The trainee starts by splitting bricks with bare hands

Basically, the mascots of the two companies have to fight every year. Who makes their stores close?In addition, whenever there is an event, the two families come together. When encountering a slightly grumpy employee, it is easy to grab customers and fight immediately.And every time something like this happens, the group publicly criticizes and gives an explanation to the society, and then rewards them internally.

It's just such a relationship, now that they have bumped into each other, naturally they are unwilling to back down from each other.

What's more, Han Lan's endorsement is really helpful for their promotion in the next year.They only talked about the song Soybean Milk and Fried Tiao, but they all understood the real benefits of Han Lan's endorsement in their hearts.

This guy, on his mother's surface, is a little fresh meat, but he's actually a celebrity!

Later, if he puts out an advertisement of him eating his own food, it must be a big one!

"Manager Luo, there is news from the company that the budget has been increased by 5000 million. Make sure to grab this endorsement!"

"understand!"

Nibbling the frog means that the eyes are very dignified. Every time you fight against the bean seller, it is a tough battle!

However, when the representative of the frog was applying for funds from the headquarters, the representative of the bean seller left his deputy to continue leading the team to prepare for the price war of the frog tomorrow, and he bought a plane ticket overnight and quietly rushed to Jinmen.

Liang Jiaxing, the representative in charge of the endorsement negotiation this time, brought only one assistant with him, and bought a plane ticket to Jinmen overnight.

After getting off the plane, I took a taxi and rushed to the crew's studio.

When the taxi guy heard the address they reported, he didn't want to take the order at all at first.The destination was too far from the airport, and he was afraid to go to such a remote place at night.

However, Liang Jiaxing paid him five times the fare.

Gritting my teeth, I took it!

So, when Han Lan got up early the next morning, he heard someone calling his name outside.

When I opened the window, I saw two men in suits and ties who were in a mess, being stopped by the crew security.

"what happened?"

"Han Shuai, Han Shuai, we are bean sellers! Could you please give us 10 minutes, we want to talk to you about the brand endorsement!" Liang Jiaxing raised his head and shouted when he heard Han Lan's voice.

Because the matter was urgent, the company hadn't had time to make an appointment for him, so he could only inquire about the location by himself and come over to watch.

This stay lasted all night, and the dew was still on my body.

Han Lan was also a little surprised. Celebrities have always tried their best to get their endorsements. This was the first time he saw a businessman desperately trying to get a celebrity.

People's hearts are always fleshy. Seeing the fat sheep coming from thousands of miles to the door and staying downstairs all night, Han Lan was also very moved, so she said hello and asked the security guard to bring them in.

In the restaurant of the hotel, the crew also looked curiously at the two men with both artistic and business styles, whispering to each other the news they had just inquired from the security guard.

I heard that he came to Han Lan for endorsement?

shit!

A group of people were shocked.

Is it okay for the gold master's father to kneel and lick in turn?

"Have you had breakfast?" Han Lan also finished washing and went downstairs. Seeing that the two bean sellers were surrounded by people as strange animals, she asked to help them out.

"Not yet Han Shuai, Han Shuai, we are here to talk to you about brand endorsement"

"If you don't have breakfast, eat breakfast first, and chat while eating." Han Lan greeted casually, and a staff member immediately vacated a table for them.

Someone also served a bowl of hot porridge for the two of them.

"Thank you." The two also thanked each other with some emotion.

After staying up all night outside, it is a great thing to have a bowl of hot porridge now.

They originally wanted to find a B&B nearby to live in, but when they arrived, they found that the only B&B here had already been rented out by the crew, and it was not rented out to outsiders at all.

There was no other way, but relying on their youth, the two elders found a sheltered corner and hugged each other through a long night.

After taking a sip of hot porridge to warm up his body, Liang Jiaxing couldn't wait to talk about the business:

"Han Shuai, I believe your company has told you about this endorsement, right? We, the bean sellers, are very optimistic about the market performance of your new song, soy milk and fried dough sticks, and this song is very suitable for our brand, so I think we can There is a cooperation. Our bean seller sincerely invites you to join us and become the image spokesperson of our bean seller."

Han Lan finished the porridge in the bowl, and handed the bowl to En Keke next to her to serve the porridge.

An Keke arched his lips reluctantly, but still honestly helped him serve the porridge.There's no way, Han Lan is a bully in the production crew now, threatening her with cut-off rations every now and then.

Taking advantage of this effort, Han Lan also asked with a smile, "What's the name?"

Only then did Liang Jiaxing realize that he was in such a hurry that he didn't even introduce himself, so he quickly took out a business card from his jacket pocket that was kept clean and not wet with dew, and handed it to Han Lan with both hands: "The bean seller's external relations department Manager, Liang Jiaxing."

Han Lan didn't put on airs, and politely took it with both hands, briefly looked at his business card, and then put it away.

"Manager Liang, I'm actually quite surprised that you guys came to me directly. You know, I'm an artist, and I've entrusted my agency to be responsible for these things." Han Lan took the porridge from Enkeke, said with a smile.

"Han Shuai, you are not an ordinary entertainer. We can tell that as long as you agree, Tomahawk Entertainment will naturally agree." Liang Jiaxing said bluntly.

Han Lan smiled noncommittally: "Manager Liang, I'm a layman when it comes to endorsement. A layman won't command an expert. I respect the company's decision on this matter."

"Han Shuai, our bean seller is willing to invite you to be our brand image endorsement at a price of 1000 million."

As soon as Liang Jiaxing said the words, the small restaurant instantly fell silent, and the crew was obviously shocked by the exorbitant endorsement fee.Then the producer, Lao Kong, coughed lightly, and everyone buried their heads in their meals and pretended not to hear.

The people who eat in this room are all the core members of the crew, and they are also people from Tomahawk Entertainment.And the specific amount of money has to be told to the company and signed the contract. It's useless for him to brag now, so he's not afraid of them hearing it.

Anyway, after the contract is signed, the company will hire the editor to pull out even more exaggerated endorsement fees to create a gimmick.

"This price includes the authorization fee for soy milk and fried dough sticks," Han Lan asked.

Liang Jiaxing shook his head: "Not included."

Han Lan was slightly stunned, then the endorsement fee is really sky-high!

Chapter 0361

What is the concept of an endorsement fee of 1000 million and [-] million a year?

Han Lan doesn’t know about the annual operating income of the bean seller, but according to the data given by Tomahawk Entertainment’s professional data analysis team, the annual revenue is about 400 billion yuan. Generally speaking, 13 yuan will be allocated for advertising. Publicity expenses.

That is to say, the publicity department related to the bean sellers spent almost 12 billion a year when they were the richest.One of the biggest expenses is advertising on various channels and platforms, and the rest of the money is rushed to use.

Of course, the placement of advertisements in stores in various places has nothing to do with the headquarters. The most that the headquarters can do is send the posters to them, print them and post them themselves.Otherwise, the 12 billion will not be enough to kill them.

As for celebrity endorsements, according to previous years, the most money spent on celebrity endorsements should not exceed 5000 million.

But this year, are they crazy?

How many days?