I have a career panel.
Chapter 135
After all, Liu Fusheng's company has been operating Tmall Supermarket for a year, and all the basic processes of Tmall Supermarket have actually been run through.
Previously, they entered Tmall Supermarket by accident.
Last year, it was actually OK. At most, they could sell 80,000 or 90,000 a month, but then gradually more and more merchants of the same purpose came, and they couldn't find a suitable operator in that small city, and they didn't have the awareness!
Then the performance began to decline slowly, and finally reached the current point...
Although they are conscious of looking for an operator now, they can't find one in a small city.
Based on the results of the conversation, Wu Zhou made a preliminary analysis that the biggest problem of the Xiao Miao brand at present is actually "no suitable operation", and there is still potential.
In addition, they know all other processes, and Wu Zhou's operation process will be much less troublesome than when he was in Xiangli.
And Liu Fusheng at least said that their cooperation will be very high!
As long as they don't lose money, their factory will fully support all of Wu Zhou's operational decisions.
However, when it comes to the specific cooperation model, the two sides have a tug of war again!
The main thing is that Liu Fusheng expressed his trust in Wu Zhou. When Wu Zhou agreed, he felt that he saw hope all of a sudden.
At the same time, he also indirectly expressed his own difficulties and showed his weak side to Wu Zhou!
Wu Zhou also made some responses.
"It is definitely meaningless to do it at a loss. After all, if the company wants to survive, it still needs to make a profit! Without profit, it can't last long! If we cooperate, I will definitely operate it on the premise of win-win cooperation!" Although the company was just established, Wu Zhou already had a little "boss thinking".
"Yes, yes!" Liu Fusheng on the other end of the phone was even happier when he heard Wu Zhou's words, and felt that what he said before was useful.
But just as he opened his mouth, Wu Zhou's words came again.
"There are still many competitors in the category of Xiao Miao's current products, including big brands and small brands. Some of these brands are definitely factory brands like Xiao Miao! So in the first three months, my operation will probably still have a certain loss! But I will try my best to control the amount within a certain acceptable range." Although Wu Zhou has some "empathy" in his heart, these emotions cannot interrupt Wu Zhou's normal thinking! So Wu Zhou will still implement his established operation plan very rationally, but he can talk to Liu Fusheng about this in advance!
Get a good shot of prevention.
After hearing what Wu Zhou said, Liu Fusheng was silent for a moment.
"It's okay, Mr. Wu, I believe in your strength! Let's cooperate and win together! Haha!" Liu Fusheng continued to say with a laugh, expressing his trust in Wu Zhou!
Finally, talking about money does not hurt feelings.
"Mr. Wu, please listen to the cooperation plan I have given you. Are you satisfied with it? If not, let's make adjustments. Our cooperation is for the purpose of long-term cooperation. As you said, win-win cooperation. For the Tmall Supermarket project, after deducting various platform fees and some basic fees on our side, we will split the net profit 50-50. Do you think it's okay?" Liu Fusheng smiled and proposed.
Wu Zhou actually wanted to agree subconsciously.
After all, he only provided one person and could get 50% of the net profit, while Liu Fusheng provided people, venues and equipment.
But at the moment of saying yes, his brain went through the plan proposed by Liu Fusheng.
Net profit after deducting various platform fees and basic fees on the company's side...
Wu Zhou's brain subconsciously felt that there was something wrong with this sentence..
And Liu Fusheng on the other end of the phone, seeing that Wu Zhou had not responded, urged him again.
"Hello, Mr. Wu, are you still there?"
"Sorry, Mr. Liu, as for the specific cooperation model, I still need to see the specific sales gross profit of our products before I can decide. If you trust me, please send me the backend account password and product cost first, and I will take a look!" Wu Zhou said again. Wu Zhou wanted to give himself more time to think about this problem.
After all, this kind of agency operation cooperation method is the first time for Wu Zhou.
"Hahaha, although it is the first time to communicate with Mr. Wu, I can feel that Mr. Wu is also a very straightforward person. I definitely believe in Mr. Wu. Please wait! I will ask the salesperson to prepare and send it to you immediately!"
After thinking for a moment, Liu Fusheng directly agreed to Wu Zhou's request!
Soon, the two added QQ, the backend account and password, and the costAll the tables were sent to Wu Zhou one after another.
"Okay, I'll take a look here and give you a reply as soon as possible!"
"Okay, Mr. Wu, I'll wait for your good news!"
After hanging up the phone.
Wu Zhou immediately logged into the Tmall supermarket backend of the Xiao Miao brand, and then took a look at the revenue situation.
"It's really bad!" The revenue is just over 1,000 yuan a day, and occasionally less than 1,000.
With such a small revenue, it is difficult to maintain the expenses of one employee in a department.
