Entertainment, I just like making movies

Hengyu's New Year's meeting lasted for two days.

After discussion, the main business divisions, subsidiaries, and holding companies of the group submitted a development plan.

Among the many departments and companies, the ones that attracted Fang Ziheng's most attention were Hengyu Cinema and Tudou Video.

Wang Dong, general manager of Hengyu Cinemas, and Wang Wei of Tudou Video both submitted an unusual development and operation model to him.

Hengyu Building, 24th floor, top floor.

Chairman's office, reception area.

Fang Ziheng sat on a pure black luxury sofa, frowning and staring at the documents in his hand, speechless for a long time.

On the sofa opposite, Wang Dong carefully held the teacup and looked at him expectantly.

"I don't know if the chairman will agree. This plan is a bit too big, but it is definitely feasible."

Wang Dong's mind wandered and he waited quietly for Fang Ziheng.

After a while, Fang Ziheng put down the documents, lit a cigarette, and said to Wang Dong: "I remember that the new store of Hengyu Cinema has planned many e-sports rooms and indoor children's entertainment venues. How is the business?"

"The business is very good. Many young people will go to the e-sports room to play a few games while waiting for the movie."

"Oh, what kind of games are they?"

"There are PlayerUnknown's Battlegrounds and League of Legends produced by the group, and QQ Dance produced by Teng Xun. The audience plays the games a few times, and then the movie is released.

Chairman, theaters with e-sports rooms and children's areas not only attract more customers and have higher audiences' stickiness, but their revenue is almost three times that of theaters in older locations. "

Wang Dong said with a smile and pulled out the situation reported by theaters from various places.

Fang Ziheng nodded slightly and said: "I don't pay much attention to the theater chain, but judging from each quarter's report, the operation is indeed good."

The development of Hengyu Cinemas is partly driven by the help of Wanda and the blockbuster movies produced by the group. When many viewers hear about the movies produced by Hengyu Media, they will subconsciously choose to go to Hengyu Cinemas of the same company to watch them.

In this way, it will increase the space for the operation of the theater chain and gradually become a brand in the market.

However, although the situation of Hengyu Cinema Chain is not bad, there are more than 40 cinema chains in the country. The capital behind each cinema chain can see the development prospects of the film market, so that cinemas across the country have been in a state of decline in recent years. On the highway, competition is getting bigger and bigger.

The past two years have been good. When the film market reaches saturation after 2017, the growth rate will definitely slow down.

As a result, audiences will have more choices, and the business of major theater chains will inevitably decline.

At the same time, once the industry fluctuates, major theater chains will also face the embarrassing situation of having no films to show.

The general environment of the film market is good, but it is aimed at producers and entertainers. There are also many disadvantages for theater chains.

The total box office for the year seems to be increasing every year, but the growth of Suyuan Cinema is not as fast as the growth of the number of theaters and screens.

For example, at this point in time, the overall cake is so big, with many new theaters opening every month.

The audience is divided and the competition is fierce!

Except for some well-located and well-decorated theaters, the single-store profits of some old theaters have declined.

However, Wang Dong's plan to expand the scale of development, increase theater peripheral business, and enhance audience traffic and stickiness is not as risky as usual.

Fang Ziheng fell into silence, thinking about the feasibility of the plan.

Cinema, e-sports area, children's paradise, mobile phone store, women's cosmetics store, maternal and infant living center, digital 3C experience center, red wine, tobacco and alcohol area.

I'm going!

If you add clothes and snacks, it will almost become a large supermarket!

It must be said that Wang Dong is very ambitious and has a grand plan, which is not limited to the theater business.

But how to put it, construction is not destruction, it requires spending real money.

More importantly, relying solely on the customer flow brought by movies is far from being able to support so many projects.

Fang Ziheng vaguely remembered that Xingmei Cinemas later followed this path.

The movie-going crowd is getting younger. During the Lunar New Year, Spring Festival, and summer seasons, many viewers come into the cinema as a family of three or four.

Xingmei learned a lesson from Alibaba and believed that children, women, and young couples were the best businesses, so she launched a series of supporting peripherals for the theater. In the end, she lost her pants.

According to Wang Dong's plan, Hengyu is preparing to embark on the path of Xingmei ahead of schedule.

Fang Ziheng's eyes flashed, and the more he thought about it, the more he felt something was wrong.

He quickly stopped the other party's thoughts and said in a deep voice: "Shelve this plan for now, don't expand randomly, stabilize the number of theaters, and complete the national layout. Let's talk about other things.

There is no precedent for the diversified operation model of cinemas in China. We have only added e-sports and children's playgrounds. Manager Wang, don't be anxious. Wait and see first to find out more about the situation. "

"I understand, Chairman, I am too impatient."

