Entertainment, I just like making movies

In the large conference room No. 1, the atmosphere was slightly solemn.

Many executives lowered their heads and listened quietly, discussing in low voices. The topic of the discussion was "I am not the god of medicine".

This evening, "I'm Not the God of Medicine" will hold its premiere and will be available nationwide to meet the audience early tomorrow morning.

No one is worried about the quality of the movie. They believe in the chairman as always and believe he can create miracles.

But... the announcement of this movie is indeed quite troublesome.

Before coming, all the executives were informed in advance that someone was going to produce "I'm Not the God of Medicine".

And all the chaos on the Internet shows that there is a huge force waiting for the movie to be released.

The opponent's power is also unprecedentedly powerful, and they have even attracted many celebrities in the film industry who are dissatisfied with Hengyu Media.

If it were an ordinary movie, the executives wouldn't be too concerned about it, and the group wouldn't call everyone here today.

But "I'm Not the God of Medicine" is different. This is a realistic medical movie.

The Glenin in the movie is a real high-priced drug in the Chinese pharmaceutical market.

If the movie is released and really attracts public attention, the reviews and reputation of the movie will come second, and the social issues it will cause will be the focus.

Once someone with good intentions seizes the opportunity and takes advantage of the situation to expand the hype, it will be really troublesome.

As the discussion continued, the executives became fully aware of the importance of this publicity war.

Several senior executives of Hengyu Interactive Entertainment, headed by Andy, stared at Fang Ziheng in the center seat and couldn't help but feel happy.

Only then did they know why the chairman didn't hand over the distribution rights of "I'm Not the God of Medicine" to Hengyu Interactive Entertainment. It turned out to be confirmed here.

On the main seat, Fang Ziheng looked around and said loudly: "Everyone is here, now is the meeting. Mr. Zhong, you will preside over it."

"OK!"

The second person on the left side of the conference room, Zhong Lifang nodded slightly, stood up and opened the folder in front of her.

"Everyone, "I'm Not the God of Medicine" will be released early tomorrow morning. Just like the Spring Festival show, we also have a strong opponent this time.

I believe everyone knows about "Transformers 4". The group has made a very rigorous evaluation of this movie, and the results are very shocking. The total box office of "Transformers 4" can reach at least 1.9 billion, or even 2 billion. . "

"In addition, this time our opponents are not only the China Film Group, but also many opponents hidden behind the scenes. All departments must be alert and fully prepared to deal with any emergencies."

After saying that, Zhong Lifang cleared her throat and looked at Lin Wei, the vice president and director of distribution department who was standing opposite her.

"Mr. Lin, the original issuance plan of the issuance department remains unchanged. On top of the original plan, many subsidiaries and holding companies under the group will be added to help this time."

"Really, that's great!"

Lin Wei was stunned for a moment, then became ecstatic.

The original plan was that the distribution department would spend a high 150 million yuan in publicity and distribution expenses for "I'm Not the God of Medicine" to ensure that the film was flawless during its release.

As soon as the smear campaign came out a few days ago, Lin Wei knew that the situation was difficult. He discussed it with several middle-level managers in the department, but they could not come up with a good solution.

After all, they have no idea when their opponents will take action again, so they are inevitably afraid of doing things.

If the many subsidiaries of the group help, it will be a great thing, and the distribution department will suddenly become stronger.

Lin Wei pushed up the glasses on the bridge of his nose, beaming with joy, looking at Zhong Lifang expectantly, hoping that the more subsidiaries would help, the better.

Zhong Lifang pondered for three seconds, then looked down at him and said solemnly: "The group will set up a temporary issuance headquarters, with the chairman as the commander, and Director Lin, myself, and Mr. Lin as the deputy commanders."

“In addition to the five joint publishing departments of Hengyu Publishing Department, Hengyu Advertising Company, Hengyu Maoyan APP, Hengyu Cinemas, and Beidou Seven Stars, the group is also preparing to send Hengyu Interactive Entertainment, Hengyu Games, Tudou Video, and Hengyu Reading Eight companies including Wen, Hengyu Tiantiandongting, Hengyu Live, Douyu Live, and Hengyu New Media fully support "I'm Not the God of Medicine"!

In addition, Hengyu’s investment directors who are stationed abroad will also use your methods to guide the Internet APP invested by the group to help when you return. The bigger the noise, the better! "

"clear!"

"clear!"

"Promise to complete the mission!"

As soon as Zhong Lifang finished speaking, a series of echoes sounded in the conference room.

The person in charge of the subsidiary company who heard his name responded loudly and took out his mobile phone to join the group chat command center formed temporarily by Zhong Lifang.

After waiting for a while, a new page appeared on the big screen in front of the conference room. The recorder Fang Rou and two young ladies posted the group chat on the public screen.

Zhong Lifang spoke up again and asked the five major departments and eight subsidiaries one by one how many people they could gather this time according to the details stated in the document in her hand.

