Game Development Giant

Chapter 415 Third-party Development Company

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And as for which companies are the owners of the platform?

Needless to say, it's companies like Mars Entertainment, Sega, and Sony. top novel,

As long as these three companies unite to ban game manufacturers who do not obey their orders, then this company will not have a foothold in the home console game market controlled by these three companies, which account for more than 90% of the world's electronic game market. place.

As for the fate of Nintendo, which was found to be outside this system by the three of them, we can only leave it to fate.

At least none of these three companies wants to get Nintendo involved.

However, after such a combination, one thing most closely related to the interests of these three game companies is also in front of them - that is, how to deal with the numerous third-party development companies belonging to each company.

You know, one indicator of whether a game platform is strong or not is the number of game manufacturers that develop games for this platform. Because of the extreme opposition between several previous game platforms, this opposition also started with Nintendo’s royalties. It is planned that all companies that develop games on FC are prohibited from developing games on other game development platforms.

Now that Mars Entertainment, Sega and Sony want the three to join forces to form an organization that intends to have a profound impact on the video game industry around the world, this kind of opposition should never continue to exist.

The first-party game market share is the business of each game company. It is their own business and no one can control it.

However, third-party manufacturers, using a system similar to Nintendo's royalties, prohibit them from developing games on different platforms, or prohibit the release of a game on Dreambox once an FC version is released. Naturally, he hates it deeply.

This is something that is easy to understand. It’s like Capcom released an air combat shooting game called “9142” on FC. The sales of this game on FC were average. Then, before, this was this game. For all the sales of the game on the console platform, all it can earn is the money from the sales on FC.

However, if third-party game development companies are not prohibited from developing games on different platforms. Then 1942 can not only be sold on the A platform, but also on the B platform, and it can also be sold on the C platform.

In this way, the money Capcom earns is the revenue from the sales of a plus b plus c.

This is great news for third-party development companies, and it is also great news for other platform owners who occupy most of the market share.

What surprised Kutaragi Ken and Nakayama Hayao most was that it was Jester who took the initiative to propose this suggestion. You know, the two home game consoles of Jester's Mars Entertainment box2 now occupy more than 60% of the total game market share.

In other words, he owns the largest number of third-party game development companies.

Such a proposal. The damage to Mars Entertainment is the greatest.

Kutaragi Ken and Nakayama Hayao looked at each other speechlessly. They couldn't understand what Jester was thinking, if they were put in Jester's position. Then it is absolutely impossible for them to take the initiative to propose such conditions. In their opinion, this is simply breaking their own arms.

Jester naturally knew this too. He knows this even better than Kutaragi Ken and Nakayama Hayao, but one thing he knows better than these two people is that this kind of forced third-party development companies to stay on their own platforms has caused many third parties to Developers are extremely dissatisfied because this has truly affected their profits. According to Jester's experience, this shackles created by Nintendo to control developers will fall apart in the next few years.

Rather than break the shackles on their own when the time comes, it would be better to just be a good person for once and let them go.

Moreover, if you want players to buy your game console, in Jester's opinion, you still need to have the most outstanding first-party games, and Jester is naturally extremely confident in his own first-party games. , covering almost any category, and in any category, can produce top-notch works.

Of course, Jester didn't do this for nothing.

This is a concession! What Jester wanted to express was very obvious, and Kutaragi Ken and Nakayama Hayao also nodded silently. In fact, what they were most worried about before was this, that is, Jester was unwilling to give up what belonged to him. third-party development companies.

If Jester is unwilling to give up control of third-party development companies, then the so-called World Electronic Games Association will be a joke in everyone's eyes.

Moreover, after the formal interviews of the Saga Video Game Association founded by the three of them as founding members, it will inevitably attract third-party development companies that are not originally part of them to join them. This is the general trend, such as those who for some reason are still Developers who are extremely focused on Nintendo.

Since Jester said that giving up restrictions on third-party development companies is a concession, then it will be Sony and Sega's turn to make concessions.

