I Know Everything

As soon as the news came out, the entire advertising endorsement industry, including all the melon-eating people in the world, was boiling.

Pepsi isn't without big bucks.

Their pen has always been bigger than Coca-Cola.

For example, more than 20 years ago, in the 1990s, they signed a contract with Michael Jackson, the world's number one pop king, at the then sky-high price of $5 million a year.

And 15 years ago, in 2001, the contract of Britney Spears, who was in full swing, was also worth 8 million US dollars a year.

Now it is 2016, all kinds of prices are constantly rising, and the endorsement fees of celebrities are also constantly rising.

There are endorsement fees of 10 million, 30 million or even 50 million US dollars a year.

For example, in 2013, Beyonce, a die-hard fan of LeBron James, and PepsiCo signed a one-year advertising endorsement worth 50 million US dollars, setting a record for the endorsement of the beverage and food industry in history.

Let's see, so Shen Huan's endorsement of 80 million US dollars in 10 years is not a groundbreaking thing at all.

Of course, Beyoncé really did her best to get the $50 million.

Not only did she cooperate with Pepsi to shoot several blockbuster commercials, but she also had to be bundled with Pepsi in all of her itineraries this year, including world tours, Super Bowl halftime shows, various platforms, and so on.

Basically, except for eating and sleeping, she creates enthusiasm for Pepsi anytime and anywhere.

Otherwise, do you think it is so easy to get 50 million US dollars?

In contrast, Shen Huan's 10-year global advertising endorsement worth 80 million US dollars seems much easier.

Except for various image rights, two or three advertisements a year, and attending various Pepsi events no less than three times a year, Shen Huan is very relaxed the rest of the time.

That is to say, if you drink a drink outside, you must put a bottle of Pepsi in a conspicuous position, and the rest will be casual.

But it is true to say so, but considering the gap between Shen Huan and Beyoncé, it is still enough to surprise everyone.

For now, Shen Huan is definitely more famous than Beyoncé, more famous.

But until next year, Beyonce will continue to study and advance on her music path, but Shen Huan will no longer play basketball.

Even in terms of mathematics, it is impossible for Shen Huan to prove another world-class mathematical problem similar to Fermat's last theorem, at least not in a short period of time.

In the long run, Shen Huan's reputation will be much smaller than Beyoncé's.

Even if this is the case, Pepsi is willing to sign a ten-year contract with Shen Huan and offer a sky-high endorsement fee, which can only explain two points.

The first is this year, which is of great benefit to Pepsi, they can make a lot of money.

The second is that Pepsi does not allow Coca-Cola to poach corners, and cannot allow itself to be stained, so it has to keep Shen Huan on better terms.

Yes.

Leaked around the same time as the contract renewal announcement, there was also the news that Coca-Cola had poached Shen Huan.

This is how everyone knows,

Why did Pepsi and Shen Huan renew their contract for another 9 years less than a month after signing the contract?

Even if it is counted as giving Shen Huan 80 million US dollars a year, the remaining nine years will be in vain for Shen Huan, and Pepsi did not hesitate.

56 million yuan per year, more than 4 million a month, more than 150,000 a day, this is no longer making money, it is stealing money!

I really can't complain. I earn three to five thousand a month through hard work. I don't know what to do. As a result, Shen Huan won another 560 million RMB endorsement contract!

Don't compare with Miss Xiaofeng, he has already separated from our masses. He is not from the same world at all. If you insist on comparing, won't you make yourself unhappy?

Exactly! You envy Teacher Lu's success, why don't you think about what is Fermat's last theorem? What is leading a team to win the NBA championship alone?

That's why we can't compare people. As ordinary people, we just need to appreciate and worship a genius like Mr. Lu!

My mother said, let me learn from Chen Huan, but I can only laugh and cry secretly! Is genius something that ordinary people can learn? If I can have 1% of Shen Huan's success in this life, I will be absolutely satisfied!

I'll stab you one more time. Don't forget, Mr. Lu just had a crush on Li Bi, the queen!

Fuck! Do you want to be so heartbroken, you?

...

A group of people on the Internet are full of envy and hatred, but there are very few people who really paint villains and beat villains.

Again.

If you are better than others, then others will definitely hate you.

But when you are a genius that no one else can catch up with, then all they have left is awe and worship.

Shen Huan himself was very happy with such a windfall.

Sure enough, there is competition to make progress.

Originally, Pepsi only wanted to use their own for one year, but as soon as Coca-Cola came, they immediately gave a super contract.

Shen Huan knew that this was a big contract they gave with tears in their eyes.

But Pepsi is unlikely not to do so.

Otherwise, you will not only lose your face, but also your face.

Both are important to them.

In the end, Shen Huan hadn't finished his joy when another deal came to him.

With Coca-Cola's spoiler, other companies see hope.

Huaguo's fast food industry never thought of competing with McDonald's.

Although they see that McDonald's business has been so hot recently that people are jealous, it has already gone straight to a growth rate of 30%.

But before Coca-Cola, they did not expect such a drama of breaking the contract and poaching talents.

Now that there are pioneers, they naturally think about it.

For example, Dicos, who ranked third in China, asked Cui Zhong to help spread the word that he wanted to cooperate with Shen Huan in accordance with Coca-Cola's model.

The endorsement price given by McDonald's is not low, 5 million US dollars a year, which is higher than the original Pepsi.

But Dexter's endorsement price for Shen Huan was higher, reaching 6 million US dollars a year, and it was also a ten-year contract, and they helped pay the liquidated damages.

This reflects the sincerity of Dexter.

After all, McDonald's is a global endorsement advertisement, while Dexter only operates in China, and the number of stores is only one-third of that of McDonald's and KFC.

Or they have plans to enter all of Asia in the future, but at least not for now.

They can give 6 million US dollars a year in one market in Huaguo, and sign a contract for ten years. Their generosity surprised even Shen Huan.

Shen Huan even doubted that Dexter gave him such a high endorsement fee, would they be able to earn back the cost?

But before he could think about it, the second poacher followed.

Subway, the world's largest single-brand fast food chain giant, also offered its own super high endorsement fee.

Ten-year contract, 8 million US dollars in endorsement fee every year! !

For his own expansion in China, and for his own further promotion, Subway is going all out!

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