Entertainment, I just like making movies

February 8, 2014, the ninth day of the first lunar month.

The Spring Festival holiday has officially ended, and major industries in China have ushered in a new year of work.

After a fierce battle during the seven-day holiday, the film market has decided the winner in advance.

"Tang Detective 2" tops the list!

Following the explosive box office receipts of 198 million on the fourth day of the Lunar New Year, the fifth, sixth, seventh and eighth days of the Lunar New Year achieved incredible results of 130 million, 112 million, 106 million and 72 million respectively.

The movie was released for eight days, with a total box office of 1.064 billion!

1 billion in eight days!

It once again broke the records of "The Great Wall" and "囧" and became the first Chinese-language film to exceed 1 billion in eight days.

The box office trend is extremely impressive. Except for the eighth day of the Lunar New Year yesterday, the single-day box office has exceeded the limit of hundreds of millions every day.

On the Internet, major film and television companies and many well-known filmmakers have made predictions about "Tang Detective 2".

It is believed that even if the total box office of "Tang Detective 2" cannot exceed 2 billion, it can still be the same as "囧", with a box office of 1.8 billion.

The reason is simple. The box office trend of "Tang Detective 2" is even stronger than that of the summer release "囧."

"囧" has 980 million in 11 days, and "Tang Detective 2" has 1.064 billion in eight days. In comparison, it is clear at a glance.

Such a high box office trend was due to the satellite TV evening news on the evening of the third day of the first lunar month and the collapse of the reputation of "Havoc in Heaven".

The majority of the audience are not fools, and they always have to compare and contrast before spending money to buy tickets.

"Havoc in Heaven" continued to gross 73 million on the fourth day of the Lunar New Year, and maintained a single-day box office of 60 to 70 million in the next four days.

Yesterday ushered in a big dive, with a single-day box office drop of more than 40%, and only 36 million yuan in box office.

After eight days of release, "Havoc in Heaven" grossed 620 million in box office.

In the previous life, because there was no difficult opponent, "Havoc in Heaven" successfully exceeded 1 billion even though its reputation collapsed.

In this life, it will be difficult.

Judging from the current box office trend of movies, there is no hope of breaking 1 billion, and at most 800 million.

It can be seen that the movie market in 2014 is still full of meat at the head, meat in the middle, and a little bit of soup at the end.

"Macau" starring Da Tiantian was pretty good. The single-day box office was steady and the box office exceeded 200 million without any hurry.

As the film's distributor, Bona was late and started to expand its promotional lineup yesterday.

In Yudong's words, spending money on a seven-day holiday is nothing. With "Tang Detective 2" and "Havoc in Heaven", throwing more resources at it will not be of much use in promoting the movie.

Starting today, the popularity of the movie market is gradually declining.

More than 40 theater chains across the country also adjusted the schedule of several released movies in the early hours of last night.

"Tang Detective 2" occupies the largest share, rising from the original 33.5 to 50.2%, a full increase of 16.7% in the number of films scheduled.

how to say!

Although there are no adjustments to the film schedule during the seven-day holiday, the actions of major theater chains at this time can also be called the icing on the cake, showing less courtesy than more affection.

Erasing the pressure of China Film Group, the film schedule averaged 16.7% to boost "Tang Detective 2".

However, "Havoc in Heaven" was directly cut from the original 36.5 film schedule, retaining only 18.3% of the film schedule.

"Macau" was a blessing in disguise, as the film schedule dropped by only 10%, but it still has a 20% share, which is more than "Havoc in Heaven".

It is foreseeable that with Bona's back-up announcement, the box office trend of "Macau" will pick up.

Fang Ziheng assured Da Tiantian before that he was not bragging when he said that the total box office was expected to be 500 million.

In addition to the three movies during the Spring Festival, there are two movies that will be released during the seven-day holiday.

A movie starring Xu Jinglei and Zheng Yijian, "The Fairy Tale" grossed 5 million at the box office in two days of release, and was then swept into the garbage dump by theaters.