The condition for concession is actually very simple, that is, the address of the headquarters of the World Electronic Games Association.

Don’t underestimate this headquarters address, and the location of a headquarters address represents the association. In fact, who is more dominated by it? Sega and Sony previously insisted on settling their headquarters in Tokyo, and Jester proposed, is to place its headquarters in Los Angeles.

Because this is a matter of principle and name, neither party can make concessions to each other.

But after Jester threw out such a big bait, things could no longer be controlled by their original ideas, because once the news got out, they rejected Jester because of the address of the World Electronic Games Association. If the special proposal prohibits and restricts third-party game development companies from choosing platforms, then they will face the wrath of all third-party development companies.

Kutaragi Ken and Nakayama Hayao are at a disadvantage when facing Jester. Whether it is their platform share or game development capabilities, they are not as good as Mars Entertainment. Therefore, the two reached a certain consensus before coming, temporarily giving up all disputes and uniting to deal with Mars Entertainment.

Therefore, when facing this problem, neither party could make a decision alone, so they proposed to take a half-hour break and they needed to discuss it.

Jester naturally agreed.

Will they agree? Mark Saini, who had been listening in, temporarily left the negotiation venue after Kutaragi Ken and Nakayama Hayao. After he went to discuss it, he smiled and asked Jester.

Jester smiled: **Never leave ten.

The nominal issue is indeed very important, but in the face of real interests, and after Jester threw out this tempting meat pie from the third-party development company, this matter that was previously said to be a matter of principle is not No compromise.

Sure enough, half an hour later, after Ken Kutaragi and Hayao Nakayama returned, they simultaneously agreed to the proposal to place the headquarters of the World Electronic Games Association in Los Angeles.

I think I need to make a special statement.

At this time. Mark Saini suddenly spoke up, attracting the attention of all three people. Kutaragi Ken and Nakayama Hayao naturally knew Mark Saini, who was the number two figure in Mars Entertainment. One of the original founders of Mars Entertainment, he has a high status within Mars Entertainment. Like Jester, he is also a very talented game designer.

so. In response to his sudden statement, both of them looked cautious.

Jester and Mark Saini looked at each other. This was something they had discussed before. After the other party agreed to locate the headquarters of the World Electronic Games Association in Los Angeles, he made a proposal that was not new.

Please say.

Jester definitely had no objection to Mark Saini's sudden statement. Since Jester had no objection, then naturally Kutaragi Ken and Nakayama Hayao also had no objection.

Since all three expressed no objection, Mark Saini cleared his throat and said with a smile: I think that since we are going to establish the World Electronic Games Association, the purpose of this association is to unite our industry, so, Some behaviors that engage in vicious competition within the industry should be avoided in the future, and it would be better not to happen.

Hearing what Mark Saini said, the expressions of Kutaragi Ken and Nakayama Hayao changed.

Especially Nakayama Hayao's expression became gloomy.

He knew what Mark Saini was referring to. He turned his head and glanced at Jester, and saw that Jester's face was still smiling, without showing any surprise or dissatisfaction. Obviously, he had been there before. It's been discussed.

At this time, not only Mark Saini, but also Kutaragi Ken and Jester set their sights on Nakayama Hayao.

This made Hayao Nakayama feel a little uncomfortable.

He had originally agreed to let Hisao Oguchi come to North America to implement the strategy of slashing prices to seize the market. If he was asked to stop this plan now, all the previous efforts would be in vain. Moreover, Hisao Oguchi had previously boasted about Haikou in a TV show. , that is to say, if he announces that he will stop the price reduction sales strategy, then the career of Hisao Oguchi, a talent he is very optimistic about, in North America will be over.

When Hayao Nakayama's face was gloomy and he couldn't make a decision for a moment, Jester suddenly spoke. (The novel Game Development Giant will have more fresh content on the official WeChat platform, and there will also be a 100% lucky draw gift for everyone! Open WeChat now, click the + sign on the upper right Add Friend, and search the public Number qdread and follow it, hurry up!) (To be continued...)

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