Hardy Empire 1945

September 18.

Today is the official rerun date on ABC.

Before that, it advertised in the newspaper for several days.

Especially the series of new programs on the program list really attracted many people waiting to watch.

Eight in the morning.

With a burst of passionate music, the new logo and promotional animation of ABC TV station appeared on the TV, and the picture was transferred to the studio.

Two hosts sat behind the table, the handsome man and the beautiful woman. They greeted the audience with a smile and began to broadcast today's morning news.

When ABC started broadcasting, NBC and CBS were the two TV stations that paid the most attention. At the moment, the executives of the two TV stations all gathered around their own studios to watch ABC's programs.

In fact, there are other people in the industry, such as Mayer of MGM, the boss of Paramount, the president of RKO, and Warner Bros. Those who started to enter the TV industry all paid attention to the live broadcast of ABC.

NBC is the former owner of ABC, and all the executives have contempt for ABC. When the news was broadcast, everyone laughed easily.

These two young announcers look pretty good, but their broadcasting skills are too mediocre.

News programs are nothing new. I believe our viewers still believe in our programs.

On the CBS side, the executives did not take it lightly.

Have you noticed that the tone and words of these two announcers are more colloquial, which has the advantage that the audience is more acceptable.

The two are very relaxed, and sometimes they will make a joke or two, not as rigid as when we broadcast the news.

It seems that ABC has used a lot of thought.

At the end of the morning news, it can only be said to be quite satisfactory. Every TV station has a news program, and ABC has nothing amazing.

After the news was a Barbie commercial.

This ad is 5 minutes long. It is a group of little girls playing with Barbie dolls, playing various roles, playing with clothes and so on.

Although it is an advertisement,

But it was shot very nicely.

The program after the commercial was Estee Lauder Teaches You Makeup, and Mrs. Estee Lauder appeared in the camera.

Subtitles appear next to the introduction.

Skin management expert, cosmetics research expert, Mrs. Estee Lauder, president of Estee Lauder.

This show is mostly for women, or women.

Women love beauty, but most of them have never learned makeup systematically. Some learn a little bit from friends, and some learn it by themselves.

Now that someone teaches them how to do makeup, women are naturally willing to watch such programs.

There are two female models sitting next to Mrs. Estee Lauder. These two women are all without makeup. Mrs. Estee Lauder is doing makeup for one of the female models.

After more than half a year of development, Estee Lauder has rapidly expanded and acquired many small cosmetics companies. Now Estee Lauder products have covered the entire cosmetics line, with a total of more than 100 products.

The whole teaching is about 1 hour.

In the last shot,

There was a huge difference between the two female models.

Originally, both of them had no makeup, and their looks were very ordinary, but after putting on makeup, the ordinary woman became beautiful and colorful, and suddenly became a beautiful woman.

And the woman with no makeup next to her looked so haggard.

There is no harm without comparison.

The difference between makeup and no makeup is almost heaven and earth.

Mrs. Estee Lauder smiled and said to the camera: Estee Lauder makeup time, there are two classes every Saturday and Wednesday. We not only have makeup, but also skin care, maintenance, and dressing. I will teach you how to release your charm, who loves beauty.

Remember, women can show their beauty whether they are 8 years old or 80 years old, so we should not give up beauty at any time.

Today at 12:30 pm, during TV shopping time, there will be an Estee Lauder exclusive sale. If you want to buy your favorite cosmetics, you can come here in the afternoon. As long as you make a phone call, you can get Estee Lauder at a cheaper price than the counter.

The executives of NBC and CBS two TV stations watched Estee Lauder's makeup time carefully. They have to say that the production of this program is very good.

Women don't have the opportunity to learn makeup, and Mrs. Estee Lauder just filled this gap. I believe that women all over the United States have remembered the name Estee Lauder.

At the end of the show,

The few words Estee Lauder said were extremely provocative.

No matter 8 years old or 80 years old, don't give up beauty.

That is nice.

Finally, I did not forget to advertise the TV shopping in the afternoon.

Women have learned makeup from her and are still thinking about what kind of cosmetics to buy. Now the cosmetics are delivered to you.

TV shopping,

Just a phone call away to buy what you want.

Just this novel mode is enough to attract many people.

Besides, women learn from Mrs. Estee Lauder, and Mrs. Estee Lauder naturally uses Estee Lauder cosmetics.

Women are most familiar with this cosmetic.

It's like when women go to driving school to learn to drive, they use the Santana for the test, and only drive the Santana after the test.

Mrs. Estee Lauder taught women to use Estee Lauder for makeup, and now women only use Estee Lauder for makeup.

Guess what they will choose.

Estee Lauder Makeup Time ended, and there was another advertisement, Rocky Mountain Mineral Water.

the vast Rocky Mountains,

Snow mountains, sunsets, forests, rivers, the scenery is full of charm.

The snow melted and rushed in the canyon.

At the foot of the mountain appeared a very modern mineral water factory.

Huge containers of all kinds.

Clean and hygienic environment.

The background sound continuously introduces various data.

