I am reborn without a pattern

Putting aside the evil intentions of NGOs, for many local family businesses in North America that need exposure, fake charity and real charity must be done together.

Fake charity is for the inheritance of family business, but true charity is for expanding influence, and even completing the replacement of sub-state politics when necessary.

Whether in black Africa or Southeast Asia or in China, how many people have been helped and how many problems have been solved are worthy of publicity and can be exchanged for votes or purchasing power.

The "Trump Group" happens to be the type that needs exposure, including advertising, movies, TV, events, awards...all the channels and methods that can improve their reputation are needed.

In short, this is the initial form of the “traffic economy”.

It's just that the golden-haired old man obviously didn't know much about what kind of charity China needed, so he didn't plan to conduct too many investigations, but chose the most convenient method.

"Zhang, do you have a suitable charity project?"

"Some of them have different levels of cooperation and different scales."

"Do you have any good suggestions? I mean, the kind that I can participate in."

"Do you need a lot of publicity?"

"certainly."

"Then I have three suggestions."

In the reception hotel of the Lucheng City Government, Liu Yunsheng was originally going to meet with Boss Zhang today, but because the Lucheng City Government invited comrades from the Central Plains and Huaixi Provinces in the 14 counties on both sides of the Huaihe River, Liu Yunsheng and the representatives of the Huaipet Company only Can wait a little longer.

After all, it took others a day and a night to get there by bus from Liangjiang Province, and then set off from Jiankang to Lucheng together.

Because they needed to discuss the distribution of materials, the representatives of the fourteen county governments who were familiar with the materials in advance were still reading the documents, so Zhang Haonan and Donald took the time to chat.

Zhang Ting led people to explain some cooperation details to the government representatives of the 14 counties, mainly about medical and health expenditures and what channels to use. This is to do preventive work in advance.

Everyone is in the officialdom, and we all know how big the people with big appetites can be.

The deputy magistrate of Wulongji County, Huang Youwei's hometown, is older, but he speaks Mandarin very well, probably because of his seniority, so he is a veteran.

He was the one who awarded Huang Youwei the "Oolongji Outstanding Youth" certificate.

Not to mention, the effect is pretty good.

Boss Zhang likes people to flatter him in various ways.

Therefore, Wulongji County is a county that received infrastructure investment before major infrastructure projects. Boss Zhang invested in a Wulongji Wharf. The county-owned companies in Wulongji County can use prostitution for free, whether it is timber or yellow sand." Shazhou Logistics’ river barge.

It's not that "Zhang Dashanren" doesn't love money, but that he sold Wang Xi to save face. President Wang's old father and comrades were suffering hardships in Wulongji County. In order to transport vegetables, grains and oils from Wulongji County, they found him. Zhang Haonan, I hope you can help me.

Therefore, it is not purely due to Huang Youwei.

Free shipping for vegetables, grains and oils is subsidized by the transportation and shipping department of Liangjiang Province. It can be regarded as an alternative "transfer subsidy", but from the perspective of increasing farmers' income, it has indeed smoothed over the poor competitiveness of vegetables, grains and oils in Wulongji County. disadvantages.

After all, most farmers don't have the opportunity to catch a move and get on the train. Generally speaking, people who are involved in the middleman business are rarely second-generation people who deal with the railway.

Wulongji County is located on the "shore of the Huai River", so it is not easy to find a backer.

Shipping must first have a ship, and secondly, it must be able to cross the border. Most agricultural counties do not have this capability. This dilemma is similar to Wang Chongqing's distress.

As an invisible giant, "Shazhou Logistics" can organize different types of inland river vessels and boatmen, which are unimaginable in Wulongji County.

The originally unbearable 200-kilometer road transportation freight and oil costs are negligible in the face of shipping. This is the origin of the competitiveness of vegetables, grains and oils in Wulongji County.

It's just that when they have just tasted the benefits, there are not a few people who want to kill the goose that lays eggs. They are also afraid of poverty, so the county government is very tight on the funds, and of course, the inspection is also strict.

There are various reasons for this, but the most important thing is not to offend "Shazhou Logistics" and the relevant departments of Liangjiang Province.

