Global Monopoly of Technology

By the end of March, the long tug-of-war between Bluestar Technology and major Hollywood movie and entertainment companies, including public opinion battles, lawsuit disputes, and so on, came to an end.

Both sides have reached a relatively happy endg under "Franklin's reconciliation", and are generally satisfied.

电影 Major movie companies have broadened their movie rental business, and Bluestar ’s streaming online video business has also broadened its content precipitation.

In order to win the digital rights of more than 10,000 movies, Bluestar Technology Group also invested in the blood and smashed in $ 52.8 billion to major movie companies. At the end of March, the media was rushing to cover this with headlines. thing.

Under the current bleak economic environment, we all envy Bluestar Technology's ability to throw billions of dollars without blinking.

I really want to be stronger, only I can do it.

However, although this investment is a bit unbelievable to outsiders, it is worthwhile for Luo Sheng and Blue Star Technology Group, and it must also be thrown away. The Internet's eb20 era must be an era where content is king.

This cooperation agreement is not limited to this. The service requires the movie company to provide some popular blockbusters as soon as possible, and the right to renew the lease after the lease expires.

It has been hotly debated on the Internet. Overseas bv video users are also looking forward to more than 10,000 movies landing on bestarvideo. There is no doubt that the content ecology of bv video has reached an unprecedented level after plunging $ 52.8 billion. Xing Luo Sheng's ultimate dream of bv video website:

[If you want to find a video, please search on the bv video website. If not, there is no video in the world that you are looking for. ]

As a result, the domestic version of Blue Star Video has been washed away overnight. It is fair to say that the movies that can be viewed on the website are all genuine content, and other video websites are all pirated.

I'm kidding. Except Luo Sheng, where can anyone buy billions of dollars in copyright? You ca n’t make so much money when you wear your underpants, let alone billions of dollars, and billions of soft coins.

Playing streaming media online video business, can play the famous, which one is not backed by a large company with strong strength? bestarvideo to Bluestar Technology, googlevideo to Google, yahoo! video to Yahoo and so on.

Do n’t lean on big groups, you ca n’t afford to play big money, or you just have to make a fuss.

This is one of the reasons why Tengxun has so far been reluctant to enter the online video business, because the profit cannot support such an exaggerated speed of burning money. So far, the domestic Internet giant "l-bat" has only Bluestar Technology. play.

Other video sites, such as Youku, Tudou and the like, are currently renewed by VC financing.

Uh ...

初 In early April, Chad Hurley, head of the international version of bestarvideo, an online video business of Bluestar Technology Group, came to the parent company to attend the meeting.

"With digital rights, this upgrade is part of the ongoing wide-ranging changes in bv video network. With this major revision, bv video network will broaden its focus from home-produced films to professional movie entertainment content, and take into account As we prepare for the rise of Internet TV, we have decided to broaden the new service to compete with cable companies' video-on-demand services. "

Chad Hurley was speaking in the conference room. As soon as he finished speaking, Luo Sheng, who was sitting in the chief position, briefly said "good."

Chad Hurley continued to look at Luo Sheng and said, "The company's rental movies will also be sold as DVDs at the same time. Such a solution can make the service of bv video network significantly different from the video on demand service of flix, which Allow users to watch an unlimited number of movies on a monthly basis, but most of them are old movies. We do not choose the monthly mode. "

Luo Luosheng nodded and agreed with Chad Hurley's operation plan for the bv video network. The monthly subscription does not need to be used in the international version, but the domestic version can be used in the future.

After a while, Luo Sheng said: "The focus of the bv video website is still on advertising revenue. After deducting the content producer's compensation last year, excluding other expenses, the company's net revenue is about $ 544, which is a Good data, we did not disclose it. "

Bestarvideo, the subsidiary, has consolidated its financial statements with the parent company, Bluestar Technology, and the subsidiary itself is not listed, so there is no need to disclose operating details like the outside world.

