I have a career panel.

After all, Wu Zhou had just changed from an employee to a boss.

So when it comes to treating employees, he would subconsciously think from their perspective and consider what kind of boss he would like if he were his own employee.

It is precisely because of this that as long as Li Jia did his job well, Wu Zhou would not think there was anything wrong even if he went to and from get off work on time, after all, he was just an employee.

Of course, there was another important reason for "taking care" of Li Jia.

Wu Zhou could feel Li Jia's "excellence". Good employees need to be "cared for". Wu Zhou quickly thought of himself..

So, Wu Zhou was also worried about this sudden "overtime". He might accidentally scare Li Jia away, after all, he had just arrived.

Fortunately, when Li Jia left in the end, she didn't seem to be unhappy.

"I should come again tomorrow!" Wu Zhou thought a little uneasy.

But this idea was quickly thrown out of his mind. He had already become what he thought was a good boss. If he couldn't work together, it would be a pity, but Wu Zhou didn't force it.

Now let's get back to business.

Li Jia has already finished the picture, and Wu Zhou will definitely not wait until the next day's working hours to change the picture.

After all, he is the boss now, not the employee, and the boss has no holidays.

And every day when he opens his eyes, the company's profit is still "far away", even if Wu Zhou has a good psychological quality, he actually feels "very stressed".

Open the background, click on the product modification, and then change the picture...

After changing the product picture skillfully.

Wu Zhou began to stare at the data changes of these two products.

Refresh it once every once in a while, refresh it once every once in a while, and when he sees that one is sold, he subconsciously has the opportunity to think whether it is because of the change of the picture.

"This way of working is wrong!" Wu Zhou quickly reacted, and his current working state and way were completely ineffective.

The sales of garbage bags and plastic wrap are generally average.

And there are relatively many competing products in this category.

So even if the main picture is changed to a "better" one and the conversion rate is improved, the improvement is limited.

If the conversion rate of a product that usually sells 1,000 units has increased by 10% compared to before, it means that 100 more units have been sold.

But if you can only sell 20 to 30 units of a product, even if the conversion rate has doubled, then from the direct data, you can only sell 20 to 30 more units!

Wu Zhou directly clicked to close the backend webpage.

Then he began to look at the situation of all similar competing products on the Tmall Supermarket platform. Although he had seen these before, he only made a rough analysis at that time.

Now that he is in charge of backend operations, of course he needs to look more carefully.

First, take a look from a general visual perspective to see which of these competing products can directly attract his attention.

From the Tmall Supermarket platform, to Tmall, Taobao...

Wu Zhou looked at them all, and in his brain, he combined the two skills of "spatial sense" and "human map" to record those main pictures with more distinctive features.

In this way, these excellent pictures were compared in his brain.

Then compare them with the current optimized main pictures of his own to see what shortcomings there are.

In my mind, a new, more eye-catching main picture is gradually generated.

In a blink of an eye, the time came to 10 o'clock, and 2 hours had passed since the picture change time.

The data can barely be seen.

Re-login to the backend, open the sales page, and find the top two products.

At most time points before the garbage bag, the hourly sales volume fluctuated between 1-5.

At 8 o'clock and 9 o'clock, the sales volume in these two hours was 4 and 6.

"It should be OK!" The data is too little, and it is not possible to make a direct judgment. We need to see more!

Another product, cling film, this product period, the hourly sales volume fluctuated between 1-3, and there were many time points when there was no sales volume. At 8 o'clock and 9 o'clock in the evening, the corresponding sales volume for these two hours was 2 and 3 respectively, so it is not clear whether there is a positive change for the time being.

However, Wu Zhou did not think of relying on picture and text optimization to achieve performance growth from the beginning.

This growth progress is too slow.

Looked at the time on the lower right corner of the computer.

10:03 pm.

Wu Zhou opened the activity setting area in the background of Tmall Supermarket.

Then he created an activity..

He quickly set the "price, limit, and time period" of the two products.

The price of the garbage bag is 1 yuan, the time limit is 20 minutes, and the limit is 50!

The price of the plastic wrap is 1.5 yuan, the time limit is 20 minutes, and the limit is 50!

InMost people think that when selling things, the lowest price must be to break even, after all, merchants are not doing charity.

Therefore, when setting daily prices, they will subconsciously determine the price based on the cost. The higher the cost, the faster it sells, and the lower the cost, the cheaper it sells.

But Wu Zhou thinks that this idea is wrong.

The price depends only on the purpose.

Wu Zhou's current goal is to increase sales.

And how to increase sales?

Traffic*conversion!

Conversion is related to pictures! Wu Zhou has already done it.

And what about traffic?

If the normal way is to sign up for activities, optimize keywords, and then wait!

But if it is all this ordinary way, then what is Wu Zhou for?

Wu Zhou actually found that there is another kind of traffic on the platform, which is very large, and even not less than the traffic of activities!

That is low price, extremely low price!

There is no product that cannot be sold, only prices that cannot be sold!

When the price is low enough, consumers will buy it directly when they see it!

After Wu Zhou finished setting up, he immediately opened the main page of Tmall Supermarket again and looked at it.

Using the two keywords of garbage bag and plastic wrap, and then sorting by price.

