Global Monopoly of Technology

$ 958 million? NO, Miramax's films are not worth the price. If you add the work of Pixar Animation Studios, it's about the same. I can accept the price. "

At this moment, Luo Sheng's voice was ringing in a conference room at Bluestar Technology's headquarters, and the person in charge of the negotiator of Disney, called Paloque, was sitting opposite him.

Ongoing is that Bluestar Technology and Disney are negotiating the introduction of film playback rights to obtain digital rights, thereby introducing long video content to BV video sites.

It can be said that after years of secret stalemate between Bluestar Technology and Hollywood, the movie company finally couldn't carry the big wave of streaming media platforms and came to the door to talk.

There are several film companies under Disney, Miramax is one of them. This film company produced movies including "psychedelic trains" and "oldnessless".

The negotiations involved copyrights to more than 700 movies, and Disney sold for $ 958 million.

"OK, Mr. Luo, you don't think the price is reasonable. How much do you think?" Paloque asked back.

"500 million dollars." Luo Sheng said with a big hand calmly.

Hearing this number from him, Paloco suddenly shouted, but still behaved very gentleman, shook his head straight and said: "NO, this price is too unreasonable, and it is no different from the bargain. Mr. Luo, Miramac It has a lot of high-quality content, not to mention that Netflix is ​​also very interested in Miramax's movies and intends to obtain exclusive digital rights. "

Luo Sheng smiled whispered, and then watched Paloque bluntly said: "Do n’t be here. Netflix raised me and pressed me. Exclusively in the Internet industry is not popular. If Disney wants to make Miramax movies, Digital rights are sold exclusively to Netflix, so it ’s the same when I go to Netflix for a second-level license. It ’s true, our people are also negotiating with Netflix people, hoping to exchange video library resources with each other. ”

Strictly speaking, there is also a certain competitive relationship between BV video websites and Netflix, but the models of the two sides are still very different. They have not touched each other's core territory, and naturally there has been no life-and-death conflict, at least for a long time. It will not be for a while, and it will not be for now.

Luo Sheng doesn't want to enter Netflix's core territory. Netflix is ​​the same. Both parties do not have each other's core genes, but still have a place to cooperate.

Because content demand is very expensive, it's true for Netflix, and it's also true for BV video sites.

Looking at Disney's food, it will cost about 1 billion US dollars.

The entertainment industry is a huge profit, and it's not wrong at all. Once the film giant has accumulated a library, the profits will soar upward, and various licensing fees will be softened.

Even if the digital rights of more than 700 movies such as Miramax are so low, even if the price is cut in half, it will cost US $ 4.5 billion, and home-made online dramas or movies will be hundreds of millions of dollars. Even tens of millions of dollars will not be small. The number, if you can get back to the cost, if you lose, you will lose to the rhythm of your family.

This is just content expenditures. In fact, the combined operating costs of bandwidth expenses, human resources, etc. add up to a terrible consumption.

The online video business can't be burned without strong financial resources.

No matter it is Netflix or BV video network, this large-scale burning of money is very painful, let alone other petty bourgeoisie.

The two sides talked for a long time, and after constant bargaining, they finally reached a consensus on the price of 660 million US dollars.

On the afternoon of the third day, Luo Sheng and Disney's representative person in charge, Paloque, formally signed this movie rental service cooperation agreement, with a contract value of 660 million U.S. dollars, whose content is under the name of Miramax, including "Old No Place", "Psychedelic Train 》 And other 729 movies for a 15-year lease contract.

All are old movies. If it is a movie just released, especially the box office movie, the rental value of a movie may be as high as tens of millions or even tens of millions.

After obtaining the digital rights of these hundreds of movies, these complete movie contents can be viewed normally on the BV video website. Consumers can rent movies for $ 2.99 ~ $ 3.99, and the general rental period is 24 hours or 48 hours.

However, Luo Sheng did not expect to recover the US $ 660 million license cost by renting these movies to consumers because it was impossible!