But in general, the video business of Bluestar Technology Group is still losing money.

Luo Sheng thought for a while and added: "It is ready to take out up to 100 million US dollars in cash to purchase video content for a specially established ad-supported channel. The parent company is also discussing the new plan of the bv video network with the Hollywood film company. This is a long-term cooperation plan. "

Chad Hurley nodded, and after Luo Sheng finished speaking, he picked up: "boss I agree with what you said, our operating team also agrees to put the focus of attention on advertising revenue, and for this we have prepared a package of solutions The plan, the most effective advertising benefit and direct benefit is the new popular Hollywood movie blockbusters. Although the expenditure is also expensive, it may cost tens of millions of dollars for a popular movie to enter the bv video website, but I think it is worth it. It is also necessary that we have to provide more fresh content, especially hot content. "

"As for the current more than 10,000 old movies, our solution is a floating free model. To put it simply, we regularly filter a small part of the video library every day to watch for free on that day, and rotate different movies every day. This time After the major upgrade of the website, we have added a free time-limited movie viewing section, which provides at least one movie for each of the 22 categories such as science fiction, war, and action, which can be viewed free of charge on the same day and rotated daily. "

Chad Hurley sipped and went on to say, "We also have a preview on the homepage of free movies to be shown in the coming week, a free movie guide for future users, knowing which free movies can be seen in the coming week, This is a great user experience. "

"Second, this round of website upgrades and revisions, we also added a movie ticket function. The movie ticket cannot be purchased directly with money, but is obtained through a series of tasks. Our operation team has developed a set of Improve the executable algorithm mechanism. Users can calculate a virtual value by completing daily check-in, continuous check-in, number of videos watched, and video watching time. "

"When you reach a certain value, you can redeem a movie to watch at any time. The deadline is 24 hours, but you need to redeem it yourself. There are two types of movie tickets. One is a normal ticket. An old movie; the other is called a platinum coupon, and you can watch all the movies on the entire network, including popular blockbusters nowadays. "

"Users can allocate the obtained virtual value to redeem ordinary coupons or platinum coupons, giving users great freedom of distribution."

After Chad Hurley said, Luo Sheng was very satisfied and appreciated: "This can be a very creative solution, but also bring a little fun to the game elements."

A moment later, Chad Hurley added: "With regard to this algorithmic mechanism, the way users want to get movie coupons, the total weight of his video watching time on the website is 70, and we encourage users to watch more on the website. More video, longer viewing time. "

Luo Sheng nodded: "This is right ~ www.wuxiaspot.com ~ Although a platinum movie ticket can unlock a popular blockbuster, it will make us earn less rent, but it also gets a longer stay of users Time, watching more videos and watching longer, which will further increase the revenue of the advertising business, you can earn more, earn a lot of tickets can earn a good reputation, Nice! "

Speaking of Luo Sheng's reaction here, he could not help asking: "Yes, these movie tickets have a limited time limit? Is there an upper limit on the number of movie tickets that can be accumulated by an account?"

This is very important. If there is no limitation of time limit and quantity, it will be crazy to fleece the wool, and you will doubt your life.

Chad Hurley immediately replied: "Of course, we have taken this into consideration. The validity period of the ticket is one week. If the user does not use the ticket after one week, it will be cleared and the accumulated virtual value will be zero. The validity period is 1 month. If it is not redeemed for one month, it will be emptied after one month from the date of obtaining the virtual value. Within one month, a maximum of 12 ordinary coupons can be exchanged and a maximum of 4 platinum coupons can be exchanged. "

Luo Wenyan Luo Shengyan said briefly: "Yes, just do it."

Bluestar Technology Group is undoubtedly an IT technology company, but it is such a world-class multinational technology company that lives on advertising expenses. Like Google, it flies to sell ads.

Movie companies that do n’t understand the technology of the Internet are not good advertisers. They can only survive by selling advertisements.

Uh ...