Finally, fill a bottle of mineral water.

Ava Gardner came out, wearing an evening gown, noble and glamorous, holding up the Rocky Mountain mineral water and said sweetly.

Rocky Mountain Mineral Water~~Sweetness gushing from the heart, health extracted from nature, my beautiful water for nourishment.

The executives of NBC and CBS watched the commercials and were shocked because the commercials produced by ABC were so good-looking.

Advertisement at the end.

Subtitles and voiceover appear.

The water used in Estee Lauder cosmetics is all Rocky Mountain mineral water. The perfect combination of the two can give you the best nourishment.

Depend on,

The advertisement actually played a serial game.

The executives of NBC and CBS, as well as the boss of the film company, all know that these advertising products are all the property of the current boss of ABC, Hardy. It can only be said that this boss really knows how to do business.

The third program is the documentary The Attack on Pearl Harbor. This documentary was made shortly after the Japanese army bombed the US naval base. Most of the images in the film are based on real scenes at that time.

This documentary was also nominated for an Oscar documentary back then, and it was also played in movie theaters, but now it seems that although World War II is over, the United States has dropped two atomic bombs on Little Japan.

But now watching this documentary, people find that they still hate the Japanese very much, because the bombing took the lives of more than 3,000 American soldiers and destroyed the entire fleet at the same time.

After the documentary was played, there was an advertisement for HD Security.

The host voice introduced: HD Security is composed of veterans who participated in World War II. Each of them has experienced many battles. A team that can defend the country can also protect your property. Believe in HD Security, he is Your most loyal and bravest bodyguard.

Many people say.

We just played the attack on Pearl Harbor, now we will introduce HD security, the arrangement is really scientific.

12 o'clock sharp.

Noon News Hour.

After the news.

People found a live broadcast room appeared on the screen.

The sides are lined with merchandise, and in the background is a giant billboard that says Exclusively from Estée Lauder.

Three hosts came up, one man and two women.

Good afternoon, audience friends. This is TV shopping. Maybe many people don't know what TV shopping is. Let us briefly explain it. It is actually very easy to understand. We introduce products to you on TV, and audience friends can Buy it directly on TV.

How to buy? Please look at our billboard, there are our phone numbers on it, there are 50 sets of numbers in total, if you want to buy the products we introduced, you can call us to order.

Today is the first show of ABC's 'TV Shopping', and ours is the 'Estee Lauder Sale'.

As soon as the male host finished speaking, a female host next to him immediately asked,

You haven't made it clear yet. You can go to the counters of big shopping malls for shopping. Why should I make a phone call?

The male host smiled, The biggest feature of our TV shopping is that we donate profits. Our TV shopping program communicates with manufacturers and delivers products to customers at the most favorable prices.

As he spoke, he picked up a jar of skin care cream next to him.

The bottle in my hand is Estee Lauder skin care cream. This product is sold at the counter and costs $8.6.

And now, as long as you call to order, we can give you a discounted price, guess how much it is? The male host looked at the two female hosts.

The two women shook their heads together.

$8?

No~!

Is it seven dollars?

Not right.

It can't be 6 dollars? The two women asked together in surprise.

The male host said loudly: The sales price of our TV shopping is,

Dangdangdangdang~~

A burst of passionate music sounded.

The male host shouted loudly, It's $5.80.

Duang~~!

A price tag fell down next to it and hit several hosts. It said that the explosion price was 5.8 US dollars.

Wow~~~ No way, it's so cheap.

The two hostesses exclaimed exaggeratedly.

That's right, it's five yuan and eight yuan, which is a third cheaper than the price.

Why is the price so cheap, is there no problem? one of the hostess asked.

The male host waved his hand, All the products we sell on TV shopping are all in cooperation with regular manufacturers. For example, today's Estee Lauder special is a cooperation with Estee Lauder cosmetics.

I also want to tell everyone that there is no need to worry about the authenticity of the goods, because all customers who buy Estee Lauder cosmetics today will not pick up the goods from me, but go to the counter to pick up the goods.

Estee Lauder has counters in 24 cities across the United States, so our sales scope is limited to these 24 cities. If you call today, you don't need to spend a penny. After calling, customers can get a purchase Voucher number, when the time comes, with this unique number, you can go to the counter to buy the cosmetics you choose.

I buy cosmetics from special counters. Others need 8.6 yuan, but you only need 5.8 yuan. Does it feel wonderful in your heart, and you only need to make a phone call, and you don't have to pay anything else.

Today, we have a total of 18 products in our Estee Lauder sale, and each product has a limited quantity. After we introduce it, we will open a rush-purchase channel. It can only be said that first-come, first-served, fast hands and slow hands.

This skin care cream only has a 20-minute rush sale time, and the rush sale starts now!

As soon as the camera turned, a huge office appeared. There were more than 50 wiring girls sitting in it. Everyone was answering with their phones. The scene was very lively.

what,

Worried that no one will call to buy.

Didn't Hardy know to arrange for one of his own people to call?

The scene of lively panic buying can be easily created, how could Hardy allow the cold scene to appear.

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