To make a big bad movie, you must have the awareness to make a bad movie!

Can you believe that in addition to relying on the fame of a few actors, the film "The Fairy Tale" didn't even have a variety show finalized before it was released, there was almost no publicity funds, and it didn't even have a road show.

It is said that when the film was halfway through filming, even the investors were scared off after seeing the finished film and did not dare to invest any more money.

In addition, "Frozen", an animated film introduced by China Film Group from Hollywood, was released on the sixth day of the first lunar month.

30 million in three days, another film with little potential.

During the entire 2014 Spring Festival, there were only six movies in total, except for "Where Are We Going, Dad" which was rejected by the authorities?

To put it bluntly, this year’s Spring Festival is not as exciting as the previous two years. It seems to be vigorous, but in fact “Tang Detective 2” is the king.

………

Film Bureau.

At the beginning of the new year, Kang Di cheered up from the failure of "Havoc in Heaven" and held a new year's meeting.

At the meeting, more than a dozen department and department leaders lined up on both sides.

Vice president of the Film Bureau's Distribution and Exhibition Association, Han Xiaoli gave a brief Spring Festival report to Kang Di and everyone else.

"Director, everyone, "Havoc in Heaven" currently has a box office of 640 million. Taking into account the box office in the early morning of the premiere, the total box office is as high as 650 million.

The movie can be released for at least a month. If the box office trend can be stabilized, there is still great hope to exceed 1 billion. "

Han Xiaoli understands the rules of officialdom very well. He announces the good news first and improves his performance.

While Kang Xian listened to the report, he silently paid attention to the subordinates sitting on both sides.

650 million in 8 days!

The results are very good. Not just any movie can be as incredible as "Tang Detective 2".

The so-called failure in "Havoc in Heaven" is actually a non-war crime!

There is still one month to go. Although it is difficult, the total box office is indeed expected to exceed 1 billion.

Ah, right.

"Havoc in Heaven" also sold global copyrights for US$20 million, which translates into US$150 million.

In other words, the country only needs to spend 200 million to enter the 1 billion club.

call..

Thinking of this, Kang Yu breathed a sigh of relief and signaled Han Xiaoli to continue.

"According to the adjustments of major theaters, "Tang Detective 2" has the largest number of films, increasing to 50.2%, our "Havoc in Heaven" has been reduced to 18.3%, Bernard's "Omen" has 20%, and "Frozen" "The lowest, only 11.5% of films scheduled."

Han Xiaoli looked serious and spoke eloquently. When he talked about "Havoc in Heaven", he almost used the word "we", but was killed by Kang Xian's look.

What us!

That's a movie controlled by Xinghao Entertainment!

Kang Pei Anran's face showed a trace of embarrassment. He didn't expect that all the major theater chains across the country would be so disrespectful.

The films released by the China Film Group are owned by six of the top 20 theaters in the country, accounting for half of the country's theaters. In addition, "Tang Detective 2" received more than 50% of the film schedule.

This is simply unreasonable, what a slap in the face!

Kang Xian was very angry, but he had no good solution.

After all, he does not work in China Film Group, Director Han is the real helmsman.

This time, China Film Group Corporation has given full support to "Havoc in Heaven".

Now that the holidays have passed, the theater chains below have to catch up on their meal, so it is impossible to push "Havoc in Heaven" without making any money.

As the director of the Film Bureau, it was impossible for him to ask Director Han for help in everything, and it was even less possible for him to personally call the theater chains below to request more films for "Havoc in Heaven."

In an instant, Kang Yi felt helpless in the film field.

He seems to be in a high position, but he is unable to command the theaters below and is far less authoritative than Director Han.

No matter what, after all, I have just arrived and have a long time to come.

He looked around, knocked on the conference table, and said with a bit of a smile: "The Spring Festival has passed. Although the box office of "Havoc in Heaven" failed to meet our previous expectations, China Film Group, as an investor and distributor, Overall, there was no loss.

