I Know Everything

Compared with Dicos, Subway's brand and strength are much larger.

Subway has more than 40,000 stores around the world, far surpassing KFC and McDonald's.

Of course, in terms of profit, the three of them are not much different.

But in the Huaguo market, Subway is far behind McDonald's and KFC.

KFC has more than 5,000 stores, McDonald's has more than 3,000 stores, and even Dicos has more than 2,000 stores, but Subway has less than 800 stores.

This annoyed Subway, who was determined to make a fortune in the emerging market of Huaguo.

In developed countries, Subway has reached an extreme in opening stores. If it wants to develop bigger and better, it has to make efforts in emerging markets.

Huaguo, a country with a population of 1.5 billion and a vibrant economy, is naturally a market that Subway has always been optimistic about, and has always wanted to keep conquering cities and expanding its market share.

It's a pity that Subway is obviously not acclimatized in China, and people don't have much interest in this kind of hot dog sandwich that you buy and eat.

In order to further cultivate people's interests and habits, Subway did not reduce advertising or invest in publicity, but the effect was not good.

Now McDonald's performance by leaps and bounds during this period, let them see hope.

Even if the products they sell will not exceed McDonald's, this brand will become well-known all over the country at once. Everyone knows that there is such a fast food brand that exists, which is of great significance to Subway.

After all, Subway's business strategy is franchising.

If everyone thinks Subway is good, and they all come to join and open stores, then they will be able to grow rapidly like a snowball.

It is not a luxury to open 5,000 stores a year.

So Subway's headquarters directly issued a death order, no matter how high the price was, as long as Shen Huan dared to mention it, he would be satisfied quickly.

Of course Shen Huan did not agree.

Not only did he not agree to Subway's offer, he even refused to accept Dexter's offer.

The reason is still the same.

Afterwards, many media also reproduced it.

Since I agreed, I don't want to break the contract unless they apologize to me first. This is an insult to my principles of life. Money is not the most important thing in life.

This passage made many people complain.

They said, you, Shen Huan, are already a rich man with a net worth of over 1 billion RMB, so of course you don't have to care about the money.

We have so much money from you, but we can still pretend that money is of no use to us.

But more people still expressed appreciation.

Especially foreigners, they admire Shen Huan's spirit of respecting the contract.

With their positive publicity, Shen Huan's reputation became even more positive.

But at the same time, the pressure on McDonald's suddenly increased.

It's not that Shen Huan put pressure on them, saying that they can't do it if they don't renew the contract at a high price.

McDonald's executives themselves say,

They didn't receive any calls from Shen Huan about the contract, as if the sky-high price poaching never happened.

But the media are always looking for trouble, not to mention that there is such a breaking news happening now.

The media seized on the fact that McDonald's has not responded positively, and made a lot of hype and comments.

The central point of their comments is whether Shen Huan is worth the additional contract of McDonald's, and why McDonald's has not said anything about renewing the contract. Is it because they just want to use Shen Huan's most valuable year and then abandon Shen Huan?

If it was in the past, then there is no problem.

A one-year contract is one year, and no one can say anything.

After that, you, Shen Huan, have no commercial value, so you are unlucky, and it has nothing to do with McDonald's.

But now it's different!

Shen Huan rejected other people's sky-high contract and focused on sticking to the contract with McDonald's. Are you just so stingy, just like Grandet, without showing anything at all?

See how fast Pepsi responds?

On the second day of being poached by Coca-Cola, it was immediately announced that Shen Huan had renewed his contract with Shen Huan for 9 years and doubled the salary.

This is the person who does great things!

Everyone has a good impression of Pepsi, and thinks they are responsible and quick to respond.

But what about McDonald's?

The two major companies have already started poaching at a high price, but they didn't respond at all. Could it be that Shen Huan is determined to be honest, so they want to rely on Shen Huan for a year, and then give up on Shen Huan directly?

This is too shameless, too cold-blooded!

Chen Huan chose to persevere under better conditions, but you still turned a blind eye and pretended to be stupid. This is not what an ambitious big group should have.

At the beginning, only a few newspapers were talking about it, and there were not many comments on the Internet.

But when the time waited until the third day, McDonald's still didn't respond, which made people complain.

Countless netizens, including those in Europe and the United States, have started to complain about McDonald's.

The pressure of public opinion is very great on them. Even now their sales are still rising, but this kind of word-of-mouth and praise has been questioned.

What makes McDonald's even more uncomfortable is that Subway once again announced in a high-profile manner that it has raised the price again to 10 million a year, with a 10-year bargaining chip.

A single endorsement advertising fee of US$100 million is already the largest in the fast food industry.

This further became the last straw that crushed McDonald's psychological defense.

On such a day, McDonald's stock plummeted 2.7%, and its market value lost more than billions of dollars.

They couldn't sit still any longer, they quickly contacted Shen Huan, and offered to amend the contract.

Naturally, Shen Huan would not refuse the free money sent by foreigners.

So the two sides quickly reached an agreement.

McDonald's also quickly disclosed the news to the global media.

Based on the confidence in Shen Huan, McDonald's decided to renew the contract with Shen Huan in advance.

The renewal condition is a total of ten years, and the annual global advertising endorsement fee is 8 million US dollars.

Compared with Subway, this is definitely less, but McDonald's is much more stable than Subway, and there is no need to worry about whether they will be able to afford the endorsement fee after ten years.

Moreover, the global development of McDonald's has always been stable, and there are few problems, which also makes Shen Huan feel relieved.

In this way, Shen Huan has two contracts worth 80 million US dollars.

With McDonald's and Pepsi, Shen Huan can earn more than 1 billion RMB!

When the news came out, the wind direction of public opinion immediately changed.

It turned out that everyone envied Shen Huan for getting so much advertising endorsement fees.

Although BMW and VISA did not move, Shen Huan's advertising endorsement alone has exceeded 50 million US dollars this year. It is really a model of getting rich by relying on advertising endorsements!

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