I Have a Little Black Hole
Chapter 248 Publicity and Sales Plan for Household Robots
We have prepared this work in advance. Now the materials used in the laboratory to produce test robots are sent by various companies. The intended order has been initialed, and we are waiting for the final confirmation of the various specifications of the robot here. , after the test in the laboratory is completed, we can immediately place an order for production.
Of course, the materials and batteries do not need to be modified anymore, so the order has been sent and production has started. Other materials are also produced quickly and will not delay the company's production! Hu Qinglin introduced their preparations.
Okay! Then the question of publicity and sales is left! How is the specific publicity plan prepared by your publicity department? You must know that this is our company's first civilian product officially sold to the outside world, and its sales are related to our company. If you want to sell these robots as much as possible, the role of publicity is very important! Kong Yuxiao asked Liu Yuyu, the manager of the publicity department.
Of course it's ready! We have divided the plan into three main parts, which are pre-publicity, key publicity such as press conferences, and large-scale continuous publicity in the later stage.
We have already started the pre-promotion, and now we have released various 'spy photos' of our company's robots on the Internet, as well as various 'candid' videos during testing, and exposed the approximate performance of some robots, all of which are used by the company. Employee's name like 'Dare to take pictures'.
This is also the practice of many companies to release products, and netizens still buy it very much! The popularity of our civilian robots is now very popular on the Internet, and discussions on various forums, post bars and other websites are very lively! The number of believers and those who don't believe is basically the same. Of course, this is also due to our company's guidance.
In addition, we have also published some simple publicity introductions on the company's official website, but the specific data has not been published, which leads to the emergence of suspicious situations on the Internet.
Of course, the key publicity is to be carried out at our press conference. We are already preparing for the press conference, and it should be completed in a few days.
In addition, I suggest that the company set up sales experience stores in major cities, so that our future customers can truly see the various performances of our robots, which can dispel the wait-and-see attitude of many people who do not understand the situation. Selling at the same time as publicity, I believe sales will increase a lot at that time!
There will be more large-scale and continuous publicity in the future. Our publicity department has begun initial contact with various TV stations and large video websites and other media to ensure that the publicity of our robots can cover the whole of China!
At the same time, we are also in contact with advertising companies around the world, so that the offline publicity of our robot can also cover various cities and villages in China!
The specific publicity contract and publicity plan also have to wait for the production model of the robot to be confirmed before further promotion of these tasks is very cumbersome.
However, our publicity department is currently fully staffed, so the preparations for various tasks are also in steady progress!
As for foreign propaganda work, we have also conducted preliminary investigations. The work in this area is not too urgent. After all, there is still a lot of work to be done for our company's robots to be exported abroad. At that time, our propaganda work will also be related to these tasks. Put it together, our publicity department will cooperate with the company's work! Liu Yuyu introduced the plan of their propaganda department in detail.
These plans seem to be similar to the promotion plans of ordinary companies to release new products? Are there any innovative plans? Although Kong Yuxiao was quite satisfied with Liu Yuyu's promotion plans, he felt that although these plans were good, they were not. It's quite normal, and there is nothing that catches the eye, so he couldn't help frowning and asked.
Yes, general manager, our publicity plan is generally like this. We will reflect the plans you mentioned that can make people shine, such as various innovative publicity copywriting, advertising shooting, etc. We are all ready, and we will show you when we are ready!
And we are a big company, and we can only use a little bit of edge ball action when promoting, such as our early publicity. But the publicity in the middle and late stages can only be done in an upright manner, because a company like ours is not suitable for taking a slant when it comes to publicity, and it will cause some bad impressions to our publicity targets! Liu Yuyu explained.
Her words aroused a burst of warm applause in the conference room. Everyone agreed with what he said later. A big company must have the bearing of a big company. If people discover messy things, the company's reputation will be very big. , so everyone accepted her explanation.
Very good! Thank you Manager Liu for the introduction! In the end, the sales plan is left! Manager Chen, come and tell us about the preparations of their sales department! Kong Yuxiao said to Chen Tian, the sales manager.
We have almost prepared for the sales issue. We have also thought of the suggestion of the sales experience store that Manager Liu mentioned just now, so we have already prepared in advance. Now many salesmen have begun to find stores in various cities for leasing, unified The design work of the store is about to be completed. After the store lease is completed, the decoration can be carried out immediately, which will not affect the subsequent sales work.
We have also reported to the personnel department about the recruitment of sales staff, and they have already started the specific recruitment work, although some people suggest that we can use our company's own robots to act as part of the sales staff, which can save a lot of money Labor cost.
But I do not agree with this suggestion, because the current positioning of our company's robot is for home use. If we put it into commercial use at once, it will definitely cause panic among the people. After all, all work If it can be done by robots, it will become more and more difficult to find a job, and more and more people will be laid off!
As a result, the income of many people will be greatly reduced. If there is no money, how can our robots be sold? And I believe that the country will not agree with us to let robots directly replace human workers on a large scale in one step. In that case, there will be all kinds of bad social problems! It is impossible for the country to afford so many unemployed people all at once!
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