Entertainment, I just like making movies

"Hong Kong embarrassment"!

You may encounter an opponent, but this opponent is definitely not "King Qixing Lu".

Fang Ziheng is very sure of this!

The publicity resources that Alibaba Pictures controls are at least 50-50 equal to that of Hengyu Media, and its online counterpart is stronger.

Offline, Hengyu can beat Alibaba Pictures!

Even if Alibaba headquarters helps, Hengyu Media is not afraid at all.

As early as the beginning of the project, Fang Ziheng decided to place "Hong Kong 囧" under the banner of Hengyu Interactive Entertainment Company.

Hengyu Interactive Entertainment has connected with Beidou Qixing Publishing Company, whose shareholders include Wanda Film and Television, Guangxian Media, Baoli Cinema, Jinyi Zhujiang, and Hengdian Cinema.

If you include Star Cinema, another shareholder of Hengyu Interactive Entertainment, three film and television companies and five theaters will help support the release of "囧".

Oh, right!

There is also the China Film Group, the investor of "Embarrassed in Hong Kong". With such a huge support lineup, Fang Ziheng can't think of any reason why he can't beat Alibaba Pictures.

No matter how well prepared the other party is, just do it!

The only worry is that Alibaba Pictures may also recruit foreign aid from several companies. Moying and Focus Media have already surfaced, and it is estimated that there will be help in the future.

Either Huayi or other film and television companies close to Alibaba.

Ordinary companies don't have this kind of strength at all, and they are not even qualified to play. They can only cheer and cheer from the sidelines as spectators.

As far as announcing the lineup is concerned, this is indeed a battle between opponents.

Hengyu Media and Alibaba have used almost all means.

But in terms of pure movie quality, "Embarrassed in Hong Kong" is obviously even better. Whether it is the huge movie-watching group accumulated by the movie or Xu Zheng's reputation compared to Lu Chuan, he has the absolute upper hand.

According to the pre-sale box office of Hengyu Maoyan Movie APP, "囧" has surpassed the 120 million box office.

The pre-sales alone are more than three times that of "Qixing Luwang".

The Maoyan Movie APP shows that the pre-sale box office of "Qixing Lu Wang" is currently only 36 million. Alibaba Pictures' throat is hoarse, and the film can at most exceed 40 million pre-sale box office before its premiere.

Afraid of eggs!

The pre-sale box office is high, so the movie will naturally have priority in scheduling.

The theater chain is not a fool. They don't need Fang Ziheng's family to say hello, they know what to do.

After Fang Ziheng analyzed it for a while, the tense atmosphere in the conference room disappeared, and the executives all relaxed.

Especially Lin Wei, the director of the distribution department, and Ning You, the director of the publicity department, both of them were as excited as if they had been given the blood of a phoenix.

["囧" creates miracles, with pre-sale box office reaching 130 million]

[The combination of Xu Zheng and Bao Qiang strikes again, and the Lost series is expected to conflict with the record of "The Great Wall"! 】

Sohu Entertainment: "The third film of "On the Road" written and produced by Fang Ziheng, directed and starred by Xu Zheng will be officially released in the early hours of tonight."

Tengxun Entertainment: "Xu Zheng and Bao Qiang are reunited, Da Qingyi has left, and popular young star Jiang Shuying has joined the comedy blockbuster. It is reported that the pre-sale of "囧" has exceeded 100 million, making it the most powerful competitor for this summer's championship!"

[Magical masterpiece, "The King of Seven Stars" is released in the summer! 】

[Lu Chuan boldly said that "The Seven Stars of Lu" will break the 1.5 billion box office! 】

Didu Entertainment: "To compete with God, the tomb-robbery-themed movie "The Seven Stars of Lu", controlled by Alibaba Pictures and directed by Lu Chuan, is excited to be released in the summer.

Magic City Entertainment: "With a new legendary adventure and a new theme of tomb robbing, director Lu Chuan brings his sincere new work "The Seven Stars of Lu" to show the public what the most authentic magical masterpiece is!"

[Xu Zheng VS Lu Chuan]

"This is a passionate collision between comedy movies and adventure movies. Both sides have their own unique ideas. Let's see who can dominate the summer season!"

July 30th.

Two movies are counting down to their premieres.

In a few hours, "囧" and "七星鲁王" will meet the audience.

The promotion of the two movies has reached a fever pitch at this time, and the competition is so fierce that the entire entertainment industry is stunned.

