Entertainment, I just like making movies

"No, it's not the time yet."

Wu Qian directly rejected Zhang Heng's suggestion without even thinking about it.

"Transformers 4" premieres tonight. In the next few days, China Film Group will definitely increase its promotion of this Hollywood blockbuster.

After all, no matter how many trolls there are, they can’t compare to the flattery of influential media.

China Film Group spent money to promote "Transformation 4", but they are using military force to smear "The God of Medicine". Let's not talk about whether they will lose their minds to Directors Han and Zhang. The public's attention will be attracted by "Transformation 4" alone. More than half.

No matter how you look at it, it doesn't play a key role, but instead adds to the popularity of "I'm Not the God of Medicine".

In an instant, Wu Qian made a decision, looked at Li Xiangming, vice president of Nandu Network Media Group, and said in a serious voice: "Mr. Li, how are you preparing for the celebrity interview?"

"We have already contacted six directors, seven film producers, and 12 veteran screenwriters."

Li Xiangming raised his eyebrows and said in a deep voice.

Nandu Media is backed by Guangfu, has a deep background and strong strength. It contacted some well-known filmmakers in the name of interviews, and few of them would refuse.

"That's good."

Hearing this, Wu Qian nodded, her dignified and calm expression relaxed slightly, she smiled slightly and said: "Arrange a one-on-one interview as soon as possible and let colleagues in the industry reveal the purpose of making money in "I'm Not the God of Medicine". "

"Only when something happens to a well-known person in the industry can the public be moved and change the pattern of Hengyu Media using fans and moviegoers to disrupt the situation."

"Don't worry, I'll take care of it."

Li Xiangming smiled confidently and immediately guessed Wu Qian's purpose.

Let celebrities speak out first, then join the trolls to set the pace, and finally call on the mass media and the entire industry to boycott.

Only in this way can we overturn the high pressure of Hengyu Media and deliver a fatal blow to "I'm Not the God of Medicine".

However, this plan must bypass "Transformation 4" and cannot be taken at the critical moment when "Transformation 4" is in theaters.

With this in mind, Li Xiangming asked tentatively: "Mr. Wu, do you think when is the appropriate time to release interviews with celebrities?"

"It's not advisable to let him out too early."

"Ten days after the release of "Transformation 4", the momentum has weakened. "I'm Not the God of Medicine" is about to be released. I will release it when I start the strongest promotion!"

Wu Qian thought for a while and decided on the time for the general attack.

"Transformers 4" will be released 10 days from July 6 to July 7.

Li Xiangming, Gu Jun, and Zhang Heng's eyes lit up, and they felt that this time period was the best, and they were stuck on "I'm Not the God of Medicine".

As the afternoon progressed, the scolding war on the Internet gradually subsided.

Except for a few die-hard fans who continued to exchange insults with the retreating trolls, most of the movie fans and followers had enough of their mouths and gathered under the Weibo posts of Fang Ziheng, Liu Qianqian and others with a victorious attitude.

Fang Ziheng saw this, logged into Weibo, and sent out the words ‘believe me’.

Just three short words, "Believe me", made countless fans happy and shouted in the comments below.

Fang Ziheng, who has never failed when it comes to movies and always delivers top-notch movies, is worthy of their trust!

After winning the first battle, unlike the happy movie fans and celebrity fans, the Hengyu Media Propaganda Department did not dare to relax at all.

Employees in the publicity department all know that today's battle is just an appetizer, and the big move of the mastermind behind the scenes has not been released at all.

But you can take a break these two days and don't panic too much, because "Transformers 4" is coming.

Six o'clock in the evening.

Just a few hours after "I'm Not the God of Medicine" entered the summer season with its unparalleled black and red appearance, it became a hot search.

China Film Group held a grand premiere ceremony for "Transformers 4".

On Weibo, the hot search for "I'm Not the God of Medicine" disappeared and was replaced by themes of Hollywood blockbusters and Autobots.

The next day, the 27th.

Without any surprise, "Transformation 4" hit its peak upon opening, sweeping the entire domestic film market.

With a first-day box office record of 185 million, it topped the box office championship on June 27, setting a new first-day and single-day box office record in the mainland film market.

Invincible!

"Transformers 4" is invincible!

Almost everyone in the film and entertainment circles who paid attention to the box office situation was extremely shocked. Although they were not as shocked as they would have been when "Avatar" was released, they were still inexplicably frightened and filled with emotion.