Publicizing online is one thing, just typing on the keyboard and smacking money, but offline publicity is different and requires a huge amount of staff.

"The distribution department can dispatch 100 key people to serve as team leaders!"

"Hengyu Advertising can dispatch 1,600 people and 50 backbones."

"Beidou Qixing United Publishing Company can mobilize 30 key personnel to connect 3,000 local promoters from friendly merchants."

The friendly companies referred to here are Wanda Cinemas, Baoli Cinemas, Jinyi Zhujiang Cinemas, and Hengdian Cinemas.

Guangxian Media, according to the news received by the group’s external relations department, Wang Changtian took his wife and children on a trip.

Oh shit!

As soon as Fang Ziheng heard the news, he knew that Wang Changtian was going to give up his son.

And you can't blame the other party for this, because "I'm Not the God of Medicine" was controlled and distributed by Hengyu headquarters and was not placed under the joint publishing banner of Beidou Seven Stars.

Wang Changtian helped as a matter of course, but not as a duty!

Even so, Fang Ziheng felt uncomfortable and made up his mind that if Guangxian really didn't help, he would definitely get the situation back.

As time passed, the number of people who went out to protect the price of "I'm Not the God of Medicine" was counted on the multimedia screen.

There are 300 key team leaders, one for each prefecture-level city.

There are 6,000 people working on the ground to promote the film, and one person can take care of two to three theaters across the country.

In addition, Hengyu Maoyan and Hengyu Pay hired another 4,000 people. While promoting the two APPs and first-line stores, they also helped "I'm Not the God of Medicine" with local ground promotion.

Tens of thousands of promotion personnel are all mobilized under the temporary headquarters to take care of movies, Hengyu Maoyan APP, and Hengyu Payment APP. At the same time, they must maintain good contact with tens of thousands of theaters in all provinces and cities across the country.

………

At the main seat, Fang Ziheng turned around and pointed at the multimedia screen and said to everyone: "Everyone, I have only one request. These tens of thousands of local promoters must be sent to cities, districts, and counties in each province. , must not cheat and play tricks.

You must understand that local theaters will only sell face if they see people from Hengyu, and regulate the schedule of movies that have been increased. Otherwise, we will not know if they say they have increased the movie, but secretly lowered the movie schedule! "

Everyone nodded solemnly to express their understanding.

The release of a movie is definitely not a matter of inviting all the major theaters across the country to have a casual meal, toasting with two more glasses of wine, and just sit back and relax.

In the past, Fang Ziheng's movies were distributed by China Film Group Corporation, with Han Dongzhen directing them. Plus the movie was very popular, so there was no need to worry about the number of films scheduled.

Later, Hengyu established a group company and embarked on the road of independent distribution. The distribution department also worked with the local promoters of China Film for a full year before establishing good relations with theaters across the country.

Later, Fang Ziheng formed the Big Dipper Distribution Company and brought four theaters together to cooperate, and the distribution force became increasingly powerful.

Any movie released, as long as the quality is good, can achieve good box office results if distributed by Big Dipper.

This time, it's really different!

When we know that someone is going to cause sabotage, the release details of "I'm Not the God of Medicine" must not have any loopholes. They must be targeted and foolproof.

Besides, with the development of the film market, theaters have sprung up all over the country, and their size is increasing quarter by quarter.

The newly added theater has just entered the theater, and the theater manager you work for may not be familiar with major film and television companies. If you are not familiar with it, it means you have no friendship. You want people to prioritize movies, so they know who you are!

Don't say that there are instructions from theater chain management. The theaters below will act according to the rules.

Ahem

The Chinese tradition has policies from above and countermeasures from below!

If it were really that simple, why would film and television companies support so many terrestrial distribution teams?

A theater chain may have thousands of theaters or hundreds of theaters, and it is impossible to have uniform film schedules in various places.

And every cinema is like a small independent kingdom.

The specific number of films to be scheduled and the selection of morning, afternoon and midnight screenings are all decided by the theater director.

Only by sending local promoters to visit in person, building a good relationship, and getting to know each other over and over again, can we occupy a higher number of films in the same period.

Over the years, there have been many excellent movies every year that are either a hit or a hit!

Why?

In addition to the audience not being too cold about it, the bigger reason is that the distribution is not in place.

Fang Ziheng has absolute confidence in "I'm Not the God of Medicine". The only thing he can worry about is the distribution of the film.

Especially when someone is causing trouble, who knows that the opponent will not collude with theater chains and theaters to arrange a show for "I'm Not the God of Medicine" just like Feng Pants' "I'm Not Pan Jinlian".

After everything was done offline, it was online’s turn.

Zhong Lifang continued speaking to the plan in the document: "Everyone, with the development of the Internet, the proportion of online distribution is becoming more and more important. Although it is not yet able to replace offline, it still accounts for half of the power.