With the help of our film bureau, "Havoc in Heaven" grossed a box office of RMB 650 million in eight days and sold overseas rights for US$20 million. It is quite successful! "

"Yes, we have been very successful in this project!"

"Yes, except for Hengyu, no film and television company on the market can achieve 650 million in 8 days, and few companies can sell copyrights for 20 million US dollars."

"Just after Kang Ju took office, he discovered a project with a total box office of nearly 1 billion. He is worthy of being a master in the film industry for many years. I admire him."

Everyone in the conference room was talking to each other, and the failure of "Havoc in Heaven" was revealed.

Han Xiaoli sat down calmly, without making a sound or showing any unusual expression.

He smiled bitterly in his heart: 'If this is not considered a failure, then we will never suffer defeat. ’

Sometimes, being thick-skinned is a shame!

Before the movie was released, "Havoc in Heaven" was a project controlled by China Film and led by the Film Bureau.

After the film was released, it failed at the box office.

"Havoc in Heaven" became a project controlled by Xinghao Entertainment, participated in investment and distribution by China Film, and was discovered and assisted by the Film Bureau.

Han Xiaoli secretly complained, raised his eyes, and looked at Kang Xian who was sitting on the throne with a smile.

Master!

He has learned a lot about this dazzling art of language.

Hengyu Daxia!

On the 20th floor, large conference room No. 1.

Hundreds of senior executives above the deputy director level from Hengyu Media Group's main business division, major subsidiaries, and holding companies were present to kick off the first meeting of the new year.

Zhong Lifang, thirty-six years old.

In his early years, he worked in the marketing department of Phoenix Satellite TV in Hong Kong. In 2003, he obtained a master's degree in international marketing management and risk management. Later, he joined Pony Galloping Film and Television Company and was regarded by Li Ming as his right-hand man.

After joining Galloping Pony, Chung Lifang showed an extremely keen market vision and led the investment and production of several blockbuster movies.

In 2008, Zhong Lifang led Galloping Pony to complete a financing of US$40 million. In 2011, she led a financing of US$950 million.

In 2013, before resigning, Zhong Lifang led Galloping Pony to complete the acquisition of Digital Domain, the top "Hollywood special effects company" in the United States.

Let's put it this way, Zhong Lifeng's achievements in the industry are no less than that of Lin Feifei, and she is a rare elite talent in the media and film and television industries.

In the conference room.

Many executives were surprised by her joining.

As colleagues in the film and television industry, many executives have dealt with Zhong Lifang and know that she is a difficult character with high abilities.

It is inappropriate for the No. 2 person to let the pony gallop and come to Hengyu to 'condescend' to the No. 4 person. No matter how you look at it, it is not worth the loss.

Only Fang Ziheng, Lin Feifei, and Andy smiled and said nothing, watching Zhong Lifang get to know the senior executives.

After the listing of Hengyu Interactive Entertainment in April this year, the size of Hengyu Media will grow again.

While Fang Ziheng was filming, he could only control the group's strategy and could not do everything personally.

As the president of the group, Andy also holds many positions as director of Qidian, director of Tudou Video, and chairman of Hengyu Interactive Entertainment. When Sister Lin is preparing to have a baby, she will definitely be busy.

Hengyu Interactive Entertainment has the assistance of Mo Xiangwan, and the group headquarters also needs the help of a capable and knowledgeable person.

Zhong Lifang's guest appearance can be said to have solved an urgent need!

After an introduction, the meeting was chaired by Zhong Lifang, the newly appointed vice president of the group and secretary of the board of directors.

Each major department reported last year's results in turn, and finally Fang Ziheng made a concluding speech.

“Everyone, the new year has arrived, last year’s results have been overturned, and we should look forward.

This year, the group's various projects and businesses are increasing day by day. I hope everyone can show the spirit of daring and hard work that the group had at the beginning, work seriously, and cooperate with all efforts to take our business to the next level!

