I am farming in the real world

Chapter 68: Fair Competition? (Subscription Requested)

“A knock-off store?”

Chen Jue was slightly stunned when he saw the video Dai Cheng presented.

The video showed several small shops selling cooked food and marinated dishes, all bearing the signs of ‘Chen’s’ or ‘Chen’s Secret Roasted Chicken,’ with only slight modifications to the font.

Even more outrageous was that the decoration style and the employees' attire in these small shops were eighty or ninety percent similar to Chen Jue's Chen's No. 1 store!

This was clearly meant to capitalize on the popularity and make quick money and traffic.

In addition to this, Dai Cheng also presented several photos of street stalls, also under the name of ‘Chen’s Secret Roasted Chicken,’ exactly the same as the tasting stalls he had set up before.

“? ? ? ”

“They even copied this idea?”

“Who are these people?”

The appearance of these knock-off stores' photos and videos immediately made Chen Jue a little uneasy.

Because in the past, he had seen knock-off drinks like ‘Hongwu’ and ‘Leibi’ in small shops near the bus station.

He never expected that someone would copy and replicate his Chen's shop.

So, after holding a small meeting with the company's middle management, Chen Jue immediately took Dai Cheng straight to the knock-off ‘Chen’s Secret Roasted Chicken’ shop in the video, intending to see what was going on.

… …

Wuma Street in Wenzhou is one of the oldest streets in Wenzhou, formerly known as Wumafang, and it is also the most bustling commercial pedestrian street in the main city of Wenzhou.

From shoes, clothing, and small commodities to street food and snacks, everything can be found in this street.

Various cold drink and milk tea shops on the street corners are crowded with delivery guys in blue and yellow uniforms.

Even in the sweltering summer heat, many people still come here for leisure.

After Chen Jue arrived here with Dai Cheng, he stopped in front of a street-side shop, looking at the ‘Chen’s’ gourmet shop in front of him with a confused expression.

The decoration and layout of the shop, except for an open-fire roasting area, were exactly the same as Chen's No. 1 store.

The same wooden style, the same single small shop of about 50 square meters.

The aroma of freshly roasted chicken wafting from the shop, although not as strong as MC Roasted Chicken, would more or less attract ordinary people and tourists passing by.

“Secret Roasted Chicken, 18.8 yuan per piece?”

“They even copied the price I set, only adding a point!”

“The boss of this shop is really a talent!”

Chen Jue was dumbfounded, and it was really beyond his expectation that the skill of plagiarism could be brought into full play.

If ordinary people who have never been to the real Chen's come here, they might want to buy one to try.

After all, the price is not expensive, which is very in line with the affordable attributes of street snacks.

So, after standing and watching for a few minutes, Chen Jue went to the shop and bought a knock-off secret roasted chicken.

The packaging was also made of kraft paper, but the ingredients inside were not free-range native chickens, but the broiler chickens that are very common in Western快餐.

Because the wholesale price of native chickens is more than ten yuan per kilogram, it is definitely not possible to use them to make this kind of street snacks that sell in large quantities at such a low price.

Moreover, native chickens are generally old chickens when they are sold, and the meat will become dry and hard when roasted, and they cannot be as fresh, tender, and juicy as KFC and McDonald's roasted chickens.

“18.8 yuan, it smells quite cost-effective!”

Chen Jue checked the knock-off roasted chicken.

It was freshly baked and still warm, and when he tore off a piece to taste it, he found that except for the heavy-flavored seasoning, the chicken smell, juice, and meat texture were all very ordinary.

It could score 6 or 7 out of 10, which is far from the real MC Roasted Chicken.

“If those ordinary people who don’t know the truth pass by this shop, they may really be willing to pay this money to try it!” Chen Jue sighed after tasting the knock-off roasted chicken.

Dai Cheng, who was on the side, saw that the boss looked helpless and whispered a reminder: “President Chen, there are already 4 knock-off stores like this in the main city. Their store links have been launched on Meituan and Ele.me APPs.”

Chen Jue frowned when he heard this. He opened several take-out apps and took a look. As expected, when he searched for Chen's, this knock-off roasted chicken brand popped up.

It was estimated that it was riding on the popularity of the real Chen's, and the sales volume displayed on the take-out software was even not low!

The newly opened store already had 2000+ monthly sales, and the weight ranking was squeezed to the front of the display page, which looked like money was spent on operations.

“Amazing!”

“There must be someone capable operating behind this.” Chen Jue looked strange when he saw this, and the figure of Lin Youlong from the Extraordinary Catering Group flashed through his mind.

If it was just a knock-off shop created by an ordinary small boss, they would generally not choose a place like Wuma Street, where it is difficult to find a shop.

Because the rent is too high in this area, and it is difficult for ordinary catering shops to gain a foothold.

Those who dare to open shops in Wuma Street have more or less their own unique skills.

What's more, the customer unit price of these knock-off roasted chickens is so low. Without a mature supply chain to support them and a team to operate them, it is impossible to expand faster than his real Chen's.

So, after figuring this out, Chen Jue took a picture of the facade of the knock-off Chen's and directly sent it to Lin Youlong with an (I'm confused) emoticon.

Unexpectedly, the other party didn't hide it and immediately replied: “President Chen, it's fair competition! (Smile) If President Chen is considering cooperation, I can withdraw these stores and replace them all with your Chen's roasted chicken.”

Seeing this person admit it so openly, Chen Jue was a little uneasy. He typed “President Lin has good skills, cooperation is unnecessary (you are awesome)” and sent it back.

This kind of local catering tycoon with a net worth of billions personally engages in knock-offs and openly rides on Chen's popularity.

Although it is a bit ugly and the practice is very disgusting, no one will go against money when it comes to competition in the business world.

Just like the past when Wenzhou's leather shoe brands engaged in mutual plagiarism and competition, such as Aokang, Kangnai, and Yi'erkang, all brand names with the word Kang were registered and used up.

What's more, this kind of street shop's plagiarism and infringement is the most difficult to deal with.

Everyone is selling roasted chicken, and they are all using Chinese character signs, so even if you report it to the industry and commerce management department, it will not be accepted.

It's like two tobacco and alcohol convenience stores opening at the beginning and end of a street at the same time, both using the sign of ‘convenience store.’ Where does that count as plagiarism and infringement?

Dai Cheng, who was on the side, saw that Chen Jue was speechless and continued to ask: “President Chen, do you still want to see the tasting stalls?”

Chen Jue shook his head: “Forget it, no need to see them anymore.” He took Dai Cheng and got into the business car to leave Wuma Street.

Others are doing business, and the procedures are legal and compliant.

The purpose is to play differentiated competition with him, learn his original set of promotion and promotion methods, and use the brand popularity of the real Chen's to attract traffic to the store.

It is useless to confront this kind of rogue competitor head-on.

So, after figuring this out, Chen Jue smiled playfully in his heart: “Fair competition?”

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