Game Development Giant

Fengxing Publishing has grown and developed with Mars Entertainment over the years, and has now become the largest game publishing company in North America and possibly the world.

Its radiation range is not only limited to North America, but also has popular distribution footprints in Asia, South America, and Australia. Only in Europe, because when Jester and Claudia established the European branch of Mars Entertainment, they reached An agreement was reached, that is, the European distribution rights of Mars Entertainment's games also belong to the European branch of Mars Entertainment.

Unlike other regions, distribution rights belong to Fengxing Distribution.

Of course, some other third-party games represented by Fengxing Publishing can still be distributed in Europe, but without the support of those super-grossing games from Mars Entertainment, it will be difficult for Fengxing Publishing to open up a big enough situation in Europe.

It has always been about distribution, not as good as a local European hair company like Ubisoft.

However, because Ubisoft had previously launched a negotiation with the European branch of Mars Entertainment about merging distribution networks due to the World Electronic Games Association, this was a protracted negotiation, and it was difficult for both parties to reach a consensus in many places.

So far, this negotiation has lasted for more than half a year, but it has still not achieved any staged results.

Coupled with Claudia's marriage and pregnancy, it was no longer possible for her to continue the negotiation, so the two parties could only shelve the matter temporarily.

But in the United States, Fengxing Publishing is the undisputed overlord.

EA, Activision, Sierra, Vision...the combined network and scale of these game publishing companies in North America may not be qualified to be compared with Fengxing Publishing. This company accounts for almost 70% of the entire North American publishing market.

Jester was also worried that Fengxing Publishing would be investigated for monopoly, so a year ago. He took the initiative to split Fengxing Publishing into two companies, Eastern Fengxing Publishing Company and Western Fengxing Publishing Company. One was controlled by his overseas holding company, while the other was controlled by himself.

Although the company was split, in fact, it was still the same as before.

Just to avoid being sued by monopoly parties.

After receiving Jester's request for a large-scale promotion of Planeta Torment, the publicity department of Fengxing Publishing was in full swing, you know. Jester is not only their boss, but more importantly, Jester's name is almost the most fundamental guarantee for the game's sales.

TV, media, even body advertisements on subways and buses, and posters everywhere, only in a short week, there was news that Palace: Requiem would be debuting at the carnival. It spread throughout the streets and alleys, but few people who are interested in it have not heard of the name of this game.

In fact, the last time there was a lot of information about Planescape: Torment on the market. It was still at the e3 exhibition a few months ago. It can be said that the most popular one at that e3 exhibition was Mars Entertainment. They prepared many products that looked beautiful. But it’s a delicious flatbread that can only be eaten years later.

But the good news is that players are also very satisfied with these uneaten cakes.

In addition, the most popular one is Nintendo. If Nintendo originally released their handheld mobile phone, they might not have received such attention.

but. If it were replaced, Shigeru Miyamoto, the soul designer of Nintendo, suddenly announced his resignation from Nintendo during the E3 exhibition and joined Mars Entertainment. This in turn caused things such as Nintendo leader Hiroshi Yamauchi having a heart attack and finally becoming a vegetative state. Minoru Arakawa takes over Nintendo.

Moreover, the news that Minoru Arakawa decided to sell the entire Nintendo game department as soon as he took over the reins of Nintendo shocked the industry.

You know, although Nintendo's withdrawal from the field of home consoles had a great impact on them, after this period of dormancy, as well as the great success of the handheld console released at e3, and the high praise of several handheld console games, It is foreseeable that Nintendo can definitely regain a lot of profits from the field of handheld mobile phones.

But it was under this circumstance that Minoru Arakawa decided to transform.

Even in order to show his determination and to separate the current Nintendo from the past Nintendo, he even sold all Nintendo game copyrights at a very low price.

Of course, there is certainly a reason why the three giant companies, Mars Entertainment, Sega and Sony, took the opportunity to jointly lower the price. However, if Arakawa hadn't already been determined to completely separate, the three giants would not have done so effortlessly. They didn't even need a second round of bids to get the rights they dreamed of.

