zhao Yanzi, must be the one giving in!

She is the director of the movie and the second largest investor in the movie, so naturally she has to contact Hengyu Media!

Hateful, so hateful!

Zhao Yanzi figured it out, her heart was cold and she wanted to rush over and scratch Zhang Qiang's face.

She was very unconvinced and looked at Zhang Wei, expecting the other party to say something.

Zhang Wei's eyes flashed and she didn't dare to look at Zhao Yanzi. She had the finance department make rigorous calculations long before he came to the group.

With a box office of 500 million and publicity resources of 80 to 100 million, after deducting the film cost, there is almost no profit.

With a box office of 600 million and publicity resources of 50 million, after deducting the film cost, "To Youth" will be one of the most profitable movies after the beginning of this year.

Comparing the two, as the chief financial officer of Alibaba Entertainment Group, she is more inclined to choose the latter even if she is unwilling.

Anyway, it’s not like she’s going to give in!

Zhao Yanzi waited for a while and saw that no one spoke, and the unknown fire in his heart could no longer be suppressed.

She stood up quickly, looked at Zhang Qiang, Zhang Wei, and Lin Weidong with sharp eyes, and shouted coldly: "Even if I, Zhao Yanzi, jump from here, I will not give in to Hengyu Media, absolutely not." !”

After saying that, she was filled with anger and left without looking back!

boom..

The conference room door was closed.

Zhang Wei breathed a sigh of relief, took out his mobile phone and sent a message to Zhao Yanzi's manager Chen Rong, saying softly: "Mr. Zhao is in a rage. Don't persuade her in the past two days. Wait until the 28th."

"I think it will work. On that day, I will go with Mr. Zhao to the premiere of "Manslaughter 2" and meet Fang Ziheng together."

Zhang Qiang said lightly, showing a playful expression.

The conversation between the two did not hide Zhao Yanzi's character from Deng Kangming and Lin Weidong.

Everyone knows that what Zhao Yanzi said just now was angry!

I've already given in once before, so why not do it again.

Only Deng Kangming smiled coquettishly, raised his hand and said, "Um, did I just act it out?"

"There is nothing I can do. I saw Mr. Zhao's pitiful expression and wanted to help her.

Actually, I think we can confront Hengyu Media once. There is really no need to be afraid of them! "

Zhang Wei directly waved his hand to stop Deng Kangming from fussing, and said calmly: "No, this time is different, this time our Alibaba Pictures cannot afford to lose!"

"We can only wrong Mr. Zhao once more. After the storm is over, we will find an opportunity to compensate her."

Speaking of this, Zhang Wei sighed lightly: "Actually, if Gu Yong hadn't secretly hacked "Journey to the West: Conquering the Demons" without telling us, we would have really been able to harden Hengyu this time.

Without the previous controversy, Hengyu will not go too far in slandering "Youth" this time. At most, it will only serve as a stepping stone for "Manslaughter 2".

Not to mention the ability to organize a huge navy and move extremely quickly, we at Alibaba Pictures can definitely handle it! "

Zhang Qiang nodded and agreed with what Zhang Wei said.

Tit for tat!

The robbery of "To Youth" was already foreseeable when Koo Yong came to terms with them after stepping down.

Only a few of them know about Ali's secret method of smearing "Journey to the West: Conquering the Demons", and they still hide it from Fan Luyuan until now.

Otherwise, Fan Luyuan would never have been so arrogant and approved 100 million in publicity funds for them the day before yesterday.

After Zhang Qiang and others made the decision, they continued to increase publicity as planned and asked their new media to work hard to review "Youth".

They want to try stealing the chicken and see how determined Hengyu Media is this time!

Hengyu Media has already made a complete plan, producing one wave of dark movies after another, and even asking Guangxian Media to take action in various ways.

The entertainment information channels of hundreds of prefecture-level city TV stations across the country have brought invisible low-rating publicity to the movie.

The next day, Saturday, the box office of "To Youth" increased slightly, with 39 million in a single day.

On the third day, due to the intervention of hundreds of prefecture-level city TV stations, the single-day box office dropped to 32 million.

On the fourth day, May 28, the single-day box office of "Youth" fell below 30 million, with only 28.7 million.

By this time, Zhao Yanzi's anger was exhausted, and he was worried about gains and losses.

Zhang Qiang called and invited her to attend the premiere of "Manslaughter 2", and she agreed without thinking.

"Mr. Zhao, I have wronged you. Don't worry, Alibaba Pictures will definitely compensate you for your grievance and you will not suffer much loss!"

"I understand, it's just Mr. Zhang. I'm worried that even if we give in to Hengyu Media and ask Fang Ziheng to show his favor, he may not buy it!"

Zhao Yanzi made a faint sound, recalling the scene where Hengyu unilaterally dismissed her as the leading female character in "囧", a scene that was fierce and inhumane.

That decision must have been made by Fang Ziheng!

On the other end of the phone, Zhang Qiang thought for a while and said tentatively: "How about Mr. Zhao asking Secretary Zhang to come forward. If he comes forward, Fang Ziheng will definitely buy it."

"Uncle Zhang!"

Zhao Yanzi was stunned again.

After a while, she was extremely reluctant to say anything: "Mr. Zhang, favors will always be used up, and this time they were used for "Youth".

It won’t matter what happens next time. Do you really think Alibaba Pictures and Hengyu Media can coexist peacefully and help each other from now on? "

"Sorry, Mr. Zhao, I made a mistake!"

Zhang Qiang choked and retreated in embarrassment.

Five p.m.

Hengyu Media Group held a grand premiere of "Manslaughter 2" at the Dongzhimen flagship store of Hengyu Cinemas.

Fang Ziheng took several of the group's leading artists to personally greet the guests at the entrance of the theater screening room.

Celebrities, artists, and film and television company executives came one after another to support "Manslaughter 2".

The large screening hall with 1,200 people was empty and crowded.

Six o'clock in the evening.

China Film Director Han and a middle-aged man in his early fifties came together.

It was Kang Pei who had dealt with Fang Ziheng many times.

The new leader of the Film Bureau.

Behind the three of them, Zhang Qiang and Zhao Yanzi followed step by step. Their purpose was self-evident.

Andy next to him flashed his eyes, bumped into Fang Ziheng, and said in a low voice: "The leaders have already stepped forward, so let's just stop it."

"Don't worry, I'm measured."

Fang Ziheng raised the corner of his mouth, dropped a word, strode forward to greet him, raised his hands and said with a smile: "Welcome Director Han and Director Kang to direct. Ziheng is grateful. Come on, come on, please come to the two leaders."

Without even looking at Zhang Qiang and Zhao Yanzi, he led the two leaders into the screening room.

Zhang Qiang took the initiative to greet him, but he just nodded lightly, with an attitude of not bothering me.

This time!

He must give Alibaba Pictures some color.

Even if the leaders intercede, Alibaba Pictures has to leave something behind. You can’t come and leave whenever you want!