I Know Everything
Chapter 880 Refuse to destroy the image!
Shen Huan's consideration of the problem, of course, is not from the perspective of money.
If you think that you can only sell products in the past two years, it's okay to do so. After pondering for a while, Shen Huan said: But if Adidas wants to suppress Nike all the time and truly become the number one in the world, then doing so will appear It doesn’t have the demeanor of an international company.”
Feng Yushou listened with a slight smile, nodded and said: I think the group of people in the headquarters are too eager for quick success. Our Adidas has the best tradition, how can we go back on our word?
Vatnad had also expected that Shen Huan would say that.
He smiled, The headquarters told us about this matter, not only me and Lao Feng objected, but also the general managers of South America, Japan Benzene... and other regions expressed different opinions.
Those of us who have been on the front line of sales for a long time naturally understand what the fans think and what the fans think.
Such a blind increase in the number of products produced for short-term commercial interests is actually a damage to the Adidas brand! Customers will definitely settle accounts with us in the future!
After the two of them talked like this, Shen Huan immediately understood.
In fact, Vatnad and Feng Yushou did not come to ask for their consent.
Instead, they just want to express their disagreement.
Only when Shen Huan speaks for himself, will the Adidas headquarters seriously consider it, and will not blindly launch more limited editions to win the championship.
Otherwise, if Shen Huan got angry and refused to cooperate, then if Adidas dared to launch a limited edition of 3 million pairs or 5 million pairs to win the championship, it would damage Shen Huan's rights and interests.
Shen Huan could sue them and demand compensation from them.
Because it was already stipulated in the endorsement contract that every product related to Shen Huan's image and achievements must be authorized by Shen Huan before it can be sold.
This is completely different from those clothes and pants that only Shen Huan endorses.
The LOGO on those products is only Adidas, so these brand images have nothing to do with Shen Huan.
But for example, Shen Huan's T-shirt, Fermat's Last Theorem commemorative T-shirt, and Shen Huan's championship-winning sneakers all use Shen Huan's image and achievements as selling points, so this right does not belong to Adidas.
They use their words indiscriminately,
Of course you will eat rice.
Then please convey this meaning on my behalf. Shen Huan said in a harmonious voice, They don't need to make money on this item, it's not our autumn and winter clothes, will it be on the market soon?
These clothes don't have your face on them, they are at best your endorsement style, which is different from the money specially developed for you. Vatnad shook his head and said: No wonder they are so excited, I heard it the first time, It’s also exciting.”
If there is no commemorative edition for you to play next year, maybe we will really agree. Feng Yushou also said, It is precisely because there are still many possibilities in the future, so we can't do this.
Shen Huan nodded.
In the final analysis, it is because of this interest that there are substitutes behind.
If it is really useless, then it would be a fool not to take advantage of this big profit.
Few companies can withstand such temptations.
Since we have rejected this request, then next year's trip to the NBA playoffs, we have to make a good plan. Watnader said, Speaking of it, I am quite stressed. If we can't achieve the $10 billion The overall sales will definitely be scolded bloody.
You don't have to wait until next year. After his reminder, Chen Huan said, Doesn't Adidas also have basketballs? It can definitely make a basketball with my avatar LOGO! At least within two or three years, it won't worry about selling it. .”
The two looked at each other and smiled.
Since you thought about it, that's great. Feng Yushou slapped his hands, Let's take advantage of these few days to shoot a basketball commercial! Adidas' basketball should be on the rise!
All right.
Feng Yushou has been in China for too long, and he has started to think in Chinese when expressing in English.
Dare to love these two people here waiting for me!
If they don't say it themselves, they will definitely bring it up for other advertisements!
Shen Huan didn't care either.
Although in the endorsement contract, it is stipulated that several advertisements and promotions must be guaranteed at the end of the year, but everything is nothing more than human feelings.
Everyone is always negotiable.
Is there anything else you want me to do in commercials? Why don't you talk about it together! Shen Huan asked straightforwardly.
It's nothing, but we still think that if a joint backpack is released, it may also be a sales growth point? Watnad added.
good!
Chen Huan thought it was not a troublesome thing, and the filming could be finished in a day at most.
By the way, have you finished your commercial plan yet? Chen Huan suddenly thought of someone, Can I recommend a little girl to act in the commercial?
Of course the ad case already exists.
But hearing what Chen Huan said, Feng Yushou immediately said: This is just a proposal, nothing has been done yet... Chen Huan, who do you want to recommend? It should be no problem!
I recommend Yang Shu. Shen Huan called up some photos of Yang Shu on his mobile phone, She is the heroine of The Gift of Room No. 7 and the youngest actress of the Golden Lion Award. She is very cute. .If she can cooperate with me, it will definitely attract many students aged 12-16, and also join in the rebates for purchases.”
When the two of you look at this posture, how can you disagree?
Which young and energetic female star can be compared to the Golden Lion Award for Best Actress?
Okay. Vatnad also nodded, But for the European and American versions, we need to change the story and the heroine.
No Miley Cyrus! Shen Huan blurted out.
The two old men laughed unconsciously.
Shen Huan, she's actually pretty good, and the little pepper has the benefits of a little pepper! Vatnad said, Western girls don't pay much attention to it. It's enough to have a good one, and there is no need for any commitment.
She's not my type. Shen Huan quickly shook her head.
Originally, Miley Cyrus was crazy enough. If she was asked to come to China to shoot commercials, God knows what extraordinary things she would do.
Although Shen Huan will have many wives in the future, he definitely has not settled on the position of an American girl.
The three discussed the details for a while before Shen Huan left.
In the next half month, when the advertising copy and various preparations are suitable, he will shoot these three advertisements.
For Adidas, these three advertisements are the compensation given by Shen Huan.
I believe that if the people in the headquarters were not idiots, they would definitely be willing to accept Shen Huan's opinion.
Otherwise, companies like Nike and Under Armor would definitely be willing to pay huge sums of money to buy out Shen Huan's endorsement contract and recruit Shen Huan into their camp.
Adidas absolutely cannot afford such a loss!
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