It’s so crazy!

An absolute king in the film and television industry, a new company backed by Internet giants.

The two sides are fighting online and offline, and they are not allowed to interact with each other.

All major satellite TV stations have come out one after another, with more than a dozen variety shows, talk shows, and more than 30 evening satellite TV news.

You helped promote "囧", and he helped "Seven Stars of Lu".

The dog's brains are knocked out!

As time goes by, the balance of victory tilts towards "囧 in Hong Kong".

After all, the movie has the advantage of being a series and has a pre-sale box office of over 80 million.

The main promotion brands Xu Zheng, Bao Qiang, Zeng Li, and the "囧" series of brands completely overwhelmed Lu Chuan and the "Tomb Raiders Notes" IP.

At this stage, the TV series of "Tomb Raiders" has not yet been released, and the copyright is in the hands of Hengyu Media.

Without the song "Ten Years in the World" and the little brother starring Yang Yang, "Seven Stars and King Lu" is inherently deficient.

The main promotions that can be used are nothing more than the fame of the novel "Tomb Raiders" and the fact that the movie is shot in 3D.

Lu Chuan always holds high the banner of magic in every interview and variety show recording, saying that he not only respects the plot of the original novel, but also makes a lot of magical sublimations to the plot of the novel.

It is claimed that "Qixing Luwang" is a deep, wide, adventure-type magical 3D masterpiece.

The movie's leading actors, Zhao Youting from Heavenly Banquet, and Jing Bolan from Huayi, both of whom are not well-known at the moment, will not be of any help to the publicity.

On the contrary, many third-rate media are helping Zhao Youting rise to fame, saying that he will soon become the leading actor in a blockbuster with a box office of 1 billion, and will be promoted from a popular niche to a top Chinese actor.

This is all a matter of no movie. Not to mention that Zhao Youting is not a popular niche, even the so-called 1 billion box office blockbuster is still a question mark!

However, the Taiwanese media knows everything and is the best at trying to gain popularity.

In addition, Alibaba Pictures also started a scandal and found a CP couple for Jing Bolan.

The woman is none other than Wen Yongshan, who just starred as the heroine of "Manslaughter 2".

Wen Yongshan was extremely reluctant and couldn't deal with Wenhua Zhonghua and Anle Film and Television, so she had to cooperate and take a few sets of photos of the two of them eating in a restaurant.

For this reason, Wen Yongshan also specifically contacted Fang Ziheng and explained the inside story.

During the phone call, the beauty complained that she was a weak woman with no one to support her, and she hinted that she wanted to come to Hengyu Media.

Culture China, a wholly-owned holding company of Alibaba Pictures, is listed on Hong Kong Island. It has a good relationship with Jiang Zhiqiang of Anle Film and Television. Wen Yongshan dare not refuse Jiang Zhiqiang's words.

What could Fang Ziheng do? He had no choice but to express his understanding and in turn comfort Wen Yongshan and help her smooth over the gossip.

In his heart, he actually wanted to say it doesn't matter, our relationship is not that close.

But he didn't dare, for fear that the readers would be angry!

never mind.

Give Jiang Zhiqiang a call and ask him to mind his own business.

When I have the opportunity to sign Wen Yongshan to Hengyu Media, I will make some contribution to the film and television relationship between the mainland and Hong Kong Island.

July 30th at 4pm.

The premieres of the two movies kicked off, both held in the imperial capital.

"Embarrassed in Hong Kong" is still at the flagship store of Hengyu Cinemas in Dongzhimen. It is our own cinema with a good location and large capacity, so there is no reason not to use it.

"The King of Seven Stars" chose the National Center for the Performing Arts. Alibaba Pictures originally wanted to book two auditoriums, but Lu Chuan was unable to do so. He had previously lost points there and did not open the two auditoriums for "The King of Seven Stars."

It's a tacit rule in the film industry that if you don't reach that point, you won't be able to get on that stage.

Lu Chuan, there’s still more to wait!

Five o'clock exactly.

Major stars in the entertainment industry, filmmakers from all walks of life, and people from major film and television companies appeared at the two premieres.

For a time, the stars shone brightly.

The small square outside the National Center for the Performing Arts was decorated with lanterns and colorful decorations, and great blessings were hung high.

Many people from the film industry came, including small directors, screenwriters, and executives from film and television companies.

