I have a career panel.

The performance of Tmall and JD.com was pretty good, so Wu Zhou didn't spend more time on it.

It's like a student exam. If you get more than 95 points, it's hard to improve every point.

Wu Zhou chose to work hard on the Tmall store, which is "still failing".

Improve the company's shortcomings as soon as possible!

The 10,000 direct train fee recharged yesterday has been spent more than half. When I looked at it around 10 o'clock in the morning, the consumption amount was 5,052 yuan, but the performance brought was only 19,762, and the output ratio dropped sharply to 3.9.

However, it is definitely profitable, but how to say it, it dropped too fast. If it continues to drop like this, it will lose money tomorrow.

Wu Zhou carefully analyzed the reasons.

Soon, some reasons were initially screened.

First of all, the traffic is large during the big promotion, and there are more merchants investing in direct trains.

In terms of keyword bidding, they are also frantically bidding premium, which has caused the price of originally cheap traffic to increase several times due to the big promotion...

This is also the main reason why Wu Zhou's direct train amount is consumed faster and the conversion rate is reduced.

Secondly, Wu Zhou also observed the direct train picture. There are already competitors imitating Wu Zhou's direct train picture...

"Sure enough, the competition is much more intense than that of Mao Chao." Even if the merchants on Mao Chao copied, they couldn't copy so quickly. The point is that they copied well.

Even from Wu Zhou's perspective, the Tmall store that copied their main picture style also added some of their own things to the direct train main picture. Obviously, the opposite company is very strong in both operation and art design!

Wu Zhou carefully observed and learned, and also learned to see which through train pictures had a good conversion rate, and tried to absorb more materials...

After learning for a while, Wu Zhou asked Li Jia and Liu Xiaojiao to work together to make their own new pictures...

After the picture was initially finalized.

Wu Zhou also had other plans to be implemented simultaneously.

Go all out to sprint one or two products. The sales and performance of a single product can indeed sprint very quickly, but it is also easy for some excellent peers to quickly notice it.

This is not conducive to the "sleazy development" of the company in the early stage, so it is still necessary to work together on multiple products to distract attention.

Wu Zhou extracted more accurate "transaction data" based on the promotion data of the two products he had promoted, the pot and the thermos cup, such as the crowd, age, region, city...

Using these more accurate transaction data, a new "through train promotion plan" was formulated.

At 10:53, Wu Zhou set up 2 new through train activity plans!

Then he tried to add 2 diamond exhibition plans in the background!

After finishing, Wu Zhou picked up his mobile phone on the table.

Mainly, he looked at the texts in the circle of friends to see if there were any new replies and private chats.

Wu Zhou's circle of friends was full of likes this morning. There were some comments, but few people took the initiative to chat privately. Moreover, these private chats only asked a few simple questions and then nothing happened.

This made Wu Zhou realize that his previous plan of "digging brands" was not that simple.

However, as soon as WeChat was opened, Wu Zhou saw an additional friend request on WeChat.

Clicking on it, there was a self-introduction, and Wu Zhou's eyes lit up slightly. Wu Zhou was familiar with this brand name, which was a brand that Xiao Hongtao and his family were currently cooperating with.

However, Wu Zhou seemed to have added other people from this brand.

This time, someone else took the initiative to add him!

"It seems that there is a chance!" Thinking of this, Wu Zhou couldn't help but smile. His circle of friends plan was still somewhat effective. He still had to go to more exhibitions and add more people from the brand in the future!

Wu Zhou thought so.

At the same time, he also accepted the friend request from the other side.

And the friend request was approved within 2 minutes.

The WeChat message from the other side was sent quickly.

"Hello, Mr. Wu, I am Zhao Zhiqiang, the head of the e-commerce department of Lvhuajia. It is convenient for me to understand what channels your company has? Does your company have a PPT introduction?" Zhao Zhiqiang's message was very direct, and his "anxiety" could be seen in his words.