185 million on the first day!

The box office hit the 200 million mark just shy of over 10 million, and the box office trend was terrifying!

Countless people sighed: The special effects blockbuster is indeed extraordinary.

"Tang Detective 2" is also a sequel, and Hengyu Media fully promoted it. "Transformation 4" immediately ranked second in the first day of film history.

It broke records as soon as it was released and surpassed Fang Ziheng's "I'm Not the God of Medicine" in the limelight, which is incredible.

But what’s even more incredible is yet to come.

On June 28, "Transformers 4" became more and more courageous, pushing the box office to 220 million in a single day.

200 million in one day, 400 million in two days!

The entire film industry was completely shocked. Countless seniors couldn't sit still and called China Film Group one after another, asking them if this was really a good idea.

In the most important summer period for mainland movies, a Hollywood movie is going on a rampage. Does China Film understand the rules?

Several retired old leaders from Beijing Film and Western Film Studios went to China Film Group in person to catch Zhang Hongsen and curse him, and even blocked Director Han in the office.

"Xiao Han, you can't forget your responsibilities to China Film Academy!"

"Even if you want to use Hollywood movies as catfish, you have to be cautious. How can a movie like "Transformers 4" be released in the summer season? Isn't this a desperate attempt to make a domestic movie?"

Several old leaders grabbed Director Han, blew their beards and glared, so they could complain.

Director Han was speechless. The old guys couldn't beat or scold them. They could only offer kind words and tell them that domestic films were not so fragile and were no longer what they used to be.

At the end, Director Han showed off the upcoming movie "I'm Not the God of Medicine" and assured the old boss with a pat on his chest that the Chinese box office championship would never be taken away by a Hollywood movie.

After hearing Fang Ziheng's name, several old leaders relaxed and left with doubts.

As soon as they came out of China Film and Television, they contacted Lao Mouzi and promised to attend the premiere of "I'm Not the God of Medicine".

Lao Mouzi was surprised at first. He agreed and told Fang Ziheng the situation.

Then, the external relations department of Hengyu Media took action.

All the elites of the External Relations Department came out and brought invitations to personally invite retired seniors from the three major studios, Bayi Film, Beijing Film Studio, and Xiying Film Studio, to invite them to the premiere of "I'm Not the God of Medicine."

June 29th, Sunday.

"Transformers 4" broke the law that Sundays are not as good as Saturdays and once again grossed 230 million at the box office in a single day.

In three days, the total box office was 635 million!

Once again breaking the record of Chinese-language films, it is like a high mountain pressing down on the film industry, exuding overwhelming power.

3D theaters across the country are sold out, and there is a movie-going craze everywhere.

The incredible box office performance not only stimulated the market and audiences who like special effects blockbusters, but also stimulated major film and television companies.

Early in the morning on June 30th.

When the first weekend box office of "Transformation 4" was placed on the desks of major film and television companies, Wang Zhongjun, Wang Changtian, Fan Luyuan, Jia Yueting and others were shocked, with a strange light shining in their eyes.

By coincidence, everyone thought of something and turned their attention to Hengyu Media!

seemingly

Here's the opportunity to break Hengyu Media's exclusive position in the industry and overthrow Fang Ziheng's position above everyone else!

Earlier, when domestic films competed with Hollywood, relying on local advantages, they could basically achieve a tie or gain a slight upper hand.

Among them, Hengyu Media has contributed a lot!

With the development of Hengyu, Hollywood movies no longer count, and imported films account for less and less of the total annual movie box office.

Today, Hengyu Media has become an industry leader, producing at least 8 to 10 high-quality films every year, which are included in major film schedules.

Compared with external threats, a group of film and television executives secretly believe that Hengyu Media is their biggest concern.

There are only a few blockbuster Hollywood movies a year!

What about Hengyu?

"Tang Detective" series, "Thailand" series, "Four Famous Catchers" series, and "Ghost Blowing Lamp" series.

Coupled with the "Youth Campus" series, which has just emerged, and the total box office is about to reach 1 billion, and Fang Ziheng's new films every year, Hengyu Media's hit series has as many as six.

Even if six series come in rotation and one is produced every three years, they still have to face two series a year.

All fools know that Hengyu is the mountain that weighs on all the film and television companies!

This time, the opportunity came.