A large group of second- and third-rate starlets, as well as artists from the music and hosting industries, all came here for the fame of Alibaba and the tycoon style of Alibaba Pictures.

Fan Luyuan, Zhang Qiang, Zhang Wei, Deng Kangming, Yang Weidong, and other senior executives of Alibaba Entertainment Group were fully mobilized to receive the arriving guests happily.

The guests who came to support the event also had smiles on their faces and their own little thoughts.

Even people like Lu Chuan, who is constantly on the street, can find "Seven Stars of Lu" at Alibaba Pictures. There is no reason why they can't!

As time passed, more and more guests arrived.

Although there were many people coming, almost all of them had small roles. There were very few big names and stars, and there were even no bosses of film and television companies.

Hua Yi came to Wang Zhonglei and said that his brother was delayed by something and couldn't come.

Li Xiaoping came to Guangxian and apologized to Fan Luyuan politely, saying that Chairman Wang Changtian was temporarily busy.

Bona and Wanda Film and Television also sent senior executives, but neither Yu Dong nor Song Ge were seen.

The smiles on the faces of Fan Luyuan and others gradually forced themselves, and they secretly cursed in their hearts.

Fuck his uncle!

These snobs, when they received the invitation, they all patted their chests and promised that they would be there to support whatever they said.

As a result, they all disappeared and went to Hengyu Media next door to praise Fang Ziheng's stinky feet.

"Haha, very good, we have a long way to go!"

Looking at the small stars and small roles in the theater, Fan Luyuan sneered, feeling like no one was waiting for guests.

If he is not in the mood, he can retreat first.

Zhang Qiang and Zhang Wei couldn't do anything, so they could only smile and greet the guests present.

Zhang Qiang felt sad. He stood at the entrance of the theater and looked towards Dongzhimen, thinking to himself that the big names gathered there and it was bustling.

It’s okay for them not to mention it!

Just when Fan Luyuan was about to go back to the lounge to wait for the premiere, Deng Kangming's cell phone buzzed and vibrated in his pocket.

Fan Luyuan's expression changed and he looked at the other party indifferently.

What are you doing?

Damn it, you are still in the mood to play with your phone at this moment, don't you even pretend to be?

Deng Kangming suddenly felt relieved. Under the gaze of several people, he blushed and whispered: "Director Fan, this is the Screening Association, and we have agreed to announce the film schedule of "Seven Stars of Lu" at this time."

"Well, take a look quickly."

Fan Luyuan's face moved, his face softened slightly, and his hands on his back naturally dropped.

Deng Kangming secretly breathed a sigh of relief and quickly took out his mobile phone and opened the screen.

That moment just now scared him to death!

Fan Luyuan was so powerful that in his rage, he crushed him in seconds.

Didi

A text message popped up from the phone screen.

Deng Kangming held his breath and watched intently while guessing how many films were scheduled for "The King of Seven Stars"?

"Qixing Luwang", the national average film schedule is 36.2%!

36.2%!

A little less!

He frowned and scrolled down the page.

Damn it~!

how come?

How could "囧" have such a high film schedule!

Deng Kangming let out a soft cry, his eyes widened with an expression of disbelief.

Immediately, he looked at Fan Luyuan and the others, and under their questioning eyes, he handed over the phone with trembling hands.

It’s over!

Ali's face has been greatly humiliated tonight.

Deng Kangming felt sad in his heart and did not dare to look at the shocked faces of several people.

58.9%!

The national average ranking of "囧" is as high as 58.9%, just shy of reaching 60%, beating "The Seven Stars".

………

quiet..

very quiet.

The guests were almost here, and there was no one on the steps outside the Grand Theater, except for the five senior executives.

In sharp contrast to the festive atmosphere at the door, the faces of the five people were as ugly as they could be.

It's like eating a dead mouse, it's so exciting.

Zhang Wei, Deng Kangming, and Yang Weidong only felt that their hands and feet were cold, and they no longer had the excitement they had when "The Seven Stars of Lu" was first promoted.

Even if they don't understand, they still know that "The King of Seven Stars" has lost to "囧" after its pre-sale box office.

Only Zhang Qiang was calmer. These were all within his expectations. As early as when he chose Lu Chuan as the film director, he had guessed that the number of films scheduled would be impossible to increase.

After all, Lu Chuan has a criminal record in the theater industry!

