Game Development Giant

Yuji Naka is extremely excited to be able to play the most important role in several first-party games launched on the console.

Because this represents a kind of trust that his boss has in him.

What's more, this time his direct opponent is Sega, whom he had been humiliated for no reason before. Yuji Naka has no ill feelings towards Nintendo, which he competed with before. He even likes Miyamoto Shigeru's games very much. He likes Miyamoto very much. Some of Mao’s design concepts. When he was following Jester, Jester often mentioned these design concepts when he was making some games. However, the range of games that Jester was involved in was too many and too complex, so it was difficult to focus on them. Study a type of game for a long time.

Shigeru Miyamoto is completely different. Although Shigeru Miyamoto has produced many types of games, his game design style is extremely unified. It must be interesting, simple and fun, and a game that can bring happiness.

This kind of understanding of games, I feel that the essence of games is not only fun, but more importantly, the design idea that brings happiness - this idea is what Yuji Naka most agrees with. For example, many RPGs are not designed at the beginning. Designed according to this design idea, Yuji Naka actually doesn't like it very much. This Jester proposed the design concept, and his continuous improvement of Super Balotelli Racing has brought this pure joy The design ideas were pushed to the limit.

Therefore, this game is the one that Yuji Naka has put the most care into in the four years he has been involved in game development.

At this time, Naka Yuji, who was so valued by Jester, couldn't help but think of more than four years ago, when he applied for a job in Shijia. That might be his last application. After all, he was just a technical secondary school student. When he failed to apply for a job, even though he didn't want to admit it, he still kept yelling about why don't you look at my actual level.

But he also already knew. If he fails again this time, he may have to completely give up his dream of becoming the game developer he longs for most, and instead follow his father to manage a fish stall. This is not the life he longs for. What he longs for is always the exciting, uncontrollable excitement he felt when he first came into contact with video games.

In the end, during the interview at Sega, he was mercilessly challenged by the interviewers. Their harsh words can still clearly emerge from his mind, and that sour feeling. It’s really unforgettable.

But luckily for him, the deputy interviewer who might have had a cup of coffee poured on his suit before said a few words for him out of guilt, which angered the interviewer, and in the end the two of them had a direct confrontation. Got up, and then left together with the deputy interviewer...

These past events emerged from his mind one by one like a movie. He was fortunate enough to follow the man named Tamahide Yoshiro to join the newly established Japanese branch of Mars Entertainment, and then he was called by **oss to come to the United States to participate in hardware R\u0026D, and then learning how to make games from **oss. All these experiences flashed through his mind like a fleeting glance.

Now, he has become famous and has become one of the most outstanding designers in Japan. He has produced games with single-game sales exceeding three million units.

And this time, he will become the representative of the first game when the new console is released.

It is impossible to say that he is not excited.

Naka Yuji wanted to cry, but he still held it back. He told Jester: The process went very smoothly. There are no particularly troublesome problems, but there are many areas that need to be repaired and optimized. But it can be repaired in less than a week.

After receiving a confirmed reply from Naka Yuji, Jester breathed a sigh of relief, so that he could hold the sale ceremony as originally planned.

After hanging up the call with Yuji Naka, Jester immediately contacted the top management of Fengxing Publishing and Mars Entertainment and informed them of his opinion, which was to officially launch Dreambox 2 on the fifth of next month, which is the weekend. Jester also notified them of the games released at the same time. Except for Super Balotelli Racing, which Yuji Naka is still repairing at the end, the other first-party games have all been produced long ago. .

Neither Fengxing Publishing nor Mars Entertainment had any objections, because releasing the new console as soon as possible was what they wanted most.

Because of these two aspects, I have long been dissatisfied with the fact that Sega is the only company with 16-bit consoles on the market.

Everyone will feel dissatisfied when they see their own market share being occupied by others, but they feel helpless, let alone the two companies that have dominated the North American market for several years.