After the group starts the new year, the first important thing is the listing of Hengyu Interactive Entertainment. The listing matter is not only related to the long-term development of the group, but also related to the vital interests of everyone here. There are still two months left, and nothing can happen. question! "

"Chairman, please rest assured, we will go all out!"

Loud and concise words rang out, and hundreds of senior executives spoke in unison, expressing their stance to Fang Ziheng, who was in the center.

At this moment, everyone's hearts were very close, and they had a tacit understanding, and they were even more grateful to Fang Ziheng.

The benefits are exciting!

In April, Hengyu Interactive Entertainment went public. Except for Zhong Lifang, who had just joined the company, everyone present received a certain proportion of the original shares.

At last year's internal subscription meeting, Fang Ziheng was very generous and almost refused to accept executives above the company's deputy director level.

Those with more original shares, such as Lin Feifei, Andy, Lao Mouzi and others, had three to five million shares, while those with less original shares, such as Mo Xiangwan, Wen Muye, Liu Qianqian, Deng Chao, Liu Ye and others, had two million shares.

Even the lowest-ranking deputy directors, presidents and vice presidents of subsidiaries, like the artists of the group, can subscribe for one million shares, 500,000 shares, or 300,000 shares according to their contribution.

Some people may say that Fang Ziheng is too generous and worry that after Hengyu Interactive Entertainment is listed, the group will not be able to fully control it.

This is totally wrong!

Tudou Video, Tiangong Yicai, Hengyu Cinema, Five Elements Director Company, Qidian Chinese Network.

Hengyu Headquarters has completely controlled the five companies, and each of them holds 4% of the shares of Hengyu Interactive Entertainment.

According to the latest internal report, Hengyu headquarters holds 52% of the shares of Hengyu Interactive Entertainment, and the five companies each hold 4%, or 20%.

Wanda Film and Television 8.5%, originally 10%, subsequent specific discussions will change it to 8.5%.

Guangxian Media 4%.

Baoli Cinema Line 4%.

Star Cinema Line 4%.

Fang Ziheng took out the remaining 6.5% and distributed it all within the group.

At that time, many executives and their artists paid only one-twentieth of the principal to obtain the internal subscription rights, and the rest of the price difference was made up by the four companies of Guangxian, Baoli, Xingmei, and Wanda.

After shareholder investment and internal purchases, the total valuation of Hengyu Interactive Entertainment jumped to 24 billion, and the internal dividend of 6.5% equals 1.56 billion.

When Hengyu Interactive Entertainment is listed, even if the total market value only doubles the total valuation, people within the group will earn 40 times the income.

After the listing, Tengxun Pictures will acquire 5% of the shares at a stable market value. On the one hand, it will help support the bottom line, and on the other hand, it will enable better cooperation.

And even if it sells 5% of the shares to Tengxun, with the shares of Hengyu's five companies, the headquarters can still firmly occupy the controlling position without having to worry about anyone playing tricks.

"The second thing is that this year, Hengyu Cinemas under the Group will accelerate its development and strive to be among the top ten cinemas in the country by the end of the year."

"The third thing is that this year, Qidian.com will have ten novels adapted into games and animations."

"The fourth thing is that this year, the group will have in-depth cooperation with Huace to develop four movies and eight TV series."

"The fifth thing is, this year, the group will hold the first Tudou Video Festival!"

"The sixth thing is that this year, the group will once again project eight movies and 15 TV series."

"Next, the meeting will be chaired by Mr. Zhong. Each company and department will discuss the above six matters and come up with a rough decision first."

Following Fang Ziheng's order, the large conference room suddenly became lively.

Zhong Lifang stood up, looked at Hengyu Literature CEO Wu Wenhui diagonally opposite, and smiled faintly: "Mr. Wu, could you please introduce the ten novels that will be adapted from Qidian this year?"