Game Development Giant
Chapter 152: Gap in Production Capacity
The final result was that under Jester's pressure, Erikawa Yoichi made the final compromise.
He promised to release the English and Japanese Dreambox versions of Nobunaga's Ambition within a month. As for the translation that Jester said about involving his people, nothing happened.
This was originally Jester's excuse. If Erikawa Yoichi wanted to continue to cooperate, he would definitely give in.
In Jester's eyes, since he has cooperated with him, he naturally cannot tolerate the other party still dreaming about being a wallflower. Good things are not that simple. Moreover, Jester feels that the conditions he has given An Rong are not bad. If Nintendo He definitely doesn't have the courage of his own to directly offer a contract with a guaranteed number of sets. Based on this, Yoichi Erikawa also knows who to choose, and the reason why Jester values Anei so much is that although their historical games are small. However, the more niche the game, the more die-hard fans there are, making it easier to distribute the product in the early stages.
It is these niche players who like to get a console with just one game.
It could be seen that Erikawa Yoichi was feeling a little depressed, even though he was still chatting with Jester again and again, but his interest was not high.
Jester knows the reason, and he doesn’t want to push the other party too hastily. After all, he still knows Anrong’s research and development capabilities. Although Anrong’s reputation among players will not be very good in the future, it will only be because of the hype. , in terms of game quality and playability, Anrong will be one of the best among future Japanese game companies, in addition to top companies such as Nintendo, Kabit, and K Club.
President Erikawa, are you worried that we will fail in this home console war? In Jester's eyes, any deception is easier than simply stating the facts, being reasonable, and explaining everything. , so he directly pointed the question at the core of Eikawa Yoichi's worries.
Hearing Jester's words, Erikawa Yoichi hesitated for a moment, and then nodded imperceptibly. He then said: Mr. Li, although your Dreambox's reputation in the United States is much better than that of FC, but I As a game developer, I know that the level of games developed by Nintendo is very high, and their FC... Oh, no, the machine called NES in the United States is not as functional as your Dreambox, but the disadvantage is not very big. Yes, although you provide two PPUs, which can provide more colors on the same screen, in terms of CPU frequency, you are still at the same level, so you will not have an overwhelming advantage in terms of game quality. …”
Speaking of this, Erikawa Yoichi gave Jester a thoughtful look. Jester was also silent when he heard it. He also knew what the other party said, and he also had one of his biggest disadvantages.
After only a slight pause for a few seconds, Erikawa Yoichi also noticed Jester's slight change in color, but he did not take it to heart, but continued: Your biggest flaw is insufficient production capacity - I Before developing games, I was in the electrical appliance business. I discovered a rule in electrical appliances. The best-selling electrical products are generally not the best products. Instead, they are inferior to the best products in terms of quality but can produce large quantities of them. Those who sell goods.”
Mr. Li, as you said at the CES press conference, the recovery of the video game industry is a foregone conclusion - not only the recovery of the Japanese market, but also the recovery of the US market, from your Dreambox to Nintendo's It can be seen from the sales of nes in the United States that Americans are now gradually beginning to re-accept this industry that was once destroyed by Atari, and are happy to buy one as a toy in their spare time or as a gift for their children, but …”
...Erikawa Yoichi continued to talk to himself. He had already decided to officially cooperate with Jester before, so he also wanted to express some of his opinions. He didn't want Jester to lose this game for no reason. In a battle with Nintendo's home console, after all, his bet was already on Jester's side.
This recovery of the video game industry is all-round. At the beginning, perhaps relying on the reputation of Mars Entertainment, you can establish an advantage that Nintendo cannot match. After all, you are an American company and you produce games that Americans like. This This was evident in your previous trial sales with Nintendo. You were able to sell 200,000 invitations in just a few days, but Nintendo only sold tens of thousands of units in the same period of time—— But recently I have been getting definite news from friends. During this period, although the sales of Nintendo's nes are not very high, they are stable and growing almost every day. However, your second trial sale was still There’s no beginning.”
