Global Monopoly of Technology

, The latest chapter in the latest global monopoly of technology!

Luo Sheng looked at a subordinate with an exaggerated expression and said calmly: "I have important new adjustments in the BV video network sector."

Hearing the boss's speech again, everyone came back to God and immediately looked at him.

"I decided to let the BV video website open up the basic technical framework and let users build their own BV videos." Luo Sheng looked around and said briefly, and finally his eyes fell on Chen Shijun. This time he rushed from the Menlo Park Division. Come to the group headquarters to participate in this meeting.

Chen Shijun and others looked at each other, all with doubts in their eyes.

Luo Sheng said: "The development team is going to solve the technical problems. To put it simply, my requirement is to let BV video publishing be a tool for web developers to use their basic database functions. This is equivalent to allowing users to develop their own BV. "

Chen Shijun lifted his eyes and said as a technology developer: "BOSS, once you implement this move, it will go far beyond the current openness of BV Video Network. It will enable any user to develop a web site or By accessing software on the Internet, users will be able to upload videos directly to BV, while also copying and embedding videos on their own web pages. "

Luo Sheng nodded: "This is the result I want. Developers of web sites must also be able to let users rate videos or add them to a list of favorite videos on their website. They also need to be able to customize and Control AdobeFsh video playback software. "

Speaking of which, Luo Sheng opened the water cup and drank his mouth to moisten his throat, looked at Chen Shijun and communicated with him: "By adding the basic features and functions of BV, developers can enable users to use their mobile phones as they do on BV. Send videos directly to their site or encourage users to share videos on their site. "

Luo Sheng looked around at the attendees. Most of the people present were technical executives. He added: "BV will open its huge video library, global audience, basic video hosting and streaming network. The fundamental purpose of this move is to We will further expand the penetration of BV business in all major areas of the Internet, and realize the expansion of the boundaries of depth and breadth. "

"OK!"

Chen Shijun nodded. He is the chief technology officer of the international version of BV Video Network. In short, he is the chief technology officer of the subsidiary BluestarVideo.

The conference moved on to the next issue, which is about the issue of revenue sources for online video advertising.

There are major differences around the determination of the length of the ad. One side supports 30-second or 45-second pre-roll ads, and the other supports manual clicks to close ads after 5 seconds.

Luo Sheng silently watched the two parties arguing without saying a word. In fact, he had the bottom of his heart. It must be a plan that can be skipped after the five-second advertisement, but he did not immediately jump out to make a decision.

Xu Yong who participated in the conference was a solution that can be skipped after five-second advertisements. When the scene uttered, "I have to utter tens of seconds of advertisements. Our streaming media business is okay, like some without a family burn. The video website operated by Qian has a 120-second pre-roll advertisement, and the movie watching mood is completely absent. From a user's perspective, the steps for a free user to watch a movie are searching for videos, clicking to play, switching pages, and waiting for advertising time. ,Viewing."

Xu Yong took up his hand and said, "As for the specific content of the advertisement, few people remember it, and the impression on the user is not good, and the advertising revenue is poor. Bluestar Video must not learn this, and must try it on the international version. BV ’s 5-second skip plan, although we ca n’t make any money now, can we still lose a little? Do you still care about that loss? ”

Everyone couldn't help laughing, this is the truth. Bluestar Technology Group's streaming media business's annual operating expenditure exceeds 12 billion yuan, which is really not worse than Bluestar Video's hundreds of millions of advertising revenue.

Zhang Bowen looked at a document and said, "Many people take it for granted that the length of advertising will be shorter, and the revenue from advertising will be reduced, but the actual situation is the opposite. Earned a lot of word of mouth and earned enough tickets. Over 80% of the advertising revenue of the streaming video business segment was contributed by BV Video Network. "

To understand how BV Video Network uses this unconventional advertising model, it is necessary to introduce a new concept-the best advertising time.

BV video ads can be skipped after 5 seconds, and within 5 seconds, viewers usually stare at the ads with full concentration, which results in extremely high ad reach, and once skipped, click and skip.

Video ads include TV ads. For branded ads, billing fees are paid based on exposure. However, how many people are actually watching after exposure is a monitoring problem. You ca n’t use any algorithm because you ca n’t count people. In the head.

BV Video Network uses such a simple skip to click to get the full attention of a viewer within 5 seconds, sacrificing time in exchange for efficiency, and effectively improving the real exposure of the ads on the mechanism.

And this will force advertisers to continuously improve the quality of ads to achieve better marketing results. Even if the quality is as short as 5 seconds, it will not cause viewers' disgust. In such a short time, take a look .

Obviously, this is a virtuous positive circulation model of win-win among the advertisers, user audiences and BV video websites.

The core of this "best advertising time" is to ensure that the advertising time is short enough, because it is too long for people to keep their full attention and even find some other things to pass the time.

For example, some domestic video websites ca n’t skip the advertisement duration of tens of seconds or even 120 seconds. This kind of advertisement is not watched at all, and they will switch to other pages during the advertising time to wait for the advertising time to finish automatically.

In the end, the advertising effect is greatly reduced, and stealing chickens will not eclipse the rice.

In fact, this is not an innovative concept and advertising model. Inspiration is found in real-life advertising cases. Real-life advertisements show the "best advertising time" everywhere.

For example, when waiting for an elevator, waiting for a bus, waiting for a subway, etc., there are various advertisements in these places.

The core idea is "waiting for an [important] thing. The" importance "is the focus. For example, waiting for elevators, buses, movies, subways ... At this moment, people are in a waiting state.

And the waiting thing must have certain importance. The importance of this thing must reflect the cost of time, energy, and financial resources if it is missed.

If you miss an elevator, bus, subway, etc., you can only pay extra time to wait, so people will keep a careful and focused concentration in order to avoid this kind of thing.

The more focused a person is, the better the advertising effect.

There are also counter-examples that can be compared. For example, the concept of online car hire is not available in this era.

However, the reason is the same. After the driver of the ride-hailing service will contact the passenger by phone after arriving at the predetermined location, the passenger will not be like missing the bus or subway, so the passenger only needs to do his own thing near the predetermined location. For example, when playing with a mobile phone, there is no need to worry about roadside advertising.

Therefore, this kind of thinking on Internet video pre-advertising is also completely feasible.

Give a 5 second limited time to skip, the audience will not click on the video webpage and then switch to other webpages to do other things, and then wait for the advertisement to finish and switch back to see.

Instead, I will focus on the short 5 seconds and skip it as soon as the time is up.

Regarding the determination of this advertising solution, Chen Shijun, Zhang Bowen, Xu Yong and others all support the domestic version of Blue Star Video which also uses a solution that can be skipped after 5 seconds of advertising time.

Luo Sheng, who has not spoken much, finally spoke, and UU read the book www.uukanshu.com, looking around the crowd: "It seems that everyone supports the second option, and you can skip the advertisement."

Xu Yong looked at him and said, "Our support is not the focus. The focus is which one do you support?"

Luo Sheng laughed: "Democratic decision, the minority obey the majority, just the second option."

At the meeting, a number of senior executives heard the words with a smile on their faces.

It wasn't just a day or two after they followed Luo Sheng. What is the urine nature of the boss, he had already figured out some things at the meeting. When he met the same idea with him, he always said:

[Democratic decisions. Minorities obey the majority. ]

Ran Goose ...

Whenever there is an inconsistency with his thoughts, even when more than 90% of people object, he will say another sentence:

[I have the last word, listen to me! ]