Game Development Giant

Expand OEM?

Jester muttered to himself, and then he suddenly had an idea and seemed to have thought of something: Can't we rely on hype to maintain the popularity, and then rely on hunger marketing to delay time?

When Erikawa Yang heard Jester's statement, he also frowned, seeming to be thinking.

But after a minute, his frown relaxed, and then he said to Jester with some admiration.

Mr. Li's method is indeed unique. Especially for a company with a large number of regular fans like you, the effect is even better. And I can see from your previous operations that you use this method. shadow, but I just thought carefully about the advantages and disadvantages of this marketing method - you know the advantages better than me, so I won’t show off. I will only talk about the disadvantages. According to my understanding, hunger marketing is deliberately causing shortages. , to create a hungry mentality in potential buyers and enhance their desire to buy, but here’s the problem, hunger marketing means that you do have enough inventory in hand and can make real-time responses at any time based on buyers’ reactions. , otherwise, once it is not controlled well, it will not be hunger marketing, but will directly starve potential buyers to death. After saying that, Eikawa Yoichi asked seriously again: Mr. Li is enough to carry out hunger marketing. Do you have any inventory? You know, Nintendo is watching behind you.

To be honest, it's not that Jester doesn't want to do OEM production, but he can find almost the same companies in Japan that can provide him with OEM production. The cost of finding OEM companies in the United States has increased too much, and the same is true in Europe. , and after excluding Europe, the United States and Japan, the four Asian tigers have well-established electronics manufacturing companies. However, the political attitude he revealed before has aroused dissatisfaction in Taiwan, although he has not taken the initiative to contact them. But thinking about it, even if you come into contact, you are asking for trouble.

As soon as Erikawa Yang saw Jester not speaking for a long time, he took the initiative to remind him.

Don't Mr. Li consider Taiwanese companies? Mr. Guo of Hon Hai Group once came to Japan and wanted to negotiate OEM business with some companies, mainly in the computer field. I am the bridge between him and Fujitsu. Yes, but... As he spoke, Eikawa Yoichi smiled disdainfully, You also know that Taiwan is too backward and its technology is average. Especially for manufacturers of high-end products such as personal computers, so he came The business negotiations in Japan are not going well, and they only got a few orders that are better than nothing. But when it comes to producing products with very low technical content such as game consoles, I think Taiwanese companies are still fully qualified. Although Yoichi Eikawa's These words revealed a kind of disdain for Taiwan, but Jester didn't care much.

After all, he was telling the truth, although the famous flying geese theory of later generations has not yet officially become popular in Japan. But basically this theory has gradually been privately accepted by Japan, which has gradually become the world's first-class economic power. Even if Yoichi Erikawa said that the technical content of game console products is low, Jester doesn't think it matters, because eight-bit games The technical content of the machine is indeed pitifully low.

As for the Flying Geese Theory, it is an economic theory proposed by Japanese scholar Akamatsu Kaname in 1935. However, this theory was not suitable in the general environment at that time. It was not until the rise of Japan after World War II that as labor costs increased, in order to ensure profits. A theory that was only taken seriously again when large companies had to carry out industrial transfers.

To put it simply, this simulates a specific structure of a wild goose in flight, which is the V-shaped structure of the flying goose. This formation structure allows them to save two-thirds of the force compared to flying alone. When the leading geese get tired, they will take turns retreating to the flanks. Another goose will take over and fly at the front of the team, and the successors are always ready to contribute their own strength. This is the secret of their ability to fly to the south.

Economists in this era were also studying the booming Asian economies after the war, especially Japanese economists. They found that the economic system in East Asia was very similar to the Flying Geese Theory.

In the eyes of these Japanese economists, in the East Asian economic system, Japan is the well-deserved leader, that is, it is at the head of the geese, leading the entire East Asian flock of geese to fly, and the second echelon is like South Korea. Taiwan, Hong Kong, Singapore, the second tier of the Four Asian Tigers, and finally the monkeys from the newly opened mainland and Southeast Asia.

To explain it in the words of these Japanese economists, Japan develops a certain industry first. When the technology matures and the production factors and productivity costs also change, the competitiveness of these products in Japan weakens, and then the Four Asian Tigers move from Japan. Technology or industry transfer began to develop this industry. At the same time, Japan's industrial structure was upgraded to another new level. Similarly, when the Four Asian Tigers matured in this industry, the production of these products was transferred to a relatively backward stage. With the development of the country, the industrial structure of the Four Asian Tigers has also been upgraded accordingly, showing an orderly development.

This is what Japanese economists believe to be the flying geese theory of the new economic order in East Asia. Some people call it the migratory bird effect. Although in the future, when Jester sees this theory, Japan has already transformed from Asia’s largest economic power. After retreating in position, both national strength and economy were greatly improved by the mainland. So Jester's feeling at the time was that the Japanese were really self-righteous. Who did they think they were?