The three-day data trend of "Transformers 4" is very likely to hit the total box office of 2 billion, breaking the box office record of Hengyu Media's film history in recent years.

Wang Zhongjun, Fan Luyuan and others asked themselves that they did not have the ability to break Hengyu's record!

But if you don’t have the ability, you can take advantage of the situation!

"Transformers 4" is an excellent opportunity.

If "Transformation 4" defeats "The God of Medicine" and breaks Fang Ziheng's unbeaten reputation, the landscape of the film industry will change.

In the past few years, Fang Ziheng and Hengyu Media under his command have been weighing down on Wang Zhongjun and others like a mountain, leaving them breathless.

For a young man under thirty years old, every time they meet, they all greet him with smiles and flatter him.

Wang Zhongjun and Wang Changtian, who have a better relationship, can still call them brother Fang, and show off their profile based on their age.

Jia Yueting, Fan Luyuan, Wu Kebo and others who were estranged from each other could only hold their noses and address him respectfully as Director Fang. When they met, they first softened their aura!

No one wants to be a grandson, even on the surface!

On the morning of June 30, the scene of a ghost appeared.

Huayi Headquarters, Alibaba Pictures Headquarters, LeTV Pictures Headquarters, Guangxian Media Headquarters, and Chengtian Entertainment, which has not been seen for a long time.

The bosses of the five film and television companies made a tacit decision without communicating with each other and secretly recruited the publicity directors of their respective companies.

The five people have only one purpose, to take advantage of "Transformation 4" and take the opportunity to overturn Fang Ziheng's mountain!

Alibaba Pictures Headquarters.

Fan Luyuan recruited Chief Financial Officer Zhang Wei and Publicity Department Director Wu Qian to get straight to the point.

"Mr. Zhang, please allocate another 20 million to Director Wu!"

"Okay, I'll do it later."

Zhang Wei glanced at Wu Qian next to him, nodded and didn't ask any more questions.

She was a smart person and guessed what Fan Luyuan wanted to do.

Immediately, Fan Luyuan did not hide anything from Zhang Wei and asked Wu Qian to reveal his new plan to stop "I Am Not the God of Medicine".

Just like the previous few days, Wu Qian showed higher means than Deng Kangming and Gu Yong, and her smear plan was so detailed that Zhang Wei was impressed.

"Chairman, Mr. Zhang, based on the current situation, "Transformers 4" is expected to collect box office revenue for another week. I have decided to announce the opinions of famous people on "I am not the God of Medicine" on the morning of July 7 , and then start the naval battle for three days!"

"After three days, the navy immediately retreated. No matter how powerful Hengyu Media is, it is impossible to clear away the bad reputation of "I'm Not the God of Medicine" in a short period of time!"

Wu Qian talks eloquently, her eyes are sharp, and she is extremely confident.

After three days of bombardment and the release of "I'm Not the God of Medicine", she didn't believe that Hengyu could make a comeback.

Fan Luyuan and Zhang Wei looked at each other and smiled with satisfaction.

July 7th is the release date of "I'm Not the God of Medicine".

Making trouble on the day of the release, Wu Qian is indeed a direct descendant of Alibaba, with the same lineage, and has the demeanor of a senior executive in the headquarters.

Fan Luyuan waved his hand and told Wu Qian to go ahead and take care of whatever she had to do.

Alibaba is never afraid of any enemy’s counterattack!

Brother Huayi!

Wang Zhongjun also wanted to cause trouble and called his younger brother Wang Zhonglei, Huayi Propaganda Department Director Zhou Mo, and Jiuzhou United Publishing Company CEO Ye Ning.

On the sofa waiting for guests, this old man was there, with a high-spirited look on his face, smoking a cigar and saying: "Do you know anything about the smear campaign about "I'm Not the God of Medicine" two days ago? What do you think?"

view!

What can we say? Of course we are just watching the excitement!

The three of them looked at each other, wondering what medicine Wang Zhongjun was selling in his gourd.

A few seconds later, Wang Zhonglei, who knew his brother better, suddenly narrowed his eyes, opened his mouth and said in surprise: "Brother, you couldn't have done that smear campaign, right?"

"What are you thinking in your head? Do you know what I did to you?"

Wang Zhongjun was stunned, and the hand holding the cigar angrily nodded at his brainless brother, dumbfounded.

Forget it, let’s not sell it!