You must know that these games with huge player audiences are all gold mountains. As long as a sequel is developed, a large amount of money can be obtained from the supporters of these games. It can be said that Arakawa Minoru sold The price of these copyrights is far lower than the value of the games themselves.

Although many people within Nintendo have complaints, Nintendo has been a family business since the day it was founded, and the president has supreme authority, so any objections have no effect.

After that, although there were constant news about members of Nintendo's previous game development department joining other game companies, or Shigeru Miyamoto coming to Japan's Mars Entertainment to form a new development team for the sequel to the Legend of Zelda series.

But the news about Planet Requiem seems to have really disappeared.

It has not been seen in major media for a long time.

This phenomenon is extremely abnormal and must be controlled by humans. Whenever this happens, it means that this game is definitely brewing this huge news and is waiting to be announced.

Originally, the industry thought that the release date of this news would be announced at the Tokyo Show in the fall. Because of the incredible success of the first e3 exhibition, the industry is also very concerned about Tokyo Show, a game show that is the same as e3. interest.

But what is surprising is that for this Tokyo exhibition, although Mars Entertainment also sent an extremely large lineup of exhibitors.

However, the games exhibited at the exhibition are mainly those that are being developed by the Japanese branch of Mars Entertainment and are nearing completion. For example, it is the new game of Yuji Naka, which is also the second game of the Sonic series that is very popular among players. 2, as well as Hironobu Sakaguchi's new Final Fantasy and so on.

The production of these games is nearing completion, and they can produce versions that can be experienced by players at the Tokyo Show. This is also the core of the Tokyo Show, which is to allow players to experience the games. Therefore, at the Tokyo Show Above, manufacturers will prepare a large number of trial machines for players to try and experience.

Instead, they won’t release something that has been in progress for several years to impress players.

Because that's not the point.

However, at the first Tokyo Exhibition, although Mars Entertainment Headquarters also sent out several games that were highly anticipated by players, Jester did not allow Foreign Land: Requiem to attend this game expo.

This disappointed many players and media in the industry.

In their opinion, Jester should not waste the extremely rare publicity opportunity of the Tokyo Exhibition. In the opinion of these media, there is only one reason why Jester wasted the Tokyo Exhibition, and that is, Quiet for a Foreign Land The development process of this game was not smooth. It did not seem that there were any technical difficulties as Jester said at the E3 exhibition.

Therefore, after a period of time after the Tokyo exhibition, the media was full of negative voices.

The media even interviewed Richard Garrett, asking him to share his opinion on why Jester did not allow Planetary Requiem to participate in the Tokyo exhibition.

This actually makes Richard Garrett quite dissatisfied.

Because he actually didn't let his new game Legends of Eberron participate in the Tokyo Show. It's not that he didn't want to. After all, although the Tokyo Show was the first one, it was because of the success of e3 and the fact that e3 was only for In the eyes of many people, the exhibition for game industry insiders is definitely not as big and as important as a show like the Tokyo Show.

In other words, if you want to participate in the e3 exhibition, you must have proof that you are a person in the game industry, or an invitation letter from an exhibiting company, otherwise, you will not be able to participate.

Of course, this isn't free.

The organizing committee will give game companies varying quotas for participation. If you want to participate in the conference beyond the quota, you must buy a ticket to attend.

This is also the rule of the Li surname for future e3 exhibitions.

As for the Tokyo Show, as long as you want to participate, you can buy a ticket to participate without any restrictions. Compared with e3, which seems to be a press conference where professional game companies release heavy news in the industry, the Tokyo Show It is truly a grand event in the gaming industry.

After all, the number of players is far greater than those in the gaming industry.

There is only one reason why Richard Garrett did not participate in the exhibition, and that is that the completion level of his Legend of Eberron is not high enough, and he cannot come up with a test version that is satisfactory to him for players to experience, so If you take out something full of bugs and get criticized by players, it is better not to take it out at this time.

After all, for Richard Garrett, he felt that he had a chance to win.

Because judging from the currently completed part of Legend of Eberron, it is not inferior to his most popular work Genesis. Even after the game is completed, it can be guaranteed that this will definitely be a work that surpasses Genesis . (To be continued...)