I Know Everything

If you want to say that AJ's expensive and rare sneakers of three to five thousand, ten to twenty thousand can make money for scalpers, there are objective conditions.

However, Adidas' Shen Huan won the championship limited edition with the highest price of only 199 US dollars and the lowest price of 99 US dollars.

Converted into RMB, it is only about 700-1400. Several brands in Huaguo have basketball shoes at this price.

However, it is a miracle that such a pair of mid-priced basketball shoes can be sold at such a high price!

This also fully proved how powerful Shen Huan's market appeal is.

Companies such as Pepsi and McDonald's have already started new advertisements during this period, and even sold products endorsed by Shen Huan.

For example, VISA's third credit card with the image of Shen Huan has more than 2 million card issuances in South America, and its performance has greatly increased.

What about Adidas?

Apart from broadcasting Shen Huan's advertisements and posting Shen Huan's posters, they did not actually sell any Shen Huan-related products.

It's certainly not that they don't want to make money.

It's that Adidas wasn't ready.

Now that they are looking for Chen Huan, they already have a plan and are going to ask Chen Huan to discuss it.

As the advertiser with the most sincere attitude towards Shen Huan, Shen Huan must of course pay attention to it.

People give you 30 million US dollars in endorsement fees every year, what if you don't take it seriously?

In the Adidas office building in Huajing, Shen Huan saw an old acquaintance.

Hey, Mr. Vatnad, why are you here too? The boy shook hands with him enthusiastically.

Haha, of course I'm here to congratulate you on your return to the NBA! Watnader smiled like an old chrysanthemum.

Watnader is the general manager of Adidas North America, and he also made a huge bet, knowing that Shen Huan would not play NBA basketball games again, and signed a lifetime contract with Shen Huan.

It was a decision that put everything at Watnard at stake.

He originally thought that it would take two or three years to make this decision for everyone to see the results.

At least Adidas will not lose money, and its market share in China can grow steadily.

What I never expected was that it didn't take two or three years, just the first month after signing the contract. With the launch of two T-shirts and a sneaker, Shen Huan brought Adidas more than 1.5 billion US dollars. Sales revenue and profits directly broke 300 million US dollars.

In this way, Shen Huan's ten-year contract fee has already been earned.

The next 8 million pairs of the championship-winning sneakers were sold out quickly again, which completely made Adidas no doubts up and down.

Even if Shen Huan's terrifying influence is only for one year, the lifetime contract given by Adidas is already a huge profit.

And then the second time I never expected it.

Kobe and Iverson didn't know what words they used to move Shen Huan. Shen Huan announced that he would play another playoff season. The joy of Adidas cannot be described as joy.

As soon as the news was confirmed, the entire Adidas German headquarters boiled up.

They also set off fireworks for two hours, which could be seen clearly for several kilometers.

As long as Shen Huan plays in the NBA, it represents money and interests.

With a superstar like Shen Huan, Adidas has already killed all the active stars of Nike and AJ in seconds.

Unless Boss Joe comes back again, no star can compare with his side in influence.

Therefore, even if Shen Huan still only plays in the NBA for 2 months, in the next two years, Shen Huan can still help Adidas increase sales by at least 10 billion US dollars.

Yes at least!

So it is conceivable how positive Adidas' attitude is this time.

It is not surprising that Watnad appeared in front of Shen Huan again and discussed new cooperation matters with him in person.

In the office with Vatnad, there is also Feng Yushou, the president of the Huaguo Department of Adidas.

Feng Yushou's status in Adidas was originally only one level lower than Watnad's, and the future development potential of the Huaguo market was even better than that of North America.

As a result, Watnader was lucky and signed Shen Huan, so Watnader has become the global vice president, and of course it has to be a higher level.

But Feng Yushou wasn't too entangled, Shen Huan was right in front of him, if there was any cooperation in the future, wouldn't it be natural for him to establish a friendship with him after a lot of contact?

At that time, I could also try the position of global vice president!

The three sat down, and Vatnader also upheld the rigor of the Germans, and said business as soon as he came up.

Shen Huan, it's like this. Watnader said, Aren't we going to release 1 million pairs of 'Shen Huan Championship Limited Edition' sneakers by the end of the year? Now there are some changes.

Oh? Is it not going to be released? Chen Huan said subconsciously.

He had already considered this issue.

The Shen Huan Championship Limited Edition sneakers were originally released to commemorate Shen Huan's only NBA season and his unique championship.

The price of this sneaker is very expensive, 399-699 dollars, absolutely high-end sneakers.

Only AJ's single sneaker commemorating Jordan's version has such a sales volume of 1 million, and the rest of the stars can't do it.

Shen Huan is the second.

If Shen Huan does not return to the NBA, then this pair of sneakers will definitely become a classic souvenir and will definitely be snapped up.

But now that Shen Huan is going back to play in the NBA, it seems a bit embarrassing.

If Adidas cancels this plan, it is not incomprehensible.

No, no, how is it possible? Vatnad laughed dumbfounded, How could it be canceled? The templates have already been prepared, and the first batch of trial production has even started... This is the urgent appeal of fans all over the world. Let's not just launch 1 million pairs, 10 million pairs will do!

So it's going to increase! Chen Huan nodded slightly.

It's not already decided, we just came here to ask your opinion. Vatnad said: 10 million pairs is definitely impossible, but if it increases to 3 million pairs, what about 5 million pairs? What do you think?

No wonder Adidas wants to beat itself up.

Increase to 3 million pairs, that is to increase sales by about 10 billion, and the profit margin of this sneaker is particularly high, Adidas has no problem earning 30 to 4 billion US dollars on this.

How many sporting goods companies can make a profit of three or four billion dollars a year?

Let alone a product.

It's just that they were still cautious and came to ask Shen Huan's opinion.

After all, the name is Limited Edition, and the number of 1 million pairs is already jaw-dropping. I don't know how many people have ridiculed that Adidas is crazy about money.

Now you increase to 3 million, 5 million pairs, what is that like?

I am afraid that the fans who bought it will not be too happy in their hearts, right?

The rarity of the limited edition is the most worthwhile place to buy it!