Who would be so full that they would take a huge risk to support a desperate director, thus letting go of "囧 in Hong Kong" which has great potential?

Being able to capture 36.2% of the film schedule is already very good, which is enough to prove the promotional strength of Alibaba Pictures Group.

It proves that major theater chains across the country are still willing to sell Alibaba headquarters to save face!

Fan Luyuan looked at the phone fixedly, first in disbelief, and then in anger. His whole body exuded an aura of keeping strangers away.

Several people looked at him, not daring to disturb him!

Ten seconds later...

Fan Luyuan took a breath and calmed down.

He returned the phone to Deng Kangming, left a few words and turned around to leave.

"Pass my instructions, starting from tomorrow, an additional 50 million in promotional expenses will be given to "King Qixing Lu"!"

"Understood, Chairman!"

"Okay, Director Fan!"

Zhang Qiang and the four others responded one after another, looked at each other, and walked into the National Center for the Performing Arts together.

Inner theater.

Lu Chuan had already appeared on the stage, high-spirited and high-spirited, and was leading the film's creators to exchange greetings with the guests present.

Later, he will go on stage to be interviewed by the media.

After the movie premiered, he had to go on stage for the second time to accept congratulations from all the guests and praise from all the audience.

Lu Chuan firmly believes that tonight is his moment of rise!

Imperial Capital Dongzhimen, Hengyu Cinema Line flagship store.

"Haha, welcome to Mr. Wang for your honor. Zi Heng thought you were going back next door?"

"Whatever Director Fang says, I will definitely come to "囧 in Hong Kong"!"

"Oh, Director Yu is here, thank you!"

"Dr. Fang, you're welcome. I asked Xiaoping to go to Alibaba Pictures. I still like to watch comedy movies!"

"Mr. Song is here, please hurry up!"

"Director Han, Brother Yu, you are the investors of "囧 in Hong Kong". Why are you here so late? Please help me!"

Bosses from all walks of life came to support him one after another, giving Hengyu Media a lot of face.

Fang Ziheng personally entertained and welcomed these important guests into the lounge prepared in advance.

An hour earlier, he had known the latest film schedule of "囧 in Hong Kong".

As expected, no big surprises.

As he said before, "囧" may encounter opponents, but it will never be "Qixing Luwang" and it will definitely not be Lu Chuan.

In the lounge, a group of bosses chatted cheerfully, and the atmosphere was pleasant, like good friends they hadn't seen for many years.

This time today, no one had agreed in advance and had a very tacit understanding to let Alibaba Pictures go.

Among them, Fang Ziheng’s contribution is huge!

With his mediation and constant output, a seed was planted in the hearts of everyone present.

This seed has a strong hint!

Traditional film and television companies are naturally at odds with cross-border film and television companies established on the Internet such as Alibaba and Tengxun!

You can cooperate with each other secretly, but you must be consistent with everyone openly.

This hint is all due to Fang Ziheng's shamelessness in recent years, and he has made crazy threats in front of major film and television bosses to eliminate Alibaba Pictures and Tengxun Pictures.

Half past six in the evening.

Guests, celebrities, and audiences from all walks of life were all present.

Xu Zheng, Bao Qiang, Zeng Li, and Jiang Shuying came out from the backstage and took the stage to endless applause.

"Zeng Li, Zeng Li, I love you!"

"Xu Zheng, you are really bald!"

"Bao Qiang smile, I love seeing you giggle the most!"

"Jiang Shuying, beauty, look here!"

The atmosphere at the scene reached its peak in an instant, and the cheers grew louder and louder.

From the moment Xu Zheng and the other two came out, the eyes of thousands of people in the screening room were all focused on them.

Regardless of whether they were ordinary audiences, celebrities, or people in the film industry, they were all excited at this moment.

The reason why everyone is excited is not only because of the fame and status of the four people, but also mainly because of the appeal that "囧" has brought invisibly.

Year 2009!

"Unfortunately" came out and won 60 million box office in one fell swoop.

year 2011.

"囧" grossed 600 million, and is tied with the "Tang Detective" series as the best-grossing comedy series.

After two years, the third sequel "囧" is coming again.

How much can be achieved once the movie is released?

Nobody knows!

Everyone at the scene had only one thought at this time, they were looking forward to "囧".

Not only are they looking forward to the plot of the movie, which will bring them a hilarious journey, but they are also looking forward to whether the movie's box office can create a summer miracle.