my return to life

"999!"

"1099!"

"1199!"

"999!"

Because Lei Jun said in advance that it is a thousand-yuan flagship, everyone's guesses fluctuate around the number of 1000.

Lei Jun on the stage walked around: "I heard someone say 1199."

"Someone said 999."

After a short pause, Lei Jun smiled and said, "It's not true. From the beginning of the formulation of the Redmi Project, the core element is to insist on the most extreme cost performance!"

"Make a flagship smartphone that everyone can afford!"

"so……"

Boom.

A price dropped down.

"799!"

"Yes, only 799 yuan!"

"There is also an upgraded version, 899 yuan."

"..."

Finally, Lei Jun said: "Redmi 1 will be available for sale through e-commerce channels such as Xiaomi.com at 5:10 p.m. today. Due to inventory reasons, only 0 units can be sold every day in the first week, and [-] yuan reservations are accepted for priority purchase."

"..."

"thank you all."

Finally, the poster that came out yesterday afternoon:

'Always believe that good things are about to happen'

This is the end of Xiaomi's new product launch conference.

Lei Jun completed the release of Redmi 20 in less than 1 minutes, but the impact has obviously just begun!

"..."

After closing the lid of the computer and putting it aside, Fang Nian muttered, "A person like Mr. Lei is a born business genius. Redmi is probably going to sell like crazy."

"Although the price of Xiaomi is high, the profit is very thin, so it is opened once a week, and time is exchanged for profit."

"Redmi has Shunwei capital, and both left and right hands have profits. Even if it takes time, it can't get a few dollars of profit. Therefore, it is completely open to sales with small profits and high sales. It is really possible to sell another 5000 million units in the second half of this year. "

"It's a pity for the copycat players."

Speaking of this, Fang Nian's heart suddenly moved: "...Don't go to Huaqiangbei to mess around again?"

In the end, Fang Nian also went to simply care about it.

Fortunately, what Chen Yao had suffered in Huaqiangbei was almost as good as what he had eaten in so many years, so he didn't follow suit this time.

In Chen Yao's words: Brother Fang has such a long-term vision, he must see clearly, and he must never do what he says can't be done.

Besides, there is no need for Chen Yao to go to Huaqiangbei to tinker now. The security market is a business that has no worries about food and clothing.

"..."

…………

Only less than half an hour after the end of the Xiaomi press conference, Redmi became a hot topic on the Internet.

The popularity of related topics on major social media sites is even worse.

There are four or five related hot topics just by pressing.

"What do you think of Xiaomi's newly released Redmi 1?"

"How do you see the ultimate price-performance ratio that Lei Jun said?"

"Will the 799 yuan Redmi 1 be your choice?"

"..."

Although the current situation is almost due to the invitation registration mechanism at the beginning, it has long been popular to say that the per capita 985 doctorate and the average annual salary per capita are one million.

But when you actually vote with your money instead of your feet, it will be more real.

What is reflected is: Gao Zan is basically an analysis of various parameters, as well as true fragrance.

You must know that because Fang Nian is behind the push, this time the Redmi 1 conference is a car with Xiaomi 1S, and the momentum is even bigger.

In the past, Redmi 1 was just an office that Lei Jun borrowed from Jinshan and fooled around casually.

The heat is not the same.

Fang Nian flipped through it, and Gao Zan's answer about the parameter analysis was skipped at a glance, mainly because he looked at the comments of Gao Zan's answer.

"To be honest, the most common products in various mobile phone stores and electronic cities are functional phones of several hundred yuan, or fake mobile phones. With hardware configuration and software environment like Redmi 1, the price of 799 is simply a blow to dimensionality reduction! "

"Correct!"

"I have a hunch that Redmi 1 will soon become the top seller!"

"It depends on whether Xiaomi's inventory is sufficient. The price of 799 is basically equivalent to not making money."

"This time it is open for purchase, but Lei Jun also said that the inventory in the early stage is not large, and he is afraid that the follow-up will not be able to keep up."

"I'm already in front of the computer anyway. At this price, I can buy one for my parents and use a smartphone with a large screen!"

"It is said that mobile contract machines will be launched in the future."

"Big Chili Pepper: It's a bit of a shame!"

"..."

From every point of view, Redmi 1 has been very popular since it was released.

Fang Nian was not very surprised.

After all, he was involved in this plan, and he couldn't be more clear about how destructive it is.

There are many reasons why Fang Nian pays so much attention to the Redmi Project.

The most realistic aspect is to expand the actual market share of MindOS devices.

Of course, there is also the acceleration of the advancement of the domestic smartphone market, and the promotion of the survival of the fittest in the mobile phone industry through the market;

Let more people enjoy the fun of technology;

Promote the progress of mobile games, mobile social networking and future new mobile payments, etc.

