Rebirth of the 80s New Farmer

For example, Toyota and Beijing Automobile Industry Co., Ltd. started negotiations, hoping to produce Corona by CKD, but the problem of foreign exchange ended without a problem.

Subsequently, Toyota rejected the Huaguo government's plan to establish car production bases in Shanghai and Toyota, because Toyota was unwilling to compromise on localization.

Toyota also had a joint venture project in China in the mid-80s, which was a technical cooperation between Shenyang and Jinbei Automobile Company, and introduced "Sea Lion" light bus parts for assembly through technical trade.

With the hot sales of Hiace and the long-term cooperative relationship with Jinbei Motor Company, Toyota proposed to form a joint venture with it, and did not want to kill Yang Yong halfway.

Huachen Automobile, which is controlled by Yang Yong, has mastered 40% of the shares of Jinbei Bus Manufacturing Company through a series of financial operations, while the parent company Jinbei holds 60%.Subsequently, the Shenyang government allowed Brilliance Auto to further increase its shareholding to 51% in order to support it becoming the first domestic company to go public on the international market.

Such a joint venture idea of ​​Toyota was stillborn.

After several twists and turns, Toyota found a station wagon company in Sichuan and Sichuan provinces to produce them, but it didn't exist for a long time.

At that time, Toyota's main mission was to expand the US market, and it really had no time to take care of China.And because of the cautious character of Japanese stupid people and the unpredictable political environment in Huaguo at that time, Toyota finally chose to wait and see.

This waited for more than ten years.

When Toyota stabilized the U.S. market and was ready to concentrate on entering Huaguo, it suddenly realized that there were no opportunities left for it.

At the end of 1995, Huaguo issued an automobile industry policy, no longer approving the regulations on the new car and light vehicle project, which made Toyota helpless.

In the end, Toyota had no choice but to choose to cooperate with Tianjing Motors.

At that time, Huaguo fully supported the strategy of three majors, four smalls and two micros, that is, the three majors of Changqi and Erqi Shangqi, plus the four smalls of Beijing Jeep, Tianjing Xiali, Guangzhou Logo, Beiliao Nanwan, and the military industry. The two micro-systems of Chang'an and Guizhou Skylark.

And it is stipulated that these car companies can only conduct joint ventures with two international car companies.

Toyota took a look and found that except Tianjing Xiali and the original Guangzhou logo and Beiliao Nanwan, which had been renamed Guangwan Motors, the rest of these enterprises had two cooperative enterprises, leaving it with no choice at all.

The reason why it chose to cooperate with Tianjing Xiali and did not contact Guangwan and Nanwan at that time was because Tianjing Xiali's original Japanese joint venture Dafa had been acquired by it, and its cooperation with Tianjing Xiali became a reasonable one. bingo.

Chapter 2308

The official cooperation between Toyota and Tianqi was in mid-July 7.

Huaguo's auto policy stipulates that a foreign-funded auto company cannot have more than two partners in Huaguo.

By then Toyota had used up two joint ventures: Chuanshu station wagon factory and Tianjing Motors.

Tianjing Motors is a company that can only produce vehicles with a displacement of less than 1.6L, which obviously does not meet Toyota's expectations.

If it wants to expand its business territory in China, Toyota must find a strong enterprise.

Toyota in the previous life first thought of Changqi, and realized the reorganization through the transfer of equity through Tianjing Automobile.

On June 2002, 6, Changqi Group and Tianqi officially completed the reorganization, which created the largest reorganization case in the domestic automobile industry at that time. After the merger, it was renamed Changqi Toyota in September 14.

At this time, Toyota's partners have become Changqi and Chuanshu station wagons.

It was FAW's move again, signing an agreement with various units in Sichuan, Sichuan and Chengdu to take the Chuanshu station wagon under its command.

In this way, Toyota's partner has become one: Changqi.

It stretched out a hand and started flirting with GAC.

Wan Feng's clause in the contract was prepared for this moment, directly cutting off the possibility of cooperation between Toyota and GAC.

Of course, if the Guangzhou government insists on cooperating with Toyota Nanwan in the future, it has no idea. As long as you pay me all the money according to the contract, I quit and cooperate with whoever you like.

Compensation of up to billions of dollars for Nanwan is to make money but not to lose.

There are almost no worries about GAC's problems. If the cooperation between Toyota and Changqi can be disrupted, then Toyota will enter the Huaguo market at least five years later.

When it enters the Huaguo market again, it will wait for the Huaguo auto policy to be opened again.

The cooperation between Changqi and Toyota is out of the need to make up for the shortcomings of the enterprise.

At this time, Changqi's Audi, Bora, and Jetta all performed well in the mid-to-high-end market. What it lacks is small family cars.

Therefore, the acquisition of Tianqi two years later will not only improve its product structure and make Changqi even more powerful, but also promote cooperation with Toyota through the acquisition of Tianqi, and use Toyota's strong development capabilities in the field of small cars to achieve change. Too much dependence on the status quo of the German public.

Wan Feng sat in the office frowning and meditating for an hour, then called Zhou Liming.

Zhou Liming came jolting over.

"Don't be so hippie, be serious! Although you didn't pay attention when you came from the security company, at least you still retain the tradition of a soldier. Why have you become more and more screwed up in the past few years? You are almost a father, and one day The late ones are not in shape."

For this brother-in-law, Wan Feng will teach him a lesson when it is time to teach him a lesson.

"Yes! Mr. Wan taught you the right thing. If I make mistakes, I will correct them."

"Hehe! Are you going to commit another crime after changing it?"

"Hey! It's not that interesting."

"It's up to you whether to change it or not, but cheer me up now, and I'll give you two tasks."

As soon as he heard that there was a mission, Zhou Liming immediately became serious.

Now Wan Feng hardly cares about things that are about the same size as farts in the group, but all the tasks he assigns are basically big things.

For big things, you have to have the attitude of big things.

"Choose the most capable people from the public relations department to form two working groups. One will go to Tianjing Motors immediately, and the other will go to the Chengdu station wagon factory in Sichuan and Sichuan. Do you hear me clearly?"

"Select capable people to go to Tianjing Motors and Chengdu station wagon factory."

Wan Feng nodded: "On these two places, the purpose! Negotiate cooperation with the other party. The conditions: it is all about car production, and the cooperation with Tianjing Automobile is about medium-displacement and future large-displacement cars. He Chuan The Shu station wagon factory is talking about cars, do you understand?"

"understood!"

"Go back and choose people. In order to show our sincerity, each of the two groups should have no fewer than seven people. I will talk to them about the specific conditions when the people are selected."

"I'm going back to pick people now."

After Zhou Liming left, Wan Feng was wondering whether to send two collective managers to lead the team?

Nandawan now has only one manager under Wan Feng, and that is Ling Yunwei who is in charge of Huaguang Technology.

Wan Feng is considering whether to make Zhou Liming the general manager of Nanwan Machinery.

Although Zhou Liming's knowledge in machinery was poor, he was still good at public relations management.

This is not considered nepotism, Zhou Liming is indeed superior in public relations, although he and Tan Sheng belong to the same breed, they are both hippie and smiling.

But he gave himself a more reliable feeling than Tan Sheng.

The bad thing is education.

With the Nanwan Group full of college students, it is really ugly to use someone who has never attended high school as the general manager.