These are all old movies. Even if it takes thirty years to calculate the inflation rate, it will not be possible to recover this huge license cost of 660 million US dollars. The reason why we still spend this money is to recharge inventory!

And the purpose of charging inventory is only one-user experience.

Users don't see it, consumption is not consumption, not the point.

The point is that when a user searches for a movie name on a BV video, and when he just wants to watch it, the website must be able to provide services.

This is very important. A good user experience and rich content are the foundation. As long as the user stays on the BV video network, he will always bring value to the website from other places. The longer the time, the higher the business value.

It is far from enough to win the digital rights of more than 700 movies, and ten times is not enough. More must be done.

Needless to say, for the money spent on content, it is impossible to build a huge content ecological foundation without billions of dollars. In this regard, Luo Sheng will not save money.

This fact was announced the same day after the contract was signed.

In the following week, the style of painting completely changed, and other movie companies saw Disney's gleeful take away $ 660 million from Blue Star Technology Group, and they couldn't sit still.

The second company quickly came to talk about the digital rights lease contract of the movie. This company is currently the world's most successful independent film production company-Lions Gate Pictures.

In the end, Bluestar Technology Group signed a digital copyright lease agreement with Lionsgate for 428 movies for $ 257 million, which also lasted 15 years.

The news broke, and other movie companies finally couldn't sit still, including the other five major Hollywood movie giants.

This Nima hurry to make money!

Paramount Pictures, a subsidiary of Viacom, is also unsolicited.

There is no way, the lawsuit has not been won, and the combat effectiveness of the legal affairs team is not weaker than Disney at all. It is not easy to mess with, then the locals will make friends.

...

On the morning of March 28th, at the media conference at the headquarters of Bluestar Technology Group, under the lens of many media, the reporters who were present captured the moment when Luo Sheng shook hands with Paramount ’s vice president.

After the handshake, we took a group photo again.

Today Bluestar Technology Group and Paramount officially signed a $ 700 million cooperation agreement that will provide online rental services for nearly 500 Paramount movies including Hugo and The Godfather.

Compared with the contract of Disney's Miramax, the movie has more than 200 fewer movies, but the contract cost has increased by 40 million US dollars.

The result is, of course, the quality and influence of the film content. Paramount Pictures ’500 films are obviously more valuable.

Media reporters at the scene were very curious about the two companies' confrontation in court for one or two years. Why did they set aside their differences and conclude this authorization agreement, and the terms and conditions of the agreement were not disclosed further? .

Of course, there is no good guess for Goose. Paramount Pictures saw where the peer company took away hundreds of millions of dollars in banknotes from Luo Sheng.

Jealous!

Everyone is fishing, don't hurry up, Blue Star Technology will not buy it, and crying will not find it.

Face is not as good as a ticket.

What's more, the final purpose of the previous lawsuit was not for tickets.

At the press conference at the moment, Luo Sheng picked up the microphone again and smiled at a kind of media at the scene: "We have been talking with the film company about various issues, and Paramount is still a valuable partner of BV Video Network ~ www.wuxiaspot.com ~ After we decided to launch a movie rental business, we will continue to increase the number of digital movies for BV Video Network. "

"Now it has signed a movie rental agreement with five of the six major film companies, and more than a dozen independent production companies, including Lionsgate, which allows it to use a total of nearly 13,580 films. Thousands of movies are available for consumers to rent on BV video sites. Beyond that, we don't comment on rumors and speculation. "

The non-party at the scene saw the scene where Luo Sheng was laughing and laughing with Paramount's vice president.

Last year, how fierce the two sides were in the court case, the feeling of outsiders was inexorable. The style of painting changed suddenly in the blink of an eye, and the outside world did not respond.

Shopping malls really have no eternal enemies and no eternal friends, but only eternal benefits.

...

(Ps: Face is not as good as a ticket, roll around and ask for a ticket ~~)

(End of this chapter)