my return to life

There is a huge backlog of inventories.

It's not that it can't be sold at all, but the daily sales volume in the entire overseas market is less than 10 units.

Moreover, it is showing a rapid downward trend, and it is very likely that the sales period will be extended to more than 100 days.

Obviously, this will be very detrimental to the layout of Samsung Electronics' next-generation products.

the reason is simple:

The localized application ecology of MindOS in overseas markets is not rich enough.

Consumer feedback is basically the same: easy to use, excellent experience, smooth use; but the optional applications are not rich enough.

Samsung Electronics is suffering.

Of course, they also understood that this was cheated by Frontier with a contract with completely different pricing.

This generation of Samsung mobile phones has become a pioneer in the overseas market of Nuwa MindOS.

But this stuff was brought on by Samsung Electronics.

Even if it is a little less high-level, it will be much more comfortable if you don't urge the frontier to deliver the goods, and you don't have to bear all the risks alone.

Of course, at the same time, Samsung Electronics is salivating over the enthusiasm of the Chinese market.

Because all the devices equipped with MindOS are selling like crazy.

According to a recent official report from Nuwa Labs, the shipment of MindOS devices has reached 3500 million units, leaving a huge gap in the market.

Anyway...

The feelings of Samsung Electronics executives, such as Zheng Jinrong, who was promoted by a small level, are really painful and happy.

Like a girl who just encountered a scumbag's random ejaculation, and immediately experienced the scumbag's ruthless side after pulling it out. She was sad and remembered the scumbag's beautiful vows and good times together.

So much so that Zheng Jinrong contacted cutting-edge science, hoping to shorten the restriction cycle again.

The official reply from Frontier Science was, of course, ten-fold refusal.

Of course, after several cross-border communications, Frontier Science said:

'It could be shortened by another ten days after hard coordination, but this is the limit. '

Despite the fact that Samsung Electronics can come in as it wants, without affecting the interests of many parties, cutting-edge science still has to be careful.

In many cases, some commercial behaviors must be grasped.

And this result, Zheng Jinrong is still very satisfied.

After all, it takes less than 20 days for Samsung's high-end smart phones to enter the Chinese market to grab market share.

In the Chinese market, MindOS has no local application ecological problems...

-

======

PS: Looking back at the broken bowl, I found that there has been no 3 updates for a long time~ Today I rushed all night, and finally wrote 1 more chapter, I just ask readers to subscribe~

Chapter 738 Versailles Mi, the Fallen

On the other hand, only 799 yuan, the excellent smartphone Redmi 1, which can be called the flagship configuration, has made countless people in China want to change their minds.

It's been 4 years since the first iPhone.

The wind of smartphones has blown from big cities to small cities, and even some rural areas.

There were already many people eager to try.

It's just that either the price is too high, or the Meizu MX is so good that you will never be able to buy it in line;

Either Xiaomi, you have to grab it every week!

Then there is the group of students who are most curious about electronic products, and the salaried people who have just entered the society, and their spending power cannot reach this level for the time being.

And mobile phones like Redmi 1 have reached this broad audience in the form of dimensionality reduction strikes.

The first batch of users who got their mobile phones also published their own experience through the Internet.

"Two words, easy to use!"

"In a word: I can't believe this is a 799 machine!"

"I can actually tease Xiaosnail face to face one day?"

"Redmi changed all my views on thousand yuan phones!"

"..."

So, a week later, at 8:23 a.m. on August 1, when Xiaomi’s official website fully opened the sale of Redmi [-], Xiaomi’s website was once paralyzed.

And this week, Xiaomi has sold 85 units through daily fixed-point open sales.

That is to say, the so-called fully open sales, the first batch is actually only 115 million units that are fully prepared.

At the 36th minute after experiencing the site crash, queuing for payment, etc., the first user clicked to buy and it showed out of stock...

As Fang Nian expected, Xiaomi would be scolded whenever the promise failed to be honored!

Because Xiaomi's open purchase has long been rendered by the media as hunger marketing.

About 10:50.

The topic #小米playing monkey# became popular on major social media sites.

Fang Nian, who watched the movie all the time: "It deserves it! Hurry up, scold Lei Jun!"

"..."

Under the pressure of public opinion, both Xiaomi officials and Lei Jun himself had to release news through social media platforms.

Expressed apologies to users, as well as mistakes in underestimating the market and so on.

"I'm very sorry, although Xiaomi has overestimated the sales of Redmi 1 as much as possible and made as much preparation as possible;

It still fails to satisfy the love and enthusiasm for buying Redmi mobile phones from all rice fans. "

"..."

