Entrepreneurial God, I have tens of millions of employees
Chapter 88 Marketing Planner
Tengying Entertainment has been established for almost half a year.
At present, I have invested in several TV series and promoted a second-tier star like Zhao Liying.
His performance in the entertainment industry is not very good, but he is still somewhat famous.
The ones who are truly famous are those with top-tier stars.
Such as Yang Mi's good deeds, Hu Ge's Tang people, and the shadows of mountains in the noon sun, etc.
These are the top entertainment production companies in the drama industry.
His Tengying was considered second-tier at best, so it was no surprise that Yang Mi blacklisted him.
Sooner or later, this woman was recruited to speak for breast care.
He hadn't been here for more than a month, but his Tengying headquarters was still cleaned up by Bai Xin.
However, it will definitely be expanded this year. The area of more than 300 square meters is still too small.
"Bai Xin, is the Internet marketing talent you are looking for now missing?"
Bai Xin hangs out in the entertainment industry every day and is much more knowledgeable about entertainment industry gossip than his boss.
In fact, every top star's team will basically have a talent who is good at online marketing.
Mainly responsible for exposure, attracting traffic, and network control and evaluation.
He needs such a team now.
It's very simple. It's not just that Zhao Liying went to Fuyangyang to eat and there was a lot of traffic.
But after she goes there, there will be a company team behind her to manipulate and guide the topic, in order to create hot search points.
"Found it."
Bai Xin will be here when he is not filming. He is mainly responsible for receiving some crew members for him.
"Uncle, I contacted a professional paparazzi team. They have done a lot of hot topics in the past, but people like them who specialize in candid photography are not only good at online marketing, they are also good at candid photography."
Candid photography is good, he really needs this kind of talent now.
Chen Pingsheng said: "You allow him to come when he has time."
"Uncle, I have to remind you that the salary required by this kind of team is very high."
Bai Xin said: "If I were simply responsible for the promotion of Feiyangyang Hotpot City, would the price be too high?"
"Of course I won't just be in charge of boiling sheep."
Chen Pingsheng said: "We are also responsible for the online review and promotion of our artists under Tengying Entertainment. Although we only have Zhao Liying as an artist now, we may sign a few more in the future."
Bai Xin understood and called others to come and apply for the job.
If you do this job as a paparazzi, you will become rich and wealthy.
If you don't do it well, you'll either end up in jail or in the hospital.
Everyone knows why they went in.
If you really captured something private about a big star, instead of exposing it, it would be better to sell it to the star himself.
The price is obviously higher.
Most of the scandals involving top celebrities have two outcomes.
First, the price has not been agreed upon.
The second is to be used by the opponent to divert attention.
The first one is easy to understand, and the second one is that one's own celebrity has a big scandal and directly breaks bigger news to divert the public's attention.
In order to achieve the purpose of protecting our own artists.
Big companies in the entertainment industry often do this kind of thing.
The man Bai Xin asked out was called Liu Tianzong, and he was about the same age as him in his early thirties.
He worked as a paparazzi and editor in the entertainment industry, and was also responsible for the online marketing of a third-tier celebrity.
He knows the rules of the entertainment industry well and creates various popular online topics.
The required annual salary is 1.2 million, so these are not problems.
No matter how much you talk and don't actually make some achievements, he won't believe it.
"In this way, I will open several stores soon. Zhao Liying will go there for a few meals before opening. If you can make it a hit, I will give you an annual salary of 1.4 million."
He said it can be done, but if it can't be done, it's easy.
Next one.
For those who want an annual salary of millions, there is no need to talk about anything. Just show off your abilities.
Zhao Liying is a big star in her own right, so being secretly photographed wherever she goes to eat will create a certain amount of buzz.
Not too big.
How to turn this small topic into a hot traffic depends on the marketing planner's methods.
He just asked a small test question, very direct.
Liu Tianzong naturally came to him with some knowledge of Tengying, an entertainment company that was least like an entertainment company.
Apart from a director, a second-tier star, and a small secretary, there is basically no one under the banner.
Most of the business is contracted out to professional teams, and I don't participate at all.
Even for casting, a great thing full of unspoken rules, the boss can't see the people.
When the test questions came, second-tier star Zhao Liying went to dinner.
How to create explosive traffic.
Liu Tianzong thought quickly in his head and then said:
"Mr. Chen, if any topic wants to become a hit, it must give readers or those who like it a certain amount of room for imagination."
"Look, I have a few preliminary simple plans here. You can choose from them."
"First, Zhao Liying is suspected of having dinner with friends and using celebrity romance to create topics. This is undoubtedly the biggest traffic."
"Stop it." Chen Pingsheng said: "She is an artist of my company and also my partner. Any topic must not be premised on damaging her reputation."
Then there are limitations.
Liu Tianzong thought about it again, and a series of short stories that could be played out such as encountering fans by chance and paying for fans came to mind.
Anyway, any traffic must have a big hit point, otherwise there will be no big traffic just by simply photographing celebrities going to eat.
Chen Pingsheng felt that his thoughts were a bit outdated, and so were his ideas.
None of them were acceptable to him.
The Internet is the favorite place for young people to gather and surf.
These things that were proposed, a man in his early thirties could think of them without thinking, so why do we need him?
Goodbye, next person directly.
The boss's assessment is so plain and unpretentious. It is not so easy to get a million-dollar annual salary.
After Chen Pingsheng simply let him leave, he found Bai Xin again
"This won't work. The idea is too old-fashioned and can't keep up with the ideas of young people now."
"Then uncle, what kind of people are you looking for?"
"People with wild ideas, who can shoot interesting videos and are good at creating various small topics."
Chen Pingsheng said: "As for the ideas he just proposed, I can think of them without thinking. In addition, he didn't ask me why I wanted to take Zhao Liying to eat. He didn't even understand my basic needs and came here to propose ideas and ask for a million-dollar annual salary. He probably thinks that our bosses are not very smart."
Bai Xin nodded and thought so too.
The uncle is just plain and simple in temperament, but he is also very smart.
Otherwise, he can't manage so many companies by himself.
He is a person with wild ideas, and he also needs to be able to shoot various short videos and write short stories.
Didn't she have such a person in her dormitory before?
That woman is really beautiful, but she is crazy all day long. I don't know what she is thinking.
She can even make ink with firecrackers behind closed doors.
She can even get up in the middle of the night to learn Toad Kung Fu.
She also likes to publish some inexplicable articles on campus or Zhihu.
The key is that every time she publishes, she can attract a lot of people to follow.
Isn't this the kind of person the uncle needs?
Give this crazy woman a call.
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