After confirming the release time, Mars Entertainment and Fengxing Publishing also held a press conference as soon as possible to announce the news. Players who got the news were naturally excited, and the American game media , although the relationship with Mars Entertainment is not good, after all, it is an American media, and they cannot stand it when a product of a Japanese company that they are extremely hostile to is showing off in the American market.

It’s just that this market didn’t belong to Americans before. The key is that the previous video game market was dominated by Americans. As a result, when the game consoles were updated, they Americans actually fell behind. This made many People were extremely dissatisfied, so during this period, American gaming newspapers and periodicals always had a sour taste in their reports about the success of Sega MD in North America.

This time Mars Entertainment finally announced the release of their new console. The American game media, which had always been hostile to Sega, finally had something to brag about. Therefore, some newspapers even published supplements in advance the next day. Use games that recall the entire Dreambox era of Mars Entertainment as the theme to build momentum for Drambox2.

Even these game media that have little to do with Mars Entertainment are excited, not to mention the players who have been looking forward to Mars Entertainment's new game console since Sega's MD was officially released.

After hearing the news that Mars Entertainment will officially release Dreambox 2 on the weekend of the fifth of next month, many players even cried with joy and rushed to tell each other. For them, this is simply the best belated New Year gift— —Of course, some players may complain about why Mars Entertainment doesn’t release it during the Christmas season, so they can use the money from their Christmas gifts to buy Dreambox 2.

Jester has nothing to do with this kind of complaint. If the research and development progress of Dreambox can be achieved in the past Christmas season, he will definitely not delay it until now. Who doesn't know that releasing it in the Christmas season is the best choice?

And this can also carry out a frontal sniper attack on Sega, so why not do it.

It's nothing more than a delay in progress, and there's nothing we can do about it.

As soon as Mars Entertainment announced the announcement, Nakayama Hayao, who was conducting market research in the United States and commending Sega North America Branch, also received the news at the same time. Then he immediately terminated the market research and immediately conducted a meeting with Sega senior executives in the United States. Because it was a conference call, the discussion was not very detailed, and Hayao Nakayama also announced that he would return to Japan immediately to discuss this matter.

Only twenty hours later, Nakayama Hayao, who returned to Japan on a special plane, held a fund meeting for all senior executives at the Sega Japan headquarters. In addition to the Sega executives at the headquarters, there were also key managers from the North American branch, who also followed Nakayama. Hayao returned to Japan headquarters to participate in this meeting.

Everyone at Sega is fully aware of the power of Mars Entertainment in North America.

Moreover, many people here know Jester very well, who has worked with them and even developed games for them. All of them are impressed by Jester's talent in games.

But now, they will officially become rivals on their own side.

Should we take any targeted measures?

A director representative who was working was the first to speak, but his words did not arouse any strong response. Only a few people glanced at him and then looked elsewhere.

Nakayama Hayao also looked at the director who spoke first, and said in a tone that seemed a little impatient: How can we take targeted measures against the other party's sales activities? What we should be thinking about now is, How should we maintain the growth rate of our sales volume and share, and at best, maintain our current market share.

With that said, Nakayama Hayao looked around and said unceremoniously: But judging from the current market reaction in the United States, it is very difficult to achieve this.

After Hayao Nakayama finished speaking, the conference room was very quiet. After looking at each other for a few times, everyone present was speechless.

After more than three minutes, a young man sitting at the bottom of the table stood up. In an instant, he attracted everyone's attention. Before he could speak, Nakayama Hayao smiled and asked, Do you have anything to say?

The young man nodded, and without any hesitation, he directly stated his suggestion.

I think that in any aspect, we have no advantage over Mars Entertainment. This is actually praising ourselves. In fact, our disadvantage compared to Mars Entertainment may be much greater than what we here can think of. The advantages are It’s in the North American market, which is the opponent’s home court.”

As he spoke, the young man paused briefly and then licked his lips. (To be continued...)