"Please rest assured, I will first conduct more detailed investigations in major urban centers to thoroughly understand all businesses."

Wang Dong responded loudly, secretly thinking it was a pity.

It seems that I haven't prepared enough, and the chairman is not optimistic about my plan.

He originally thought that if Fang Ziheng agreed, Hengyu Cinemas would first open a dozen flagship stores in first-tier cities and provincial capitals, and then roll them out nationwide one by one based on experience.

He is sure to become an instant success in first-tier cities and provincial capitals, and with the blockbuster movies produced by Hengyu, the diversified flagship store can recover its costs in a short time, becoming the focus of brand support for Hengyu Cinemas.

Fang Ziheng glanced at Wang Dong, who looked helpless, and nodded gently: "Go ahead, leave the plan here with me first, and you can go back and investigate more."

"Okay, Chairman, I'll take my leave first!" Wang Dong put down his teacup, stood up and left.

A few minutes later.

Wang Wei, the president of Tudou Video, knocked on the door and came in with a plan in his hand.

"Chairman, excuse me."

"What kind of tea do you want to drink when you come here?"

Fang Ziheng stood up to greet him, pointed to the sofa on his left and smiled.

"Thank you, Chairman. Green tea will be fine."

Wang Wei sat down safely with a smile on his face, his demeanor and demeanor were much higher than Wang Dong just now.

He and Fang Ziheng are old friends and have known each other for almost three years.

Starting from staying at Tudou Video, he developed the film and television business for Hengyu while developing his favorite animation and short video businesses. He lived a very comfortable life.

Wang Wei was very grateful to Fang Ziheng. If Hengyu hadn't pulled Tudou Video, he would have sold the website long ago.

Last year, he re-established a family. The woman is a school girl who knows everything about her. The relationship between the couple is very good.

"Old Wang, this is the first grand ceremony held by Tudou Video. Where do you think it is better to hold it?"

Fang Ziheng made a cup of hot green tea, sat down at his original seat, handed it to Wang Wei and asked softly.

"Let's just go to the Imperial Capital. I think the National Center for the Performing Arts is very suitable. Our group has held premieres there many times. We have rich experience and it's not easy to make mistakes."

Wang Wei took the tea cup, thanked him and expressed his opinion.

If Fang Ziheng thought about it, he also felt that the National Center for the Performing Arts was good and suitable for holding large-scale events.

The inner court of the Grand Theater is laid out in a fan shape, surrounding the center of the stage, with an extremely wide field of view and space, and can accommodate up to 3,000 people.

As early as 2009, Tengxun, Southern Metropolis Daily, and Imperial TV Station held the first selection event for the four major and minor actresses there.

Last year, Hengyu led the second selection and already has considerable experience in the Imperial Olympic Sports Center.

The guests at the Tudou Video Festival are mostly people from the entertainment industry, and the proportion of the audience is not large. It will be presented in a live broadcast mode.

Fang Ziheng nodded and didn't think much about this issue. He let Tudou Video take full control and the group headquarters only needed to silently support it.

After exchanging a few words.

Wang Wei presented the plan he brought and said solemnly: "Chairman, Optoelectronics issued an industry standard for online video websites at the end of last year. After internal discussions at Tudou Video, we believe that the video website will still be there in the next two years." subject to more stringent regulations.

After discussion, we believe that if we want to pursue long-term development, we must have a TV license. "

"TV license, I remember that the current photovoltaic license only issues a total of 7 yuan, right?"

Fang Ziheng's eyes narrowed, he sat up straight and asked.

"Yes, since 2005, Optoelectronics has only issued 7 TV licenses, which is not a lot!"

"Which companies have got it?"

"There are Magic City Media Group, Yangma International Network, Guangdong Southern Broadcasting Media Group, Huaguo International Radio Station, Zhejiang East TV Station, Sujiang TV Station, and Huaguo Network TV Station, which was acquired only last year."

Wang Wei pointed at the plan Fang Ziheng opened and spoke in a dignified tone.

Among the seven TV stations, except for the last one, which is related to the word "network", the others are all enterprises and institutions with government background.

Even Huaguo Network Station was able to successfully obtain the license at the end of last year because there were two big bosses standing behind it, Yangma International Network Wuxi Co., Ltd. and Magic City Radio and Television Station.

Magic City Radio and Television Station has made an appearance. The investor behind it is BesTV Technology Company. Several parties jointly invested in the establishment of the IPTV joint venture "Fall in Love TV Media Co., Ltd.". The industrial and commercial registration has been completed and officially established.

None of them are easy to deal with!

A full ten minutes.