These two products were ranked at the top as expected.

The cheapest price of garbage bag before was 1.2 yuan.

The cheapest price of plastic wrap before was 1.9 yuan.

After waiting for about 3 minutes, Wu Zhou looked at the merchant backend of Tmall Supermarket again and saw the sales of the corresponding products.

28 garbage bags were sold in these three minutes.

7 plastic wraps were sold.

At 10:15 pm, all 50 garbage bags with a limit of 1 yuan were sold out.

But only 8 plastic wraps were sold.

Although the sales of plastic wrap are much higher than usual. But Wu Zhou is not satisfied.

Wu Zhou does not want to be seen by other peers in this way of accumulating initial sales. This is why Wu Zhou set up this activity late at night. The promotion of plastic wrap was directly deleted, and when it was set again, it was exactly the same as the previous garbage bag.

After 7 minutes, the 50 plastic wraps were also sold out.

Wu Zhou did not continue to set it, but continued to look at Xiao Miao's other products on sale that had not yet changed the pictures.

By the way, through the inventory situation in the background, find those with decent inventory.

At 11:03 pm, Wu Zhou used the same routine to set a steel wool with a monthly sales volume of only 103, but there were 512 in the inventory in Tmall Supermarket. He set a 1 yuan, limited time and limited quantity price, but Wu Zhou set the limited quantity to 100.

It still sold very quickly...

At 11:35, the 100 steel wool balls on sale were sold out, and its sales doubled in just 32 minutes to 203.

Then Wu Zhou set a "limited time and limited quantity price" between 0:00 am and 5:00 am!

All are 1.9 yuan, limited to 100 pieces.

Without staring at it any more, Wu Zhou went back to his bedroom and went to sleep.

At 7:00 am the next day.

After Wu Zhou got up, he came to the living room, first brought the porridge in the rice cooker to the dining table, and took out the salted duck eggs and pickled mustard from the refrigerator.

The porridge was still a little hot, and the dishes were a little cold.

Put them close together.

Then Wu Zhou went to wash up.

After a simple wash, he didn't eat at the table right away, after all, the temperature must not have reached the comfortable zone in such a short time!

Wu Zhou turned on his computer in the living room, logged into the Tmall Supermarket backend, and the Tmall Supermarket homepage.

Take a look at the sales changes of the three products.

The initial sales of garbage bags were 1012. Wu Zhou set a price of 1 yuan for 50 bags, which became 1062. Later, he set a limit of 1.9 yuan at night...

The current sales are 1103, 41 bags sold, and a total of 91 new sales.

The initial sales of plastic wrap were 518, and the current sales are 621, with a total of 103 new sales.

The steel wool, from the original 103 sales, has become 239, an increase of 126 sales.

At 8:30 in the morning, Wu Zhou began to contact the salesperson on Xiao Miao's side. This is their working time!

"Please prepare 5,000 of these three products, garbage bags, plastic wrap, and steel wool. I will make orders and send them to Tmall Supermarket in the next two days." Wu Zhou notified directly.

"Mr. Wu, can you sell all these goods?" The salesperson who was contacted was responsible for delivery before, and of course he knew the sales of these products in Tmall Supermarket. So when looking atWu Zhou suddenly ordered so many goods, and he was still subconsciously cautious!

"Sell out!" Wu Zhou didn't want to explain to him, but just explained lightly.

After replying here, the salesman quickly took his mobile phone and went to the boss's office on the second floor of the factory.

He showed Liu Fusheng the news that Wu Zhou and he had ordered goods.

After seeing this news, Liu Fusheng also frowned subconsciously.

This batch of goods will cost more than 30,000 yuan even if it is based on the factory ex-factory price.

He was also a little worried, but he didn't ask Wu Zhou immediately, but used his computer to check the Tmall supermarket page to see which products of his own.

Then he quickly raised his eyebrows slightly and saw the changes.

The pictures of garbage bags and plastic wrap have been changed... Although he didn't understand what the use of this picture was after the change.

But at least it proves that Wu Zhou is "working", and ordering so many goods, maybe Wu Zhou contacted the waiter to promote these products!

"Boss Wu, what kind of activities are there for these three products?" Thinking of this, Liu Fusheng took the initiative to ask Wu Zhou!

"Boss Liu, if you want to see the activities, I can send them to you a few times later. However, the operation of Tmall Supermarket is never just about activities. There are many details to be done, just like the foundation must be solid to build a high-rise building! Prepare the goods as soon as possible! I can continue to promote the next step of the product!" Wu Zhou did not intend to tell Liu Fusheng about his operation plan.

However, after this explanation, Liu Fusheng was much more settled in his heart.

Finally, he looked at the salesperson who was still standing in front of him.

"Go and prepare the goods. If there is such an abnormal amount of stock in the future, notify me in time!"

When the boss decided to cooperate with Wu Zhou to prepare the goods, it only took 1 day to prepare all the goods in such a small amount.

After Wu Zhou got the approximate time from the salesperson, he also made the purchase order of the platform as soon as possible, but because the gap between the inventory and the actual sales of the product was too large.

The supply chain clerk at Tmall Supermarket would definitely not agree.

So Wu Zhou found Qingmu.

"Aren't you working on your own brand?"