Zhao Zhiqiang is the manager of the company's e-commerce department who officially took office at the end of June this year. However, how to say it, the company's e-commerce department was also newly established.

Before. The company's online distribution authorization was issued by the heads of each region on a first-come, first-served basis.

The authorization is stamped by the head office, and it is alsoIt is impossible to breach the contract casually. The only advantage is that the company's authorization is signed for one year, and it is not allowed to sign for many years. So during this period of December, he was also competing with these regional managers for the authorization of the "e-commerce channel".

In theory, the company's e-commerce department has been established, so the ownership of this e-commerce channel should belong to him.

But this world has never been based on reason, but on strength. However, in the past six months, he has worked hard to pull up an e-commerce team, and has done Tmall and JD Pop, but the performance is unsatisfactory.

The total revenue in November was only 580,000.

The poor performance has become a "handle" for these regional managers and him, the head of the e-commerce department, to compete for the authorization of the e-commerce channel, and it also makes him speak without confidence in front of the company's boss!

So Zhao Zhiqiang is very anxious and is also thinking of a series of ways to see how to increase the revenue of his department.

But the performance of this Double 12 is still not good. If the current situation continues, the total revenue of the e-commerce department in December may barely reach about 500,000.

In the end, what he thought was, "Leave professional things to professionals!"

So he has been asking through his own channels, asking, and understanding where to find professional people.

And this morning, a buddy in charge of offline business at the company sent him some photos and screenshots of Wu Zhou's circle of friends...

Then there was the scene just now.

"I have never done company introductions before. Now the companies I cooperate with are almost all actively approached by the partners. If you need to know anything, you can actually ask me directly!" Wu Zhou said that there must be a simple version of the company introduction. Even if he started from scratch, Wu Zhou was familiar with the company's situation and could do it quickly!

"Indeed, I have looked at your circle of friends, Mr. Wu. With the operational strength of your company team, there is really no need for active promotion. Is it convenient for you to call now? Let's talk on the phone?" Zhao Zhiqiang said very politely. At this moment, he said this with a smile on his face. After sending the message, he quickly browsed Wu Zhou's circle of friends. They were all very "high-quality" circles of friends, and many awards were very hardcore.

Of course, the most hardcore is the performance!

Soon, Wu Zhou sent him the phone number, and Zhao Zhiqiang dialed the phone as soon as he got the phone.

"Hello, Mr. Wu! I see that you are also relatively young, and you are really young and promising. You have achieved such good results at such a young age..." As soon as Zhao Zhiqiang answered the phone, he praised Wu Zhou fiercely.

After the two of them exchanged a few simple polite words, they quickly got to the point.

"Mr. Wu, how many people does your company have now?"

"What is your company's annual revenue? Are there any good cooperation cases?"

"...."

Then there was a question-and-answer session between Zhao Zhiqiang and Wu Zhou.

Zhao Zhiqiang had a comprehensive understanding of Wu Zhou's company and team.

Wu Zhou would follow Zhao Zhiqiang's words on some things, but Wu Zhou would use his own words on some things.

For example, when Zhao Zhiqiang asked Wu Zhou about his company's annual revenue, Wu Zhou would not answer directly. After all, it was only established in the middle of the year, and the revenue was also rising diagonally. Speaking directly about the total revenue would "weaken" the company's capabilities.

Instead, he said, "I haven't really counted the annual revenue, but in November, our company's total revenue was about 15 million yuan, and this month it should be able to reach 16 million yuan..."

Then there was the cooperation case.

When Wu Zhou described it, he introduced it in the form of revenue category ranking.

"The top sales item in the garbage bag category is ours, and the top sales item is also mine, as for pots... thermos cups..."

And Zhao Zhiqiang was very satisfied with Wu Zhou's answer.

Zhao Zhiqiang learned about Wu Zhou's company size and strength details.

Finally, .

"Mr. Wu, if we, Lvhua, hand over JD.com and Maochao to you in 2015, how much performance do you think your team can achieve?"