"Although we have found in the past week that the buying enthusiasm of all Mi Fan friends is very high, we still did not expect the total inventory of 115 million units in the background to be sold out within 36 minutes."

"..."

"Xiaomi will work hard to coordinate the foundry to increase production capacity and ensure the normal opening of sales from tomorrow."

"Once again, I would like to express my deep gratitude to all the rice noodles friends, and I am also deeply sorry that all the rice noodles friends did not succeed in purchasing as soon as possible."

"..."

Lei Jun himself also spoke out via social media.

"Xiaomi is a child under two years old. His shoulders are very weak and his background is shallow. This time the inventory consumed a lot of cash. To be honest, I didn't expect Redmi 1 to be so popular."

"..."

"Please stay safe, Mi Fan friends, Xiaomi is already trying its best to coordinate."

"..."

Whether it is Xiaomi official or Lei Jun himself, it is the old Versailles!

This wave, this wave, is full of oil.

In just a few days, the cash flow was completely returned, and the confidence was regained all of a sudden, and I dare to say that the sale will be carried out normally!

Fang Nian also knew that Lei Jun was far from being an indecisive person like Huang Xiujie. With his reminder, he might have adjusted the production capacity overnight.

In addition, only 115 million units were released this time and they were not sold, which shows that there are certain arrangements for the follow-up.

At least 200 million stockings were completed before the press conference. It has been seven or eight days since the end of the press conference, and the production capacity in these few days has been 70 million units.

Fang Nian still agrees with Lei Jun's business methods.

Now that he agrees with small profits but high sales, first deepen the entire brand layout and not seek too high profits, Lei Jun will not just apologize online.

Do Versailles.

…………

…………

Fang Nian was humming a little tune, and Fang Xin, who had just returned from the summer camp, "sneakily" approached.

She secretly picked the last few peaches from the peach tree in the yard.

As if asking for credit, he handed one to Fang Nian.

Fang Nian still gave Fang Xin a mobile phone after taking the 'ridiculously expensive' peach.

Idle is also idle, Fang Nian skipped Xiaomi’s collective Versailles, and paid attention to public opinion reactions to different things through the Internet.

First of all, it is not surprising to find that the Redmi 1 has been on the market for more than a week, and the big pepper has suffered a devastating blow.

Pepper does not have a long-term plan like Xiaomi.

There is no depth of corporate strategy.

He didn't even make any tricks on his own website, and only sold it through the e-commerce platform.

Sales have plummeted in recent days.

According to incomplete statistics, the daily sales volume on the Jingdong platform has dropped to less than 300 units.

You must know that it was also a brand that sold hundreds of thousands of dollars a month at its peak.

Secondly...

The reputation of Big Pepper has not been very good.

Although Nuwa Lab's nwMS certification compulsorily raises their brand's supply chain selection, the quality control is still not very satisfactory.

The price of 1 for Redmi 799 can almost be said to be the last straw that crushes Pepper.

"In the smartphone market that is not very competitive, with so many resources, Zhenpei Pepper is still doing so badly!"

This is a comment that Fang Nian saw when searching for information about Dajiali.

Appropriately.

Fang Nian also shook his head a little bit: "If you say this, you can be considered as a tool person in Nuwa's laboratory very seriously, but I can't get away with it too much."

"Nuwa MindOS 3.0 is the first to be launched on its original home, and it is still a free upgrade."

"..."

At the end, Fang Nian muttered: "According to the original development, Wang Xiaoyan should continue to do it, but someone else would probably want to sell and leave at this time."

Of course, the mobile phone series of Big Pepper will not be completely cool.

Then launch the new machine and it's over.

The main reason is that there is no R&D investment in Yuxin, and their approach is very interesting:

With Qualcomm's solution, find a mobile phone R&D company to solve everything by ODM.

The difference between ODM (Original Design Manufacturer) and OEM (Original Equipment Manufacturer, commonly known as foundry) is that the latter is only responsible for production, while the former can complete itself from design to production.

In other words, Yuxin is to buy a suit from Qualcomm, then find a factory to design and produce it, and finally put a big chili brand on it.

To simplify, it is equivalent to one operation in Yuxin: OEM.

As for why Fang Nian is willing to invest in Yuxin, it is also very simple:

People come to the door to be a tool person, and there is no reason to refuse.

At the beginning, it was more difficult for the Nuwa Lab to coordinate the members of the Nuwa Alliance than arranging language letters to cooperate.

It can only be said that business is like this, and many things are nothing more than the exchange of interests.

"..."

Through the public network space, Fang Nian also found that the listing of Redmi 1 also had a certain impact on several mobile phone manufacturers including Oppo and Vivo.

In the past few months, Xiaomi has gradually improved the scope of logistics and distribution through different cooperation.