I Know Everything

Shen Huan's popularity on the Internet has always been very high.

Including now offline, he is still the king of popularity.

As a prover of Fermat's last theorem, as an NBA superstar who led Kobe and Iverson to the championship, no matter which new identity he is, it is enough to keep Shen Huan's popularity high enough during this period.

It stands to reason that if it is a star, then it will definitely take advantage of the popularity to make a lot of hype and earn more money.

But people don't care about these at all, and they don't participate in any advertising endorsements or commercial activities.

Originally, manufacturers in Huaguo were gearing up.

Although Shen Huan declared that he quit the NBA and would no longer play basketball, but in the land of Huaguo, a genius like Shen Huan will not be cold in another 20 years.

Because Shen Huan is still a great mathematician, a famous movie star, a songwriter, a variety show planner, and a genius that makes people hard to see.

As long as there is this gimmick, the advertising value of Shen Huan will not decrease at all.

You used to say that Shen Huan was unwilling to accept commercials, but now that Shen Huan has accepted advertisements for Adidas, BMW, Pepsi, McDonald's and VISA, you won't refuse anything else, right?

But Shen Huan refused all domestic advertisements.

No matter what the price is.

Even if one of the real estate magnates wanted Shen Huan to advertise his real estate in a comprehensive business district in Huajing, he was willing to pay 50 million yuan, but Shen Huan refused.

He doesn't like being constrained by too many ads.

From the beginning to the end, Shen Huan only had 5 world-class advertising endorsements including Adidas and BMW.

This makes the Adidas people quite moved.

They were not in a hurry, because Shen Huan had already agreed that when he went to Huajing in July and August, he would shoot two commercials and some promotional posters, so that they could release them in the new school season.

Millions of college students, when they were young, especially admired Shen Huan, and loved sports such as sports, so Adidas's product sales already had a solid foundation.

In fact, the advertisements that Shen Huan shot for five companies in the United States have already been launched all over the world, including those in Huaguo.

Now the sales of their five products have increased significantly.

Except for VISA, which has a small presence in China due to its own brand and strategy, the other four companies have already boarded the express train of rapid growth.

There are posters of Shen Huan posted on the doors of thousands of McDonald's stores, and the turnover has generally increased by more than 27% these days.

Pepsi is even more exaggerated. They have already prepared a Coke can with Shen Huan's head on it - Shen Huan wearing an NBA jersey is one side, and the other side is a series of symbols and formulas of Fermat's last theorem.

This is similar to Adidas' Shen Huan Fermat's Last Theorem limited edition T-shirt, so it was well received when it was launched, and 300 million cans were sold worldwide in just a few days.

Especially in the four countries of China, the United States, Japan, and Taiji, there are more than 30 million cans added up every day.

Thinking about it carefully, the popularity of young people and their spending power are really too exaggerated.

It is no exaggeration to say that the 4 million US dollars that Pepsi spent on Shen Huan's advertisements in a year has been paid back in just a few days.

Pepsi, who originally thought that the consumption potential had almost been tapped, was dumbfounded, and continued to make several other canned drinks with Shen Huan's head as if it had been beaten with chicken blood.

According to the estimates of Pepsi-Cola executives, the sales growth brought about by Shen Huan can reach at least 3 billion US dollars.

The money Pepsi got as a result is secondary, the key is that the brand awareness has greatly increased.

Pepsi began to advertise frantically in the 1990s.

Their flagship is the youth series.

Whether it is a movie and TV star or a sports star, Pepsi likes the kind of young and promising.

This will give young people who drink Pepsi a feeling of being of the same age and kind, thereby prompting them to more and more agree that Pepsi is a drink for their young people.

Such recognition is not easy, it directly determines the consumption orientation of young people.

Also because of this, Pepsi-Cola stood out from so many cola brands and became the second child following Coca-Cola.

But for more than two decades, Pepsi still has no way to shake Coca-Cola's deep-rooted position.

It's different now.

Pepsi captured Shen Huan, the king bomber.

In the whole world, there is no second genius like Shen Huan.

Shen Huan can be said to be the best in the world in terms of achievements such as mathematics and sports, and has a particularly large influence among young people.

Especially now that Fermat's Last Theorem and the NBA championship are in the ascendant, this craze is getting more and more intense.

Seeing Pepsi so fierce, Coca-Cola couldn't sit still.

Coca-Cola's headquarters in China is located in Shanghai.

Coincidentally, Shen Huan was also in Shanghai these two days.

So Rose, the general manager of their Huaguo District, called Shen Huan directly and wanted to visit him.

Shen Huan didn't even know what happened to Coca-Cola and his phone call. After all, he had given Pepsi the advertisement on the drink, and it was impossible to cooperate with Coca-Cola.

You want to talk about next year, but next year's enthusiasm should have dissipated, and it's only been less than a month since signing with Pepsi, so it's too early for them to talk about future cooperation, isn't it?

But Rose insisted on a meeting, as long as Shen Huan gave him an hour, even in the middle of the night.

For a world-class big company like Coca-Cola, the general manager can make such pleas, sincerity is enough.

After thinking about it for a while, Shen Huan agreed to meet him for tea.

The teenager was unwilling to accept domestic advertising endorsements before, because he actually had many considerations.

It is by no means that Shen Huan has a disdain for these local manufacturers and brands in China.

It's because Shen Huan's advertising endorsement fee is too high. If it is added to these merchants, then they will inevitably increase the price of the product.

What's more, Chinese people will not feel jealous and hate you for earning money from foreigners, no matter how much you earn. Instead, they regard it as glory for the country.

But if you earn tens of millions or billions in advertising fees in Huaguo, they will suddenly feel that you earn so much, which is too enviable and hateful.

This, on the contrary, would cause some damage to Shen Huan's reputation.

Since Shen Huan doesn't care about money and is not the kind of person who wants to make money when he sees money, it is better for him not to accept these domestic advertising endorsements.

As for foreign countries, there is no taboo.

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