Slapping "Shazhou Logistics" in the face is just a matter of politics; slapping Liangjiang Province in the face is another matter. If the matter reaches the central government, there is probably no way to end it.

Therefore, this time the Lucheng City government contacted the relevant counties and cities in Zhongyuan and Huaixi provinces through the provincial government. The first one to set off was Wulongji County.

The Lucheng City Government has no appeal, but with the addition of "Sha Food Group Chairman Zhang Haonan", the nature is completely different. The main reason is that the levels of "Sha Food Group" and "Zhang Haonan" are different. "Sha Food Group" is a member of "Liangjiang" "Shashi", and "Zhang Haonan" is a little higher than "Liangjiang·Shashi".

This time the Lucheng City government was able to start work quickly, which is not a novelty. Many projects were actually imagined during the poverty period, and the province had countless discarded projects in the early stage.

Furthermore, during the period of large collectives, there was already the experience of "mutual help", but after entering the new century, most young cadres did not understand this, and Zhang Ting happened to have it.

His original electronics industry department was the kind that required a lot of cross-regional cooperation, and its own capabilities were indeed excellent. After the ideas were clear, what was left was execution.

The provincial government is willing to cooperate quickly, mainly because if Lucheng completes the project, more taxes will go to the province.

After all, Suzhou doesn’t differentiate between provinces and provinces...

For some things, the underlying logic is so subtle and simple.

"The first suggestion is a charity project with fixed investment. Tang, do you know about the 'Hope Primary School'?"

"what is that?"

"A public welfare project in the compulsory education stage is to provide educational assistance to underdeveloped areas. It costs about US$60,000 to build a primary school."

"Only $60,000?!"

"Of course it's not possible to use just that much, but if you donate $60,000, the government will make up for the final construction costs. Of course, the school can be named after you."

"I want to donate a hundred."

"..."

"Zhang, what's your expression? One hundred seats are only $6 million, which is very cheap, very cheap. OK, maybe I should listen to the second suggestion before it's too late, but let me state first that I am very interested in donations. I am very interested in building a school. Will there be statues? Of course, not bronze ones, but stone ones are also good. I like granite..."

"..."

Being choked by this golden-haired old man, Zhang Haonan forgot that this guy's brain circuitry was different from that of ordinary people.

Although Joe Nash was taking notes on the side, he was still a little haggard. He had been busy doing budgeting for the past two days, and the overseas phone calls gave him a headache. His accountant friend in New York was very interested in "DJT Electronics"'s visit to China, and " The overall investment of "Trump Group" makes them even more excited.

As long as profits are sniffed out, it doesn't matter whether they are Wall Street hyenas or not.

Joe Nash has a special "exposure-revenue" model, which is only for fast-moving consumer products. However, the model data comes from the Atlantic coast. Whether it is applicable to the Pacific coast... He is not clear.

The model was provided by a Harvard mathematician alumni. It may be a bit outdated, but at least it is still useful.

The current preliminary results are very optimistic. Joe Nash does not have the media influence data, so it is not easy to accurately judge, but he believes in the great Mr. Siegel.

The "Sha Food Group" itself also focuses on public service advertisements, while the food and drink advertisements related to the "Sha Food Group" follow the "3B principle", that is, beauty, baby, beast. The latter is in line with Joe Nash's understanding. Common sense, this is the underlying commonality between East and West.

However, as the main focus is on public service advertisements, it may be a more localized choice.

Joe Nash couldn't believe it, he just chose to believe it.

The great Mr. Siegel makes no mistakes.

"The second suggestion is to do charity for long-term target groups, such as disabled people, children, women, the elderly... choose one."

"I know."

You understand so well!

Zhang Haonan talked a little about his relationship with the Women's Federation and the Disabled Persons' Federation, as well as his actual investment in the disabled care project in Liangjiang Province, and the growth in classified sales of "Zijin Technology" electric bicycles.

The two are positively related.

Especially electric tricycles, there have been many sudden increases in communities where disabled people live.

"Zijin Technology" actually doesn't pay much attention to KPI. Yu Xiaolong often "privately visits" front-line sales stores in Jiankang, Guangling and other places. He chooses to take the initiative to randomly check "customer satisfaction" and "customer recommendation", and the latter has achieved success The "customer recommendation value" of the scoring system is currently the most important data for the senior management of "Zijin Technology".

