The richest man Yang Fei

Experts say staying up late is bad for your health?

After that, we won't stay up all night, comrades, let's stay up all night.

Smoking is harmful to health?This baby is scared to death, hurry up and smoke a cigarette to suppress the shock!

Of course, two or more reprints can cause an avalanche effect.

Three people became a tiger, people's attention and discussion were all attracted by this report.

After all, daily chemical products are indispensable daily necessities in our lives, and are closely related to the health of each of us.

Daily necessities used by adults on the skin or in clothing, even if they contain a small amount of harmful substances, as long as they are within the range stipulated by the state, ordinary people are still acceptable and will not cause much panic.

However, what is intolerable is that products for babies also contain harmful substances!

It’s tolerable, it’s unbearable!

Procter & Gamble never thought of it. Originally, they just wanted to shift the battlefield and give the Meili Group a better look in other ways.Unexpectedly, he got burned and couldn't take care of himself.

In order to eliminate the negative impact, Procter & Gamble immediately jumped out and said that the preservative used in Pampers baby wipes is phenoxyethanol, which is safe and widely used in baby products, including wet wipes and skin care products. and personal care items.

Procter & Gamble explained that phenoxyethanol actually exists in nature, and green tea contains this substance.The EU Consumer Safety Academic Committee believes that when the content of phenoxyethanol is less than 1.0, it is a safe and effective cosmetic preservative suitable for any age group. The content of phenoxyethanol in Pampers baby wipes is far below the safe upper limit, Europe Pampers Baby Wipes are also recognized as safe by the Academy of Pediatric Dermatology.

However, people's prejudices are extremely deep. No matter what you say, when people preconceive and think that you have problems, it will be difficult for you to become white no matter how much you wash.

For this public relations, Procter & Gamble was very busy up and down.

Under internal and external difficulties, a month passed.

In the fierce battle between Procter & Gamble and Meili Group, after one month, Procter & Gamble lost more than 3000 million U.S. dollars!

Originally priced at 3.5 yuan, the high-end laundry detergent was sold at a high price. In order to seize the rural market, P&G dropped it to the bottom and sold it for only 1.8 yuan. The price has reached the bottom line of cost.

You must know that the overall cost of Procter & Gamble's products is originally higher than that of domestic washing powder.

This is not only the cost of raw materials, but also many costs such as foundry costs, channel costs, and labor costs.

The same pack of plain powder, Yang Fei produces and sells it, the price is 1.8 yuan, and the profit is more than one yuan. The manufacturer, distributor, and retailer, the three links, each link has enough profit.

However, the production cost of Procter & Gamble is very high, coupled with the complexity of the sales process, the final retailer will get extremely limited profits.

This is why, in order to win this battle for position, Procter & Gamble has not hesitated to invest a lot of money to compensate retailers.

Compensation for this kind of thing has always been done by commercial companies.

To put it bluntly, it is nothing more than burning money.

First burn money, grab the market, engage in monopoly, and then cut leeks!

It's a pity that P&G can't wait for the day when the leeks are cut.

The heavy fact of losing more than 3000 million US dollars in a month caught P&G off guard and dizzy.

More than two billion yuan!

This is not a small sum!

More than 2 million!

Almost ready to compete for a CCTV title again!

Biao Wang can be popular for at least a year!

It can also bring continuous sales performance.

And throw it in the rural market and burn it up in a month?

But I didn't even take a bubble!

Can't afford to play!

On June 1999, 6, after more than a month of bombing, Procter & Gamble finally admitted its failure and announced that it would abandon the competition for the rural and market town markets.

Strictly speaking, this defensive battle started from the Spring Festival and ended in mid-June. Yang Fei and Meili Group won staged victories!

A temporary failure will not destroy a huge international company like Procter & Gamble.

Yang Fei!Meili Group, don't relax because of the momentary victory.

P&G will make a comeback!

Chapter 1079 The Password of Success

How this battle was lost, P&G was confused from beginning to end.

They have excellent products, a first-class team, and the most outstanding talents in the world, and they have invested huge funds, manpower and material resources.

The result was a disastrous failure.

Procter & Gamble executives can't figure it out, where did they lose this battle?

In terms of price, it has already touched the bottom line of cost!

Speaking of rebates, for every pack of Tide sold, the company will give retailers a cash subsidy!

All the means that should be used have been used.

There is no reason to fail!

At this moment, the P&G high-level meeting is in progress.

In front of each high-level personage, there are two packs of washing powder.

One pack is Procter & Gamble's own products, and the other pack is white laundry detergent.

The boss said with a sullen face, "Let's take a look and talk about it! What's the difference between these two packs of washing powder? Why are theirs selling so well, but ours is losing money?"

No one speaks.

Those who have experienced the world will understand that at this time, the boss is on fire, no matter what you say, it is wrong, whoever speaks first will be the first to become the boss' punching bag.

The boss glanced at everyone, "Don't you have anything to say? You haven't analyzed why we lost several hundred million a month? But Meili Group made tens of millions?"

After being pressed repeatedly by the boss, someone finally spoke up.

"Our washing powder is definitely better than the white one! It's better!"

"Hehe, strong? Good? Then why, no one buys ours?"