He flicked the cigarette ashes, looked at Ye Ning on the right, and said in a deep voice: "Old Ye, what do Huaying and Dadi Cinema say?"

"Dadi Cinema has agreed, and Fu Ruoqing from Huaying said that he should consider it!" Ye Ning said softly without moving.

Only then did Wang Zhonglei and Propaganda Department Director Zhou Mo know the purpose of Wang Zhongjun calling them over.

This is to mess with Hengyu!

The two people's eyes flickered, fixedly looking at Wang Zhongjun, waiting for his follow-up.

As the two of them wished, Wang Zhongjun was very decisive and gave Ye Ning the order to stop "I'm Not the God of Medicine".

"Old Ye, using the excuse of "Transformers 4" being a hit, let Dadi Cinemas schedule "I'm Not the God of Medicine" down by 5 points in the same period, can you do it?"

"Okay, no problem at all!"

Ye Ning responded without hesitation. He had communicated with the person in charge of Dadi Cinema before coming, and the other party agreed to take action.

The reason for taking action is also simple. Dadi Cinemas is not very clean and often steals box office tickets.

Hengyu Media has produced the most high-quality films and has been picked up by Dadi Cinemas the most.

In the past two years, the local promoters and box office inspectors of the Hengyu branch across the country have had many disputes and unhappiness with the franchised theaters of Dadi Cinemas.

In addition, the development of Hengyu Cinema Chain was so rapid that it also had conflicts with Dadi Cinema Chain to compete for territory and good locations for cinemas.

Under the impact of these two incidents, Dadi Cinemas has long been dissatisfied with Hengyu Media!

On weekdays, because of the awesomeness of Hengyu's movies, they can only bite the bullet and give in. Once they are caught stealing from the box office, they will apologize to Hengyu in private.

This time when I heard that someone was taking the lead in engaging Hengyu, the person in charge of Dadi Cinemas agreed without a second thought.

"I'm afraid Dadi Cinema Chain alone is not enough. Even adding our Huayi Cinema Chain is not enough. Lao Ye, you can go talk to Huaying."

After securing the Dadi Cinema line, Wang Zhongjun also became more ambitious and wanted to make the business bigger.

Ye Ning frowned slightly and smiled bitterly: "Chairman, it may not be useful for me to talk to you. You have to personally persuade Director Fu of Huaying."

Huaying Fu Ruoqing is not an ordinary person, and Ye Ning's face may not necessarily sell him.

As soon as these words came out, Wang Zhongjun also frowned and said with a slight hesitation: "If I go, it will be too obvious. We will stop the attack, but we must not leave any clues!"

Ye Ning: "."

What the hell, won’t I leave any clues if I go?

"Forget it, Lao Ye, don't go either!"

Wang Zhongjun spoke up again, overruling his previous attention, and said with a smile: "It suddenly occurred to me that we really don't need to be too obvious, we just need to slightly favor "Transformers 4" in the film schedule, and someone will naturally take care of other things.

The smear campaign in the past few days is obviously the appetizer. The other party will definitely be looking for an opportunity to make a "I'm Not the God of Medicine". Let's wait and see first to see how this medical-themed movie performs! "

Time passes little by little.

After taking in 630 million in its first weekend, "Transformers 4" once again hit a peak box office of 580 million in the second five days.

After 8 days of release, the total box office reached 1.22 billion!

There are still two days until the weekend. With the trend of "Transformers 4", it is bound to hit a new high and create a total box office of over 1.4 billion in 10 days!

July 6, morning.

Hengyu Media Headquarters.

Fang Ziheng came to the group early in the morning and held the last meeting before the release of "I'm Not the God of Medicine".

The group has six departments: Film Division, Production Division, Publicity Department, Distribution Department, External Relations Department, and Group President Office.

Hengyu Interactive Entertainment, Tudou Video, Hengyu Cinema, Hengyu Games, Hengyu Reading, Hengyu Five Elements Director Company, and Hengyu Tiantian Tingting.

Hengyu New Media, Hengyu Advertising, Hengyu Live Broadcast, Hengyu Maoyan APP, Hengyu Payment, Beidou Seven Stars United Publishing Company, thirteen subsidiaries and holding companies.

Hengyu is the director of Sogou Browser, Hengyu is the director of Weibo, and Hengyu is the director of ByteDance.

As well as directors appointed by more than a dozen other online apps invested by Hengyu, a total of more than 50 senior executives gathered together.