I am farming in the real world

Chapter 69: Bad Money Drives Out Good (Seeking Subscriptions)

After leaving Wuma Street and returning to Chen Ji Catering Company.

Chen Jue instructed several employees from the marketing department to take action, first scouting suitable shops in several subordinate districts and counties.

The selection of shop locations was very particular, all chosen in wealthy, high-spending business districts.

Wenzhou City has jurisdiction over 4 districts, 5 counties, and manages 3 county-level cities on its behalf. Even the most remote Wencheng has an average annual GDP of over 10 billion, and every place has wealthy tycoons who don't lack money.

After all, Chen Ji is taking a high-end route. A roasted chicken priced at 188 yuan, and the store doesn't even offer a half-chop service. Only tycoons and wealthy individuals can afford to consume it regularly and are willing to spend the money.

After that, Chen Jue also held a small meeting with several employees from the public relations department, asking them to pay attention to the company's external publicity on internet platforms such as 'Chen Ji's' Douyin, Weibo, and Bilibili, and release some positive promotional videos.

For the evaluations of netizens and diners, they should follow up and interact in a timely manner, and do a good job in managing their reputation.

In this era of fragmented information, even if the wine is fragrant, it is afraid of being in a deep alley. Such down-to-earth publicity is very necessary.

The second step was that Chen Jue asked the company's old legal counsel to help collect some information about several shanzhai stores, especially the user reviews on the takeaway platform.

Any relevant comments involving inducing bundled consumption, or customers feeling deceived by the shanzhai store after coming with a reputation, should be screenshotted and collected as evidence as soon as possible, and the legal counsel should be arranged to report and sue directly to the industry and commerce bureau and the court.

Just like those celebrities on the internet who come out to refute negative news, they issue lawyer's letters as warnings at every turn, first stating their position.

Chen Ji, as the victim, Chaofan Catering Group has already made a move. Regardless of whether the lawsuit will be won or not, this consistent external attitude must be put forward.

When the notice is issued on the internet, it can also clear the relationship with these shanzhai Chen Ji stores in the first time, saving the company from being affected by those negative online reviews and affecting its own brand image.

As for secretly hacking Lin Youlong a few times with the [Iron Sword] to make the other party physically disappear and other methods, it would be a permanent solution.

It is said that 'possessing a sharp weapon, the intention to kill arises'. Chen Jue had thought about such risky and radical ideas before.

Because after synthesizing the Great Sword, Chen Jue personally tested it on those farmed Xianju chickens. The MC's weapon attack can indeed make creatures disappear into fragments in reality without a trace.

This kind of instantaneous disappearance in the physical sense is more undetectable than hiding in a suitcase, filling with cement, or cremating into ashes.

But now that he has turned over and has a lot of career to do. In this peaceful environment in China, Chen Jue doesn't want to try this radical method for the time being.

Lest he accidentally attract the attention of the police and expose the existence of MC equipment in this place where surveillance cameras are everywhere.

But when he thought of Lin Youlong's disgusting methods, like a 'toad lying on the instep of the foot, not biting but disgusting', Chen Jue felt that if he didn't reciprocate, he really couldn't get rid of the stuffiness in his chest.

"If I can't deal with your people, am I afraid of not being able to deal with your store?" Chen Jue chuckled in his heart.

As an MC player, he has an innate extraordinary talent in moonlighting as a 'house-wrecking bear child'.

......

A few days later, in the office of Chaofan Catering Group, Lin Youlong was listening to several confidants reporting on recent work progress.

When he heard that the Chen Ji Secret Roasted Chicken shanzhai store, which he had personally orchestrated, had received a civil lawsuit notice, a smug smile appeared on Lin Youlong's face.

"It seems that the little President Chen can't sit still."

"Someone with no hair on their lips is unreliable in their work. Young people just can't hold their breath. Where are we now!"

Lin Youlong didn't even look at the response notice and threw the stack of lawsuit documents to a confidant in charge of legal affairs.

This kind of plagiarism in commercial competition belongs to civil commercial disputes.

After the first trial, there will be a second trial, and if that doesn't work, there will be another appeal. It takes one or two years for a lawsuit to finally land.

Moreover, their Chaofan Catering Group has been deeply rooted in Wenzhou City for so many years, and there are connections everywhere. Whether they will lose the lawsuit is another matter.

So Lin Youlong instructed his confidants to speed up the spread of shanzhai stores and online takeaway promotions.

"If their Chen Ji Catering is sensible and cooperates with our Chaofan Group, why would our President Lin need to use such methods."

"Learn from Ruixing Coffee. They open a hundred or a thousand stores in a year, and they can go to the US stock market to raise money in the second year, using foreign money to subsidize our Chinese consumer market."

"In this day and age, doing business steadily and building a reputation will eventually lead to a day of sluggish growth." A confidant in charge of financial reports gave an example and talked eloquently in the office.

Lin Youlong nodded in great appreciation when he heard the words: "People's hearts are impetuous now, and everything is looking at money. If we don't do this, it will be difficult for the old business lines to achieve anything."

"It would be great if that little President Chen could let go!"

At present, the development of several chain old brands under Chaofan Catering is sluggish. The sales of those old-fashioned cooked foods that have been made for decades are declining significantly in the Wenzhou area.

Not to mention impacting the national market and embarking on the IPO listing road.

Under compulsion, Lin Youlong could only choose to resort to this next strategy, using the popularity of 'Chen Ji' to find a new profit-making direction for his group.

Of course, this is not the first time that Lin Youlong, the boss of Wenzhou, has tried shanzhai plagiarism.

In the 1990s, a braised cooked food brand called 'Xiangbalao' emerged in Cangnan area of Wenzhou City, specializing in the production of packaged braised food such as chicken eggs, chicken feet, chicken legs, and chicken necks, supplying them to convenience stores and small supermarkets everywhere.

The advertising slogan 'Xiangbalao, delicious and unforgettable!' was even broadcast on TV, spreading throughout the streets and alleys of Wenzhou City, almost the childhood snack memory of all Wenzhou people.

But later, when competitors saw that 'Xiangbalao' was just a small factory behind it, they rushed into this Lu Wei track with money.

Slightly changing the trademark and packaging bag design, making the taste almost the same, and selling the price cheaper, dozens of 'Xiangbalao' shanzhai goods popped up overnight.

Under this general trend of bad money driving out good, the founding manufacturer of that Xiangbalao was directly brought down.

As a result, the entire Wenzhou area has cut off the development prospects of cultivating local leading food companies such as Weilong, Juewei Duck Neck, and Zhou Hei Ya.

However, just as Lin Youlong was confident and sitting in the office, talking eloquently with several confidants, and fantasizing about how far he could go with the fire of 'Chen Ji'.

A very sudden emergency call came to his mobile phone.

Picking up the phone and taking a look, it turned out to be a front-line confidant in charge of Shanzhai Chen Ji calling.

However, just after connecting the phone and chatting, Lin Youlong was completely dumbfounded!

"What... what are you saying?"

"That shop on Wuma Street collapsed last night?"

"An ancient tomb of a third-rank official of the Ming Dynasty was also excavated underneath???"

Today's guaranteed first update~