From car overlord to the world's top tycoon

Seeing that all the managers were confused, Lin Feng said angrily:

"These foreign luxury cars, how big is the price difference between the Celestial Empire and the country's takeaways, I think you all know, take the Mercedes-Benz C-class entry-level model as an example, in the Celestial Empire they have a minimum allocation of 330,000, and they must be forced to choose a variety of configurations and equipment, and there is no discount, so that the price of a car landing is at least more than 370,000. "

"But in foreign countries, a Mercedes-Benz C-class entry model, only sold for more than 200,000 yuan, and in foreign options, completely by consumer voluntariness, where is like a domestic mandatory option, I know that this involves the issue of taxation, but even if you add the taxes of the Celestial Empire, then their cost is at most 3 to 50,000 high. "

When Lin Feng said this, the managers present felt the same way.

Yes, these luxury car companies sell so expensive cars in the Celestial Empire, all because none of the Celestial Empire car companies can compete with them.

So

These car companies have no scruples to slaughter the consumers of the Celestial Empire as fat sheep.

The production cost of an entry-level Mercedes-Benz C-class definitely does not exceed 110,000 yuan, and the total cost of a car definitely does not exceed 150,000 yuan, or even lower, counting the taxes of the Celestial Empire.

Then, they sell at a starting price of 330,000 yuan, plus all kinds of forced consumption, and the most hateful thing is that if you want to pick up the car, you have to increase the price.

A car, more than half of the profits, this is just the cheapest model of Mercedes-Benz, the E-class, S-class, and those more expensive models, the money made by a car is simply terrifying!

Not only Mercedes-Benz, but also Bollywood, Alto, and even those second-tier luxury brands are all the same.

"For so many years, these foreign car companies have regarded the Celestial Empire as their own backyard to make money, and the price of all the cars sold is completely up to them, so we can only pinch our noses and passively accept it, why?"

Lin Feng has long been shameless about the dirty methods of these car companies.

Not only are the selling prices at home and abroad two issues, you say that the price you sell to the Celestial Empire is high, and the quality is the same, and we will admit it, but even the quality is not at the same level at all.

Take the United States as an example, whether it is German, Japanese, Korean and other cars, the models sold in the United States, the quality is absolutely top, and all the basic equipment and body materials that should be have are produced in full accordance with the highest standards.

However, after the same model entered the Celestial Empire market, these foreign car companies immediately revealed the essence of their black hearts, carried out various simple matching, and sold them at high prices.

The anti-collision steel beams have become foam, the vehicle interior filling material has become inferior black-hearted cotton, and the vehicle suspension has been changed from aluminum alloy to iron, resulting in the emergence of various broken axle doors, and after the broken axle, it is difficult for consumers to protect their rights.

In the end, a country came forward, and the car company symbolically recalled some of the cars with broken axles, and the disgusting thing is that they just added a fixing kit to the vehicles with broken axles and didn't care.

One of the most disgusting is the Korean car, the car sold to the United States and the Celestial Empire, except for the appearance, is basically two models.

Because in the Celestial Empire, the automotive industry does not have its own technology, and it is completely impossible to compete with them.

That's why they're so rampant.

"Mr. Lin is right, the dirty methods of these foreign car companies, I have long wanted to kill them. ！"

"Treat the consumers of our Celestial Empire as fools and fat sheep!"

"The most annoying thing is that these manufacturers, all kinds of simple configurations, and even crazy to the point that even airbags, which must be worn by a car, have become one of their options. "

For the various dirty routines of foreign car companies, Celestial Empire consumers can be said to be full of complaints.

This is also the reason why as soon as Lin Feng said it, all the managers immediately became angry.

After arousing the anger in their hearts, Lin Feng nodded with satisfaction.

"Think about it, comrades, why are these foreign car companies so unscrupulously fooling the consumers of the Celestial Empire like fools, it is not because we did not have our own core technology before. "

"But now, we Baoao have our own technology and don't have to be controlled by others, but why do we want to harm our compatriots like those car companies?"

"Our prices are not set by them, but by us. "

"I just want to let luxury cars restore their original prices in the Celestial Empire, and our purpose is to use the price to bring down the selling price of those luxury cars! We want to use quality and service to make those car companies no longer dare to fool the consumers of the Celestial Empire!"

"Therefore, I decided that our A4L, a 1.8T entry-level model, will be priced at 188,000 yuan, and the highest configuration model will not exceed 300,000 yuan. "

Lin Feng thought about this pricing strategy for a long time.

With a starting price of 188,000 yuan, the production cost is about 100,000 yuan, and the total cost of a car is about 150,000 yuan with taxes.

Leaving the cost, there is 38,000 left, and Lin Feng leaves a car with a profit margin of more than 15,000 for the dealer, and the rest is the manufacturer's profit.

The reason why he left such a big profit for dealers was because when Lin Feng signed the dealer contract, he set several overlord clauses for those dealers.

1:4S shop all charging standards must be strictly in accordance with the manufacturer's standards.

2: It is strictly forbidden for 4S stores to increase fees without permission under various excuses.

2: 4S stores are not allowed to force users to choose and install equipment.

4: It must be implemented in accordance with the service standards stipulated by the manufacturer.

If the 4S store violates any of the above regulations, the manufacturer has the right to immediately cancel the authorization of the 4S store, and permanently pull the 4S store legal person into the blacklist of all brands under Baoao.

A large part of the user recognition of a brand comes from the service of the brand's 4S store, so for this aspect, Lin Feng's requirements for the 4S store can be described as extremely strict.

Of course, this also makes the 4S store less profitable, so Lin Feng also sacrifices the interests of the manufacturer to subsidize the 4S store.

The higher the configuration of the model, the higher the profit that Lin Feng gives to the 4S store, so it is completely able to ensure that the other party makes more money, which is definitely more than that of Mercedes-Benz, Bollywood and Alto and other 4S stores.

With enough benefits, if these dealers still dare to play tricks, then don't blame Lin Feng for being ruthless.

Wow!

As soon as Lin Feng's pricing came out, all the managers were instantly stunned.

If this is done, then the profits of manufacturers will be almost compressed to the point of negligibility.

"Mr. Lin, is this price too low?"

"Yes, if this price comes out, our profit will be too low. "

"I remember that Volkswagen's B-segment car seems to have only sold for a starting price of 180,000 yuan. "

Lin Feng knocked on the table, exuding an unquestionable momentum on his body and said.

"Our A4L is destined to be a volume model, so as long as it can make money, then there is no need to worry about anything else. "

"I just want to use the price to lower the price of those luxury brands!"

"As soon as Audi comes out, their good days are over!"