In short, the core is inseparable from commercial interests.

In fact, there is nothing to say about other things. Reducing e-waste through cost-effectiveness is a slogan...

The actual performance of the market did not disappoint.

At five o'clock in the afternoon, Redmi 1 was officially launched, and it was sold out in just 15 seconds.

And the number of appointments on Xiaomi.com alone exceeded 1000 million in less than two hours in the afternoon!

Although the 0 yuan reservation does not have any binding force, it is enough to see the popularity of Redmi 1.

It was sold out in just 15 seconds, which also exceeded Xiaomi's official expectations.

Xiaomi officials quickly made a promotional poster.

"15 units sold out in 10 seconds, thank you everyone!"

He also expressed Xiaomi's helplessness through Weibo and other channels: "I really didn't expect Redmi 1 to be so popular, 10 units were sold out in just 15 seconds, and it will be open for sale again at [-] o'clock tomorrow morning;

Friends who really can't get it, please wait a little bit, it will be fully open for sale in a week, so stay tuned. "

"..."

This Weibo once again pushed up the popularity of Redmi mobile phones on the Internet.

…………

Later, Fang Nian received a call from Lei Jun.

Fang Nian cut to the chase and said, "Mr. Lei, when will you pay me the advertising fee? My appearance fee is not cheap."

"Haha~" Lei Jun laughed, "I will definitely do it next time."

"..."

Then Lei Jun briefly talked about the arrangements for Redmi and Xiaomi.

Then he sighed: "Mr. Fang still has a vicious vision. Redmi will be available for sale as soon as it is released. It was chosen before the start of school in September. The popularity is far beyond imagination. In fact, the first batch of backstage has released 9 units."

"15 seconds is really an unexpected number."

Fang Nian raised his eyebrows: "There are so many 15 units, it seems that it is not a dream to sell 5000 million units this year."

"Mr. Fang also knows that this is a dream?" Hearing this, Lei Jun suddenly gritted his teeth.

Inexplicably a little frustrated.

What Fang Nian said at the beginning was categorical. It seems that Redmi’s plan to sell 5000 million units this year is a scumbag.

The various advantages of red rice are called hype.

As a result, it is officially released now, is it a 'dream'?

Fang Nian neither blushed nor out of breath, and said calmly, "Say whatever you want."

"How about stocking up on red rice?"

When the topic was changed, Lei Jun didn't care, and replied: "At present, the actual inventory is 200 million units, and the order for the foundry is 8 per day."

"You don't believe me!" Fang Nian immediately turned back, "The production capacity of 240 million units a month, calculated from September, is less than 9 million units in four months, which is only a fraction of 4 million!"

Lei Jun: "..."

Who is this? !

Lei Jun said bitterly: "From the very beginning of Xiaomi's establishment, it never occurred to me that one day it would have a stock of 200 million, Mr. Fang!"

"If it weren't for the sales of the first generation of Xiaomi far exceeding expectations, Xiaomi would have no money to stock up. The 1 million units alone would be nearly 200 billion yuan in inventory."

Hearing this, Fang Nian smiled: "Okay, but I personally think that the next sales will hit you in the face."

"One of the 1000 million appointments will be put into action? You will be scolded to death, remember to adjust the production capacity in time."

Hearing that Fang Nian is so confident, Lei Jun is also a little shaken: "We will discuss it internally, and if there is such a trend, we will adjust it in time."

"..."

In fact, Lei Jun's impact on Redmi 1 is still not clear enough.

It's not Lei Jun's fault either.

Because after the implementation of the Redmi Project, no one expected that it would reach the level of random killings.

For example, in another time and space, Xiaomi made a summary after the third anniversary of the release of Redmi, and sold an average of 1.21 units per second.

One day is 10+.

This is still the impact of the rollover model.

Even if it is a rollover model, it is also a hit with an average daily sales volume of over 6!

Of course, Fang Nian never thought that the Redmi 1 could be sold for 5000 million. Of course, there will be an upgraded version of the Redmi 1S in the future.

…………

While the word 'red rice' occupies the field of vision of many people in China.

Samsung Electronics suffered a certain downturn in overseas markets.

Sales of the Galaxy S2 declined rapidly.

Because Frontier had expected it long ago and had sufficient inventory, it completed all the delivery of the goods on August 8.

Samsung Electronics is also worthy of being a very powerful company. Within a week, it quickly produced the second batch of 500 million mobile phones through self-production and OEM, and this time it spread from the European market to the American market.

But sales have not been wiped out as Samsung Electronics expected.