The chairman once predicted that in at least three to four years, online distribution will account for 70% of a movie's distribution. "

Speaking of this, Zhong Lifang paused, her eyes suddenly became sharp, and she said in a deep voice: "Based on the situation of the group's past movies being hacked, the chairman decided that during the release of "I'm Not the God of Medicine", the group's publicity resources will be 65 % used online!”

As soon as these words came out, several people in the conference room straightened their backs.

Hengyu Games Chen Jun, Tudou Video Wang Wei, Hengyu Yuewen Wu Wenhui, Hengyu New Media Yang Tianzhen, Hengyu Live Zhang Wenming, Douyu Live Director Chen Shaoyang, etc.

Several people understood Zhong Lifang's words, and their companies will be the main members of the online publicity.

Next, Zhong Lifang distributed specific plans and asked several companies to take action today.

The three major platforms of Tudou Video, Hengyu Yuewen, and Hengyu Games have set up push movie news, and ticket booking discounts will start at 8 o'clock tonight.

Audiences who link to the Hengyu Maoyan APP to book tickets online from the three major platforms can enjoy a 30% discount.

"I'm Not the God of Medicine" costs 45 yuan, which is just over 13 yuan with a 30% discount.

Audiences who book tickets can also get membership benefits from this platform, such as Tudou Video, which allows them to enjoy one-month membership activities.

Readers of Hengyu Literature can enjoy a 20% discount on reading novels for a month.

Hengyu Games also has promotions where skins are purchased at discounted prices. Players who purchase skins within half a month will enjoy half price.

The extremely detailed publicity plan made everyone's hearts swell.

Everyone looked at Fang Ziheng and knew that he had become ruthless this time, mobilizing all the strength of the group to escort "I'm Not the God of Medicine".

Online distribution, in layman's terms, is propaganda, that is, hype, which uses the information asymmetry of netizens for marketing.

The key to publicizing the movie is that it should be intensive so that the public can always see news about the movie.

The second is to come up with eye-catching marketing methods and hot topics.

Just like the classic marketing method of domestic entertainment, scandal hype.

Although the routine is old, it can't stop the public from watching it.

"I'm Not Easy to be the God of Medicine" has rivals to help promote it. Hengyu doesn't need to do it. It just needs to grasp the marketing aspect.

The Propaganda Department of Hengyu Headquarters, which was not named at the meeting, does not need to be mobilized this time. More people have to retreat to the back and lead the navy to monitor major propaganda positions on the Internet and suppress emergencies.

A meeting lasted all morning!

At the end of the meeting, Fang Ziheng stood up, punched his desk, looked at everyone and said loudly: "No matter who the opponent is, no matter how powerful the opponent is, in the field of movies, Hengyu will always be invincible and will not be afraid of any enemy. challenge!

Just go ahead and do it, there will be no online funding for the promotion of "I'm Not the God of Medicine"! "

boom..

More than fifty senior executives stood up with excitement, and responded loudly.

"Hengyu is invincible!"

"Promise to complete the mission!"

After the meeting, various departments took action quickly.

The subsidiaries that joined the headquarters quickly went back to arrange various marketing and preferential activities.

Several main business departments at the headquarters went to the Great Hall of the People after lunch to arrange the premiere ceremony in the evening.

These days, all the artists under Hengyu have also come forward. Under the guidance of the brokerage company, they posted three Weibo posts about Amway's "I'm Not the God of Medicine", calling on fans to go to the cinema to support.

At this moment, everyone in the Hengyu Group was ready to score points, like a high-speed train, showing superb execution and formidable power.

Five o'clock in the afternoon, the Great Hall of the People.

"I'm Not the God of Medicine" held a grand world premiere ceremony under the spotlight.

Wu Jing, Hao Yi, Deng Chao, Liu Ye, two directors, and two top stars led a team of etiquette ladies to personally greet the guests on the steps outside the auditorium.

In the infield, Zhong Lifang, Lao Mouzi, Su Lun, and Yu Feihong also led a team of etiquette ladies to guide the guests to their seats.

Lao Mouzi was naturally sent to receive the group of seniors from Bayi, Beijing Film and Western Film Studios.

It was approaching seven o'clock and the auditorium was packed with people.

Most of the entertainment industry came, including popular stars, well-known actors, directors, screenwriters, producers, and senior executives of major companies.

In addition to the three major studios, many senior performing arts seniors from the three major universities, the National Theater and People's Art Theater also came.

In addition to people from the entertainment industry, there were also students from 10 universities in the imperial capital, with 100 people from each university coming.

A total of 2,600 people gathered on the second floor of the auditorium to enjoy the upcoming visual feast.

Seven o'clock exactly.

Fang Ziheng led Xu Zheng, Hu Ge, Liu Tao, Yang Xinming, Lei Jiaying, Zhang Yu, Zhang Songwen and other film creators to appear.

Amid the flashing lights of more than 100 media reporters, I stepped onto the main stage with confidence.