Fang Ziheng just finished reading Tudou Video’s plan for developing TV business, raised his head and said solemnly: “Old Wang, this plan is very good. If Tudou Video wants to develop better, it must have a TV license. In the future, Internet families Smart TV is also one of the development channels.”

"Tell me, as a result of your internal discussion, which company did you choose?"

"Know-it-all!"

Wang Wei's sonorous and powerful voice sounded. Under Fang Ziheng's gaze, he took out a mobile phone from his pocket and clicked on the screen and memo.

"Look, Chairman, according to the latest internal news, we have learned that SMG Media Group plans to reorganize Beston Technology Company and Oriental Pearl Media this year and reintroduce investment and fixed shares."

Know-it-all!

Media Group!

Oriental Pearl Media!

On the screen of his mobile phone, three companies came into Fang Ziheng's eyes, and his thoughts instantly flew to the previous life.

Yes!

In the last life, a major event that could be called an earthquake occurred in the media industry.

Under the leadership of the Shanghai Municipal Government, SMG Media Group integrated its major companies and businesses at the end of 2014 to create a pan-entertainment-centric enterprise covering film and television, tourism, variety shows, TV shopping, online shopping, the Internet, It is a large-scale cultural aircraft carrier in real estate, finance, technology, value-added services, games, smart TV and other aspects.

It's called the Oriental Pearl!

With a total market value of more than 200 billion yuan, its business covers the whole country, becoming China's first true media empire.

Fang Ziheng was a little surprised that what happened at the end of the previous life started so soon.

He returned the phone to Wang Wei, frowned and asked: "TV business is the core of Bestcom. They will not spin off the TV business. If they want to use their TV license, they can only acquire shares of their parent company Oriental Pearl."

"Yes, Chairman."

Wang Wei smiled bitterly, spread his hands and said, "I had two appointments with Ms. Wang Jianjun, the president of China Media Group, but she ignored me."

People have clear thoughts about you, so it’s strange that they can pay attention to you!

Fang Ziheng smiled faintly, handed a cigarette to Wang Wei, and then lit it for him, comforting him: "After all, he is the leader of the department, so it is inevitable to be reserved."

""The God of Medicine" will be restarted soon. I will find an opportunity to pay a visit when I get to the magic city. We will watch it then. If there is a chance, we can participate in the investment of the Oriental Pearl."

"Here, Chairman, as long as we successfully inject capital into Oriental Pearl New Media Co., Ltd., our Tudou Video can connect with its subsidiary Beston and obtain the right to use the TV license."

Wang Weiwei patted his thigh and said happily.

Two years ago, he would never have been so interested in Tudou Video. Two years later, he had already gotten over the predicament of his previous marriage and regained his ambition for a career.

The current market value of Tudou Video has reached more than 38 billion. If it obtains the right to use a TV license and opens up TV IPTV, it can easily reach a height of 40 billion.

He owns 7% of the shares and has been promoted to the level of a rich man.

The total market value of Bestcom and the current Oriental Pearl Media is only 30 billion, which is not as high as Tudou Video.

The so-called SMG Group refers specifically to the Magic City Culture Broadcasting News Group. This is a state-owned news media with a large scale and a wide range of businesses. It is completely different from ordinary private film and television media companies.

After chatting some more details, Fang Ziheng glanced at the darkening sky outside the floor-to-ceiling window, stood up and said with a smile: "Old Wang, this is the end of the conversation for today. Let's go, call Minghui from the investment department, and the three of us will have dinner together."

"No problem, I'll pay for it today!"

""Tang Detective 2" earned 1.064 billion in 8 days and 1.22 billion in 12 days, creating a box office miracle for domestic movies!"

""Tang Detective 2" VS "Havoc in Heaven", plot vs. special effects, who is the most conscientious domestic work!"

"Strongly benefiting "Tang Detective 2", the comedy elements and suspense elements are perfectly combined, and the ticket price is great value for money. It simply beats "Havoc in Heaven"!"

"Hengyu Media once again dominates the Spring Festival. Since Fang Ziheng's rise, in every important movie season, there are always movies directed or produced by this talented filmmaker, which have set new highs in film history time and time again."

""Havoc in Heaven" had a box office of 650 million in 8 days and 740 million in 12 days. Director Zheng Baorui slapped himself in the face, and the criticism was incredible!"

""Havoc in Heaven", except for the special effects, the rest of the film is useless. It's a real bad movie!"

"If we were to make a list of bad movies, "Havoc in Heaven" would definitely have a place!"

""Tang Detective 2", the best comedy movie of the year!"

February 13th, the day before the Lantern Festival.

After Fang Ziheng took care of the group's affairs, he climbed out of the gentle village and boarded a plane to Shanghai to start a new year's movie shooting trip.