At this point, Erikawa Yoichi also noticed that Jester was listening to him carefully. He smiled sheepishly and said modestly: It's just my humble opinion, Mr. Li...
Jester shook his head directly and said straightforwardly: No, some of what you said was something I hadn't thought of before. In some places... I saw it much more comprehensively than I did. Before, I was only limited to the body. Being in the mountains, my thoughts are indeed a bit rough. As he spoke, Jester's tone became more modest, President Erikawa, please continue speaking. I can tell from your tone before. You seem to have some unfinished thoughts.
All right.
After hearing Jester's words, Erikawa Yang was silent for a while and then nodded. He did not speak directly this time. He seemed to be thinking about the wording and how to say it more accurately.
The most critical point is that once the video game industry begins to recover, how many Americans will wait for your Dreambox production capacity to increase? Especially when Nintendo's NES is still very good, as I said before So what if you can sell 500,000 units in just two trial sales? According to your current production capacity, how long will it take to accumulate an inventory of 500,000 units again? And in your case When you are accumulating inventory, do you know how many people will switch to Nintendo's NES camp? The most important thing is that I know that this time Nintendo has devoted almost all its efforts to open up the North American market, but the inventory of NES is just More than three million units, think about it, if all three million units are sold, what will it mean to you and your dreambox.
After saying that, Eikawa Yoichi took a sip of tea and then fell silent.
Jester was still silent this time. He understood what Erikawa Yang meant. His own production capacity was insufficient, and he would definitely not be as fast as Nintendo in the initial distribution, so he thought of everything at the beginning. All methods are used to combat Nintendo, from hype, publicity and word-of-mouth, but as time goes by, when their supply cannot satisfy all players who are interested in video games, they will inevitably shift their attention to players with a large number of As for Nintendo's inventory - compared to the entire US market, fans of Mars Entertainment are still only a minority. This is a virgin land that has just been opened up, and the potential that can explode in the future will be amazing.
If Nintendo's games are just average, that's it, but Jester knows better than anyone how great Nintendo's games are.
Thinking of this, Jester's eyebrows couldn't help but frown.
Is there anything President Erikawa can do? After thinking for a while, Jester seemed to have no good solution to face this situation, so he asked Yoichi Erikawa.
...Eikawa Yoichi just smiled and said very straightforwardly: Mr. Li, you don't need to take this situation too seriously. For now, you are leading Nintendo in the North American market. , as long as you can guarantee a certain production capacity, this advantage will definitely be maintained.”
Maintain production capacity. Jester chewed these words carefully. Of course he knew the importance of production capacity. Otherwise, he would not have spent huge investment to establish a production base in the mainland, and also asked the White Wolf to guard it for him like a refuge. Family business, but it takes a lot of time for a huge production base to reach the designed production capacity, and it is not easy to train a large number of industrial workers in the mainland.
Before he came to Japan, he contacted Li Jianxi and entrusted them with the construction tasks of Samsung Construction. They had completed the work in the mainland through the shell of a Hong Kong company, and some of the infrastructure tasks undertaken by the mainland had also been completed to the minimum production level. Although the conditions are high, the problem of a large number of industrial worker shortages has never been solved. Although the head of the Ministry of Electronics Industry used administrative orders to help, it was still a drop in the bucket.
At the beginning of this month, my production base in mainland China produced the first batch of dreambox samples. It was basically just a simple OEM assembly, but the yield rate could not reach 90%. The first batch of There are 10,000 products, and less than 9,000 are qualified. This is the first batch of experienced employees transferred from state-owned electronics factories. If the new recruits are allowed to come in and wait for training, I am afraid that they will not be able to reach the target within a month or two. requirements for on-the-job production, let alone reaching the design capacity of the production line.
Thinking of this, Jester also felt that his idea of reaching 80% of the design production capacity in February this year was a bit naive. However, for Jester, it was impossible to launch his own console after Nintendo. He absolutely could not give The slightest opportunity for Nintendo to occupy the market would even take this opportunity to catch Nintendo off guard, and taking the opportunity to take the lead was Jester's plan long ago.
And production capacity has always been its biggest problem at the moment. r1152
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