But when Jester was reborn in this era, he personally felt that Japan was incompatible with the backwardness of Asia as a whole. Only then did he understand why the Japanese in this era were so proud and arrogant about this kind of flying geese. Theory represents the Asian economic system.

Because this is the reality. The establishment of the current Asian economic system is based on the analysis of these Japanese economists. No matter it is any industry, especially high-tech, Japan will start to develop it, and then wait for this technology to mature and become large-scale. When large-scale application and profits are not high enough, this backward technology will be transferred to secondary areas with relatively backward human resources and R\u0026D capabilities.

It is by relying on such industrial transfers and industrial upgrades that East Asia has completed its own economic structure. Although Japan has made a lot of excess profits from this model of the Flying Geese Theory, but then again, it is just like Nintendo’s rights. Like gold, although Nintendo relies on royalties to drain away the bones and marrow, every game developer dreams of entering Nintendo's royalty system.

Of course, the current mainland is no exception.

But the Japanese never dreamed of it. With the financial crisis in the mid-1990s, the economic system collapsed in an instant. Of course, this is a story for a later time.

Hearing Erikawa Yoichi talk about Hon Hai Group, Jester also hesitated. He had contacted Mr. Guo before about the White Wolf matter. Although Mr. Guo had some ideas about his OEM plan at the time, he was considering it. After repeated attempts, he still declined, so his production task this time was before the completion of his mainland production base. Basically, they are looking for Japanese OEMs.

However, when chatting with Mr. Guo, Mr. Guo talked about the lifting of martial law in Taiwan in a very cryptic manner. Jester knew that the complete lifting of martial law in Taiwan was after the Jiangnan case occurred and the Second Young Master Chiang was dragged into the water. However, Bai Lang was doing all these things by seducing Second Young Master Jiang. Originally, Jester wanted to help, but Bai Lang declined. According to Bai Lang, these things were things he could handle. . There is no need to find other people for help, and Jester's identity is too sensitive.

So, for this matter. Jester could only ignore it.

But it might be a good opportunity to contact Mr. Guo now. After all, the situation now is very different from last year. Jester thought silently.

Seeing that Jester was still silent, Erikawa Yoichi also thought of Jester's identity as a Chinese and a pro-mainland Chinese, and also related to the fact that Mr. Chiang is still in power in Taiwan. Therefore, it was not convenient for the Chinese who were pro-mainland to have such dealings with Taiwan, so he thought again and began to propose his next candidate.

Mr. Li. I heard before that you have a close relationship with Samsung Trading Company in South Korea and have many business contacts. Moreover, you have a very good personal trainer with Vice President Li Jianxi. Moreover, Samsung is also your supplier. According to my information Understood, in fact, their production capacity is very strong, even not inferior to Panasonic and manufacturing giants like Toshiba, haven’t you mentioned the OEM matter to Samsung?”

Hearing Erikawa Yoichi talk about Samsung, Jester shook his head.

I returned to the United States from the mainland before and met Li Jianxi when I passed through Hong Kong. I mentioned the OEM matter, but Li Jianxi declined at that time.

In fact, when Jester asked about it at the time, he just had an unintentional idea. Te also knew that it was impossible for a company like Samsung to OEM for them, and they couldn't even arrange their own production plans. How can you help yourself with OEM work?

Sure enough, when Jester made this request, Li Jianxi reluctantly refused. According to him, the current Samsung is not his alone. His father is still alive, and his eldest brother is eyeing his position. He is not allowed to make any mistakes at all. For example, stopping the production plan of his own products and letting others manufacture them is the biggest mistake that harms his company's interests.

Although there is some truth to this kind of evasion, Jester feels that even if Li Jianxi really takes over the leadership of Samsung, it is unlikely that he will agree to his request.

After hearing Jester's answer, Erikawa Yoichi wanted to say something more. It should be other processing companies that have the ability to do a lot of OEM work for Mars Entertainment, but Jester's actions were much faster. He directly extended his hand. He tapped his fingers on the table, interrupting what Yoichi Erikawa was about to say, and then Jester spoke the following words in a slow tone, and these words also surprised Yoichi Erikawa.

I thought about it and decided to talk to Mr. Guo from Hon Hai Electronics. Although I have had contact with Mr. Guo once before, my identity is somewhat sensitive after all, so I asked President Erikawa to do it for me.

After hearing these words, Erikawa Yoichi's expression changed. He wanted to remind Jester that the situation in Taiwan was a bit sensitive to his identity, but then he thought about it, Jester himself would not Unexpectedly, he knows better than himself, but if Jester dares to contact Hon Hai Electronics now, he must be somewhat sure... Could it be that he knows some inside information?

Yoichi Eikawa didn't know if there was any inside information, but he knew that Taiwan was indeed in a state of turmoil now.

I heard from several Taiwanese friends who do business in Japan that things may really change recently.

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