Wu Zhou entered the operation backend and poured out the sales report of the most recent month. Finally, according to the cost table provided by Liu Fusheng, he did a data match and some formula calculations, and finally obtained the monthly revenue of Xiao Miao backend in Tmall supermarket.
2.2w of collection, gross profit margin is 33.5%, profit 7.4k.
But this does not include logistics costs, warehousing costs, invoicing costs, basic personnel expenses... If there are no other departments to share the costs, with this profit, Wu Zhou would definitely close it directly.
"After deducting all the expenses, the profits are divided 50-50!" Wu Zhou quickly began to think about this problem from the perspective of a boss. After all, he is also in a hurry and has personnel. He muttered this sentence, matched the costs one by one, and finally shook his head helplessly. This profit is very confusing...
But these are just my guesses after all.
In addition to guessing by yourself, you can also ask people!
Wu Zhou first looked for his master, Master Lu.
"Master, I have a question for you. Does your company have an agency operation project?"
"Agency operation? No, our company has its own brand! Oh, Apple, did you take over the agency operation? That's amazing. I was wondering why you left. You became a boss directly!" Master Lu became a little surprised as he spoke.
"No, no, my current company is preparing to take over the agency operation, but it has not yet been decided whether to take it or not. I am just asking!"
"Oh, you are quite concerned about your company's affairs. It seems that the new boss is very kind to you!"
After saying this with a smile, Mr. Lu continued. "You can ask Sister Zhu. She is the boss. Although their family is a distributor, it is somewhat similar to the agency operation! Do you have Sister Zhu's contact information? If not, I will send it to you!"
"Thank you, Master, I have Sister Zhu's contact information!"
After hanging up the phone, Wu Zhou called Sister Zhu.
"Agent operation, I haven't come into contact with it. But although I haven't come into contact with it, you'd better not sign a profit cooperation model with them, because these manufacturers are cunning, and all these offline ones are cunning. If you really share the profits with them, there may be all kinds of disputes later. It's better to keep it simple, service fee + sales commission, invoice commission, etc.! It's simple to calculate, and there won't be any disputes!" Sister Zhu gave advice.
Wu Zhou also understood it instantly, which was similar to what he thought.
Fortunately, he didn't act on impulse at that time.
Thanked Sister Zhu and made an appointment to meet offline next time!
Wu Zhou then turned on the computer and took screenshots of all the products of the Xiao Miao brand from the computer.
From these products, find the products that you think may become explosive products in the future.
According to the estimated sales targets of these products, the estimated sales of this brand when it is launched.
Based on this sales and the current gross profit of the brand, a rough gross profit margin is obtained!
Later, the gross profit will be redistributed, and combined with one's own psychological expected returns.
In this way, after 58 minutes of tossing and turning, Wu Zhou had a preliminary idea in his mind!
Then he turned on his mobile phone again, found Liu Fusheng's phone number, and pressed it!
"Mr. Liu, I have roughly looked at all our products and calculated them! A 50-50 profit split is OK, but those platform costs and our company's operating costs, etc., we have to determine them in advance. They must be fixed values and written in the contract, so that it is easy to calculate in the future and avoid unclear calculations!"
Wu Zhou had just finished speaking, and Liu Fusheng on the other end of the phone was silent for a while, not knowing what to say, because these things can't be fixed...
Many costs have been floating.
But Wu Zhou quickly continued.
"But I personally still think that this way of profit sharing is still too troublesome, because after all, there are many costs that are actually difficult to calculate, and there is floating space, such as logistics costs, and labor costs. When there is less business and when there is more business, their expenses are different.The situation and the proportion are completely different..." Wu Zhou explained sympathetically. "Yes, Mr. Wu, the performance is relatively small now, and one employee in the warehouse can handle it, but in the later stage, when you are operating well, there may be three or five people, and the personnel costs will definitely be different, and the logistics costs are also..." Liu Fusheng was born as a small boss after all, and he is still very good at calculating! He has a rough idea of the expenses of various grassroots. However, as soon as this sentence came out, Wu Zhou was more certain of his original idea! So he continued. "Yes, Mr. Liu, I understand this. So we don't want to be so troublesome when we settle the accounts in the end, so please listen to my cooperation plan. The operating service fee we want here is directly paid at 12% of the invoice amount! Mr. Liu, you should also calculate it. If it is suitable, we will sign the contract. If it is not suitable, then we can only forget it. Your company and I are not destined to be together!" "Mr. Wu, this 12% is too much, our profit is not that much! "Liu Fusheng wanted to continue complaining.
"Mr. Liu, the total bill of your company's backend last month was just over 20,000 yuan, 12%, which is actually only about 2,000 yuan..."
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