To speak people's words is to work in the direction of "being well-known by everyone".

Zhang Haonan didn't know anything about these things. He was the result of Yu Xiaolong's stimulation. This guy was so perverted that he locked himself in the office for a whole week just to "retreat and practice", and then figured out how to get one quickly. Billions of ways...

Last year, Boss Zhang said that he would give Yu Xiaolong one billion to Mr. Yu. He wanted to see how far Mr. Yu could develop his abnormal psychology.

However, the overall success of "Zijin Technology" in product classification is due to its excellent product quality and its marketing model that is indeed quite advanced.

Nowadays, all disabled people in Jiankang City can make money as long as they can still control the "New Century" series of electric tricycles. It's just a matter of a little more but a little less.

Making a lot of money is not important, being able to make money to support your family is important.

"Zijin Technology" did not boast in this regard. It was the disabled groups who spontaneously promoted "Zijin Technology", which also further subdivided the electric tricycle category and opened up a larger market size, especially in the urban market. , in last year's customer purchase survey, more than 37% were due to "word of mouth" and "community buyer recommendations."

Most of the latter are disabled.

After listening to the description of "Zijin Technology", the golden-haired old man expressed his concern for the disabled and immediately asked what he was more concerned about: "Zhang, will 'Zijin Technology' be listed? I can subscribe for some stocks..."

"..."

I know.

No one knows how to make money better than me!

"This requires an opportunity. At least it is not possible to go public now. Tang, you should know how easy it is to sell the products of 'Zijin Technology'. And in order to avoid market monopoly, the company may have to be split up in a few years."

"Can I buy stocks then?"

"..."

Boss Zhang recognized the golden-haired old man's persistence.

Your grandma’s, stocks, stocks, just know stocks!

"If Zijin Technology is split, I will notify you as soon as possible."

"You are so generous, Zhang."

"..."

After drinking a little "Biluochun" to moisten his throat, Zhang Haonan continued to chat with the golden retriever about his career in charity, "In addition to the disabled, I personally feel that in terms of women's physiological care, it may be more suitable for Trump Hotel Supplies ' product line. I have three factories, and I can lend you the channels if you are interested."

"What's the approximate ratio? I mean charitable giving versus production."

"For the government, one in a thousand is good. You can expand the area or designate certain areas according to your marketing needs."

"What about you, Zhang, how did you do it?"

“I don’t make any money from this, it’s purely advertising for the ‘Sasa Food Group’.”

Zhang Haonan didn't mention a word about the overt and covert fight between himself and the Shacheng Women's Federation, nor did he talk about Wang Aihong's trip north to donate money and materials, including a large number of sanitary napkins and sanitary napkins.

In the ears of Joe Nash and others, this is extremely clever. The entire product line does not make money, but the group's image has been established. Then the rest of the group's product lines, especially the end consumer market, must be more famous and competitive. .

It's an old trick, but it definitely works.

"Perhaps we can make two packaging lines with the same product but different packaging. One is hardcover and the other is general-purpose packaging. The ratio may be one to one, but generally speaking, Tang, the cost will not be too high. Single piece It’s only a dozen cents or at most sixty cents…”

Joe Nash quickly flipped through his handheld computer and scanned the introduction of the welfare supplies factory under Zhang Haonan's name. There were not many notes, mainly because he did not expect it to be of great use during the original investigation.

But it is enough to use it as a reference.

"Then what logo? DJT? Trump?"

The golden-haired old man was a little confused.

"This can be discussed in a meeting, Don."

Joe Nash reminded his boss that such details would be discussed later.

But obviously the golden-haired old man's brain circuit was different. He didn't listen to Joe Nash's suggestion at all, but said directly, "Maybe you can use my avatar?"

"good idea!"

Boss Zhang put down "Biluochun", "It's very recognizable, and to be honest, Tang, you are a well-known figure, this..."

"Wait, wait, wait, Zhang, what do you think I am?"

"Famous people."

"I like this."

"..."

At this moment, Boss Zhang was dumbfounded.